Pan-Canadian Energy Initiative 22/02/11

Transcription

1 Pan-Canadian Energy Initiative 22/02/11

2 A national six-year collaborative event exploring Canada s energy production, distribution and consumption. 2 2

3 Raison d être Canada is one of the world largest producer and consumer of energy Canadians expect a continuous supply of affordable energy, but also expect a balance between energy production and use and the environment 3

4 Themes New technologies Energy production and consumption Behaviour, lifestyle & energy 4

5 Why Energy? Economic impact of energy sector: 6.8% of GDP, - $84.2 billion, in crude oil and natural gas (48%) electric power,(31%) pipelines, (6%) In 2008, new capital investments in energy-related industries represented 23.3% of total Canadian investment and an additional 6.5% of GDP. Export: In 2008, energy accounted for 26.6% of total merchandise exports. Jobs: 2008 direct employment jobs 1.9% of total employment in Canada 5

6 The Importance of Energy Literacy Canadians want to know more about the energy we produce, distribute, and use. This national multi-year program will explore Canada s energy production and consumption, and the implications of greening the energy network as Canada positions itself as the world s foremost clean energy superpower. The Honourable Christian Paradis Minister of Natural Resources Launch of Pan-Canadian Energy Literacy Program at the World Energy Congress Montreal September 15, 2010 All Canadians are invited to explore the relationship between energy, the Canadian economy, and the environment, Through this initiative, citizens will be better informed about Canadian leadership in science and technology and how it is shaping the sustainable future of our energy sector. The Honourable Gary Goodyear, Minister of State (Science and Technology) 6

7 The Need for Energy Literacy Importance: 90% of Canadians feel Canada should be a global leader in energy Lack of awareness: 88% don t know Canada ranks 2 nd in oil reserves Only 65% feel somewhat informed Disengagement: Half of Canadians believe they cannot affect energy policy 7

8 We are looking for Partners / sponsors Interesting stories Artifacts / prototypes Associates 8

9 Components Exhibitions on the future of the greening of energy Canada Science and Technology Museum Canada Agriculture Museum Canada Aviation and Space Museum National network of institutions presenting exhibitions or programs on the theme of energy Series of programs and activities across the country 9

10 National Partnership Framework Canada Science and Technology Museums Corporation Leading science centres and museums representing all provinces and territories Energy related partner institutions or associations Corporate sponsors Outreach and media partners National Advisory Committee 10

11 Sponsorship Categories Presenting Currently available Major Supporting Big Ass Fans Canadian Centre for Energy Canadian Gas Association Canadian Wind Energy Association Contributing Green Aviation Research and Development Network Natural Resources Canada Open Text Corporation Transport Canada 11

12 Venue Partners Science Centre, Science Museum, Research Centre Partners Vancouver Telus World of Science Edmonton Telus World of Science, Canadian Petroleum Discovery Centre, Art Gallery of Alberta Calgary Glenbow Museum, Contemporary Art Gallery, Telus World of Science Saskatoon Canadian Light Source Inc. Regina Saskatchewan Science Centre, Western Development Museum (In discussion as of March 2011) Sudbury Science North Southern Ontario The Children s Museum Kitchener-Waterloo, University of Waterloo, The Oil Museum of Canada Ottawa Canada Science and Technology Museums Corporation, Canadian War Museum, Canadian Museum of Nature, Natural Resources Canada, Carleton University Montreal La BioSphère, Centre des Sciences de Montréal, Biodôme Shawinigan La Cité de l énergie de Shawinigan Sherbrooke Musée de la nature et des sciences de Sherbrooke Thetford Mines- Musée Minéralogique et Minier de Thetford Mines Fredericton Science East Halifax The Discovery Centre, Maritime Museum of the Atlantic Stellarton. - Museum of Industry St. John s Johnson GEO Centre Yellowknife Prince of Wales Northern Heritage Centre Whitehorse - MacBride Museum 12

13 National Outreach Program Traveling exhibitions Edukits Web site Distance Learning Teacher Training Virtual exhibitions Kiosks at partner locations Airport and public spaces installations Pan-Canadian Promotional Campaign Energy symposium 2015 Customized programming 13

