Setting and Raising Standards for the Circular Economy: The Cradle to Cradle Certified Approach

Transcription

1 Setting and Raising Standards for the Circular Economy: The Cradle to Cradle Certified Approach

2 The Standard Pera Technology New product & process R&D Sustainable engineering capability UK Assessment Body, Cradle to Cradle Certified TM Product Standard Assessment & Certification Assessment Bodies assess, Cradle to Cradle Products Innovation Institute accredits assessors and certifies products

3

4 Assessment 5 categories based on C2C principles Select safe and healthy materials & chemicals Eliminate Use concept of renewable waste and energy design for endless re-use Protect and steward water as a precious resource Support & celebrate human and natural systems

5 Designed for continuous improvement Assessment

6 Assessment If we want system change we need more GOOD (and ways to scale it) Eco Effective Eco Efficient McDonough Braungart Design Chemistry, LLC. All Rights Reserved.

7 Assessment >2000 products certified Need more from European manufacturers US dominates at present

8

9 Other Standards Differentiators Selected standards for different products Relative rather than absolute Improvement journey vs static One level vs multi-levels of achievement Kingfisher Closed Loop Calculator 10 criteria which include whether rentable or repairable 170 products with closed loop credentials Target: 1,000 CL products by 2020 To be shared generally when fully tested Part of Net Positive aiming to be restorative 50 performance targets for the business

10 5 categories based on principles Assessment Select safe and healthy materials & chemicals Eliminate Use concept of renewable waste and energy design for endless re-use Protect and steward water as a precious resource Support & celebrate human and natural systems

11 Design to eliminate the concept of waste with intentional nutrient cycles to retain the full value of the nutrient 100% recovery and upcycling of technical nutrients and 100% composting of biological nutrients

12 MATERIAL REUTILIZATION Basic Bronze Silver Gold Platinum Defined the appropriate cycle (TN or BN) Material reutilization score 35 Material reutilization score 50 Material reutilization score 65 Nutrient management strategy complete Material reutilization score of 100 Product is actively being recovered and cycled

13 Cradle to Cradle Cycles BIOLOGICAL TECHNOLOGICAL Materials are designed to be resources over multiple use-cycles

14 Designed a recyclable backing that is more affordable and healthier than PVC and lasts longer Innovative chemical recycling process depolymerizes nylon 6 fibre back to caprolactum Carpet tiles are labelled with a freephone number to call for pickup of used carpet Shaw keeps 136,000 tonnes of postconsumer carpet out of landfills each year 2014 Cradle to Cradle Products Innovation Institute 14

15 Technical Nutrient Cycle 2014 Cradle to Cradle Products Innovation Institute

16 Biological Nutrient Management First 100% bio-degradable fabric Rapidly renewable fibres 8000 chemicals analysed 16 met waste=food criterion 2014 Cradle to Cradle Products Innovation Institute

17 Biological Nutrient Cycle Waste = Food 2014 Cradle to Cradle Products Innovation Institute 17

18 Score (% of the product considered recyclable or compostable/biodegradable) * 2 + (% recycled or rapidly renewable content) * 1 3 Example: Product X components are 80% recyclable and 40% recycled content (80 * 2) + 3 (40 * 1) = 67

19 MATERIAL REUTILIZATION Basic Bronze Silver Gold Platinum Defined the appropriate cycle (TN or BN) Material (re)utilization score 35 Material (re)utilization score 50 Material (re)utilization score 65 Nutrient management strategy complete Material (re)utilization score of 100 Product is actively being recovered and cycled

20 Nutrient Management Strategy Commencement date Methods for recovery, reuse, recycling or composting Customer information regarding disassembly, if needed Customer and public information about company end of life programme and access to recycling or other options Budget allocated for execution of the programme 2014 Cradle to Cradle Products Innovation Institute 20

21 Nutrient Management Strategy Targets and timeline for recovery and recycling or composting Recovery and recycling rate data, if available Partners in programme (i.e. who will be recycling or composting) Target end markets for recycled goods Estimated market value of goods pre-recycling 2014 Cradle to Cradle Products Innovation Institute 21

22 Recovery and Recycling Methods Company-sponsored collection programme (manufacturer/retail) Municipal & commercial recycling Third party programme e.g. Valpak

23 Disassembly for recycling takes about 5 minutes using common hand tools 2014 Cradle to Cradle Products Innovation Institute Steelcase website 23

24 Node chair Powder-coated steel and aluminium Moulded polypropylene Moulded glass-filled nylon [ABS] 72% recyclable, 13% recycled score of 52 = Silver Easily dismantled Steelcase Eco-Services offer leasing, defined life with takeback, reuse, refurbishment, recycling and financing for these options What might begin as lofty goals, such as designing the world s most sustainable chair become achievable as employees take up the challenge and innovate through this lens. Tammy Ayers, Manager, Materials Chemistry Strategy & Practice, Steelcase Global Environmental Sustainability Steelcase website 24

25 100% Recyclable PET (#1) bottle and Polypropylene (#5) caps Collect caps at stores to encourage recycling of PP 115 million caps collected & remade into caps for Aveda products to 2014 Eliminated any chemicals of concern to human and environmental health 2014 Cradle to Cradle Products Innovation Institute 25

26 100% Recycled HDPE bottle Materials Reutilisation score 96.8 = Platinum No end of life management strategy yet required for Platinum overall Shampoo 100% from rapidly renewable content and is 100% compostable = Platinum While [Aveda] had already targeted use of postconsumer recycled material within its packaging, this is considered to have been driven further due to the Cradle to Cradle Certified process. Trucost (2014). The impacts of the C2C Certified Products Program 26

27 Takeaway Points Standards codify good practice enable companies to make their strategies concrete Standards drive up quality of product design of end of life management of communication Standards counter greenwash Best standards set an ideal and take adherents on a journey to it