Tools for Evaluating Environmentally Preferable Paper

Transcription

1 Tools for Evaluating Environmentally Preferable Paper David Ford President & CEO Metafore June 20, 2007 GAA Environmental Workshop

2 Overview How did this all begin? What are the different options? How has the marketplace evolved? What can we expect looking forward?

3 The Impetus What sparked the move to evaluate the environmental profile of products?

4 The Impetus 1987 Brundtland Report: Our common future Defined Sustainable development: the ability to meet present needs without compromising the ability of future generations to meet their needs. Three components of sustainable development * Environmental protection * Economic growth * Social equity

5 The Impetus The 1992 UN Earth Summit Helped set forces in motion No convention of Forest Management Significantly raised the profile of the link between markets and sustainability ENGOs began move to influence markets

6 Timeline Product Scorecards Impact Calculators Product Declarations Eco-labels & Product Certifications The UN Earth Summit

7 Environmentally Preferable Paper Climate Change? Energy Use? Water Quality? Fiber Efficiency? Air Quality? Virgin Fiber Paper Mill 2 Customer Recovered Fiber Recycled? >30% Recovered Content (U.S.) Sent Overseas Paper Mill 1

8 The Tools What are my options? Assortment of: Certifications Declarations Impact Calculators Scoring Systems

9 Certifications Green Seal EU Flower Nordic Swan Blue Angel Environmental Choice

10 Declarations Environmental Paper Data Sheet

11 Declarations Environmental Paper Data Sheet: Paper Profile

12 Calculators Environmental Defense Paper Calculator

13 Calculators Mohawk Paper Calculator

14 Scoring Systems Wal-Mart Packaging Model

15 Scoring Systems WWF Scorecard

16 EPAT presentation items

17 Paper Working Group

18 Paper Working Group PWG companies share common challenge: How do we make environmentally preferable paper products more widely available and affordable?

19 Paper Working Group Define environmentally preferable paper Create a tool to measure progress Deliver to marketplace

20 What are we trying to achieve? 1. Efficient use and conservation of raw materials (natural resources used) 2. Minimization of waste (design) 3. Conservation of natural systems (forest / source) 4. Clean production (mill process) 5. Community and human well-being (supply chain) 6. Credible verification and reporting (supply chain) 7. Economic viability (all)

21 Environmental Paper Assessment Tool (EPAT) Web-based, data-driven assessment tool that takes a life-cycle approach to evaluate environmental performance of paper products.

22 EPAT Process

23 EPAT Early Adopter Circle

24 More than just a score... Considers range of environmental performance characteristics Facilitates trade-offs discussion Consistent framework creates transparency in supply chain Reflects buyer s values

25 An evolving tool EPAT 2.0 in Fall 2007 Fiber efficiency Energy use Sensitive forest fiber

26 Scoring Approaches Scoring tool features Criteria EPAT Wal-Mart WWF Driver Buyer Buyer NGO Objective Stimulate market for EPP Supply chain improvement Raise industry transparency Structure B to B B to B Public Indicators Scope Paper Packaging Paper Score Users values Wal-Mart values WWF values

27 Trends What does the future hold? Movement from narrow to broad Increased transparency Collaboration across the value chain Carbon is King but is it the only issue?

28 Consider the life-cycle CO 2 -eq emitted in a magazine s life-cycle Mill emissions* 61% Transportation 17% Forest management and harvesting 2% Printing 4% Final fate 16% Source: The John Heinz III Center for Science, Economics and the Environment Following the Paper Trail. Rochester, New York: Printing Methods Inc. *Includes power purchased off-site

29 Thank you More information about Metafore, the EPAT, and other information/tools: Go to: David A. Ford President & CEO Metafore

30

31 The Fiber Cycle in Canada & the United States

32 About Metafore Metafore is a source of: Information Innovative thinking Tools For businesspeople focused on evaluating, selecting and manufacturing environmentally preferable products.