PROGRESS REPORT. Results. What has working with the private sector delivered for nature

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1 PROGRESS REPORT EN 0 Results What has working with the private sector delivered for nature

2 WWF s aim is to conserve and protect the diversity of plant and animal species on Earth. We can only safeguard valuable nature if we transform markets for commodities, water and energy, and reduce our demand for them. For this reason WWF focuses on preserving natural capital through improved production and smarter consumption. We work together with citizens, government authorities and companies on solutions that secure the responsible use of natural resources via bilateral agreements with companies, sector approaches, sustainable financing and by influencing government policy. This report presents results delivered in the past year for nature by working with business. Sector approach and eco-labels WWF Netherlands focuses on those To this end in March 0, the Foundation for Responsible Soy Chain Transition sectors most relevant for nature. was established by key partners in the Dutch soy chain, the Sustainable Trade The aim: encourage a majority of large companies in commodity sectors to operate ac- committed to using 00 percent sustainable soy by 05. Also in 0, the ASC Initiative and several NGOs including WWF Netherlands. All the partners have cording to credible voluntary standards and, label for responsibly farmed fish was launched and the first ASC-certified products in this way, to reduce their impact on nature. became available on the Dutch market. Bilateral agreements WWF enters into strategic partnerships with companies that due to their size are able to bring about change in commodity markets and energy-intensive sectors. Commodities WWF selects its partner companies in relation to the locations in which they are active (priority areas for biodiversity), their scale (possible impact) and their role in supply chains. At the international level, WWF has identified more than 00 companies to engage that have a major influence on commodity markets. At the end of 0, 68 of the 00 these companies had made public commitments to round-tables or standards supported by WWF, and of these had formal agreements with WWF. In the Netherlands, there are three such partnerships with Albert Heijn (Ahold), IKEA and the Rabobank. In 0, the agreement with Albert Heijn was expanded to include cooperation on soy, palm oil and pulp & paper. The partnership with Kimberly-Clark ended in 0 due partly to the fact that the nature conservation s had been achieved. Energy In the Netherlands, KPN and Eneco are WWF Climate Savers. WWF Climate Savers are companies that help accelerate the transition to a low-carbon economy in line with the WWF Energy Report. Climate Savers companies agree ambitious s for CO, innovation and sector leadership. Worldwide there are now 0 Climate Savers. Between 999 and 0, Climate Savers companies together avoided emitting more than 00 million tonnes of CO. To put this into perspective the total annual CO emissions of the Netherlands is about 80 million tonnes. The market share of a credible standard is an indicator of the level of sustainability of that market. 00% 00% Within the aviation sector, WWF Netherlands partners with KLM in its aims to create a scalable market for sustainable bio-fuels, to develop a bio-fuel programme for its Corporate clients, as well as knowledge sessions and other promotional activities to realise the usage of bio-fuels for its fleet.,7% timber 0 50% timber 05,9% paper & cardboard 0 50% paper & cardboard 05 % 0 % % 0 6% 0 05 Income WWF Netherlands company partners also provide financial support for our nature conservation programme. In 0 income from company partnerships represented 5% of WWF Netherlands total income. FSC wood & paper FSC Netherlands has 0 members* RSPO palm oil 77 Dutch companies are members of the Round Table for Sustainable Palm Oil* RTRS soy Dutch companies are members of the RTRS* partnership income (5%) MSC sustainable wild-caught fish There are 57 MSC products on sale in the Netherlands * ASC farmed fish There are 8 ASC products on sale in the Netherlands * other income (95%) * figures at year end 0 Sources: FSC Netherlands, MSC Netherlands, ASC Netherlands, Taskforce Sustainable Palm Oil, RTRS

