Industry Perspectives: IP & Green Technology. Allison Mages Sr. Counsel, IP Policy & Procurement, GE 1 June 2011

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1 Industry Perspectives: nology Allison Mages Sr. Counsel, IP Policy & Procurement, GE 1 June 2011

2 Technology is the ONLY WAY to Afford Mitigation 100-YEAR CUMLATIVE GLOBAL MITIGATION (Cost in Trillions of 2000 US$) $250 $150 $ % Very High Constraint Baseline High Constraint Advanced Technology 65-78% 83-92% Medium Constraint Source: PNNL Climate Change Mitigation: An Analysis of Advanced Technology Scenarios The Price Tag: $200B Annually For 20 years Source: Secretariat UNFCCC R&D spending is less than ½ that amount The private sector funds over 80% of clean energy R&D 2

3 MOTIVATING Green Technology Investment How do you FACILITATE private sector investment? THE RIGHT POLICIES TO DRIVE FOCUS Government Academia Private Sector Long Range R&D Investment Prizes Absolute return & predictability Understand the private sector s MOTIVATION for investment MOTIVATING THE PRIVATE SECTOR IP protection is a necessary pre-requisite for investment Tariff reduction accelerates adoption & technology diffusion 3

4 At GE, We ve Been Using Our Big targets Innovation Partnerships Environmental performance Operating performance Aviation Energy Efficiency Generation Portfolio of 90+ Products Home Energy Lighting Transportation Water Reuse GEnx Smart Grid Jenbacher Waste Gas GeoSpring LEDs Double Oil Recovery ZeeWeed Membranes

5 Today s Innovation Requires Partnership Individuals Government Universities Other Large Companies 19% A combination of players partnering together 40% 86% of those surveyed believe partnerships will drive more success, than individual businesses. Small and medium companies 27% By putting our COLLECTIVE imagination to work for a better future 5

6 Standard Approaches to Advancing Green Tech. By Listening to Customers and Build the Design a world s largest cleaner mining wind farm operation Through Venture Capital Develop a more fuel efficient airplane fleet EV/Hybrid Batteries Solar Water free sterilization Lighting & Energy Mgmt Biological conversion of coal 6

7 Tapping into the Best Talent Across the Globe Global Research Center Niskayuna, NY India Technology Center Bangalore, India With a $10B investment Batteries Lighting China Technology Center Shanghai, China Supersonic Heat Release CO2 Capture Global Research Europe Munich, Germany Brazil Technology Center Rio de Janeiro, Brazil COMING SOON Advanced Wind Blades

8 We understand collaboration You can find inspiration to advance green technology everywhere It s found in cities, through treasure hunts, and challenges 8

9 Spark a revolution $200 million challenge Create Connect Use Driving clean energy standards & integrating renewables Improving grid efficiency Optimizing energy use

10 Consistent EU policy created wind industry Today, Wind is ~17% of Europe s Electricity Generation Cumulative GW Feed In Tariff (FIT) Green Certificates Renewable s Directives White Paper '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 10

11 Securing IP: Fast Tracking Green Patents QUALITY IP DELIVERS Increased R&D spend Inward FDI Merchandise & service imports Inflow of high-tech products and MORE INNOVATION Securing IP assets faster accelerates investment Jurisdictions with green patent programs may see faster innovation 11

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