Welcome to a Presentation of Ericssons Coral.

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1 Welcome to a Presentation of Ericssons Coral. The products which we are going to introduce to you here have their roots in the beautiful coral reefs of Okinawa.

2 s Coral as water purification The coral has always had a central part in the everyday life among the inhabitants on the Southern islands of Japan. The original use for coral was to clean the water for the inhabitants. This was natural to them as nature had provided them with coral in their soil. This soil was rich in minerals and thanks to this, their subsoil water was also rich in coral minerals. History tells us that in the 14th century a nature doctor discovered how to refine the raw material of the coral to produce the final product. This is what we are using today as our base product for Ericssons coral products. Moreover, it is also to be found written in the publication Honsousho, how people through the years have used coral for individual purposes. The oldest man in the world The demonstrably oldest man in the world was Shigechiy Izumi. He lived on Tokonoshima, an island that belongs to the Southern islands of Japan. In 1980, the head editor of Guiness Book of Records visited this man. When the editor returned to his country, not only did he bring back an interview with the oldest man in the world, but also had he noted that Izumi wasn t the only one on this island to be in full vigour at an advanced age. Almost all of the old people were up right, fit and healthy. When Shigechiy Izumi passed away of natural causes in 1986, he was almost 121 years old.

3 Alka-Mine is refined coral, packed in small Tea -bags. Customers have begun reporting that, thanks to their use of Alka-Mine in their drinking water, they have become healthier or even completely free from certain sickness symptoms. This was the period when the company ( M.P.G ) started to grow rapidly and today it is a huge organization employing several thousands of people in Japan alone. Sango Coral The coral that is used derives from the Scleractinia family. It is a natural product shown to be rich in minerals, above all calcium and magnesium. Coral is one of the oldest materials on the earth. Its origin goes all the way back to the Cambrium period, some 600 million years ago. Coral has since then survived the entire development of the earth and therefore it is not difficult to understand that the coral is something unique. One could say that the coral is to our water what the rainforests in the Amazon is to our air. Coral is protected by law and it is not broken from the reefs: the tiny grains are naturally detached from the reefs by the action of waves, tide and currents. This sand is later gathered by Government controlled companies. It is then transferred and, among other uses, refined to become the unique product which we are being supplied with today. The coral arrives in Europe In 1991, the sango coral came to Europe with the help of a big industrialist and philanthrope. The product started to be imported and sold in Europe. Today Preventive Medical Group has bridge heads in Sweden, Norway, Denmark, Finland, France, Portugal, Switzerland, Germany, Greece, Italy, Spain, The Netherlands, Great Britain, Romania, Poland, Russia, Egypt, South Africa, Australia, New Zealand, Brazil, Mexico, Canada and U.S.A. During the introduction period, the company got the rumors from Japan confirmed. This resulted in a pilot study on certain sickness symptoms. Tests In order to sell the product in Japan, the product has to go through rigorous tests by Japan Research Laboratories. The products have also been examined by laboratories in Sweden and among other effects, tests made by Swedish laboratories have shown that the coral has the power to resist and neutralize acidity. Sango coral was approved as a natural preparation for foodstuffs by the Japanese Public Health Authorities in July 1989.

4 Rediscovering water, the Spring of Life. E very organism, active and imparted with life, has its origin in the sea. The very fact that the composition of sea water is extremely similar in ratio to those of the human amniotic fluids, the blood and the various body fluids is often taken as evidence to support this theory. Water makes up about 70% of the weight of a person and every human being needs more than 2 to 3 litres of water each day to maintain activity. The blood contains approx. 90% water. It might be said that the human body incorporates a sea and that such a sea forms the medium for manifesting vital human activities. Human life would not last a week without water. From the cradle to the grave water accompanies man along the stream of life. In short: water is indeed the spring of life. The time seems to be here for us to seriously think about the effects the quality of water we daily drink have on our bodies.

