Sresta Wholesome food, Wholesome life Wholesome earth

Transcription

1 Sresta Wholesome food, Wholesome life Wholesome earth Sresta Natural Bioproducts Pvt. Ltd 7, LIC Colony, Sikh Village, Secunderabad, AP, India Phone: , Fax: Website:

2 In this presentation Overview Farming Supply Chain QA & R&D Domestic Marketing International marketing 11/24/2011 Sresta Natural Bioproducts 2

3 Sresta Overview Founded 2004 Integrated operations - Farm to Fork Wide range of value added Organic Food Nationwide operations Certified for USDA NOP, EU & Indian NPOP Domestic & International sales Farming Projects Processing centers Cities where products are available 11/24/2011 Sresta Natural Bioproducts 3

4 Vision Our vision is to help people lead a full life. A life filled with sunshine, happiness, caring, trust, humor and good health by providing solutions for sustainable livelihoods to farmers, sustainable lifestyles to consumers and a sustainable Earth 11/24/2011 Sresta Natural Bioproducts 4

5 Values & Beliefs Promote living in harmony with nature, respect creativity, diversity and individual choice. Globally benchmark, with respect to products, processes, practices. Innovation,excellenceasanessentialpartofwhatwedo Provide solutions that deliver outstanding value to the customer. Fair and ethical dealing with all constituents -farmers, suppliers, customers, shareholders, employees, government and others. Observe humility in all our dealings. 11/24/2011 Sresta Natural Bioproducts 5

6 Sresta Business Model Domestic Market Branded Products Cover a large share of the food basket Easy & Consistent Affordable premium International Markets Value added ingredients Packaged retail products Branded / Private label Reliability Quality / supply Supply Chain Contract farming & direct procurement Contract processing Distribution Centre's in key markets Information technology to integrate operations seamlessly Positioned to be a leader in the Organic food market in and from India. 11/24/2011 Sresta Natural Bioproducts 6

7 Sresta Value Proposition Consumers Genuine Organic Wholesome food Good health Great taste Farm to Kitchen Traceability Farmers More Net returns Lower risk Better Soil Better Health Better quality of life Strong & stable market linkage Environment No pollution from pesticides Less greenhouse gases & Nitrous oxide Less Soil erosion More efficient use of water 11/24/2011 Sresta Natural Bioproducts 7

8 SRESTA SORGANIC FARMING 11/24/2011 Sresta Natural Bioproducts 8

9 Sresta Farming farmers, acres, 11 states Small & marginal farmers Average landholding 4 to 5 acres 85% rainfed. 15% irrigated 11/24/2011 Sresta Natural Bioproducts 9

10 Farming Careful selection of areas with no soil contamination Careful selection of farmers with right attitude Group farming Direct supervision by Sresta team Direct purchase from farmers No agents 11/24/2011 Sresta Natural Bioproducts 10

11 Farming Five level checks 1. Social control Form farmer groups. Expect the group to inform of violations. Otherwise whole group penalized. 2. Regular supervision. Sresta Agricultural Engineers visit the fields daily, train farmers, provide technical support, monitor the documentation 3. Internal inspection of every field twice annually by our Internal inspection 4. External inspection by Control Union / Lacon /One cert 5. Pesticide residue check 11/24/2011 Sresta Natural Bioproducts 11

12 Sresta Technical Advisory services Sresta s farm technical experts work on crop production technologies Right varietal selection Improve soil fertility Pest & disease control Work with Agricultural universities Regularly train Sresta Agricultural engineers and farmers 11/24/2011 Sresta Natural Bioproducts 12

13 SUPPLY CHAIN, QA, R&D 11/24/2011 Sresta Natural Bioproducts 13

14 Supply Chain 14 contract processing facilities EU, USDA & organic complaint Food safety HACCP, BRC, ISO Processed under supervision of Sresta QA Warehouses across the country 11/24/2011 Sresta Natural Bioproducts 14

15 Processing facilities 11/24/2011 Sresta Natural Bioproducts 15

16 Quality Assurance Strong QA team of 10 people Over 100 years of experience in processing of wide range of products Follow ISO / BRC norms for all our production. All Raw materials, finished materials tested for physical, Organoleptic, Microbiological parameters and pesticide residues. 11/24/2011 Sresta Natural Bioproducts 16

