J-CCCP COMMUNICATIONS PLAN SUMMARY DOMINICA CAMPAIGN IMPLEMENTATION PRIORITIES AND HIGHLIGHTS

Transcription

1 J-CCCP COMMUNICATIONS PLAN SUMMARY DOMINICA CAMPAIGN IMPLEMENTATION PRIORITIES AND HIGHLIGHTS General population An all-encompassing awareness campaign that utilises as far as possible, a full range of traditional and new media Maximise the use of popular media personalities, and environmental experts as climate change intermediaries since KAP survey findings show trust issues with government spokespersons Focus on actions individuals can take to reduce risks, build resilience etc Present information on CC causes and effects (focusing on those less known e.g.-drought, water shortages, health TV and radio talk shows (government personnel, climate change experts and/or environmentalists to be featured) TV and Radio PSAs Press releases News reports Brochures 1

2 impacts etc.); and including tid-bits on how I contribute to climate change? And How I can reduce my individual climate footprint? Project briefs Web-based platforms such as facebook, instagram, you tube etc Combine climate change issues with other social ills as a means of raising the level of severity among Dominicans who currently do not regard it as a primary concern Show how far reaching climate change impacts are and ways in which it can disrupt all the fabrics of society Ensure that climate change definitions are simple and relatable to all age groups, and all sectors of society (with special considerations for the young, and high sensitivity to the less educated ) Students (all levels) Student outreach and advocacy: A special programme to engage teachers and Prepare schedule of school engagements and deliver accordingly Focus on actions individuals can take to reduce risks, build resilience etc School assemblies Exhibitions Open Day Activities 2

3 students to include exhibitions that target schools, as well as climate change presentations at school assemblies and open day activities Prepare power point presentation appropriate to students Research other school strategies currently in use by other agencies and institutions working in climate changes related issues, and undertake collaborations where possible Present information on CC causes and effects (focusing on those less known e.g.-drought, water shortages, health impacts etc.); and including tid-bits on how I contribute to climate change? And How I can reduce my individual climate footprint? Other face-face interactivity Produce banners and special collateral (pencils, exercise books etc to give away) Show how far reaching climate change impacts are and ways in which it can disrupt all the fabrics of society Media (journalists, reporters, talk show hosts) Media outreach and advocacy: A Media Advocacy Initiative that helps build a beneficially progressive relationship with the media Organise and host a series of Media engagements Compile a press kit (to include a branded folder, project brief, climate change info relevant to Their role in stimulating climate buoyancy among local populations and catalysing risk reduction press conferences/briefs press releases reporter seminars media tours 3

4 Dominica, list of possible spokespersons, etc) Establish protocols for engaging the media Target Communities for JCCCP interventions Community participation: An action plan that promotes and encourages the participation of communities in building climate resilience Hold community events to launch the Project Provide general communications support in communities to the broader JCCCP interventions that will introduce adaptation methods and technologies Coping with climate change requires taking individual actions, which includes adapting to new technologies and methods that build resilience and reduce risk to climate change Community events/meetings Face to face interactions and walk-abouts Signs /billboards Brochures Project briefs Government agencies (who work in climate sensitive sectors) e.g. disaster management agencies, Water Authorities, Public utilities including Electricity companies, Ministries of Agriculture, Ministries of Environment, Physical development and Stakeholder partnerships: An action plan that explores and promotes linkages with other climate change initiatives in Dominica Host joint visibility programmes to boost awareness of local climate change issues Create linkages with relevant agencies and interest groups to get support for the climate buoyancy agenda Take advantage of strategic opportunities to join events of other organizations, agencies The battle against climate change requires joint effort so that resources can be maximised and the public can receive coordinated messages, where possible Meetings and special events Letters Invitations 4

5 planning, forestry and fisheries and interest groups that are pushing the climate change agenda Produce banners and special collateral (for use in visibility events) 5