The Lighting Industry s Past, Present and Future (we think )

Transcription

1 The Lighting Industry s Past, Present and Future (we think ) Andrew Pultorak, LC, MIES Puget Sound Energy Senior Energy Management Engineer andrew.pultorak@pse.com Debbie Driscoll NEEA Strategic Market Manager DDriscoll@neea.org Brad Simcox Current powered by GE Director, Strategic Utility Engagement Brad.Simcox@ge.com Doug Dickson Snohomish PUD Manager Residential Energy Services & Customer Renewables DHDickson@snopud.com

2 2 Agenda 1. History to Present by Andrew Pultorak, Puget Sound Energy 2. Future Opportunities in Lighting By Debbie Driscoll, NEEA 3. A Manufacturer Perspective Brad Simcox, Current powered by GE 4. Q & A

3 History to Present Andrew Pultorak, LC, MIES Senior Energy Management Engineer Puget Sound Energy

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16 Contact Andrew Pultorak, LC, MIES Senior Energy Management Engineer Business Lighting Website: pse.com/commerciallighting.com Business Lighting General Inquiries: Energy Advisors

17 Future Opportunities in Lighting Debbie Driscoll Strategic Market Manager for Commercial Lighting NEEA

18 Total Northwest Commercial Lighting Load,

19 Market Share Penetration rates of LED Lighting Applications 100% Refrigerator case displays Exit Signs 50% Directional, Outdoor, Garage 25% General Service, Low/High Bay, Linear Fixtures, Decorative lamps 5% Early Adopters Early Majority Late Majority Laggards Adapted from U.S. DOE: Penetration rates of LED Lighting Applications

20 Potential Savings per Application Adapted from U.S. DOE: Penetration rates of LED Lighting Applications

21 Market Transformation Target 1: Linear Lamps & Fixtures

22 Opportunities for Market Transformation

23 Market Transformation Target 2: Controls

24 Opportunities for Market Transformation NW Commercial & Industrial Lighting Load by Building Type, 2014

25 Target Markets OFFICE RETAIL 12

26 Key Barriers Too much choice & significant differences in quality/efficacy, little guidance Cost of controls Awareness of advanced controls Complexity, interoperability Retail codes not as stringent

27 NEEA Programs & Initiatives Luminaire-level Lighting Controls Reduced Watt Lamp Replacement - Looking for ways to accelerate even faster Upstream Platform - Actively exploring structures and products Top-tier Trade Ally Advanced Training ensuring that we re reaching office and retail on linear lamps and controls Lighting Resources Scanning for new opportunities

28 15 Regional Strategic Market Plan Better-coordinated supply chain interactions Regional tools and resources to aid utilities and trade allies in building customer demand NXT Level training for trade allies Improved communication channels between utilities and code developers

29 Lighting Supply Supply Chain Chain: Today

30 Evolution of Supply Chain

31 Supply Chain Today

32 Supply Chain Today

33 Additional Slides For discussion, as necessary

34 C&I Lighting Regional Strategic Market Plan Plan Overview NORTHWEST ENERGY EFFICIENCY ALLIANCE

35 Regional Strategic Market Planning Regional Alignment Improved Coordination Maximized Efficiency Plan developed Plan in 2016 TBD 23

36 Commercial and Industrial Lighting Plan 1 VISION Our customers choose quality, adaptable lighting that uses every kwh to its best advantage 24

37 Commercial and Industrial Lighting Plan 3 AREAS OF FOCUS Awareness & Adoption Open Standards Useful Data 25

38 Commercial and Industrial Lighting Plan 1. Efficient products dominate the market 2. Customers choose the most appropriate, efficient lighting system 3. NW interests for open standards are defined and maintained 4. NW influences adoption of open standards 5 GOALS 5. The region and individual implementers are supported by useful data 26

39 Commercial and Industrial Lighting Plan 9 STRATEGIES With assigned roles for strategy planning and implementation 27

40 28 C+I Lighting Regional Strategic Market Plan

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42 State of the Lighting Industry Not a surprise: fluorescent continues to decline But look at good ol T12 hanging in there!

43 State of the Lighting Industry Despite huge growth, LED A-lamps still represent less than 20% of the market Sales Index (Avg. Qtr = 100) 100% Market Penetration (in %) % % % % Halogen A-line Incandescent A-Line CFL LED A-Line Halogen A-line Incandescent A-Line CFL LED A-Line

44 CFL Break Up Leading the Shift to LED The company broke the news in a Valentine s Day themed Dear John letter full of clever light puns The transition to LEDs reflects a broader effort across GE to marry software and sensor with older technology This move is in step with GE s other push: smart lighting the future of illumination You can t count GE out the company has a tremendous engineering backbone and great connections in the lighting channel No other company has announced this sort of proactive move

45 State of the Lighting Industry So what do I think about the new, more lax Energy Star standards? SPEC QUALITY

46 Crystal Ball Time For most end users LED is now a commodity product Winners will be: Competitively-priced and well-positioned in the market, and/or Highly differentiated, using lighting for more than light

47 Business Facing Unprecedented Change 30% increase In CA electricity prices from many states likely to follow $0 Incremental cost of clean power & energy efficiency in many markets $1 Trillion in managed funds evaluating environmental risk & new clean financing asset classes emerging ~$25B value lost annually due to power outages 30B Connected devices by M adult Americans have changed way they shop because of smartphones

48 Multiple Technologies Can Drive Better Outcomes GE Can Make It Easy Technology Stack Modular by Design Technology Stack flexible, customizable tech solutions GE Capabilities to design, build, manage tailored solutions to meet your needs LED & Intelligent Environments Solar Energy Storage Solution Financing including a PPA HVAC/ BMS On Site Gas Load Mgmt Software & Services dashboards, analytics & apps for continually improved performance Reduce your need for energy Produce reliable, cleaner, cheaper energy Shift demand from costly peak power

49 Brad Simcox Director, Strategic Utility Engagement Current, powered by GE

50 Thank you Andrew Pultorak, LC, MIES Puget Sound Energy Senior Energy Management Engineer Debbie Driscoll NEEA Strategic Market Manager Brad Simcox Current powered by GE Director, Strategic Utility Engagement Doug Dickson Snohomish PUD Manager Residential Energy Services & Customer Renewables