Cree LED Lighting Solutions Consumer Facing Spaces

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1 Cree LED Lighting Solutions Consumer Facing Spaces

2 LOOK TO CREE FOR PROVEN INNOVATION & SUPERIOR VALUE At Cree, customer-driven innovation is nothing new. It has been our constant focus for nearly a quarter century. In that time, we ve revolutionized the lighting industry by making high-quality, sustainable LED lighting affordable and available to all. We ve also grown into a fully integrated, leading lighting company by launching the first commercial LED downlight with now over one million downlights installed across the globe and a solid reputation for delivering top performance LED fixtures. Cree remains at the forefront today, dedicated to developing new class-leading solutions that improve our customers spaces and enable their businesses. As our product lines grow, we not only build on our history of innovation, we also extend our record of delivering superior value with beautiful, energy efficient lighting. A HISTORY OF INNOVATION. A BRIGHT FUTURE AHEAD Cree founded 1995 Blue LEDs designed into VW vehicles 2005 Invented Cree TrueWhite Technology 2007 Introduced first commercially viable LED downlight 2009 Introduced first LED PAR38 lamp with unrivaled 94 CRI 1989 Commercialized the first blue LED 2004 Brought first XLamp LEDs to market 2006 Introduced first lighting class LED components 2008 Demonstrated record 161 LPW from LED component 2011 Introduced first LED commercial troffer with <2- year payback

3 LRP38-10L A SOLUTION FOR EVERY NEED As consumer expectations evolve, so should the environment and experiences we offer them. Cree helps you overcome the challenges of an ever more demanding marketplace with a broad set of world-class LED fixtures that offer uncompromising performance, style, and affordability. LRP-38 TM DOWNLIGHTS LAMPS TROFFERS CR24 TM CR22 TM Cree LED downlights deliver beautiful and efficient ambient lighting to elevate both your customers experiences and your financial returns. Cree LED lamps offer longlasting, world-class light quality to focus attention where you want it, while also reducing maintenance costs. Cree LED troffers deliver crisp and consistent general lighting with low glare, creating quiet ceilings that are easy on your eyes and your budget. CR6 TM

4 A SOLUTION FOR EVERY SETTING At Cree, we understand what quality lighting and operational savings mean to your business. Our fixtures create appealing visual environments to help set you apart while lowering your energy bills. From a dramatic retail display to a softly lit guest room, we formulate every solution to meet your unique needs whatever your market, whatever your budget. LIGHTING WITHOUT COMPROMISE Choosing Cree LED fixtures can offer you all of the following benefits: Lifetime Savings Up to 85% less energy* and significantly less maintenance costs than traditional lighting. Brand Consistency See the same color and light quality across your entire retail footprint. High Impact Spaces Beautiful, eco-friendly lighting to help elevate your brand to the next level. Fewer Headaches Up to 20x longer life to free your maintenance staff and prevent unsightly outages.* HOSPITALITY RETAIL GROCERY RESTAURANT Reception Desk and Lobby Window/Product Displays Main Aisles and Tables Main Dining Floor Guest Rooms and Suites Aisles, Racks, and Shelves Fresh Produce and Floral Hostess/Server Stations Conference/Meeting Rooms Customer Dressing Rooms Cashier/Customer Service Counters and Bar Tops Restaurants and Lounges Cashier/Customer Service Specialty Food Areas Private Event Rooms Hallways and Elevators Back Office and Storage Pharmacy Kitchen and Storage *85% Energy savings based on 10.5W LR6 vs. 75W Incandescent. Lifetime savings based on Cree fixtures designed to last 50,000 hours vs. 2,500 hour incandescents.

5 RECREATE THE COMFORT OF HOME WITH LESS WORK. Cree LED lighting is both crisp and warm to ensure your space appears vibrant yet comfortable, creating a clean and inviting atmosphere to instantly impress your guests. And we do it with fixtures that are designed to last at least 50,000 hours with virtually no maintenance required. For 24/7 operations, that s the full length of our standard, industry-best 5-Year fixture guarantee.

6 Hotel Application & Payback Highlighted Products Financial Case Study: Twelve-Story Hotel STANDARD FEATURES: Designed to Last 50,000 Hours / 5-Year Fixture Warranty Estimated Project Savings* CHECK-IN $53,362 total lifetime savings CR6 TM 575 lumens, 9.5W, 120V 6 DOWNLIGHT GUEST ROOMS ELEVATORS Payback within 9 months 8,037 total watts saved 38,405 kwh saved annually 90CRI at 2700K LOBBY 187 hours saved relamping Dimmable to 5% Fits 5 and 6 housings GUEST ROOMS To see how these savings were achieved and to calculate your own, please visit: CreeLEDLighting.com/CaseStudies LR4 TM 4 DOWNLIGHT CONFERENCE ROOMS LOUNGE 540 lumens, 10.5W, 120V 515 lumens, 11.1W, 120V FIRST FLOOR SECOND FLOOR 90CRI at 2700K or 3500K 15 or 30 shield angles Project Fixture Options Dimmable to 20% Cree LED Lighting Incumbent Lighting Estimated Total Lifetime Costs CR22 TM 2 x2 TROFFER Symbol Luminaire Qty Watts Total Watts Equivalent Total Watts (50,000 HOURS) $107,907 CR ,829 26W CFL 10,478 Labor 3200 lumens, 35W, V 2000 lumens, 22W, V 90CRI at 3500K or 4000K Step Dimming to 50% 0-10V Dimming to 5% LR W MR16 1,250 CR22 (3200L) W 2-Lamp T8 960 Total Power (W) 4,651 12,688 Energy Savings 63% Lamps Energy Purchase 9 Mo. Payback $54,545 Cree Incumbent *Savings and payback are representative of what consumers could expect operating in a typical hotel environment using comparable products.