3 Progress report on WWF Netherlands partnerships KLM more sustainable aviation ( WWF Netherlands agrees goals with each partner company that relate to their major impacts. A summary of progress and results achieved by each partnership in 0 is provided below. Rabobank more sustainable food and agriculture supply chains ( Results 0 Together with Rabobank s clients, progress was made towards launching scalable business cases for sustainability in four commodity chains, including farmed salmon in Chile (ASC) and palm oil in Indonesia. In 0, the joint WORLD=U project was launched, encouraging young people (6- years) to implement campaigns on sustainability. 00 young people participated in the programme. Eneco sustainable energy ( Results 0 Eneco made progress on against all its Climate Saver s. Eneco s sustainable electricity production increased but not enough to achieve the 5% interim. WWF Netherlands with Eneco s support launched the rd Clean Economy, Living Planet report, containing world rankings of individual countries with regard to the market for clean energy technology, and organised a national Cleantech symposium at which the WWF Cleantech Star Award 0 was presented to Tempress. WWF Netherlands and Eneco joined forces in the City of the Future innovation project in Rotterdam s Heijplaat district with excellent results: the residents of Heijplaat received the WWF Leaders for a Living Planet award in recognition of their initiative. IKEA responsible use of commodities and energy ( Results 0 % of IKEA global timber purchases are now FSC-certified. The worldwide of 5% in 0 was not achieved and IKEA has committed to make good the shortfall in 0. % of all cotton purchased worldwide was responsible cotton ( Better Cotton system). IKEA raised awareness about the energy savings of IKEA products via a mailing to all FAMILY customers. 5 Best practices in agriculture and food supply chains - international Best practices in agriculture and food supply chains - national Consumer awareness and activation Renewable energy supply CO City of the Future Encouraging Dutch cleantech sector 5 Consumer awareness and activation FSC timber, paper & pulp CO Responsible cotton / BCI Consumer awareness and activation Results 0 WWF-Netherlands and KLM have set a for KLM of 0% CO per ton/kilometre by 00 (based on 009 levels). Therefore KLM aims to create a scalable market for sustainable bio-fuels and to use % bio-fuels across its entire fleet in 05. KLM has reserved capital to buy bio-fuels to stimulate the market supply. Because of stringent criteria and an only recently created market, the supply of sustainable bio-fuels is very limited. This supply is to be expected to increase considerably in the years to come. To involve corporate clients developing a sustainable bio-fuels market, KLM was the world s first airline to launch the Corporate BioFuel programme. Thus corporate customers can invest in making their air travel more sustainable. On 9 June KLM was the first airline to fly a trans-atlantic using sustainable bio-fuel on the flight to the sustainability summit in Rio de Janeiro. 00 flights with bio-fuel were made to Paris. KLM also took fuel economy measures, such as lighter trolleys and cargo pallets, lighter and environmentally-friendly aircraft paint, and shorter taxiing routes. In 0, total savings amounted to million litres of fuel and 0,000 tonnes of CO emissions from these programmes. Albert Heijn (Ahold) more sustainable seafood and palm oil, soy and wood and paper production ( Results 0 Albert Heijn and WWF Netherlands extended their cooperation to include palm oil, soy, wood and paper. Albert Heijn and WWF Netherlands worked together to increase public interest in nature through a second Super Animals education campaign. 8% of Albert Heijn s seafood sales were ASC or MSC-certified. KPN Climate Saver ( Results 0 KPN achieved its key : 00% renewable energy in the Netherlands and Belgium. This will also be achieved in Germany in 0. Total energy consumption across the KPN group has fallen (in absolute terms) despite the fact that the data transported via the network has risen considerably, requiring further expansion of mobile and fixed networks. The percentage of KPN employees working according to the New Way of Working and Living increased to 76%. The use of KPN services for the New Way of Working and Living grew by 7% against a of 0%. 5 key The size of each segment reflects the relative importance of the subject within the partnership. CO and fuel efficiency Creating a supply of sustainable bio-fuels Stimulating a demand for sustainable bio-fuels Sustainable catering Seafood: Expand the range of own label sustainable seafood products - 00% MSC and ASC by end 05. Soy: Encourage suppliers of dairy, meat and egg products to use feed based on responsible soy - 00% RTRS by end 05. Palm oil: All own label food and care products contain only sustainable palm oil - 00% RSPO by end of 0. Wood and paper: Own label products FSC certified and own magazines printed on FSC paper by end of Consumer awareness and activation. Energy saving in own operations Green power Energy-efficient consumer products Facilitating CO by clients, including the New Way of Working Result area ahead of schedule on schedule behind schedule 5

4 Consumer campaigns Publications Together with its company partners, WWF Netherlands organises campaigns to raise consumer awareness of nature and sustainability issues and encourage people to take action themselves. WWF commissions research into sustainability issues relevant to markets. Selected 0 publications are presented below. Youth programme WORLD=U In collaboration with Nederland in Dialoog, WWF Netherlands and Rabobank launched the WORLD=U youth programme. In 0, 00 young people between the ages of 6 and years investigated subject areas namely: climate, food, wealth and welfare, and world citizenship. 9 WORLD=U groups developed specific action plans which they put into practice across the Netherlands. The campaigns were shared with family, friends and peer groups via blogs, short films and interviews. In November participants presented their plans at the United Nations. KLM inflight campaign / Rio +0 Summit On 9 June, KLM was the first airline in the world to make a trans-atlantic flight using sustainable bio-fuel. The flight was from Schiphol to the Rio de Janeiro as the host city of the Rio+0 Sustainability Summit. An inflight campaign was launched on the same day. For two months passengers were informed during their flights about the partnership between KLM and WWF, including action on fuel (CO ) efficiency, the development of a sustainable bio-fuels market, as well as the nature conservation projects supported by KLM. Super Animals In October 0, Albert Heijn supermarkets launched the second Super Animals campaign, together with WWF Netherlands. The aim was to teach children in a fun way about the wonderful world of animals and explain that some species are threatened by extinction. More than 60,000 Super Animal albums were sold, and the Super Animals site attracted more than 66,000 individual visitors. In store shoppers were treated to surprising and interesting animal facts, and could play the guess your super animal picture game. It was even possible to discover a real-life ranger with the ranger swap bag or via the online ranger badge quiz. According to a survey, all ages participated in the Super Animal campaign. 050 Criteria The 050 Criteria: Guide to Responsible Investing in Agricultural, Forest, and Fisheries Commodities, a blueprint for responsible investment by financial institutions was published in September. The guide is a useful tool to identify and guide sustainable initiatives in agriculture, forestry and fisheries. The report also promotes the use of credible, sustainability standards and is a valuable reference work not only for the financial sector but for other sectors too. Living Planet Report 0 The 9th edition of the WWF Living Planet Report revealed the Earth s poor state of health; biodiversity is falling and the global ecological footprint is rising inexorably. The Earth needs 8 months to produce the renewable resources we consume in months. Everyone can take steps towards living within ecological limits through supporting the conservation and restoration of nature, the sustainable production of food and energy, and by consuming in a smarter, moderate way. CO : The New Way of Working On behalf of WWF Netherlands, Ecofys carried out a survey into the CO potential of the New Way of Working in the Netherlands in September. The study revealed that from 00 onwards, the New Way of Working could save between. and.7 megatons of CO emissions each year. This is the equivalent of the CO emissions from electricity and gas consumption of all households in Amsterdam and Rotterdam. The New Way of Working also delivers other advantages, such as improvements in employee satisfaction, company image, productivity and savings on office costs. In other words, a way of working that delivers benefits for business and nature. For more information on the way WWF Netherlands works with business: (in Dutch) 6 7

5 Our mission The mission of the World Wide Fund for Nature is to build towards a future in which people live in harmony with nature

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