Carlson Rezidor Hotel Group. World Hospitality Awards: Best Initiative in Sustainable Development 2015

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2 Carlson Rezidor Hotel Group World Hospitality Awards: Best Initiative in Sustainable Development 2015

3 Club CarlsonSM, the hotel rewards program for Carlson Rezidor Hotel Group, is the first hotel loyalty program to commit to a global meetings and events carbon offsetting initiative, Meetings Minus Carbon, through Club Carlson for Planners. The carbon offset is funded by Club Carlson, and is free to the meeting planner/client. 3

4 An easy process with Club Carlson Club Carlson members host meetings and events at Carlson Rezidor properties globally Club Carlson calculates the carbon footprint of the meeting or event based on the Hotel Carbon Measurement Initiative (HCMI) and purchases carbon credits Each ton of carbon is offset through our partner, Carbon Footprint Ltd with VCS carbon credits in India and Brazil plus the planting of one tree in Kenya The guest receives a certificate, showing the total amount of carbon offset on their behalf; and benefiting their own tracking and reporting efforts 4

5 Verified or Endorsed Projects Tamil Nadu, India Great Rift Valley, Kenya Brazilian Amazon Investment in renewable wind energy is expected to reduce annual GHG by over 11 tons of carbon dioxide equivalent Local workers plant one tree for every ton of carbon offset by Meetings Minus Carbon The CIKEL Project is located in Para State, Brazil, where 63% of the Amazon Rainforest has already been lost 5

6 A recognized methodology Meetings Minus Carbon uses Hotel Carbon Measurement Initiative (HCMI) to calculate the meeting s carbon footprint Hotel Carbon Measurement Initiative (HCMI) is The Hotel Industry free standard tool to calculate and communicate carbon emissions from guest rooms and meeting space in a uniform way HCMI credentials Collaboratively defined by 23 competing hotel groups Jointly managed by International Tourism Partnership (ITP) and WTTC KPMG as technical consultants Validated by World Resources Institute (WRI) Follows the principles of the Greenhouse Gas protocol (GHG) Launched in June 2012 Used by over 21,000 hotels 6

7 Social and Sustainable Benefits Combats climate change Wildlife habitats conserved & created Prevention and control of soil erosion Availability of forest for scientific research Protect biodiversity 7

8 Social and Sustainable Benefits (cntd.) Poverty reduction through job creation Improved of quality of life through education 8

9 Social and Sustainable Benefits (cntd.) Water catchment areas provide water and food security Wind energy increases availability of electricity in nearby villages Improved medical facilities 9

10 A Concept Built on Collaboration Meetings Minus Carbon is the result of a collaborative effort of the Carlson Rezidor Responsible Business and Club Carlson loyalty teams; Launched on Earth Day Program evolution relies on the support of many Carlson Rezidor colleagues including those in sales, communications, loyalty, responsible business, and at the hotels; feedback and suggestions from our clients and business partners collected through such vehicles as social media. 10

11 Communication to Stakeholders 1,100 hotels Over 14 million eligible Club Carlson members Utilized by hundreds of clients globally 85,000 employees informed Hundreds of thousands of social media users reached 11

12 Measurable Results 1,864 Trees Saved in Brazil (launched May 2015) 30,798 Trees Planted in Kenya 30,798 Tons of Carbon Offset Over 15,000 different members participated 12

13 By working together, we are helping to combat climate change and sustain our environment for future generations. 13

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