7 EXCEED CUSTOMER EXPECTATIONS WITH FEWER HEADACHES. At Cree, we recognize that lighting plays a critical role in retail sales. It not only shapes consumer moods, it can also influence their buying decisions. Our 90+ CRI lighting ensures that your merchandise is always rich and colorful. And because our lights render colors truer than fluorescents, rest easy knowing your customers will see the same great color at home as they did in your store.

8 Retail Application & Payback Highlighted Products Financial Case Study: Specialty Clothing Store STANDARD FEATURES: Designed to Last 50,000 Hours / 5-Year Fixture Warranty LR6 TM 650 lumens, 10.5W, 120V 6 DOWNLIGHT WINDOW DISPLAYS FITTING OFFICE / STORAGE Estimated Project Savings* $46,031 total lifetime savings Payback within 3 years 9,794 total watts saved 42,780 kwh saved annually 90CRI at 2700K or 3500K 122 hours saved relamping Dimmable to 20% (120V) Deep recess model available 277V model also available FEATURED DISPLAY CASES SALES RACKS To see how these savings were achieved and to calculate your own, please visit: CreeLEDLighting.com/CaseStudies CHECKOUT LRP-38 TM PAR LAMP 600 lumens, 12W, 120V 94CRI at 2700K 4800 CBCP 20 beam angle Dimmable to 20% Project Fixture Options Cree LED Lighting Incumbent Lighting Symbol Luminaire Qty Watts Total Watts Equivalent Total Watts Estimated Total Lifetime Costs (50,000 HOURS) $85,531 CR22 TM 3200 lumens, 35W, V 2000 lumens, 22W, V 90CRI at 3500K or 4000K Step Dimming to 50% 2 x2 TROFFER LR W Incandescent 5,100 LRP W PAR38 4,950 CR22 (3200L) ,750 60W 2-Lamp T8 3,000 Total Power (W) 3,256 13,050 Energy Savings 75% Labor Lamps Energy Purchase 3 Yr. Payback $39,500 Cree Incumbent 0-10V Dimming to 5% *Savings and payback are representative of what consumers could expect operating in a typical retail environment using comparable products.

9 REVEAL YOUR FRESHEST COLORS WITH LESS SPOILAGE. With lots of square footage and a wide variety of application areas, few places require as much consideration for efficiency and color quality as grocery stores. Cree LED lighting delivers bright, natural light for both effective and efficient task lighting. And every fixture is UV-free with superior color rendering to maximize the appeal of fresh produce, meats, and floral while minimizing spoilage.

10 Grocery Application & Payback Highlighted Products Financial Case Study: Neighborhood Supermarket STANDARD FEATURES: Designed to Last 50,000 Hours / 5-Year Fixture Warranty LRP38-10L HIGH OUTPUT PAR LAMP DELI / BAKERY MEAT DAIRY FREEZER Estimated Project Savings* $41,378 total lifetime savings Payback within 18 months 1000 lumens, 13.5W, 120V (3000K) 5,901 total watts saved 950 lumens, 13.5W, 120V (2700K) 92CRI at 2700K or 3000K 12, 25, and 40 beam angles Dimmable to 20% MAIN AISLES 38,663 kwh saved annually 77 hours saved relamping To see how these savings were achieved and to calculate your own, please visit: CreeLEDLighting.com/CaseStudies PRODUCE & FLORAL LR6-DR lumens, 12.5W, 120V 6 DEEP RECESS DOWNLIGHT CHECKOUT & CUSTOMER SERVICE 90CRI at 2700K or 3500K OFFICE Dimmable to 20% (120V) 277V model also available Project Fixture Options Cree LED Lighting Incumbent Lighting Estimated Total Lifetime Costs CR24 TM 2 x4 TROFFER Symbol Luminaire Qty Watts Total Watts Equivalent Total Watts (50,000 HOURS) $93, lumens, 22W 4000 lumens, 44W or 36W LRP38-10L W CMH 2,808 LR6-DR W 2-Lamp CFL 1,224 Labor Lamps Energy $52, lumens, 50W CR24 (4000L) ,124 90W 3-Lamp T8 6,390 Purchase 90CRI at 3500K or 4000K Step Dimming to 50% Total Power (W) 4,521 Energy Savings 57% 10, Mo. Payback Cree Incumbent 0-10V Dimming to 5% 120V-277V Universal Driver *Savings and payback are representative of what consumers could expect operating in a typical grocery store environment using comparable products.

