Finnish Cleantech. Development Fund Coffee Morning, Santtu Hulkkonen, Executive Director Cleantech Finland, Finpro

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1 Finnish Cleantech Development Fund Coffee Morning, Santtu Hulkkonen, Executive Director Cleantech Finland, Finpro

2 Global Cleantech Market Size and potential in (billion USD) North America +11.3% 1, Western Europe +9.7% 1, Eastern Europe +12.2% Asia +9.8% South America +5.1% Big existing markets Big potential Big investment resources E.g. bio-energy hot spots Global Cleantech Market 2005: 1,505 bn. USD 2015: 3,768 bn. USD + 9.6% annual increase Source: Finpro/ Helmut Kaiser, May 25,

3 Tackling climate change requires clean technology But: Global cumulative investment in energy infrastructure of over bn US $ in % of the total is targeted to the power sector, the rest oil and gas Global investment in energy efficiency, renewables and lowemitting energy 155 bn US $ in 2008 Water sector s global market 250 bn US $/y -> in bn Environmental technology market 2000 bn US $ in 2020 Drivers shifting from command to market based Market is vast, competition is harsh! Investment and operational condition requirements similar to traditional sectors Economical downturn affects also clean tech sectors: global clean energy technology investment has decreased 44 % in Q1/2009! May 25,

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9 Mikä on Cleantech Finland? Environmental issues in Finland May 25, March 09, 2009 Finnish Cleantech 2

10 Finland performs well in terms of both economic competitiveness and environmental sustainability Source: The World Economic Forum May 25,

11 Breaking the link between economic growth and environmental load Economic growth and the use of natural resources Source: Statistics Finland May 25,

12 Breaking the link between economic growth and environmental load Production of the pulp and paper industry in Finland and waste water load Source: Finnish Forest Industries Federation and Finnish Environment Institute May 25,

13 Efficient energy system and clean technology go hand in hand Balanced use of several energy sources in electricity production in Finland 2006 Source: Finnish Energy Industries May 25,

14 Environmental challenges & goals in Finland: Key challenges Finland's key environmental protection objectives concern issues where environmental technologies can be applied to create improvements: reducing environmental health risks (hazardous substances, small particles, noise) improving the state of inland waters and the Baltic Sea reaching the long-term emission targets set in the Kyoto climate agreement improving the eco-efficiency of consumption increasing environmental responsibility in the public sector (e.g. through purchasing policies) Finland's national energy policies aim: to increase the total use of renewable energy resources by 25% by 2015, and at least 40% by 2025 to increase the proportion of electricity generated using renewable energy sources to 31.5% of total electricity consumption by 2010 and 38 % by May 25,

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17 R & D potential in Finland Strongest cleantech R&D segments Clean energy production Energy efficiency and saving Clean industrial processes Air pollution control Totally 37 organizations of 93 research units are doing cleantech-related R & D 12 public research institutes, 11 universities, 14 universities of applied sciences in close cooperation with business life and companies Major financier is Tekes May 25,

18 Finnish cleantech financing entities Tekes, the Finnish Funding Agency for Technology and Innovation Sitra is an independent public foundation that operates under the supervision of Parliament VNT Management is a Finnish VC focused on clean technology. Other private equity houses in Finland: Teollisuussijoitus Biofund, Eqvitec The FVCA, the Finnish Venture Capital Association Cleantech Invest Lahti Science and Business Park May 25,

19 Vision Finland is the world s leading cleantech country Goals Cleantech as a new pillar of Finnish Industry with annual growth of 15%. Strategic projects: Finland as the world s best known cleantech country Finland as the optimal growth platform for environmental business Finnish excellence in focus areas The most effective international corporate networks May 25,

20 Cleantech Finland markets Sectors, Finnish competence May 25,

21 What is Cleantech Finland? May 25,

22 Good product sells it itself! When you enter foreign markets, you cant succeed with things you tend to think are good at home. There are hundreds of similar companies. Added value must be acquired from somewhere else, its no longer the technology. All have the same stuff CEO of SME-company Image and reputation as success factor (2001) May 25,

23 But only the ones who make a difference - will succeed! May 25,

24 What is Cleantech Finland? Cleantech Finland is a guarantee of cutting edge technologies and services as well as reliable and efficient business practices. Cleantech Finland unites the top Finnish energy and environment companies. With help of Cleantech Finland clients, partners, investors and other stakeholders all around the world can easily access the Finnish key expertise in cleantech. Cleantech means all products, services, processes and technologies, which prevent, reduce or eliminate impacts of harmful actions on environment. Aim is to make Finland the leading and most well-known cleantech country in our selected markets. May 25,

25 Cleantech Finland Brand Strategy Profile Distinguishing elements The source of competitor information: Competitor comparison/finpro 2008 May 25,

26 Cleantech Finland Brand Communication Phases May 25,

27 Cleantech Finland -projects Cleantech Finland for USA (in planning) Cleantech Finland for Central and Eastern Europe (in planning) Cleantech Finland for Africa (in planning) Cleantech Finland for Middle East Cleantech Finland for Russia Cleantech Finland for India Cleantech Finland for South East Asia Cleantech Finland for Latin America May 25,

28 Cleantech Finland in practice May 25,

29 Co-operation areas of Finnish & Estonian Cleantech sector Alternative Fuels Biofuels Energy / Electricity Generation - wind, bio-energy Energy Storage - Batteries, fuel cells Energy Efficiency - Energy efficiency products, power and efficiency management services, building automation, industrial products Water - Treatment processes, conservation & monitoring Environment - Air, recycling, waste Industry Focused Products and Services - Agriculture, construction, transportation, materials, consumer products May 25,

30 Thank you! May 25,