Image: William Vanderson/Fox Photos/Getty Images. Accenture Fuels Retail Group Fuels Retail 2030 Vision. Mark Gregg Angie Birch

Transcription

1 Image: William Vanderson/Fox Photos/Getty Images Accenture Fuels Retail Group Fuels Retail 2030 Vision Mark Gregg Angie Birch

2 D I S R U P T I O N I S H A P P E N N I N G Hyper Convenience Cloud Storage Big Data IoT Internet of Things Artificial Intelligence Intelligent Automation

3 F U E L S R E TA I L V I S I O N E X P L O R E S T H E S E C H A L L E N G E S Megatrends Science & Tech Consumer Needs Non-Exhaustive Population growth & the growing middle class in Asia and Africa Urbanisation & changing transport infrastructure globally The sharing economy and changing vehicle ownership Climate change & sustainability Non-Exhaustive Impact of electrification & fuels diversification on the forecourt Connected devices & internetof-everywhere Automation of vehicles Payments & loyalty consolidation on the mpos Bigger data & advanced analysis and consumption Non-Exhaustive Products vs services and the impact to the C-Store Instant comparison & price transparency Mindfulness & ethical purchasing Personal experience vs data privacy Convenience & speed Digital & connected immersion Copyright 2016 Accenture. All rights reserved. Accenture Confidential Information. 3

4 M E G A T R E N D S & U N D E R S TA N D I N G D I S R U P T I O N Megatrend New trends under observation Non-Exhaustive Sub-Trend 4

5 D I G I TA L I S C H A N G I N G T H E W O R L D Cloud server and storage capacity has fundamentally changed computing 50bn connected devices by 2020 from 10bn today >90% of the world s data has been created in the last 2 years 98% of consumers move sequentially between screens & devices to complete a task 89% of year olds reach for their phone within 15mins of waking up The wearable devices market will grow from $1.4 billion this year to $19 billion by 2018 Reviews and Word of Mouth are increasing their influence on consumer trust 80% of consumers are More likely to recommend a brand that offers a simpler experience 3 of the 5 top global brands are digital at the core (Apple, Google, & Microsoft) By 2025 all cars sold will be connected Car sharing services are growing from 2.3m to more than 12m in 2020 By 2025 the percentage of the world s population living in urban areas will be 70% (50% today)

6 D I G I TA L R E A L I T I E S W E C A N T E S C A P E Customers are empowered Delight and disdain will be broadcast Switching is easier than ever Engagement is on their terms The funnel is not linear, nor circular Lines are blurring between marketing, commerce and service Platforms and devices change the playing field Media, devices and platforms continue to be democratized Pace of technology and device innovation is unprecedented There is a new face of competition New digital competitors are re-imagining services New partnerships and new ecosystems being formed

7 F O R E C O U R T T R E N D 1 D I G I T A L P L A T F O R M S A N D O M N I C H A N N E L S T H E C H A N G I N G FA C E O F C O M P E T I T I O N The customer no longer has to be onsite to purchase or receive fuel 2010 < 1 billion smartphone users globally > 2.5 billion smartphone users globally out of 10 people will have a smartphone 2 Shift in Power Dynamics Merging of Physical & Digital Tailoring & Personalisation DIGITAL TRANS- FORMATION Innovation Focus Learning & Collaboration Digital channels & platforms Trends Key Considerations US FuelRewards scheme in partnership with Shell 3 Filld & Purple delivered where-ever the customer is for a small fee. Brightoil Gasoline Hedging App Explore local markets and customer segments for new CVP s Test concept s Identify technical opportunities Evolve platform and channel capabilities Build out Data & Analytics capabilities

8 T H E C H A N G I N G FA C E O F C O M P E T I T I O N F O R E C O U R T T R E N D 2 D I V E R S I F I C A T I O N O F F U E L S & N E W V E H I C L E S 2010 the first mass produced plug-in electric car is launched million natural gas vehicles on the road (2% globally) % of new car purchases globally will be electric Connected Car Hydrogen Autonomous Vehicles MOBILITY Biofuels Electric Vehicles Natural Gas Energy Efficiency Emissions SUSTAIN- ABILITY Climate Change Renewables Managing Carbon Trends Legislative Direction Key Considerations Production of Light Duty Vehicles powered by petrol is reducing New delivery business models BP EV charging dock at motorway station in France Shell installing a nationwide network of hydrogen pumps. Explore strategic options Re-invent brand Re-invent from petrol station to energy hub Update marketing strategy Customer segmentation based on fuel type Energy supply partners Site infrastructure: Site staff training 8

9 V I D E O T H E N E X T B I G T H I N G 9

10 F O R E C O U R T T R E N D 3 F R O M P R O D U C T T O S E R V I C E T H E C H A N G I N G FA C E O F C O M P E T I T I O N Destination service stations are a means to maintain footfall % shoppers go online for groceries 2015 Turnover in UK C-Store sector grows 5% 2020 value of UK convenience stores will grow by a further 17% to 44 billion HYPER CONVENIENCE Trends Key Considerations Convenience is associated with service provisions. Retailer of the year award had offerings which included a butcher, fishmonger & delicatessen Major brands are reinventing the forecourt experience to maximise potential Site strategy review Customised site formats Re-invent from gas station to energy hub and beyond? Customer segmentation based on needs Partner brands & alliance strategies Commercial negotiation & rental agreements 10

11 T H E C H A N G I N G FA C E O F C O M P E T I T I O N F O R E C O U R T T R E N D 4 P A Y M E N T S A N D F U E L C A R D S Payment Types Globally (Worldpay statistics and predictions) SHARED ECONOMY Total turnover value US$, % Total ecommerce market Credit Cards $577bn 29.9% $603bn 24.9% ewallets $417bn 21.7% $668bn 27.6% Debit Cards $387bn 20.1% $416bn 17.2% B2C Trends Tokenised, Dematerialised Cards, Digital Wallets, Connected car, biometrics Real-time accountto-account payments API economy Distributed Ledgers/Crypto Currencies B2B Trends Fuel Cards BP EV charging dock at motorway station in France Increase in Fuel Card digital services Sharing economy, new customer segments Shift in Power Dynamics Merging of Physical & Digital Telematics, data, API s, personalised Shell installing New types of fuel, a nationwide vehicles, services network of New hydrogen markets pumps. Platforms Learning & Collaboration DIGITAL TRANS- FORMATION Digital channels & platforms Innovation Focus Knowledge Connected Car Hydrogen Ownership Autonomous Vehicles MOBILITY Biofuels Key Considerations Electric Vehicles Natural Gas B2B will follow B2C trends Increase in personalisation, multiple channels Increase in types of payment acceptance Shared API s, new business models and services provided by third parties Legislation 11

12 L E A D I N G T H E PA C K

13

14 A G I L I T Y

15 THANK YOU Please get in touch