1 g r e e n k e y g l o b a l. c o m

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1 greenkeyglobal.com 1

2 P R O G R A M H I S T O R Y Green Key Global is a leading international environmental certification body that offers standardized programs and resources, designed specifically for the hotel and meetings industries. Affordable programs, including the Green Key Eco-Rating and the Green Key Meetings Programs, help our members leverage organizational corporate social responsibility activities and support sustainable initiatives across their properties and brands to benefit the environment and improve fiscal performance and community relations. With over 20 participating countries and a notable mix of branded and independent members, Green Key Global is truly the hotel and lodging industry s sustainable certification program of choice. The Green Key Global suite of programs allows participants to benefit on several fronts cost savings, increased bookings from environmentally conscious consumers and meeting planners and responsible corporate citizenry. Green Key Global strives to simultaneously educate members on the value these activities have on a broader environmental, social and economic level. In support of this, Green Key conducts on-site verification audits to validate member ratings and also provides a variety of marketing materials to assist members in the promotion of their efforts. 2 FAIRMONT THE PALM (DUBAI, UNITED ARAB EMIRATES) 4 KEY RATING >

3 Sustainability Programs Designed Specifically for Hoteliers, by Hoteliers. 3

4 For over 20 years our flagship program, the Green Key Eco-Rating Program, has been evaluating and certifying properties in North America and beyond on the scope of their sustainable initiatives. The Green Key Eco-Rating Program is recognized by the Global Sustainable Tourism Council (GSTC). The graduated rating system is designed to recognize hotels, motels, and resorts that are committed to improving their environmental and fiscal performance. In support of their efforts towards becoming a cutting-edge green lodging property, members are provided with a comprehensive guide on how to unlock opportunities for reductions in utility consumption, waste, emissions, and operating costs. Additional recommendations are also outlined for employee training, staff and customer engagement, supply chain management, community involvement and more. The Green Key Eco- Rating Program is a graduated rating systems designed to recognize a wide range of hotels and lodging facilities for their commitment to improving environmental and fiscal performance. < THE CHELSEA HOTEL (TORONTO, ON), 4 KEY RATING 4

5 Recent trends show an emergence of sustainable meetings, functions, and events. Today, there is an increasing demand for venues to demonstrate their commitment to highperforming, yet environmentally conscious operations. The Green Key Meetings Program is a comprehensive assessment tool for lodging and event facilities that host meetings of any size. This program is consistent with ASTM/APEX green meeting standards, which focus on sustainability and environmental performance at the facility level. The Green Key Meetings Program is a comprehensive assessment tool for Developed in collaboration with Meeting Professionals International (MPI), the Green Key Meetings program is a powerful tool for travel, meeting and conference planners to implement sustainable practices and policies. lodging and event facilities that host meetings of any size. SHAW CONFERENCE CENTRE (EDMONTON, AB), 5 KEY RATING > 5

6 68% OF TOURISTS PREFER TO BOOK AN ECO- FRIENDLY ACCOMMODATION. ( BOOKING.COM) 6

7 G R E E N K E Y G L O B A L Delivering Valuable Results INCREASE OCCUPANCY The environment is top-of-mind for consumers. Market your competitive edge and showcase a Green Key Eco-Rating. The Green Key Global hotel and meeting directory and industry partner websites offer increased visibility. SAVE MONEY Receive an environmental audit and performance report, which provides recommendations on how to decrease utility consumption, waste, and emissions - all designed to help save you money and improve your bottom line. REDUCE YOUR CARBON FOOTPRINT Green Key Global is the only environmental certification body designed for the hotel and meeting industry and is recognized by the Global Sustainable Tourism Council (GSTC). As a member you will receive useful tools and one-on-one guidance to manage and improve your environmental impact. 7

8 N A V I G A T I N G Y O U R S U S T A I N A B L E B L U E P R I N T Assessing Your Unique Needs The Green Key Eco-Rating online assessment is a comprehensive analysis which measures 160 questions related to five specific operational areas, including: o Corporate Environmental Management o Housekeeping o Food & Beverage Operations o Conference & Meeting Facilities o Engineering The Green Key Meetings online assessment takes a comprehensive look at how facilities perform in the following key areas: o o o o o o Core areas (Energy, Water, Waste) Communication (Information, Training, Policies & Management) Activities (Community, Procurement, Auditing) Health (Wellness Activities, Air Quality, People) Exhibitions Audiovisual 8

