William PRESENTATION 2017 WILLIAM McDONOUGH
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- Dale Smith
- 5 years ago
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1 William
2 Luxembourg: The Circular Economy William McDonough June 20, 2017
3 Positively Defined Co-Creative Process Celebrating Diversity Long-Term Healthy Growth
4 Home Economics
5 Energy Materials Life
6 Physics Chemistry Biology
7 Eliminate the Concept of Waste
8 Material Health In Use Cycles From Cradle To Cradle
9 Waste = Food
10 Cradle to Grave
11 Linear Economy: Take > Make > Waste
12 Cradle to Cradle
13 Circular Economy: Retake > Remake > Restore
14 A circular economy would not be good if it circulates bads over and over again.
15 Long-Term Quality Then Short-Term Quantity
16 Efficiency doing things the right way Effectiveness doing the right things
17 Eco-efficiency
18 Less Bad: A less unsafe, unhealthy and unjust world with less polluted air, soil, water and power economically driven.
19 Being Less Bad Is Not Being Good
20 Eco-effectiveness
21 More Good: A delightfully diverse, safe, healthy and just world with clean air, soil, water and power economically, equitably, ecologically, and elegantly enjoyed.
22 Less Bads More Goods
23 Commerce is the engine of change
24 Cradle to Cradle Design Framework ENVIRONMENT EQUITY ECONOMY
25 SOCIAL EQUITY MARKET ECONOMY
26 SOCIAL CAPITAL
27 SOCIALISM CAPITALISM
28 ENVIRONMENTALISM SOCIALISM CAPITALISM
29 ENVIRONMENT EQUITY ECONOMY
30 ENVIRONMENT EQUITY ECONOMY
31 ENVIRONMENT ECONOMY ECONOMY Are we making a profit? EQUITY ECONOMY
32 ENVIRONMENT ECONOMY EQUITY Are people earning a living wage? EQUITY ECONOMY
33 ENVIRONMENT EQUITY ECONOMY Are men and women paid the same for the same work? EQUITY ECONOMY
34 ENVIRONMENT EQUITY EQUITY Are people being treated with respect? Racism, Sexism? EQUITY ECONOMY
35 ENVIRONMENT EQUITY ENVIRONMENT Are people being exposed to toxins in the workplace and in use of products? EQUITY ECONOMY
36 ENVIRONMENT ENVIRONMENT EQUITY Are we damaging the atmosphere, rivers etc. for future generations? EQUITY ECONOMY
37 ENVIRONMENT ENVIRONMENT ENVIRONMENT Are we following the laws of nature? EQUITY ECONOMY
38 ENVIRONMENT ENVIRONMENT ECONOMY Are we providing ecological benefit while doing business? EQUITY ECONOMY
39 ENVIRONMENT ECONOMY ENVIRONMENT Are we cost-efficient in operation and minimizing ecological burden? EQUITY ECONOMY
40 The Circular Economy Is Just The Economy ENVIRONMENT Triple Bottom Line Manage and minimize risk: Financial Social Environmental Corporate Social Responsibility (CSR) EQUITY Eco-efficiency Financial profit ECONOMY
41 Cradle to Cradle Value Creation Triple Top Line Execute and optimize growth: Revenue Public Good Health ENVIRONMENT EQUITY ECONOMY
42 Positively Defined ENVIRONMENT Celebrating Diversity Co-Creative Process Long-Term Healthy Growth EQUITY ECONOMY
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44 Positively Defined Co-Creative Process Celebrating Diversity Long-Term Healthy Growth
45 % Bad 0 Time Eco-efficient Goal: Being Less Bad (reduce, avoid, minimize) 0
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49 The Upcycle Chart: Continuous Improvement % GOOD 0 0 % BAD THE UPCYCLE CHART MBDC, LLC. USED WITH PERMISSION. INVENTORY ASSESS OPTIMIZE
50 Cradle to Cradle Concept Overview In biological and technical metabolisms Material reutilization and continuous assets Clean energy and restorative carbon balances Clean water in production and use cycles Shared abundance
51 The search for the good
52 The Five Goods
53 good materials good economy good energy good water good lives
54 good materials safe, healthy biological and technical nutrients
55 good economy circular, sharing and shared
56 good energy clean and renewable
57 good water clean and available
58 good lives safe, creative and dignified
59 Goods
60 Biological Nutrient product of consumption
61 PLATINUM
62 Innovation Collaboration Community
63 Open Innovation Platform in cooperation with Plug and Play EURm Acceleration Fund Fashion for Good Community & Experience Cradle to Cradle Open Source Good Fashion Roadmap