14 Kiosks Computer-based installations Presented at science centres/ science museums/research centres, airports, other public spaces Features the program brand and visual recognition for sponsors Target 30 kiosks across Canada, 2.5 million engagements per year Anticipated launch: June

15 Traveling Exhibitions 2 to 5 unique exhibitions; can tour separately or together (modular) Each 1,000 sq. ft. Each 20-minute experience #1-Watt s Up: 1,000 sq ft #2-5 Topics TBD opportunities to link premium sponsors with exhibition themes Each traveler hits 3 venues/year (mix of major urban centres and remote locations), min. reach 40,000 annually 15

16 Travelling Exhibitions First one: Watt s Up Developed with Sherbrooke Museum of Nature and Science Schedule: Waterloo Regional Children s Museum, September 2010 to January 2011 Musée régional de la Côte-Nord, March - June 2011 Venue TBD, June to September 2011 Musée de la nature et des sciences de Sherbrooke, September 2011 to January 2012 Saskatchewan Science Centre, 2012 (dates TBD) 16

17 Airport installations Small displays with showcase and computer kiosk, installed in high-volume areas at major airports 3-5 minute experience First one Dec 2011 (Trudeau Airport) Aviation topic Subsequently 2-3/year until we have 12 installations topics TBD; may be opportunities to link sponsors with themes Each will be viewed by 60,000 people per year 17

18 Federal Collaboration Opportunities Federal Departments and Agencies working together on Energy Literacy and Awareness Started with World Energy Congress Sept NRCan Coordination Multi-Departmental Showcase Energy Literacy Program Launch Canada Pavilion Program (PWGSC) Energy Theme for Showcase for federal initiatives and information on energy Media Partnership Opportunities National outreach Federal web resources Enhanced accessibility & linkages 18

19 National Partners Canadian Automobile Association (CAA) under discussion; Pollution Probe under discussion; Natural Resources Canada (NRCan) research sectorexploring partnership opportunities; The Royal Canadian Geographical Society agreement signed; Canadian Wind Energy Association; Canadian Center for Energy Information; Canadian Gas Association; Canadian Energy Pipeline Association 19

20 Canada Pavilion Program Government of Canada Official presence at largest fairs and exhibitions across the country Overall reach up to 400,000 visitors per year to the Canada Pavilion ENERGY will be a theme for CSTMC involvement will feature interactive kiosk 20

21 EDUKits Activity kits for educators, with hands-on material and reproducible lesson plans > target 3 unique kits in circulation, 4 copies of each kit Packed in large rolling suitcase & shipped to destination 6-week booking per kit (including shipping time) #1-Energy for Tomorrow (grades 4-6), version in circulation #2-Transportation & Energy (grades 9+) launch 2011 #3 topic TBD; may be opportunities to link sponsors with themes Total 10,000 students per year by year 3 21

22 Distance Learning Virtual programs, educational web videos, networked classrooms & museum spaces 6 museum-produced educational videos, along with a suite of recorded resources Virtual program #1 Driving the Future: Transportation, Energy & the Environment Virtual program #2 Topic TBD; may be opportunities to link sponsors with themes Web resources on energy Infrastructure for engaging with live audiences across the country; topics and programming customizable Min. 25,000 downloads per year on Energy resources 22

23 Teacher Training Program 5-day summer workshop where teachers from across Canada improve their science & math education skills and deepen their own science literacy Energy is key component of curriculum follow up via network engagements and access to museum resources 30 teachers per year, anticipated to grow to

24 Web site Call to action Be part of the energy discussion Map of programming partners across Canada (museums, science centres, universities, community initiatives) with links to other valuable energy sites Links to & excerpts from Discussion Space (social media segments e.g. Facebook, YouTube) Featured supporters with links (for sponsors) Virtual programs for educators Do this at Home themed activity package Calendar of events How to get involved 24

25 Media Partnership Proposal from Rogers Media Publish special section on energy in Macleans, Canadian Business, L actualité Includes magazine and on-line digital content Overall reach 5.3 million Free editorial pages with advertising commitments Proposal from Canadian Geographic Special feature in CG magazine Energy Photo Contest Interactive Map in Canadian Atlas On-Line Teaching materials Hill Times also interested 25

26 Energy Exhibitions in the Three National Museums Opening in June 2011 Each museum will feature specific themes technology showcases pledge boards programming 26

