INTRODUCTION TO GREEN-E MARKETPLACE

Transcription

1 INTRODUCTION TO GREEN-E MARKETPLACE 2011 Webinar Series March 17, 2011 Orrin Cook Manager, Green-e Marketplace Jeff Swenerton Communications Director

2 Outline 1. Welcome/About Us 2. Renewable Energy Basics 3. Participating in Green-e Marketplace 4. The Importance of Third-Party Certification 5. Getting Started 6. Q&A/Wrap Up

3 About Center for Resource Solutions A nonprofit creating policy and market solutions to advance sustainable energy since 1997.

4 About Green-e Green-e Climate, Green-e Energy, Green-e Marketplace

5 Outline 1. Welcome/About Us 2. Renewable Energy Basics 3. Participating in Green-e Marketplace 4. The Importance of Third-Party Certification 5. Getting Started 6. Q&A/Wrap Up

6 Renewable Energy Basics The importance of renewable energy Electricity generation is 33% of our GHG output U.S. has the highest CO 2 -emitting power sector in the world Buildings use 68% of our electricity in U.S. Clean energy is the answer

7 Renewable Energy Basics The importance of renewable energy Resource Types. Biomass, Geothermal, Hydro, Solar, Wind

8 Renewable Energy Basics: Resource Types Resource Types in Green-e Energy. Contributions of Renewable Resource Types to Total Green-e Energy Certified Retail Sales, 2009.

9 Renewable Energy Basics The importance of renewable energy Resource Types. Biomass, Geothermal, Hydro, Solar, Wind Two Markets. Compliance vs. Voluntary

10 Renewable Energy Basics: Two Markets Renewable Energy Basics: Two Markets. Comparison of compliance and voluntary markets for renewable energy, Courtesy Green Power Marketing in the United States

11 Renewable Energy Basics The importance of renewable energy Resource Types. Biomass, Geothermal, Hydro, Solar, Wind Two Markets. Compliance vs. Voluntary Renewable Energy Product Types. Onsite generation, utility green power pricing programs, renewable energy certificates

12 Renewable Energy Basics The importance of renewable energy Resource Types. Biomass, Geothermal, Hydro, Solar, Wind Two Markets. Compliance vs. Voluntary Renewable Energy Product Types. Onsite generation, utility green power pricing programs, renewable energy certificates Respect the REC. Renewable energy certificates explained

13 Renewable Energy Basics: Respect the REC. Fossil fuel generation produces commodity electricity. Renewable generation also produces electricity, but for every megawatt-hour of electricity generated, a Renewable Energy Certificate (REC) is also produced. This REC embodies the additional environmental benefit of renewable energy little or no pollution.

14 Renewable Energy Basics What does renewable even mean, anyway? Resource Types. Biomass, Geothermal, Hydro, Solar, Wind Two Markets. Compliance vs. Voluntary Renewable Energy Product Types. Onsite generation, utility green power pricing programs, renewable energy certificates Respect the REC. Renewable energy certificates explained Stake your claim. He who ownseth the REC makeseth the claim

15 Outline 1. Welcome/About Us 2. Renewable Energy Basics 3. Participating in Green-e Marketplace 4. The Importance of Third-Party Certification 5. Getting Started 6. Q&A/Wrap Up

16 Participating in Green-e Marketplace What is Green-e Marketplace?

17 Participating in Green-e Marketplace What is Green-e Marketplace? The Reason for Green-e Marketplace Displaying organizational commitment to clean energy Helping consumers choose environmentally preferable products Demonstrate industry leadership Business-to-business benefits

18 Participating in Green-e Marketplace What is Green-e Marketplace? The Reason for Green-e Marketplace Current participants

19 Americraft, Aromafloria, AVEDA Becton Dickinson BurstNET Technologies BuyWell International, Inc. Carolina Plantation Rice Cascades Tissue Group, Sales Inc. Codero Darlington Raceway Designarchy Garden of Life Graphic Concepts Printing Grays Harbor Paper Great River Organic Milling Hostpapa istoregreen J.S. McCarthy Printers K-1 Packaging Group Laddawn, Inc. Marian Heath Millipore Mohawk Fine Papers, Inc. Monadnock Paper Mills, Inc. Neenah Paper, Inc. New Leaf Paper New Resource Bank Nicholas Earth Printing Office Depot Original Impressions Portland Fashion Week Posty Cards Sappi Fine Paper North America SC Johnson & Son Smucker Natural Foods- Santa Cruz Organic Juices Solberg Manufacturing Strathmore Artist Sustainable Sourcing, LLC. Tom Arma Studios, Inc. Town School for Boys Valley Fine Foods Villanti and Sons Printers, Inc. Wildcat Glades Conservation & Audubon Center Xela Pack

20 Participating in Green-e Marketplace What is Green-e Marketplace? The Reason for Green-e Marketplace Current participants Ways participants are using the logo

21 Ways participants are using the logo. On-product uses.

22 Ways participants are using the logo. Marketing collateral and other materials.

23 Participating in Green-e Marketplace What is Green-e Marketplace? The Reason for Green-e Marketplace Current participants Ways participants are using the logo High logo recognition

24 High Logo Recognition. Green-e has one of the highest levels of recognition among third-party certifications, and the highest among non-governmental labels (Smart Choice is no longer).

25 Outline 1. Welcome/About Us 2. Renewable Energy Basics 3. Participating in Green-e Marketplace 4. The Importance of Third-Party Certification 5. Getting Started 6. Q&A/Wrap Up

26 The Importance of Third-Party Certification Consumer skepticism and greenwashing.

27 The Importance of Third-Party Certification Consumer skepticism and greenwashing. Ecologo overload. Ecolabel index tracking 378 ecolabels in 211 countries, and 25 industry sectors.

28 The Importance of Third-Party Certification Consumer skepticism and greenwashing. Ecologo overload. Ecolabel index tracking 378 ecolabels in 211 countries, and 25 industry sectors. FTC Green Guides. Bringing clarity to the marketplace.

29 Outline 1. Welcome/About Us 2. Renewable Energy Basics 3. Participating in Green-e Marketplace 4. The Importance of Third-Party Certification 5. Getting Started 6. Q&A/Wrap Up

30 Getting Started Check out green-e.org/find. Search for organizations and products that use the Green-e Logo.

31 Organizations using renewable energy. Search for companies that buy clean energy and help spread the word by using the logo.

32 Getting Started Check out green-e.org/find. Search for organizations and products that use the Green-e Logo. Requirements and Steps to Apply. Renewable energy use requirements and documentation.

33 Getting Started Check out green-e.org/find. Search for organizations and products that use the Green-e Logo. Requirements and Steps to Apply. Renewable energy use requirements and documentation. Benefits of Participation. Webinars, policy support, promotion.

34 Getting Started Check out green-e.org/find. Search for organizations and products that use the Green-e Logo. Requirements and Steps to Apply. Renewable energy use requirements and documentation. Benefits of Participation. Webinars, policy support, promotion. Get on the list. Sign up for updates at ww.green-e.org/marketplace, follow us on

35 Outline 1. Welcome/About Us 2. Renewable Energy Basics 3. Participating in Green-e Marketplace 4. The Importance of Third-Party Certification 5. Getting Started 6. Q&A/Wrap Up

36 ??

37 Upcoming Webinars Green-e Marketplace Quarterly Webinars Renewable Energy 101. Wednesday, June 22 at noon. Intro to Green-e Series. Coming again in August Learn more and register at

38 CONTACT Orrin Cook Manager, Green-e Marketplace Jeff Swenerton Communications Director Center for Resource Solutions