UL Environment. Indoor Air Quality. Ali ZEIN ASSI Business development Manager EMEIA. Ezzeldin SOLIMAN Sales Executive

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1 UL Environment Indoor Air Quality Ali ZEIN ASSI Business development Manager EMEIA Ezzeldin SOLIMAN Sales Executive UL and the UL logo are trademarks of UL LLC 2012

2 BUILDING MATERIALS AND INDOOR AIR QUALITY BUILDING MATERIALS AND INDOOR AIR QUALITY BUILDING MATERIALS AND INDOOR AIR QUALITY (IAQ) By UL ENVIRONMENT Ali ZEIN ASSI & Ezzeldin SOLIMAN

3 Presenter Ali ZEIN ASSI Business Development Manager EMEIA, UL Environment I am a sustainable development professional consultant for more than 10 years and mainly responsible for developing sustainability services markets and growing business within the region. I hold two master degrees in Management and purchasing.

4 Learning Objectives 1. Indoor Air Quality health challenges 2. Good Indoor Air Quality benefits 3. How to show to the Marketplace that my products contributes to healthier indoors (GreenGuard certification program)? 4. Why should I move forward an IAQ certification scheme

5 Our mission drives everything we do. Working for a safer world since 1894 UL founder William Henry Merrill following 1893 Chicago World s Fair Disclaimer goes here 5

6 The Definition of Safety is Evolving So is UL Complex issues of today have replaced concerns of the past. And the safety landscape of tomorrow is yet to be defined. Fire and Electrical Safety Wireless Testing Performance Testing Indoor Air Quality Chemical Regulations Transaction Security Renewable Energy

7 IAQ challenge: Health Effects Indoor Air Quality Facts: Indoor air is 2-5 times more polluted than outdoor air We spend 90% of our time indoors Indoor air pollution is linked to asthma, allergies, heart disease, reproductive disorders and even some forms of cancer 2 billion person live in sick buildings! 5% of yearly diseases are due to bad air quality 25 billion dollars is France cost due to bad Indoor Air Quality! 7

8 Indoor Air Quality Stats and Facts 4.3 million people a year die prematurely from illness attributable to indoor air pollution. Among these deaths: 12% are due to pneumonia 34% from stroke 26% from ischaemic heart disease 22% from chronic obstructive pulmonary disease (COPD), and 6% from lung cancer. 8

9 Health Impacts of Poor Indoor Air 9

10 Every day in the UAE 20% of people got asthma 650 people dies every year in UAE from bad IAQ

11 IAQ Certification Importance by Product Type 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Extremely/Very Important That Product be IAQ Certified 69% 63% 60% 49% 47% 46% 39% 38% 32% Tier 1 Paint, Carpet, Flooring, and Bedding stand out as the types of products for which consumers will insist on IAQ certification (60%+) Tier 2 Textiles, Furniture and Appliances are the next most important group to consumers in terms of IAQ certification (45%+) Tier 3 Source: Harris Interactive, December 2008 Consumer Electronics (Computers, TVs and Printers) are the least important product group in terms of IAQ certification (30%+)

12 Health benefits of Green Buildings 14% of annual healthcare cost from IAQ related health effects 14.7% increase in math and 13.7% in reading scores through better IAQ 8-10% increased productivity through improved IAQ Average salaries ~ $2,200/m2 $176/m2 vs. $3/m2 Offset energy savings 50x Every Dollar spent on a preventative IAQ program can save an average of $15 in remediation cost. 12

13 Good indoor air quality is good business Reduced maintenance costs Reduced absenteeism and increased productivity Reduced building downtime Differentiation, brand enhancement, and demonstration of market leadership. Research and development to improve products Risk mitigation Reduced documentation and certification effort for green building programs such as LEED / BREEA / ESTIDAMA... Comply with green purchasing requirements Reach new consumer markets demanding healthier products 13

14 Trends in Product Emissions Testing to have data on file in case of customer complaints Testing for voluntary certifications and product development Testing conducted in response to customer complaints Testing for emissions specifications imposed by state and local governments Testing as a part of product development/ acceptability for green building and consumer market 14

15 Benefits of Product Emissions programs Comply with green purchasing requirements (e.g. UAE National Agenda which will advance UAE Vision 2021 s goal of ensuring a high quality of life for its citizens and residents in a sustainable environment.) Product differentiation through certification Reach new consumer markets demanding healthier products Risk mitigation Research and development to improve products 15

16 What is GREENGUARD? Certifying products for low chemical emissions since 2001 Recognized N 1 Indoor Air Quality Worldwide certification 25 product categories More than 25,000 products represented in our free online product guide Science based testing and health assessments

17 Why Third-Party Certification Matters - Indoor air issues are exceedingly complex - Demonstrates a manufacturer s commitment to sustainability and concern for customer s well-being - Helps purchasers and consumers identify legitimate green products - The marketplace is increasingly demanding substantiation of product claims

18 GREENGUARD Certification Benefits Technical Support Efficient testing and evaluation of products and components Ongoing evaluation of product emissions Recommendations for corrective measures UL s engineers have more than 30 years of experience in environmental chamber testing Marketing Support Assistance with messaging development and positioning of GREENGUARD Certification throughout manufacturer s marketing tactics GREENGUARD training to manufacturer s staff and distribution channels Education and outreach via tradeshows, CEUs, online marketing, manufacturer support, public relations, and advertising

19 Achieving GREENGUARD Certification - Extensive review of raw materials and manufacturing processes - Products are tested for more than 10,000 chemicals - Testing in state-of-the-art, ISO accredited laboratories around the world - Products are certified to the UL GREENGUARD Standards, which are based on emission criteria from the US EPA, State of California and other reputable public health agencies

20 The GREENGUARD Certification Process Manufacturing Review & Profile Study Certification Testing Certification Awarded Ongoing Testing & Maintenance Identify products for certification Document raw materials and manufacturing process Understand similarities and differences between products Screening tests for representative samples Certification test on representative product for each product type Results reported to manufacturer and application sent for GREENGUARD Certification GREENGUARD Application prepared and reviewed with customer GREENGUARD Certification awarded Certified products listed in the UL Sustainable Product Guide Marketing engagement Annual maintenance testing to ensure compliance with emissions criteria Addition of new products or modifications

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