EE MUSIC Energy Efficient Music Culture music.eu

Transcription

1 EE MUSIC Energy Efficient Music Culture music.eu

2 Jacob Sylvester Bilabel Vice President Communica:ons & New Business Universal Music Chair Enviromental Footprint World Forum Founder Green Music In:a:ve & Co- Founder GO Group ISO (Sustainable Event Managment) Member Technical CommiOee Opera:onal Lead Green Club Index & Greener Arena Network

3 We associate music events with posi=ve emo=ons, fun and happiness

4 If we think about energy, it s predy much the opposite: Peak oil, nuclear crisis, fracking, climate change

5 More and more people are shocked by the consequences of our energy demand

6 Engaging audiences in energy produc=on at music events, has become a trend over the past years

7 More and more pioneering venues promote a greener event culture

8 Pioneers also gained first research results and developed publica:ons

9 as well as large scale coopera:ons and long- term vision

10 Equipment producers developed first products

11 Despite these remarkable pioneering ini:a:ves, the music industry isn t sustainable on a whole and energy consump:on is s:ll a blind spot for the mainstream of the industry.

12 In Short: Music events and energy consump=on Outdoor events: Power generators are oversized and inefficient Indoor events: Power is wasted, mostly, due to a lack of awareness

13 That s where EE MUSIC comes into play: Our goal is to build long- term solu:ons and develop capaci:es for smarter energy solu:ons for the music event industry in Europe

14 EE MUSIC The Project

15 EE MUSIC Energy Efficient Music Culture

16 Music Industry Experts Julie s Bicycle Green Music Initiative Elevate Festival for music, arts and political discourse 1 6

17 Music Industry Experts Project coordinator: WIP Professional consulting by Terra Systemics, Ekodoma, Projects in Motion Energy consultants in 27 European countries 1 7

18 Music Industry Experts WA lead agency specialised in sustainability communication (Fair Communication) United Partners PR agency, active in the music industry 1 8

19 The European Perspec=ve: EE MUSIC is ac:ve in 27 countries Project coordinator: WIP Renewable Energies is a big name in coordina:ng large scale European projects

20 The European Perspec=ve: The European music event industry is a highly fragmented place In terms of energy savings: low hanging fruit Even with liole investments, large energy savings could be accomplished - the level of energy efficiency is very low.

21 The European Perspec=ve: The energy industry is also rela:vely fragmented: Different levels of public awareness, different supplier- and business models, different policies

22 EE MUSIC: What we do

23 What we do Telling energy success stories Ac=on Awareness Knowledge Technology and monitoring Support

24 Telling Energy Success Stories Events of the Future database music.eu Learning from 20 detailed case studies

25 Ac=on Helping you save energy and money Implemen:ng energy efficency measures

26 Mobilisa=on: Conferences, Speakers, Ar=st Collabora=ons

27 Technology and Data Analysis IG- Tools and environmental repor=ng

28 Support Free Training and Workshops in 27 Countries Energy Consultants all over Europe

29 Why you should join

30 Why you should join Business Perspec:ve Environmental Perspec:ve Change & Innova:on Perspec:ve

31 Big arenas are already switching to energy efficiency

32 The reality is: energy costs will rise and investments in efficiency will pay off The main reason for wasted energy and money is a lack of knowlegde, not a lack of money

33 Environmental Perspec=ve CO2 Emissions of the UK industry 2007 EE MUSIC is tackling venues and power generators at outdoor events 27% of the whole industry emission 2007

34 Mobil:y is the biggest contributor and we can help you find solu:ons to tackle the issue. But the emissions related to your energy consump:on are your own, real emissions (people drive cars go by car anyway even when they don t visit to your event).

35 Showing by Doing

36 Music events are the perfect place to promote possibili:es and solu:ons towards a more sustainable energy future

37 To protest...

38 But most importantly: to create posi=ve ideas and possibili=es

39 EE MUSIC Energy Efficient Music Culture music.eu

40 The EE MUSIC IG TOOLS and the European IG Tools Database

41 Introduc:on music.eu

42 When organisa=ons, like Julie s Bicycle and the Green Music Ini=a=ve, started to ques=on the environmental impact of the music industry 6 years ago, it turned out that we did not know much about the carbon emissions of the sector.

43 Julie s Bicycle started to develop a set of carbon calculators, the IG Tools, based on a database containing data of UK clubs, venues and fes=vals.

44 The tools were designed to fit the needs of the music industry. They allow to calculate the carbon emissions related to venues, events, produc:on and touring.

45 They also allow users to compare the energy performance with the average benchmark, based on the IG Tools database So users can compare their venue or event with average data related to their sizer, audience etc

46 Over =me the database has grown. Now, over 1000 venues, clubs and fes=vals are using the Tool and are part of the database.

47 The data allowed Julie s Bicycle to analyse the UK industry like never before.

48 Together with the EE MUSIC team, JB developed the IG Tools for venues and outdoor events for 27 European countries.

49 Our long- term goal is to build a European database, with benchmark data for different regions.

50 What are your benefits? Why should you use the EE MUSIC IG Tools?

51 Most carbon calculators are designed for individuals at home or office- based businesses. They measure impacts such as office energy use and staff travel.

52 We ve designed the EE MUSIC IG Tools to accurately measure impacts from ac:vi:es such as touring, site specific work and temporary power provision.

53 They even have sector- specific metrics. For example we measure the impact of fes=vals per audience day ; and the impact of venues 'per performance per seat'.

54 You can also use the EE MUSIC IG Tools to compare the energy performance of your venue or event to benchmarks comparable to the size of your venue.

55 How to use the IG Tools

56 The EE MUSIC IG Tools are free to use and browser- based music.eu

57 Ajer sekng up an account, you type in your energy data and the Tools prompt out the related carbon emissions

58 You can type in your data on a yearly or a monthly basis, but you can also use it to compare your performance ajer implemen:ng efficiency measures.

59 You can type in your data on a yearly or a monthly basis, but you can also use it to compare your performance ajer implemen:ng efficiency measures.

60 Next EE MUSIC Events EE MUSIC LAUNCH C/o POP (Cologne), August 23 EE MUSIC Berlin Music Week, September 4 EE MUSIC LAUNCH SeeMe Conference (Sofia), September EE MUSIC LAUNCH Vienna Waves Fes:val, October 3 EE MUSIC Training Amsterdam Dance Event, October 15 Sign in for FREE Workshops & Trainings: music.eu