We are pleased to introduce You the icc sustainability program of Carbon Online Kft. From this document You can learn all the benefits it provides.

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1 You and icc

2 We are pleased to introduce You the icc sustainability program of Carbon Online Kft. From this document You can learn all the benefits it provides. The mission of the environmental responsibility and communication program is to transform our partners environmental efforts - which reduce the company s expenses - to a consumer value which can be communicated and have positive impact on the brand, the market positioning and ultimately on the revenue growth. WHO WE ARE? We are the new generation of environmentally conscious companies that is dedicated to the challenge of bringing nature as close to people and brands as never before. Our goal is to create tangible values for people and for their partners by providing 100% CARBON NEUTRAL OPERATION, production and service as an alternative. the GREEN economy is growing 10 times faster than the general economy WHAT DO WE STAND FOR? Carbon offsetting for becoming Carbon Neutral. icc partners are working hard to minimize their environmental impact and they continue to find new ways to reduce their impact even further. Even after their efforts to change to energy efficiency and renewable energy, they still impact the environment. In order to eliminate their effects on Climate Change, they invest in projects that reduce GHG emissions by the amount equal to their pollution on the environment. For example, if they finance a project THROUGH ENVIRONMENTAL SUPPORT PROGRAMS that binds greenhouse gases that are produced in a landfill, - instead of letting it loose in the atmosphere they reduce the total emission of greenhouse gases. With the achieved reduction by utilizing Carbon Credits they offset their own GHG emissions, thus their negative effect on the environment becomes zero. This is how the icc partners become 100% Carbon Neutral. icc guarantees that we will do everything to reduce its partners Carbon Footprint to zero as long as its partners do not achieve completely clean operation on their own.

3 HOW DO WE ACHIEVE THIS? 1 CALCULATING The first and most important aspect of building up the Sustainability Management Plan and of acquiring the icc 100% Carbon Neutral Brand is to get to know and understand the company s current harmful material emission situation, and to take the already existing reduction measures into consideration. Based on demand, we can calculate the emissions that are connected to the company s operation or even the product and service portfolio s complete life-cycle. The result will be presented in a certified record. SERVICE: CARBON FOOTPRINT CALCULATION Measuring direct emissions Measuring indirect emissions that derive from purchased energy Measuring indirect emissions that derive from the supplier s and product s life cycle Suggestions for reduction One of the components in SUCCESSFULLY participating in TENDERS 2 OPTIMIZING It would be ideal to have zero emission and if there would not be any wasted energy. Thus, the engineers of icc are trying to increase its partner s Carbon efficiency with numerous outstanding solution suggestions, like resorting to RENEWABLE ENERGY or by INCREASING EFFICIENCY, in order to achieve the most significant energy saving. SERVICE: REDUCTION PROGRAM Energy acquisition simplified energy audit Energy management Technological development 200t less CO2 is released into the air by using a wind turbine = 25 less cars on the streets

4 3 NEUTRALIZING In order for our partners to become officially net zero emitters Carbon neutral companies we will offset the remaining CO2 emissions through financing ALTERNATIVE ENERGY PROJECTS and by utilizing CARBON CREDITS (VCS, Social Carbon) that have been verified within the framework of environmental support program. SERVICE: REMAINING EMISSION NEUTRALIZATION Company Carbon Neutralization Partial Carbon neutralizations, as follows: > Product Carbon neutralization > Service Carbon neutralization > Web site Carbon neutralization > Car/car park Carbon neutralization > Event Carbon neutralization > icc Discount Card Program 4 CERTIFYING The fact that exclusively those companies and brands can indicate icc CARBONFREE TRADEMARK on their products or can incorporate it into their services who are operating on a 100% CARBON NEUTRAL way proves its value. It is both our and our partner s interest to build the icc brand and to shape consumer awareness, that is why we have continuous communication cooperation with the client even after we issue the qualification. 55% of the customers search for the ECO sticker on the websites or on the products 5 CORPORATE COMMUNICATION The corporate social responsibility and the Carbon neutral products and services provide a selective advantage on the market. Make sure that every partner and client of yours have come to know and understand the significance of their responsibility that their company chose the way of sustainability, and received the 100% Carbon neutral icc qualification. Our experts will provide You with suggestions on how to integrate the icc qualification into your corporate PR and MARKETING COMMUNICATION.

5 icc will also help You INFORM your employees, which is very important, because the employees of those companies that have a clear vision are more committed towards their employers. By achieving the 100% Carbon neutral qualification, our partners will become members of the icc Club.For more information, please visit our website. SERVICE: COMMUNICATION CONSULTANCY The integration of the icc 100% Carbon neutral communication contents into corporate/brand communication Internal training - icc 100% Carbon neutral communication, training Webpage - icc-audit and advices for content development Preparation of icc sustainability reports icc press releases Multimedia communication EMPLOYEES CUSTOMERS SUPPLIERS SOCIETY Please view our presentation about the Carbon Credit workflow on the following link: Make an outstanding step towards SUSTAINABLE DEVELOPMENT; feel free to contact us, so we can start planning your company s personalized strategy. Contact information: You have received this brochure from Carbon Online Kft. Further details can be found on our websites: and us on hello@youandicc.com. Virág Varga