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65 Cradle to Cradle Certified TM biological material Cradle to Cradle Certified TM technical material T-Shirt Use Cycles
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67 Bads
68 Flexible Packaging Awards 2012 none are recyclable
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70 Goods As Services
71 A division of Berkshire Hathaway Technical Nutrient product of service
72 Design for Disassembly
73 Value: Gold $210 / ton Value: Precious Metals $27,560 / ton
74 Product of Service
75 Product of Service sell illumination not indium and gallium
76 Building Goods
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78 $35,000,000 = 4% margin on $900,000,000 worth of car sales
79 A E A B D B F C F G E C G H D H A- NOW Under Construction B- Fox Vakanties Completed 2012 C- Bosch Siemens Inspiration House Completed 2012 D- FIFPro Headquarters Completed 2013 E- Bluewater Completed 2014 F- Biological Nutrient Pavilion Completed 2012 G- Plantronics Headquarters Completed 2016 H- Technical Nutrient Pavilion Completed 2012 Park buildings as continuous assets
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84 Building Like a Tree TM design positive
85 Cradle to Cradle Certified TM Materials
86 What s Next is What s Now
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90 . IMAGE 2016 WILLIAM McDONOUGH + PARTNERS.
91 . IMAGE 2016 WILLIAM McDONOUGH + PARTNERS.
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93 Image 2016 SunPower Corporation
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100 WORLD ECONOMIC FORUM: THE CIRCULAR ECONOMY
101 From: How much can I get for how little I give?
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103 values principles visions goals strategies tactics metrics value
104 values Quality benchmarking goals tactics strategies metrics principles visions goals strategies tactics metrics value creation Quantity value value
105 values How can we love all of the children of all species for all time? principles visions goals strategies tactics metrics value
106 1. Insist on the right of humanity and nature to co-exist 2. Recognize interdependence 3. Respect relationships between spirit and matter 4. Accept responsibility for the consequence of design 5. Create safe objects of long-term value 6. Eliminate the concept of waste 7. Rely on natural energy flows 8. Understand the limitations of design 9. Seek constant improvement by sharing knowledge values principles visions goals strategies tactics metrics value
107 values principles visions goals strategies tactics metrics value
108 values principles visions goals strategies tactics metrics value
109 values principles co-creative master plans and projects visions goals strategies tactics metrics value
110 values principles co-creative master plans and projects visions goals strategies tactics metrics value
111 values principles visions goals strategies tactics Assemble expertise metrics value
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117 PRESENTATION Image 2017 William 2017 WILLIAM McDonough McDONOUGH + Partners
118 PRESENTATION Image 2017 William 2017 WILLIAM McDonough McDONOUGH + Partners
119 values determine qualification and quantification of success principles visions goals strategies tactics metrics value
120 values value creation: short-term and long-term mutual benefits principles visions goals strategies tactics metrics value
121 Designing for concentration and flow of currency and capital across generations
122 currency
123 capital PRESENTATION PRESENTATION 2017 WILLIAM 2017 WILLIAM McDONOUGH McDONOUGH. ALL RIGHTS RESERVED. NO REPRODUCTION WITHOUT EXPRESS WRITTEN PERMISSION. CRADLE TO CRADLE IS A REGISTERED TRADEMARK OF MBDC, LLC.
124 Waging peace through commerce by design
125 From: How much can I get for how little I give?
126 To: How much can we give for all that we get?
127 Circular economy of goods and services with goods as services
128 It will takes us all
129 It will take forever...
130 But that is the point.
131 Positively Defined Co-Creative Process Celebrating Diversity Long-Term Healthy Growth
132 William