Exporting your bottled water brand to the US

Transcription

1 Exporting your bottled water brand to the US Presented by: Water & Environment Manager, Helen Kelleher 8th November 2018

2 who am I? Helen Kelleher, Water & Environment Manager Worked at Zenith for 15 years MSc qualified hydrogeologist Experienced in: Water resource assessment Development of new and existing bottled water sources Source and environmental due diligence Advisor on regulations for bottled waters 2

3 contents introduction regulatory setting requirements facilities source labelling summary 3

4 introduction the US market Single serve bottled water sector continues to grow higher growth by volume than CSDs All bottled water volume higher than CSDs for first time Agrowing premium market being tapped into by premium mineral water brands EU imports are attractive in restaurants, hotels and spas as a high-end offering and to further the experience Provenance and process appeal Only ~2.3% of UK exports go to the US. Higher proportion from rest of EU Visual appearance and type of bottle is important Source: Zenith Global Premium Water Report

5 introduction US market - what to consider US state water category Bottle design Still or sparkling Target market Provenance or process 5

6 what is the legislation? Federal level Food and Drug Administration -CFR 129 and 165 Good manufacturing practices Regular water quality testing to demonstrate compliance Labelling and water category State level Some states have additional licensing requirements 6

7 what is required? Federal level Water quality analysis MPA analysis Facility inspection report Product labels Site and facilities diagrams FDA requirement confirmation Product recall procedure Application fees Source hydrogeological report Facilities engineering report State level Certain source construction criteria Source classification Yield test data Evidence of separability from contamination sources GWUDI assessment Container recycling program 7

8 facilities facilities engineering report Storage, pumps and piping Filling room Facilities and layout drawings Bottling facility production Containers and packaging Sanitation and maintenance Multi use container processing Employee code of conduct and dress 8

9 source hydrogeological report Source descriptions and specifications Geological and hydrogeological setting Conceptual model Catchment identification Land use assessment GWUDI assessment 9

10 source hydrogeological report Water quality assessment Yield test data Evidence of protection from contamination Treatment specifications Source classification, proof of hydrogeological setting for spring water 10

11 source spring water differences UK vs US UK Spring water Quality requirements From a groundwater source Bottled at source Microbiologically wholesome Permitted treatments strictly limited US Spring water Quality requirements From underground formation feeding spring Natural force causes water to flow to surface through natural orifice If external force used, must show: Same underground strata Same properties Water continues to flow naturally to the surface 11

12 source proof of spring water 12

13 source natural mineral water differences UK vs US UK natural mineral water Quality requirements Groundwater source Emerge from spring tapped at one or more natural or bore exits Bottled at source Microbiologically wholesome Recognised source Stable composition Bottled to preserve original purity Permitted treatments strictly limited US mineral water >250ppm TDS Quality requirements From protected groundwater source From source tapped at one or more boreholes or spring Stable composition 13

14 labelling water categories in US Artesian Ground Mineral Spring Sparkling Purified Well Bottled Drinking 14

15 summary Source hydrogeology report Facilities engineering report Market strategy What do I need? Extensive water quality testing Commercial strategy Meet FDA requirements 15

16 For more information on this presentation or any of Zenith s services, please contact: Helen Kelleher hk@zenithglobal.com Or telephone Zenith s head office on +44 (0)