LEED, FSC, Lacey & SMaRT Sustainable Products

Transcription

1 m LEED, FSC, Lacey & SMaRT Sustainable Products Increasing NWFA Member Sales, Profits & Maret Share

2 Why Have Leading Sustainability Standards Received Maret Acceptance? Certified Organic Products LEED green buildings FSC certified wood Clean vehicles SMaRT They Meet Leadership Standards Criteria 1. Substantial pollution reductions 2. Transparent & consensus standards 3. Credible global independent third party certification 4. Subsequent government support

3 Why Have Leading Sustainability Standards Received Maret Acceptance? Certified Organic Products Yanelovich / P&G now that conventional consumer products maret share is continually being eroded by products mareted with organic products especially at Whole Foods. The reason is the power of organic products including halo effect, substantial pollution reductions, and resulting health & environmental benefits. USDA s organic product rule received overwhelming support.

4 Why Have Leading Sustainability Standards Received Maret Acceptance? LEED Green Buildings & FSC Wood LEED commercial is 40% of US New Construction & Renovation Maret & the leading Global Standard (McGraw-Hill) Over 90% of new homes are green & 100% by major US builders Success was dictated by consensus nature of LEED, substantial pollution reductions, & government adoption LEED, FSC & SMaRT documented as more profitable, less risy, & preferred by investors in peer-reviewed Wall St. due diligence released at NYSE Consensus underwriting standards measure added value

5 s c Clean Vehicle Standard was applied to FedEx Eaton power train hybrid truc As the maret leader, Toyota followed suit with Prius & other hybrids which forced Ford and others to follow suit due to competition. Bush II ordered vehicle fuel efficiency rules for Detroit to try to pre-empt climate change rules for the oil industry. Knoll logo should Copyright: 10pt Arial

6 m SMaRT Products Also Meet the Maret Acceptance Criteria SMaRT 4.0 Consensus Sustainable Product Standard EATON Universal Power Saver EATON POW-R-WAY III BUSWAY

7 Shaping the Products of the Future m Global SMaRT Mareting Campaign Launched Sept. 12 at NYSE with 100 Fortune 500 companies Sustainability 50 dinner program co-hosted by OgilvyEarth / SMaRT, Nov. 15 at Greenbuild LEED ND Cheaper Cost of Capital / SMaRT Pilots Announced at Greenbuild Sustainable Brands London Nov. 27 Mareting 50 / Sustainability 50 dinner program co-hosted by OgivyEarth / SMaRT, Dec. 2012

8 Why did Leading Manufacturers, Purchasers & Governments Choose SMaRT? SMaRT is the consensus sustainable product standard & label: Accessible Comprehensive Transparent

9 Why did Leading Manufacturers, Purchasers & Governments choose SMaRT? Greenwash and maret confusion are the leading barriers to further environmental progress. MTS & State of California Attorney General Greenwash Survey Submitted to FTC over 80% of product ads in green building publications violate truth in advertising law. Credibility Due to rampant greenwash, the public does not believe corporate self-promotion on the environment.

10 Why did Leading Manufacturers, Purchasers & Governments choose SMaRT? SMaRT is a Leadership Standard recognized by the Leadership Standard s Campaign Public Framewor as the sustainable product standard. The Campaign is led by National Wildlife Federation, Sierra Club, Corporate Responsibility Association, Perins+Will & Eaton. The Campaign educates the maret about attributes and benefits of leadership standards Maretplace / NPR is the Campaign s advertising Partner.

11 Increased Profitability Sustainable Product Case Study Forbo Linoleum A Culture of Long Term Commitment to Optimized Environmental Performance. Forbo Linoleum manufacturers and sells linoleum floorcovering, wallcovering and finishing for office furniture. The company attributes the following superior economic performance to its sustainable practices (Forbo internal data ): EBIT (operating result) performance as a percentage of sales averages 14% better than any of its top competitors Internal profitability shows its sustainable products EBIT level performance more than double, as a percent of sales, those of traditional products Five year share price performance is 100% greater than its three largest competitors Forbo Linoleum is a SMaRT Platinum SMaRT Certified Solutions Sustainable for Sustainable Product Business eligible for credit for LEED & Green Star certified green buildings.

12 National Sustainable Manufacturing Underwriting Standard CMP Corporate Green Value Score Measures increased cash flow Three product lines must be certified & higher Score for more lines Higher value for Green-e Power & Conventional Energy Reductions Higher value for higher reduction of pollutants Higher value for reuse avoids disposal riss Covers all manufacturers & retailers Underwrites Increased Interest Rates for Business Baning & Green Convertible Securities Launched at MTS / CMP New Yor Stoc Exchange Meeting & Unanimously Approved

13 Increasing Sustainable Products Marets / NWFA Sales National Green Building Financing Launched Sept. 28 by Citi, States & MTS / Capital Marets Partnership: Green Building Bonds Cheaper Cost of Capital & SMaRT for LEED ND Wall Street Due Diligence released at NYSE documented that LEED, FSC & SMaRT are: More profitable Less risy Preferred by investors Cheaper Cost of Capital Pilots for New Green Homes are Underway with Homebuilders, Appraisal Institute, Federal Housing Finance Agency, UBS, Wells Fargo, Fireman s Fund & Allstate

14 Why did Leading Manufacturers, Purchasers & Governments choose SMaRT? SMaRT is comprehensive. Leading standards requires stringent product sustainability standards, including: ISO LCA & EPD Carcinogen Policy & Prohibits Stocholm Treaty Toxic Chemicals GREENGUARD / California VOC FSC Certified Wood Life Cycle Assessment (LCA) measures environmental impacts throughout product life cycle raw materials extraction, manufacturing, shipping, use or reuse Global Covers world s products requiring supplier data for 12 environmental impacts, & credit for SMaRT reducing Solutions over for 1300 Sustainable pollutants Business up to 100%

15 LCA Impact Example: Steel Environmental Performance SMaRT Requires ISO Compliant LCA Covering Global Suppliers / SMaRT Environmental Product Declarations (EPDs)

16 SMaRT ISO Compliant Environmental Product Declaration (EPD) is the Global Leader SMaRT s unique universal Product Criteria Rule (PCR) obviates need to create NWFA PCR. ISO requires PCRs costing from $60,000-$100,000. EPDs required for all consumer products sold in France & EU EPD requirements are being amended. LEED provides EPD Credit & points awarded are being increased. EPDS are heavily mareted by industry & becoming a cost of doing business. Knoll ReGeneration SMaRT EPD

17 SMaRT ReGeneration EPD CO 2 Footprint by Life Cycle Stage Knoll ReGeneration SMaRT EPD

18 Lacey Due Care Consensus Standard Unanimously Approved April 2012 Benefits Legally Binding Certificate of Compliance Prevents Strict Liability Seizure, Forfeiture, Criminal & Civil Liability, Brand Destruction & Uncertainty, & Increases Business Value Including with Customers & Other Partners

19 Lacey Due Care Consensus Standard Unanimously Approved April 2012 Benefits Through SMaRT s FSC Prerequisite, Lacey Provides Traceability Requirements for NWFA s RPP for US Hardwoods Thus Achieving Multiple LEED Credits: FSC, SMaRT, LCA & EPD Lacey Requires Protection of the Forest Environment / Forest Certification

20 Lacey Due Care Consensus Standard Unanimously Approved April 2012 SMaRT RPP Interpretation US Hardwoods with an American Hardwood Export Council Permit, Equivalent Certification, or FSC Certification in Compliance With Lacey Standard, Achieve SMaRT s FSC Prerequisite. Lacey Requires Protection of the Forest Environment / Forest Certification