9 N A V I G A T I N G Y O U R S U S T A I N A B L E B L U E P R I N T A Balanced Solution The Green Key Global Program analyses nine areas of sustainable application practices in your facility, including: 1. Energy conservation 2. Water conservation 3. Solid waste management 4. Hazardous waste management 5. Indoor air quality 6. Community outreach 7. Building infrastructure 8. Land use 9. Environmental management 9 9

10 N A V I G A T I N G Y O U R S U S T A I N A B L E B L U E P R I N T International Priorities for Sustainability The United Nations Sustainable Development Goals are a universal call to action to improve life, in a sustainable way, for future generations. Green Key Global programs directly impact seven categories underscored by the Global Goals. 10

11 N A V I G A T I N G Y O U R S U S T A I N A B L E B L U E P R I N T Awarding Your Green Based on the results of a comprehensive environmental self-assessment, lodging facilities are awarded a rating from 1 to 5 Keys (5 Keys being the highest attainable). Key Rating 1% 19.9% 1 Green Key 20% -39.9% 2 GreenKeys 40 % 59.9% 3 Green Keys 60 % 79.9% 4 Green Keys 80 % 100% 5 Green Keys 11

12 N A V I G A T I N G Y O U R S U S T A I N A B L E B L U E P R I N T Market Sustainable A variety of marketing materials are available to assist members in the promotion of their initiatives as well as a selection of tools and resources to support their ongoing sustainable programs. The initiatives are showcased through Green Key Global social media channels, website and e-newsletter. Action 60% 44% 64% Of business travelers are looking for environmentally friendly hotels Of purchasing decisions would be positively impacted if a lodging or meeting venue had an eco certification Of guests engage in sustainable practices when travelling, (most to all of the time). 12 Source: International Trade Council, 2017

13 N A V I G A T I N G Y O U R S U S T A I N A B L E B L U E P R I N T Precise Measurement On- Site Verification Audits Upon completing the self-assessment and being awarded a Green Key Eco-Rating, an on-site inspection may be conducted to verify the rating. On-site audits are vital to ensuring that a member s answers are an accurate reflection of their actions. There is no additional cost to a facility for random on-site audits. 13

14 What People Say About Green Key Global Best Western Hotels and Resorts have been working with Green Key Global for many years, and truly believe in the aspect of our properties having a green story. We have Caesars Entertainment is proud to have over 25 of its properties as members of Green Key Global programming. Our work together is a significant aspect of The Green Key Eco-Rating Program provided us with the perfect venue to review and re-evaluate our carbon footprint and the professional platform to close to 90% of properties in Canada who Caesars commitment to environmental make our clients aware of our initiatives. are Green Key rated, and continue to stewardship. We congratulate and encourage worldwide participation in this program. We look forward to continuing our pursuit of sustainability lodging with commend Green Key on the release of their revised, GSTC recognized Eco-Rating Program. Green Key Global. BEST WESTERN HOTELS & RESORTS P R I S C I L L A N E S B I T T, M H S, D I R E C T O R S U P P L Y & S T U D I O D E S I G N CEASARS ENTERTAINMENT G W E N M I G I T A, V I C E P R E S I D E N T S U S T A I N A B I L I T Y & C O R P O R A T E C I T I Z E N S H I P HOLIDAY INN & SUITES B o n n i e E v e r e t t, S e n i o r S a l e s M a n a g e r 14

15 I N T E R N A T I O N A L A F F I L I A T E P A R T N E R S Power of Partnership Strategic industry affiliations are fundamental to Green Key Global s long- term success. Green Key Global is committed to building partnerships, which are consistent with our mandate, to assist hotel and lodging facilities in building and marketing their sustainable day- to- day operations without compromising guest satisfaction. 15

16 Green Key Global Trusted by Brands Around the World HOTELS WORLDWIDE 350 VENUES WORLDWIDE 15+ PARTICIPATING COUNTRIES 16