17 Certifications Organic EU USDA India Food safety ISO 22000, BRC, HACCP, GMP, GHP, Kosher 11/24/2011 Sresta Natural Bioproducts 17

18 Research & Development Strong R&D team continuously develops new products both for Domestic & exports. Over 200 products, manufacturing processes and storage protocols developed Expertise includes. Bakery. Grain based products. Processed fruits & vegetables. Spice products. Confectionary. 11/24/2011 Sresta Natural Bioproducts 18

19 People Over 140 people. Expertise includes Agriculture, food technology, QA, supply chain, marketing and international trade. 11/24/2011 Sresta Natural Bioproducts 19

20 24 Letter Mantra The first & leading National Organic Brand 11/24/2011 Sresta Natural Bioproducts 20

21 The Brand BHUMIR, APO, ANALO, ANILO, NABHA. EARTH, WATER, FIRE, AIR & ETHER 11/24/2011 Sresta Natural Bioproducts 21

22 The Brand proposition 11/24/2011 Sresta Natural Bioproducts 22

23 One stop shop for Organic Over 400 SKU s Staples. Processed products. Beverages. Health Products. Bakery. Fruits & Vegetables. 11/24/2011 Sresta Natural Bioproducts 23

24 Domestic Customers Middle & Upper Middle class consumers with Monthly income of INR 1 Lakh + (USD 2400 pm) Up-market neighborhoods Well educated and Health Conscious 30+ with kids, Senior citizens 11/24/2011 Sresta Natural Bioproducts 24

25 Domestic Distribution channels 24 Letter Mantra Retail stores Shop in shop With all major retailers and upmarket stores. Full range of products Metro, Spar, Tesco, Walmart, Spencers, Hypercity, Food Bazar etc. Over 400 stores Mass distribution (FMCG type) of select products across various stores Over 500 stores Home delivery 11/24/2011 Sresta Natural Bioproducts 25

26 Retail store 11/24/2011 Sresta Natural Bioproducts 26

27 Shop in shop 11/24/2011 Sresta Natural Bioproducts 27

28 Exports product portfolio Products Retail products Ready meals, simmer sauces, chutneys, Papadums, pickles etc. Processed ingredients Purees, Juices, IQF, Dehydrated vegetables, spices, nuts. Commodities Soybeans, Peanuts Countries Europe, Australia, USA, Canada 11/24/2011 Sresta Natural Bioproducts 28

29 Exports -Customers Retail packaged Indian food products for mainstream customers & ethnic groups. Own brand & private label Launched in Netherlands US Wholefoods, Indian grocery channel 11/24/2011 Sresta Natural Bioproducts 29

30 Exports Customers Bulk Products End users Baby food manufacturers, Juice manufacturers, Specialty tea producers, Spice companies & other food companies. Trading Companies Hipp, Volkel, Tradin, Real foods, Volpel, Frujo, High Quality Organics, Scoular 11/24/2011 Sresta Natural Bioproducts 30

31 Working with schools in India 11/24/2011 Sresta Natural Bioproducts 31

32 Consumer education campaigns 11/24/2011 Sresta Natural Bioproducts 32

33 Some examples of communication 11/24/2011 Sresta Natural Bioproducts 33

34 Some examples of communication 11/24/2011 Sresta Natural Bioproducts 34

35 Some examples of communication 11/24/2011 Sresta Natural Bioproducts 35

36 Some examples of communication 11/24/2011 Sresta Natural Bioproducts 36

37 Some examples of communication 11/24/2011 Sresta Natural Bioproducts 37

38 Some examples of communication Global Adjustment Magazine 11/24/2011 Sresta Natural Bioproducts 38

39 Some examples of communication Global Adjustment Magazine 11/24/2011 Sresta Natural Bioproducts 39

40 In summary Wide product range Genuine certified organic food Farm to Kitchen traceability Authentic Indian food for a global consumer Unique & well accepted products that stand out. International standards - High food safety. Reliability of supplies. High level of marketing support. Financially strong 11/24/2011 Sresta Natural Bioproducts 40

41 Thanks for your time 11/24/2011 Sresta Natural Bioproducts 41