The Activities of NAER in the Field of Public Awareness Raising in the Field of Energy Efficiency and Energy Saving

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1 The Activities of NAER in the Field of Public Awareness Raising in the Field of Energy Efficiency and Energy Saving Mr.Oleksandr Mashinets, Information Support and Mass Media Division

2 Information Activity Rising of the level of conscientious attitude to efficient use of energy resources, educational activity and popularization of advantages of renewable energy sources usage is one of the key questions of government policy in the field of energy efficiency. This mission is one of the guidelines of government policy in the field of energy efficiency according to the Article 3 of the Law of Ukraine On Energy Saving With this aim, for 3 years already, NAER is developing legislation acts on popularization of energy efficiency

3 Action Plan on Popularization of Energy Efficiency Action Plan, directed on formation of conscientious attitude to the questions of energy efficiency among society is developed and implemented. It contains: Annual National Exhibition Energy Efficiency Outreach campaign in mass media Advertizing campaign Pres-tours for mass media Addition of the discipline Energy Efficiency to the educational process of secondary schools Week of Energy Efficiency Round tables Renewable Energy with the participation of mass media and non-governmental organizations Contests and conferences on the issues of energy efficiency for children and youth International investment businessforum on the questions of energy efficiency Courses and educational workshops with the heads of Departments of Regional Government Administrations

4 Work with Youth In the official web-site of NAER there is a special division for children. It is planned to develop a separate children s page in future. The obligatory elective course was added in Ukrainian schools in 2008, and starting with 2011 the subject Energy Efficiency will be added to the obligatory school curricula. Besides this we organize round tables with the students of Universities. For example, the NAER specialists together with the students of National University Kyiv-Mohyla Academy conducted the workshop on the subject of energy efficiency and ecology.

5 Contest Children for Clean Energy With the aim to form world-view of interest at this time and the culture of saving for children we conduct the contest of children s creative work Children for Clean Energy for 2 years already. The contest contains the following categories: Drawings, Poems and Mottoes. About one thousand children from all regions of Ukraine take part in the contest. The works of the winners who received recognition gifts are placed at the web-site of NAER. The calendar, which contains the best works of the contest was issued basing on the results of the exhibition. Exhibition-presentation of the best 250 works was made in Ukrainian House.

6 Work with Business Audience NAER constantly organizes workshops, conferences and forums with participation of the leading national and foreign scientists, energy efficient equipment producers and also mass media representatives. Together with this, with the aim of drawing the attention of mass media to the subject of energy efficiency we organize press-tours to the enterprises that work in the field of energy efficiency. For example, journalists, with the assistance of NAER, have visited JSC Kvazar, that specializes in the manufacture of solar modules. In the nearest future it is planned to organize the presstour to the enterprise of biogas generation.

7 Exhibition Energy Efficiency NAER conducts annual Exhibition Energy Efficiency, that is accompanied with the great business program. The Exhibition is quite convenient base for ocular demonstration of modern research and developments in the field of energy efficiency, business communication and gets positive publicity in mass media. Last year, more than 300 producers of energy efficient equipment showed their best practices at the Exhibition Energy Efficiency About 2500 people took part in the International Investment Summit on Energy Efficiency that was conducted at the same time. This year it s planned to conduct even more massive event in Kyiv city on the base of International Exhibition Center, which will unite several exhibitory brands and efforts of NAER, Ministry for Housing and Communal Services of Ukraine, Ministry of Industrial Policy of Ukraine and Ministry for Environmental Protection of Ukraine, in the field of energy efficiency and alternative energy popularization.

8 Journal Energy Saving The specialized departmental edition Energy Saving, which is supported and developed by Information Support and Mass Media Division of NAER is also worth attention. The edition introduced the readers to the most actual events in the field of energy efficiency. The issue does the main accent on the most demonstrational energy efficient objects that are successfully functioning and also on the attractive projects. This is colored monthly issue, which is distributed by prepaid circulation of 3500 copies. The audience of the journal enterprises of fuel and energy complex, machine building, housing and communal services, agro-industry and others.

9 Difficulties The work on popularization of energy efficiency is connected with the following difficulties: Low educational level of general public in the questions of energy efficiency and energy saving. Unwillingness of national press representatives to discuss the topic of energy efficiency. Absence of strong educational programs. Absence of examination on efficiency of these or other events on popularization of energy efficiency. Absence of the funding for leading of advertising campaigns

10 Plans for Future Development of audio- and video commercial; Widening of journal s Energy Saving audience; Activization of the work in Internet. The new web-site of NAER is already designed and set out, its development and improvement is going on at the moment; Active usage of multimedia technologies. For example, we plan to create picture shots and educational movies; Creation of the weblog on the topic of energy efficiency and alternative energy resources in one of the popular weblog-networks; Cooperation with Swedish Energy Agency by the means of implementation of joint informational campaign; Creation of manual on energy efficiency for children, in cooperation with Ministry of Education and Science of Ukraine. If our Austrian colleagues have experience in preparation of such manuals and wish to share their experience we would be glad to start practical cooperation.

11 Thank you for attention! Mr.Oleksandr Mashinets, Senior Specialist of Information Support and Mass Media Division of NAER