5 Problems with drinking water Now, let us change the subject slightly and see what problems there are with drinking water as we get it from the tap today. Water as supplied in our homes is not pure H 2 O. Innumerable kinds of impurities in turn give the water its typical quality. A list of typical impurities present in drinking water is given under the following table: Impurities typically present in drinking watere Positive ions: Sodium Negative ions: Sulphate Magnesium Calcium Potassium Iron Bicarbonate Hydroxide Nitrate Chloride Manganese Sediments, dissolved oxides, oily substances, phenols, synthetic detergents, dissolved gases, micro-organisms, other substances such as chemicals and radioactive materials ( in case of pollution ). As for water supplied from the water-works, chlorine is the one substance most commonly used for disinfection of water. Although the chlorinating of water is in itself effective in destroying bacteria and inactivating viruses, some problems do arise including: a b Formation of polyhalomethanes, from chemical combination of chlorine with organic compounds. Polyhalomethanes, including trihalomethanes ( THM ) such as chloroform are thought to be carcinogenic, thus imposing health hazards. Unpleasent odours and tastes are imparted to the treated water. Moreover, the quality of water is seen to deteriorate more in houses or high-rise buildings with poor piping facilities or old storage tanks. Water coming into contact with such poor facilities are prone to become more contaminated with polyhalomethanes, micro-organisms and other pollutants.

6 s Alka-Mine - Coral Calcium Reduced water In nature, oxidation-reduction reactions occur all the time. Iron rusts, oils deteriorate, metal accessories discolour, food decays, all because of oxidation. Liver spots, (chloasma), freckles, etc. are also a result of oxidation, as is atmospheric pollution, which is simply a process or outcome of oxidation reactions. Similar reactions also take place ceaselessly in human bodies. In chemical terms, oxidationreduction reactions are exchanges of electrons, where electric potential is bound to arise. This electric potential is called oxidation-reduction potential. In a living body abnormalities of this potential seem to be heavily related to human health. You may have heard of the term active oxygen. Of course, oxygen is a vital substance which is indespensible not only for humanity, but also all the rest of life on this planet. Be that as it may, oxygen in an active state has the property of violently reacting with other substances. Often, it even destroys normal cell tissues ( in a phenomenon reported to be partly cancerous ). Moreover, arteriosclerosis, diabetes, aging, etc., have much to do with oxidation. Indeed, our environment has large varieties of oxidizing substances that adversely affect human organisms. Oxidizing substances, as such, may be the same but their actions vary with their environment, acid or alkaline. It is demonstrated that in an acid environment oxidizing substances act violently, whereas in an alkaline environment they act moderately. Minerals are ionized in a phenomenon chemically described as ionization through emission of electrons. In other words, other substances have thereby been reduced chemically. In its long travel underground, natural spring water chemically reduces oxidising substances below ground and emerges as mineral rich reducing water. Its electric potential is established at a level suitable for the human body. Natural spring water dissolves minerals, is low and stable in electric potential, and affords huge energy to the growth of living organisms. The more minus a water has the better for the body, because the mass of electrons can then be donated to the free radicals. By contrast, city tap water has an electric potential of plus 250 to 800mV or thereabout, ( depending on time and location ). Chlorine in chlorinated water acts as an oxidizing agent and therefore increases the plus value. Alka-Mine is a naturally balanced marine mineral. When Alka-Mine is used as a portable water purifier, the treated city water thereby becomes highly reduced, and by reducing water in a minute or two, its electric potential is drastically lowered and minerals are ionized, as revealed in the attached table 1. The conclusion is that Alka-Mine reduced water gradually transforms old, oxidized water in the human body into new Alka-Mine reduced water. Importantly, this prevents oxidization trends and fortifies vital functions.

7 An Alka-Mine was dipped into city tap water; the water was stirred for a few seconds to measure it for time-dependent changes in oxidationreduction potential (mv) and ph. The table below shows the measurement results. Time in seconds Oxidation-reduction potential ( mv ) ph , , ,6 Its electric potential is stabilized at a level suitable for the human body.

8 A person who weighs approx. 165 lbs. has the following mineral composition in lbs. and grams. Oxygen 100 lb Carbon 28 lb Hydrogen 15 lb Nitrogen 4 lb Calcium 2,65 lb Phosphorus 700 g Sulphur 175 g Potassium 140 g Chlorine105 g Sodium 90 g Magnesium 35 g Iron 4 g Zinc 2 g Rubidum 1 g Strontium 140 g Copper 100 mg Aluminium 100 mg Lead 80 mg Tin 30 mg Iodine 30 mg Cadmium 30 mg Manganese 20 mg Vanadium 20 mg Barium 16 mg Arsenic, less than 100 mg Antimony, less than 50 mg Nickel, less than 10 mg Boron, less than 10 mg Selenium, less than 10 mg Chromium 6 mg Molybdenum 5 mg Cobalt 3 mg