Sustainable brands in fuel & convenience retail

Transcription

1 Sustainable brands in fuel & convenience retail 23 March 1 Greener retailing - maximising brand value 23 March 2010

2 4 things about Circle 2

3 Today 1. Sustainability and brand 2. Integrating alternative fuels 3. Sustainable design for retail sites 4. Opportunities in the convenience store 3

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5 Sustainability and brand Definition PROGRESS Economic Social Environmental 5

6 Sustainability and brand Context Anticipated that by 2020 there will be a 75% increase in car ownership and a 56% increase in traffic levels globally Mandate to reduce carbon emissions, e.g. Europe - reduce 20% by 2020 with 20% from renewable sources Challenges on water conservation Lower energy buildings Renewable energy development, especially solar How sustainable can fuel retailers be? 6

7 Sustainability and brand Building your reputation Environmental responsibility used to be a differentiator: Prius, Whole Foods, Pret a Manger, BP Now a requirement Greenwash public perception vs. actual performance

8 Sustainability and brand Building your reputation Live up to your promises

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10 Integrating alternative fuels Considerations and opportunities Alternative fuel types becoming increasingly available natural gas, hydrogen, electricity etc. e.g. EU 20% by 2020 Cleaner fuel types available e.g. biodiesel blends 10

11 Integrating alternative fuels Considerations and opportunities Different fuel providers Retailers need to use this to market themselves, even if networks and user numbers are low Integration on existing forecourts or standalone 11

12 Integrating alternative fuels Considerations and opportunities Opportunity to stand out 12

13 Integrating alternative fuels Example - ADNOC NGV Support national initiative in Abu Dhabi to promote natural gas as a vehicle and longer-term as a domestic fuel Launch conversion centres plus filling points integrated on existing retail sites Promote fuel initially to car fleet owners, then to public transport, then private consumers Communication materials for exhibitions, sales presentations, advertising and general awareness building Practical and eye-catching ways to promote NGV on retail sites & differentiate pump island 13

14 Integrating alternative fuels ADNOC NGV Retail images 14

15 Integrating alternative fuels Communicating NGV 15

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17 Sustainable design for retail sites Life cycle consideration RETROFIT/DISPOSAL Reusability Recyclability Disposal DESIGN Waste reduction Pollution prevention Recycled content Energy reduction Use of natural materials USAGE Energy efficiency Water conservation Non-toxic or less-toxic materials Renewable energy systems Longer life materials and fittings 17

18 Sustainable design for retail sites Example - Oula Solar New retailer in Kuwait with a brand ambition to innovate and lead the way Modern and wanting to rival best international best practise Clean energy on the forecourt Worked in conjunction with a specialist environmental consultant to plan sites, assess energy savings and scope for contractors Specialist contractor to design special skylight element, supply PV panels and manage installation 18

19 Sustainable design for retail sites Example - Oula Solar 19

20 Sustainable design for retail sites Example - Oula Solar Petroforum March

21 Sustainable design for retail sites Example - Tesco Aim to be zero carbon company by st carbon neutral Tesco store in the UK Energy generated on site using renewable energy and excess exported to the national grid 30% more to build but 50% less energy used Can have value and values! 21

22 Sustainable design for retail sites Example - Tesco Sustainably sourced timber frame and flooring tiles from a local supplier Roof lights and sunpipes natural daylight Energy efficient heating, air conditioning and equipment e.g. bakery ovens Rainwater collected and used for toilets and carwash 1 st LED car park in UK Gases for refrigeration, heating, ventilation and air-con with virtually no environmental impact Solar powered street lights and crossing beacons 22

23 Sustainable design for retail sites Tesco 23

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25 Opportunities in the convenience store Design LEED accreditation Energy Star e.g. refrigeration Materials and lighting Toilets Energy monitoring Brand communication 25

26 Opportunities in the convenience store Product & offer Local food - purity, traceability and food miles Healthier food Packaging and uniforms Barcodes & wastage 26

27 Brand behaviour Tangible policies & systems Supply chain Community Employees Measurement 27

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29 Sustainability & maximising brand value Summary Opportunities to stand out Live up to your promises Every step of the journey Build trusting relationships with all audiences Value and values, build brand equity 29

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