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2 Our Vision : A society which will develop a deep culture of care towards the environment and keep this planet liveable for future generations Our Mission: To implant in the entire state population the culture of environmental care and inspire everyone to plant trees in a sustainable manner.

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4 Year Achievements Number of people reached ,000 saplings planted in 6 Tsunami affected villages ,000 volunteers 852,587 trees planted in 27 districts of Tamil Nadu and in Pondicherry territory 256,289 participants + audiences of cable TV news and readers of 217 newspaper articles 2007 & 2008 In427 Isha nurseries over 7 million saplings have been produced planted. 1,500,000 volunteers + audience of 1,000,000 people during Project GreenHands events and functions + readers of Tamil and English newspapers + international audience + recognition in TN budget

5 An Urban Greening initiative by Project GreenHands

6 The seventh largest city in the state of Tamil Nadu Located on the banks of Noyyal River 50 kms east of Coimbatore The land area is 27 sq. km Total Population as of ,44,553 Males - 52% Females 48%

7 - 160,000 populations - from various districts in Tamilnadu and from Kerala, Orissa and Bihar Accounts for 90% of India s cotton knitwear export known as Tshirt City exports worth of Rs.12,000 Crores in the year ending 2007 Some of the world's largest retailers including Walmart, Switcher, Diesel, ARMY, Tommy Hilfiger, M&S, FILA, H&M, Pink Lemonade, HTHP, Whale, Reebok, Heizzuer, PitStop, RESPECT.

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9 Effluent water discharge nearly 1,000 lakh litres Generation of Hazardous waste 8,33,365 tons/year Lack of proper waste disposal 98% Industries use firewood as the only fuel

10 Households receive municipal water supply for about few hours in a day. Trucks transport water to Tirupur from over 50 km away

11 skin and general allergy. respiratory infections like bronchitis and asthma, loss of hearing and mental tension due to noise pollution

12 The solution Trees Community Participation

13 filter air pollutants & water pollution provide oxygen act as a carbon sink for CO2; mitigates global warming support life for flora & fauna, enhance biodiversity prevent/reduce soil erosion & desertification regenerate/replenish soil for ecosystem converts sun s energy into usable energy supplement fodder source for livestock save water by helping to recharge groundwater table & sustain stream flow Environmental Benefits

14 Increasing the property value of homes and industrial properties; Reducing the amount of electricity needed to heat and air-condition homes and businesses Attracting tourists and businesses by creating an inviting place to stay. Trees The solu+on

15 Providing privacy, absorb noise and screen harsh scenery Adding character and pride to the communities that they grace. Creating feelings of relaxation and well-being. Promoting a sense of community ownership. Trees The solu+on

16 The Project Description Tree saplings will be planted in residential & industrial locations, educational & government institutions, highways, Noyyal river banks, and other open spaces in and close to the city. Six to Seven feet high quality saplings of herbal and shade giving varieties, developed with at most care by PGH nursery will be planted.

17 Highlights Involvement of all cross section of people Schools and colleges Non Governmental Organization Business Groups CBOs, associations and clubs Indian and overseas agencies State and National level celebrities Textile industry owners Labors, and General public

18 Mass awareness campaign to reach everyone through Door to Door awareness campaign for 80,000 houses Signature campaign involving 20,000 students Procession Competitions for creative talent Cleaning of the city Media Awareness creation Highlights contd

19 Planting Day function Green Marathon involving Celebrities Eco Exhibition Setting up a Guinness world record Highlights contd

20 25,000 tree saplings planting in a day from 6 am to 6 pm in protected location Green Belt creation Post maintenance of planted saplings for 3 years Highlights contd

21 Expected outcome CO 2 absorption per year : 135 tons O 2 production per year : 73 tons Top soil preservation: 91,250 tons Increased Green cover area: 2.9 sq km Rain water harvesting: million liters 10-15% Chronic ailments like asthma would have been reduced Cleans the air of micro-particles of all sizes twenty fold better than barren land Reduces temperatures up to seven degrees in summer and vice versa in the winter Harmony in society will be enhanced Increased people participation in environmental protection and conservation

22 Let us make this Happen!