27 At the Canada Science and Technology Museum Energy: The Power to choose will open on June 9, 2011 This exhibition will provide the energy overview, and be the largest and most comprehensive Exhibition themes Consumption Conservation / Efficiency Production All energy sources covered 3 in-depth features: hydro, fossil fuels & wind Transmission 27

28 At the Canada Science and Technology Museum Exhibition Framework Big Idea: As individuals and as a society, we make choices on how we use and produce energy that have social, economic and environmental consequences. 1. INTRODUCTION 2. USING AND SAVING ENERGY 3. PRODUCING ENERGY 4. GENERATION, TRANSMISSION, DISTRIBUTION AND STORAGE 5. CONCLUSION / DEBATE AREA 6. CHILDREN S AREA 28

29 At the Canada Science and Technology Museum Using and Saving Energy What influences our energy use? How have we become such an energy-dependent society? How do personal choices affect the energy we consume? How can we improve the sustainability of our energy use? How will new technologies help? 29

30 At the Canada Science and Technology Museum Producing Energy Where does our energy come from? Impact on the environment, the economy and society Technological innovations are being researched and developed and implemented. And what effect will they have on the global energy mix? For each source, the exhibition will explore: How it works (video). Challenges and Opportunities, Interesting Facts/ Myths, New technologies Sources covered: oil (conventional, oil sands, offshore), natural gas, coal, nuclear, hydro, wind, biomass, solar, geothermal, and tidal 30

31 At the Canada Science and Technology Museum Generation, Transmission, Distribution, and Storage Distinction between energy used directly as fuel and energy carried via the electricity grid How energy sources are transformed into electricity How fuel and electrical transmission works The importance of affordable, reliable and efficient storage 31

32 At the Canada Science and Technology Museum Debate Area Key message: You have the power to choose Series of quizz's and surveys that fall into the following categories: What do you know about energy? What are your thoughts on energy? What are you already doing or plan to do to conserve and be more efficient? 32

33 At the Canada Agriculture Museum Energy Park exhibition opening on July 1, 2011 theme: Renewable Energy in Action Audience more focused on local families with younger children Focus is energy on the farm Outdoor exhibition will cover several energy sources: solar, wind and biomass, and their evolution through new technologies Heritage site will also celebrate the Central Experimental Farm s 125th anniversary 33

34 At the Canada Agriculture Museum The Energy Park Key message: We require energy to do work Two representative farms (grain and dairy) Early farm (1900) compared to modern What is energy used for? Where does it come from? How much does it cost? What are carbon emissions? 34

35 At the Canada Aviation and Space Museum Green Skies Ahead opening on June 16, 2011 Visitors primarily interested in airplanes and aviation technology Introductory section on the energy requirements of flight and the challenges of fossil fuels 35

36 At the Canada Aviation and Space Museum Green Skies Ahead Airframes and interiors: New technologies and designs to use less fossil Air Traffic management technology New engine technology New Fuels section Focus on biofuels, hydrogen, solar 36

37 At the Canada Aviation and Space Museum Flight of the Future How well did we predict in the past our aviation future? What might the future look like? 37

38 Project Milestones September 2010 December 2010 February 2011 March 2011 April 2011 June 2011 Summer 2011 Launch of Pan Canadian program at World Energy Congress Launch Web Site Energy for Tomorrow EDUKit Driving for the Future Virtual Program - national Transportation and Energy EDUKit - national Watt s Up Traveling Exhibition (Quebec) Launch of Canada Pavilion (Energy) program Opening of major exhibitions at Science and Technology, Agriculture and Aviation and Space Museums in Ottawa Launch Teacher Institute national Fall 2011 National Programming nd Traveling Exhibition location TBC Suite of Distance Learning Programs national 2013 Virtual Exhibition national 2014 Regional and National Energy Literacy Symposiums 2015 Energy & Art Exhibit 2016 Full National program - ongoing 2017 Canada Energy Gallery in new CSTM? 38

39 Outcomes Raise awareness Help Canadians explore & understand their relationship with energy Increase Energy Literacy in Canada Provide a forum for dialogue Over the course of the 6-year event, 7 Million Canadians will participate in Let s Talk Energy: Engaging ideas for Canada s future 39

40 Denise Amyot