Perspectives on the spatial development by Cradle to Cradle system. Prof. Dr. Michael Braungart Hanseatic Conference Hamburg May 14 th 2012

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1 Perspectives on the spatial development by Cradle to Cradle system Prof. Dr. Michael Braungart Hanseatic Conference 2012 Hamburg May 14 th 2012

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4 The Trash Vortex of the north Pacific is an area the size of Central Europe.

5 Environmental Disasters

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7 RESOURCE SCARCITY Gallium Keyelement for photoelectrical Cells, LED s, Computers, etc. Indium PV-Cells, Computer, Flatscreens, Laptops, Mobiles etc. Price/kg: 2003: $60, 2006: >$

8 Producing Humus In the European regions it takes 100 to 300 years to build a Layer of 1 cm of Humus. 25 cm of Humus are needed to have soil which is fertile enough to be used for food production. Every year we lose times more humus than we build up.

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11 SWEETENING OUR WATER?

12 ARE WE TOO MANY? No goal is more crucial to healing the global environment, than stabilizing human population. Al Gore unwelcome to the planet?

13 ARE THEY TOO MANY?

14 Eco-Effective Eco-Efficient REDUCTION AVOIDANCE MINIMIZATION PREVENTION

15 CRADLE TO CRADLE : DOING THE RIGHT THINGS! DOING THINGS RIGHT DOING THE RIGHT THINGS

16 CRADLE TO CRADLE DESIGN PARADIGM Waste equals Food (NUTRIENTS are NUTRIENTS) Use Current Solar Income Celebrate Diversity

17 Biological Metabolism Technical Metabolism

18 Biological Nutrient

19 Climatex beneficial fabrics Climatex beneficial fabrics for challenging applications: Flameretardend, suitable for aviation needs. Completely biodegradable, benefical ingredients. Improving Indoor Air Quality. High comfort and beautiful designs.

20 METHOD PRODUCTS, INC. Ingredients of products made for biological cycle, packaging designed for technical cycle. All sorts of cleaners available! Contributing to put Phophorus in the right place again and help oceans become safe and sound!

21 Technical Nutrient

22 RETURNITY: DER STOFF DER VIELEN LEBEN

23 CRADLE TO CRADLE - OFFICE Stoll Giroflex G 656 Office Chairs SILVER Technical Cycle Koninklijke Ahrend NV A250 Desk Chairs SILVER Technical Cycle Orangebox Ltd. ARA Task Chair SILVER Technical Cycle

24 van Gansewinkel Groep Nutrient Management Company For us Cradle to Cradle is not an invention but a discovery of what our work really is about! It is so inspirational for our company. Ruud Sondag, CEO van Gansewinkel Groep

25 The Maersk Line video

26 WILLIAM MCDONOUGH: BUILDINGS LIKE TREES, CITIES LIKE FORESTS BUILDINGS LIKE TREES FORD ROUGE CENTER ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH

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28 Eco-effective architecture More Impact MORE Habitat Biological Diversity Clean Water Fresh Air Beauty FUN! Rooftop Farming Liuzhou, Guangxi Zhuang Autonomous Region Peoples Republic of China

29 Venlo City Hall Green facades: Airfilter and habitat

30 Park TOWARD AN INSPIRING CRADLE TO CRADLE

31 Industry Zone Petroleum Zuid and the new Blue Gate for Antwerp Sources: masterplan pertroleum zuid, City of Antwerp

32 FLORIADE und GREENPORT VENLO Eröffnung am 4. April ew-luchtfotos-floriade-park nl/index.php?option=com_mmportfoli o&ctrl=image&view=large&c=-1&i=- 1&ii=35

33 PHOSPHATE RECOVERY Staatssecretaris Joop Atsma (Ministerie Infrastructuur en Milieu): Ik ben er trots op dat Nederland als eerste land ter wereld de fosfaatkringloop gaat sluiten. State Secretary Mr. Joop Atsma (Ministry of Infrastructure and the Environment): "I am proud to be able to say that the Netherlands are the first country in the world to close phosphate cycles." 4 th of October 2011

34 CRADLE TO CRADLE - EDUCATION & RESEARCH

35 CRADLE TO CRADLE in BELGIUM Herman Van Rompuy EU PRESIDENT The Belgian EU Presidency wants to promote the concept of sustainable materials management, which covers the whole life-cycle of products in a so-called cradle-to-cradle approach. Maxime Verhagen Ministry of Economic Affairs, Agriculture & Innovation Joke Schauvliege President of the EU's Environment Council July 2010

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37 Partners in The Netherlands

38 Cradle to Cradle Business Innovation & Improvement Zones 10 Partners from 6 countries in Europe (NL, BE, UK, F, L) Budget:

39 EXAMPLE OF A CRADLE TO CRADLE PLATFORM

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41 EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH Head Office Trostbrücke Hamburg, Germany T F epea@epea.com Follow us with c2cworld at