WG4: Public Relations WG. Leaders Katsumi Yoshida (Showa Shell Sekiyu K.K. ) Kanji Shimanuki (Honda Motor Co., Ltd )

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1 WG4: Public Relations WG Leaders Katsumi Yoshida (Showa Shell Sekiyu K.K. ) Kanji Shimanuki (Honda Motor Co., Ltd )

2 JHFC s Targets Role of Public Relations WG 1.Targets for hydrogen infrastructure 1Review and proposals of future commercialized infrastructure models 2Operation of hydrogen infrastructure under actual condition of use and clarification of tasks involved 3 Drawing up of specific plans for verifying safety of hydrogen infrastructure and reexamining regulations 2.Targets for fuel cell vehicles 4Operation of fuel cell vehicles under actual condition of use and clarification of tasks involved 5Verification of energy saving effects (fuel efficiency) and environment impact reduction effects 3.Targets for common areas shared by vehicle and infrastructure 6Review of measures to be taken for all issues that should be addressed jointly between the vehicle and infrastructure fields 4.Targets for dissemination of results/public relation/globalization/local validation 7Public relation and educational activities 8Identification and proposal of overseas technologies and policy trends 9Review ideal local validation methods 5.Review of tasks in starting dissemination in

3 JHFC Phase 2 Activities Report 1.Roles and organization of Public Relations WG 2. Activities 1)Events Tokyo Motor Show JHFC Park Event JHFC Seminar, FC EXPO 2)Educational activities JHFC Park classes Hydrogen station activities 3)Awareness survey 3.Summary of JHFC phase 2 activities Activities to promote understanding of stakeholders 2

4 October 24 to November 4, 2009 at Makuhari Messe First exhibition by JHFC. Explained hydrogen refueling using FCV cut model and dispenser. JHFC town meeting was held at a FM Tokyo special studio 2009 Tokyo Motor Show JHFC booth was introduced in the journalist tour Town meeting Explanatory tours by journalist volunteers 3

5 Events Cohosted with Private Enterprises JHFC Park event: July 2010, 1600 visitors Events cohosted with JR:Hike-from-station tour:tour of station as test drive goal FCV test drive, station tour, explanation of parts, fuel cell class, airing of video Tour of station and test drive Explanation at parts exhibition FC class and workshop Airing of video 4

6 FC EXPO March 2010 Exhibited at FC EXPO to report results of JHFC Project FCV test drive, car and dispenser exhibition, technical explanation using panel exhibits. Highly successful, drawing large audience for the keynote speech as well as visitors to the technical exhibition. Total number of visitors: 80,045 FCV/FC BUS test drive Car and parts exhibition, airing of video 5

7 JHFC Seminar The JHFC Seminar is held every year to report the results of the JHFC Project. Participants persons persons Shared information on related policies and technical trends, as well as achievements of the project. 6

8 JHFC Park Activities JHFC Park facilities Daikoku-cho Yokohama City Open hours (Mon- Fri) Sundays open (once in a month) Total number of visitors on all open days: 22,492 Travelling classrooms held mainly in Yokohama Year No. of visitors that year Total no. of visitors ,984 1, ,239 4, ,546 6, ,411 9, ,406 11, ,201 14, ,508 18, ,197 22,492 25,000 Total number of visitors 20,000 15,000 10,000 Explanation 5,000 of parts displayed in showroom

9 Yokohama City traveling classroom Educational Activities (Classroom) Educational activities on hydrogen and fuel cells were conducted for students (elementary, junior and senior high schools, university), teachers, and engineers at the JHFC Park and Hydrogen Station. Fuel cell classroom results JHFC Park (Kanagawa, Tokyo, Fukuoka, Aichi, etc.) Participants of travelling classroom Total 36 schools Total 2,762 students Elementary school 2,399 students High school, university 363 students METI Kasumigaseki Children s Day Educational activities at show : Tohoku EcoProduct JAEF training seminar for high school teachers 8

10 Hydrogen Station Public Relations Activities Areas in Japan where JHFC s Mobile Hydrogen Station has Traveled to and Number of Visits Made (As of December 2010) Areas traveled to between 2005 and 2008 (28 places, 34 times) _ Areas traveled to between 2009 and 2010 (20 places, 25 times) Yamagata Prefecture/ Tsuruoka-shi _ Hokkaido/ Kushiro-shi/ Hamanaka-cho Saga Prefecture/ Saga-shi Tosu-shi/Takeo-shi Imari-shi -Takushi-/Arita-cho Nagano Prefecture/ Nagano-shi -Iida-shi Gifu Prefecture/ Takayama-shi Tochigi Prefecture/ Nikko-shi Saitama Prefecture/ Toda-shi _ Chiba Prececture/ Funabashi-shi Kanagawa Prefecture/ Yokohama-shi Okayama Prefecture/ Okayama-shi Aichi Prefecture/ Tokai-shi/ Nagoya-shi Yamanashi Prefecture/ Hokuto-shi 9

11 Hydrogen Station Public Relations Activities (2010) Educational programs are jointly carried out by authorities, local municipals, and schools for local students and residents. Kushiro (9/13-10/4) Nagoya (10/26-28) Toda (6/25) Takayama (7/9-22) 10

12 Awareness Survey Results Survey awareness of FCV/Hydrogen Awareness rate : 80% from web surveys and street surveys Demonstration stage awareness: Awareness that JHFC is a national test :40% Many have heard of JHFC, but there is a need to raise understanding rate of efforts in Japan and fuel cell technology. Project awareness rate % Figure 1 FCV Awareness Rate Survey Results JHFC Phases 1/ 2 Survey Year Figure 2 JHFC Project Awareness Rate JHFC Phase 2 11

13 Analysis of Questions in Public Relations Activities Analysis of questions by customers (Questions 100 types) Many questions on costs(vehicles, infrastructure, hydrogen) Strong interest in spread in use such as driving range, release date, etc. On the other hand, less questions on vehicle performance. (Better understanding of FCV ) Structural Percentage of Questions FCV questions Infra related Questions Question Categories 12

14 Activities for Stakeholders (FY2009/FY2010) Central government and administrative authorities Long-distance drive demo departure ceremony Cooperation in tours of departments reassessing regulations (Cabinet Office, Fire and Disaster Management Agency, METI Security Division, Ministry of Land, Infrastructure and Transport ) Long-distance drive departure ceremony (METI) Local municipals Promote understanding of mainly hydrogen infrastructures in Tokyo,Osaka,and Aichi Prefecture Management level of companies participating in JHFC Description of development status and tasks of FCV and hydrogen infrastructure Explaining hydrogen tank to fire-fighting related personnel (JHFC Park) 13

15 Summary of Public Relations Activities of JHFC Phase 2 Promoted understanding of FCV performance and hydrogen infrastructure. Driving range, refueling performance (gas refueling) Reliability of hydrogen infrastructure Carried out activities to promote linkage between vehicle and infrastructure. Promoted education of fuel cells and hydrogen understanding by JHFC Park and station activities. Promoted understanding of 2015 dissemination scenario. Started activities to promote understanding amongst stakeholders to begin dissemination. Reported on results in JHFC Seminar. Prepared data and brochures, videoed activities, and disclosed latest information on project. 14