Sustainable World. Systems and Information. Bob Pfahl

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1 Towards a Sustainable World through Electronic Systems and Information Technology Bob Pfahl

2 We are living in a Material World US 4 people 40 hour work week 1600 square feet $22,000 per capita 11,000 possessions Bhutan - 13 people 49 hours 726 square feet $174 per capita 250 possessions Material World: A Global Family Portrait (Paperback) by Peter Menzel (Author), Charles C. Mann (Author), Paul Kennedy (Author) 1

3 Agenda Introduction Environmentally Preferred Products Elimination of Hazardous Materials Proactive Efforts on Energy & Sustainability Energy Efficiency i Electronics as a Solution to Global Warming Conclusion 2

4 OEM/ODM/EMS Members 3

5 Current Supplier Members 4

6 Association/Consortium, Government, Consultant & University Members pinfa ITIC Information Technology Industry Council 5

7 Statistics for the 2009 Roadmap > 550 participants > 250 companies/organizations 18 countries from 4 continents 20 Technology Working Groups (TWGs) New roadmaps on Solid State Illumination, Photovoltaics and RFID Item-Level Tag 5 Product Emulator Groups (PEGs) > 1400 pages of information Roadmaps the needs for

8 Nine Contributing Organizations Interconnect Substrates Ceramic inemi / ITRS Packaging TWG Semiconductors inemi / IPC / EIPC Organic PWB TWG Organic Printed Circuit Boards inemi Information Management TWG inemi Supply Chain Board Assembly inemi Roadmap Management TWG inemi Optoelectronics TWG inemi Mass Data Storage TWG Magnetic and Optical Storage Optoelectronics and Optical Storage 7

9 Environmentally Preferred Products

10 Environmentally Preferred Products Are Highly Recyclable Use Non-Hazardous Materials Minimize Use of Energy Minimize Use of Matter 1983 First Portable Cellular l Phone DynaTAC 1996 First Wearable Cellular l Phone StarTAC

11 GPS Receiver Functional Dematerialization Motorola Q Global Telephone Windows Mobile 6.1 Windows Media Player QWERTY keyboard 320x240 display Opera browser DataViz Documents to Go Messaging GPS receiver Record and Play multiple audio formats Integrated 2.0 megapixel camera Video Capture at 15 fps Playback up to 30 fps Multiple video formats supported Up to 32GB of storage 10

12 Record Reduction: Music (Audio) Portability ~60MB/Album Optical Storage (4.7GB >75 Albums) >500 Albums Solid State Memory Rissa Studios ipod Touch ( 32GB) 11

13 inemi Environmentally Conscious Electronics (ECE) Roadmap Since 1996 inemi has proactively roadmapped the technology needs to produce Environmentally Conscious Electronic Products 2009 ECE Roadmap Focus Areas: Materials Energy Recycling/Reuse Eco-Design Sustainability 12

14 Past Activities: i i Elimination of Hazardous Materials

15 Elimination of Hazardous Materials Elimination of CFCs for Cleaning Electronics Elimination of Pb in Electronics Elimination of Halogenated Flame Retardants & PVC ? 14

16 Materials Roadmap Recommendations Need for development and implementation of good scientific methodologies to assess true environmental impacts of materials and potential trade-offs of alternatives Greater involvement of industry on policy making for material and energy restrictions to assure better understanding of trade-offs inherent in substitutions 15

17 Today: Transition from Materials to Proactive Programs on Energy & Sustainability

18 Energy: Even Americans are Concerned 17

19 Energy Situation Analysis Energy Use Production: Mining and Semiconductors Use: Dominates Energy Use Impacts End User Energy Management Needs Reducing Energy Use in Computer Centers: Cloud Computing 2011 Roadmap will show a 10 o C Temperature increase for Computer Centers More efficient power supply and RF technology World-wide harmonized energy management standards New innovative energy sources 18

20 ~2% Global CO2 Emissions ~ 40 Billion tonnes The Big Picture Climate/ Energy Example ICT Sector ~ 850 Mil tonnes How do we get the facts and data? Standardized Product Lifecycle Assessment Identifies opportunities & issues Allows identifying what counts most PC Sector < Recovery Recycle < ~ 320 Mil tonnes > > Supply Chain Manufacturing Distribution Energy Use Sources: Smart 2020 Report 2008; IDC; Gartner 19

21 Future Thrust: Sustainability Becoming more g proactive in our environmental collaboration

22 Sustainability Electronics as solution to climate change Smart city planning Smart buildings Smart appliances Dematerialization Smart industry I-optimization Smart grid Integrated t renewables Smart work Intelligent transport Potential Impact: Reduction of 1 billion tons of Green House Gas emissions. 21

23 Addressing these Opportunities Technology Needs: A Holistic Approach Advances in digital semiconductor technology Density Cost Advances in sensor technology Advances in Electronic Packaging Technology Innovation in Algorithms and Applications Rapid Establishment of Standards in areas of success Infrastructure Needs-Crossing the Valley of Death Collaboration/Coordination R&D Supply Chain User 22

24 Conclusion: The Journey to a y Sustainable World has Just Begun

25 contacts: t Bob Pfahl bob.pfahl@inemi.org