11 ENHANCE DINING EXPERIENCES WHILE SAVING ENERGY. From a well-defined quick serve menu board to the softer, more elegant lighting of an upscale restaurant, Cree LED lighting is designed to create environments that exceed your customers expectations. Our fixtures are also engineered to deliver the highest set of performance characteristics while consuming very little energy, optimizing your lifetime savings and payback.

12 Restaurant Application & Payback Highlighted Products Financial Case Study: Full-Service Bar & Grill STANDARD OPTIONS: Designed to Last 50,000 Hours / 5-Year Fixture Warranty LR6 TM 6 DOWNLIGHT HOSTESS / RETAIL BAR WORK STATION Estimated Project Savings* $16,452 total lifetime savings Payback within 2 years 650 lumens, 10.5W, 120V 3,231 total watts saved 90CRI at 2700K or 3500K 18,817 kwh saved annually 57 hours saved relamping Dimmable to 20% (120V) Deep recess model available 277V model also available DINING ROOM KITCHEN To see how these savings were achieved and to calculate your own, please visit: CreeLEDLighting.com/CaseStudies LBR-30 TM BR30 LAMP 600 lumens, 12W, 120V 94CRI at 2700K 25 and 50 beam angles Dimmable to 20% Project Fixture Options Cree LED Lighting Incumbent Lighting Estimated Total Lifetime Costs CR24 TM 2 x4 TROFFER Symbol Luminaire Qty Watts Total Watts Equivalent Total Watts (50,000 HOURS) $35, lumens, 22W 4000 lumens, 44W or 36W LR W CFL 2,880 LBR W BR Labor Lamps Energy $19, lumens, 50W CR24 (4000L) W 3-Lamp T8 1,080 Purchase 90CRI at 3500K or 4000K Step Dimming to 50% Total Power (W) 1,509 4,740 2 Yr. Payback Energy Savings 68% Cree Incumbent 0-10V Dimming to 5% 120V-277V Universal Driver *Savings and payback are representative of what consumers could expect operating in a typical restaurant environment using comparable products.

13 WHY CREE LED LIGHTING? PROVEN, REVOLUTIONARY TECHNOLOGY Powered by Cree TrueWhite Technology, only Cree LED fixtures can deliver our exclusive combination of industry-leading efficacy, high CRI, and consistent warm or cool color temperatures. The Cree advantage begins with mixing the light from our own unsaturated yellow and red LEDs the highest performing LEDs on the market. The result is beautiful, white light with superior color accuracy using significantly less energy than traditional lighting. Which book would you buy? Every Cree fixture is then tuned as a complete system for the utmost consistency in color and performance to ensure you see the same color and quality light in every location across your brand. TRUE COLOR IS POWERFUL No matter the application, color rendering (CRI) matters. Consumers are drawn to rich fabrics and textures. The natural colors of meats and produce reveal their freshness. Vibrant settings offer more personality, are more engaging, and therefore, feel more inviting. 90 CRI under Cree LED lighting In each setting, lighting plays a critical role in creating the true colors that inspire, excite, and appeal to your customers helping to draw them in and leave them wanting more. Cree LED fixtures deliver 90+ CRI light to reveal these true colors in your own space to help set you apart, exceed your customers expectations, and ultimately boost your bottom line. 80 CRI under fluorescent lighting Cree TrueWhite Technology Cree LR6 TM downlight with lens removed, revealing the light mixing chamber with our red and unsaturated yellow LEDs.

14 WHY CREE? COMMITTED SERVICE, SUPERIOR VALUE & FINANCIAL PAYBACK When you do business with Cree, you have access to dedicated professionals and innovative technology to help save you time, reduce your expenses, and enhance your spaces. From supercenters to specialty retail, luxury hotels and quick serve restaurants, our proven solutions deliver superior value with: Enhanced Consumer Experiences Long-Term Financial Returns Lifetime Energy Savings Reduced Maintenance Needs Consistent Consumer Spaces Across Your Brand Simplified Energy Code Compliance Environmentally-Friendly Solutions Whatever your project, whatever your budget. Visit CreeLEDLighting.com to learn more about how we can accomplish your goals together.

15 HOTEL RETAIL GROCERY RESTAURANT Join the LED Lighting Revolution. Learn more at CreeLEDLighting.com Copyright 2011 Cree, Inc. All rights reserved. For informational purposes only. Not a warranty or specification. See for warranty and specifications. Cree, TrueWhite, Cree LED Lighting, the Cree LED Lighting logo and XLamp are registered trademarks, and Cree TrueWhite, the Cree TrueWhite Technology logo, CR24, CR22, and CR14 are trademarks of Cree, Inc. M0026_A

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