17 P A R T O N E Inside Your Green Key Global Toolkit The tools, templates, and checklists provided on this page are directly relevant to various questions within the Green Key Programs. Using these resources will assist you in creating a more robust culture of sustainability and may contribute to an increased Green Key Rating. CHECKLISTS Use the Green Key Departmental Checklists to assist with improving a department's environmental and operational performance. Review them with department staff and modify them as required to fit your property's specific requirements. The checklists should become part of your regular department review. EMPLOYEE ENGAGEMENT TOOLKIT Employee engagement harnesses the efforts and energy of your staff to improve environmental performance and reduce costs through your sustainability program. They are your program ambassadors and are essential to the fostering of a 'green' culture throughout the property and beyond. The Green Key Employee Engagement Toolkit will assist you in creating a successful engagement program while also contributing to improved performance in the Green Key Programs. ENVIRONMENTAL POLICY TOOLKIT The environmental policy is the hotel's sustainable vision for the facility and outlines management's goals to improve and maintain the facility's environmental performance. It serves as a declaration of principles to be followed when dealing with environmental issues and helps guide and channel hotel planning and operations. The Environmental Policy is the most crucial component of your sustainable initiatives. It is the document that sets the direction for all your current and future activities and helps you to define what success should look like. 17

18 P A R T T W O Inside Your Green Key Global Toolkit The tools, templates, and checklists provided on this page are directly relevant to various questions within the Green Key Programs. Using these resources will assist you in creating a more robust culture of sustainability and may contribute to an increased Green Key Rating. LETTER TO SUPPLIERS TOOLKIT Communicating your facility's environmental goals and objectives to suppliers is one of the most cost-effective and powerful tools for bringing about positive change - for your bottom line and beyond. The Green Key Letter to Suppliers Toolkit outlines various elements for consideration and provides a sample letter that can be tailored to suit your property's specific requirements. MEASUREMENT TRACKER TOOLKIT Utilize powerful spreadsheets to track consumption. SUSTAINABILITY ACTION PLAN TOOLKIT Besides having a policy in place, corresponding documentation and action plans which outline implementation strategies, approaches, and timelines (i.e. how policy objectives will be accomplished and by when) should be developed. These action plans should go beyond simply identifying planned activities; they should include achievement targets to gauge the initiative's effectiveness and success. The plans will also support requests for operational and capital budget expenditure. 18

19 P A R T T H R E E Inside Your Green Key Global Toolkit SUSTAINABILITY CLAUSE FOR HOTEL CONTRACTS TOOLKIT Clients are increasingly demanding proof of a facility's commitment to sustainable practices, but facilities rarely demand the same commitment from their clients. The addition of a simple clause to your outgoing contracts has the potential to foster client awareness of your policies and facilitate client engagement. The tools, templates, and checklists provided on this page are directly relevant to various questions within the Green Key Programs. Using these resources will assist you in creating a more robust culture of sustainability and may contribute to an increased Green Key Rating. THE HOTEL CARBON MEASUREMENT INITIATIVE The Hotel Carbon Measurement Initiative (HCMI) is a free and voluntary methodology which enables hotels to measure and report on the carbon footprint of a hotel stay, event or meeting in a consistent way. 19

20 PRICING GREEN KEY ECO-RATING $450/YEAR 20

21 P R I C I N G Green Key Meeting ANNUAL COST PROMO CODE 100,000 sq. ft. or less $400 GKM , ,000 sq. ft. $800 GKM ,000 sq. ft. or more $1,200 GKM

22 PRICING GREEN KEY ECO-RATING $650 USD/YEAR 22

23 P R I C I N G Green Key Meeting ANNUAL COST PROMO CODE 100,000 sq. ft. or less $400 USD GKM , ,000 sq. ft. $800 USD GKM ,000 sq. ft. or more $1,200 USD GKM

24 PRICING GREEN KEY ECO-RATING $800 USD /YEAR 24

25 P R I C I N G Green Key Meeting ANNUAL COST PROMO CODE 100,000 sq. ft. or less $400 USD GKM , ,000 sq. ft. $800 USD GKM ,000 sq. ft. or more $1,200 USD GKM

26 Unlock your Green Key Global Rating. greenkeyglobal.com KIMPTON EVENTI (NEW YORK, NY), 4 KEY RATING > 26