VII B U I L D I N G P A R T N E R S H I P S F O R E N E R G Y S E C U R I T Y

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1 Energy efficiency consumer awareness programmes VII International Investment Business Forum on Energy Efficiency and Renewable Energy Kiev, 13 November 2015 B U I L D I N G P A R T N E R S H I P S F O R E N E R G Y S E C U R I T Y

2 Agenda Concept of energy awareness Business awareness Community awareness Summary

3 Concept of energy awareness Energy awareness is the knowledge that users acquire about how and why to save energy by operating devices more efficiently Often consumers are unaware of how much they use, when they use it, which appliance uses most, and how much it costs As a general rule, the more knowledgeable consumers become, the more interested they are in adopting energy saving measures. Successful awareness raising programmes feed back information about energy use linked explicitly to potential energy saving actions

4 Energy consumer engagement Involves motivating consumers to: Upgrade to more energy efficient appliances Curtail energy use (e.g. turning down thermostats, switching off lights)

5 BUSINESS AWARENESS

6 Mandatory auditing / foot-printing Article 8 Energy Efficiency Directive requires all large companies (>250 employees) to audit/report their energy efficiency opportunities every four years Many national schemes tied to this e.g. UK Energy Savings Opportunity Scheme

7 Self-assessment

8 ISO Energy Management System

9 Measure, manage, reduce

10 Case studies Examples from industry peers on what went well and not well when they sought to improve energy management

11 Best practice guides Sector-specific guidance on how to save energy and enhance productivity by improving energy use in industrial processes Also cross-cutting, ancillary technologies: compressors, motors, fans, pumps, lighting

12 Benchmarking and performance tracking Facilities energy management matrix

13 Employee engagement Information Posters Literature Carbon calculators Competitions Prizes Award events

14 Peer to peer networks Partner Networking Web Conferences Showcasing successful energy management strategies to industry sector peers

15 COMMUNITY AWARENESS

16 Way to Save, Burlington! Community-based approach to marketing energy efficiency programs and behavioral changes to achieve energy saving goals Community campaign and branded theme No new measures were offered and existing rebate levels were not enhanced Connected customers to existing programmes, incentives, information and tax credits offered by utilities and government

17 Way to Save, Burlington! Typical small town: Population between 10,000 and 15,000 Typical energy use profiles Strong industry presence Outside of major metropolitan area Community pride and spirit Large enough to support effort, yet small enough to measure impact

18 Energy Ambassador Intensifies Burlington s participation in energy efficiency initiatives; achieves energy efficiency goals by serving as catalyst Connects residents, businesses, institutions with existing energy efficiency programs, and information surrounding behavioral changes

19 Integrates into the community: The city of Burlington Public and private schools Commercial and industrial sectors Traders/Contractors Retailers Residents Energy Ambassador The Chamber of Commerce Economic Development Corporation Local Organizations Religious institutions Multi-family building owners Healthcare/Hospitals

20 Energy Task Force Mayor, business leaders, bank manager, newspaper editor, school teacher Advisory role representing a variety of community interests Promote the programme Help plan the Community Challenge and set energy savings goals Help develop community specific marketing plans Review benchmarks and progress Identify energy efficiency projects Hold regular meetings Subcommittees (schools, nonprofits)

21 Community Challenge Two Community Challenge Goals 1 percent, annual reduction in energy use Equivalent to 4,230 MWh or 525 homes/250 businesses Pledge/behavioral goal 1,500 pledges

22 Prompt/Call-to-action Take the pledge Stakeholder communication Enquiries from community members Local promotional events Sports games, concerts, farmer s markets, grocery stores Efforts and Activities Day-today Scheduling Energy Assessments Commercial/industrial Multi-family

23 Efforts and Activities Integration/Networking Speaking opportunities at local organizations Chamber of Commerce, Rotary, Women s Business Club, Local Sierra Club Chapter Attendance at local events Partnering with the Racine County Economic Development Corporation and Chamber of Commerce Organizing corporate Energy Teams Workshops at public library Participation in Environmental, Safety and Health Fairs Coordination with utilities and suppliers of energy efficient equipment

24 Efforts and Activities Media and Communications Local media Standard Press Newspaper WBSD radio Hi-Liter Shopping Guide Constant Contact Quarterly flyer inserts with City s newsletter blasts Direct mailers, outreach

25 Efforts and Activities Home Makeover Contest Home Energy Makeover Contest Educate Burlington residents about energy efficiency at home and Home Performance with ENERGY STAR Marketing campaign Publicity in local media outlets Sponsorships 8 finalists were chosen to create videos Over 1,900 votes were cast

26 Efforts and Activities School School Energy Competition Encouraging students to become their home s energy manager by sitting down with parents and taking the Way to Save pledge School that garners the most pledges wins Energy Competition One lucky student wins an ipad

27 Efforts and Activities - Web waytosaveburlington.com Information and news Pledging Twitter feed facebook.com/waytosaveburlington twitter.com/wtsburlington Stimulates social comparison, sharing, public commitments and mutual improvement

28 Personal awareness

29 Social media developments Making energy saving competitive: My Energy screen shows the energy consumption with a dial visualisation and 7- day history bar chart Friends screen displays personal energy consumption against selected friends Rankings table shows highest and lowest energy users of the application

30 Social media developments

31 Social media developments

32 Summary Awareness is about understanding consumption and then motivating change Monitoring and targeting is essential Standard frameworks (e.g. plan-do-check-act) help Multi-media approaches work well Constant encouragement is needed Peer comparison and competition are powerful forces for energy improvement

33 INOGATE Technical Secretariat Thank you for listening Any questions? Mark Allington Vice President, Energy and Climate More information: Visit web portal: 26/28 Kudriavska Str., Kiev Tel: Fax: