Planet Smart City. Social Smart City e rigenerazione sociale. Nuovi modelli di sviluppo inclusivo dei territori urbani

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1 Planet Smart City Social Smart City e rigenerazione sociale. Nuovi modelli di sviluppo inclusivo dei territori urbani Daniele Russolillo Senior Program 1 Planet Idea Srl Srl C.so Valdocco, 2

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3 The first smart city incorporating social housing in the world Planet Idea, part of Planet Holding, is building the first smart city in greenfield incorporating social housing in Croatà, NE of Brazil 330 ha houses Houses for Social Housing (MCMV) Houses for the free market Inhabitants

4 It s actually happening in Brazil... (Ceará State) 4

5 The paradox of the cities of the future...in fact in the meantime social housing is built like this: Social Housing project in Brazil 5

6 Four areas of competence of Planet Idea ECOSYSTEMIC RESOURCES BUILT ENVIRONMENT SYSTEMS SOCIETY Planet Idea s approach is broad and multidisciplinary SCIENTIFIC APPROACH 4 competence areas TRANSVERSAL 360 approach to the smart city market Intervention scales: Nature Air Soil Water Energy Architecture Urban function Infrastructure Public areas Connectivity Sensors and Data Mobility Materials Life cycle Administrative processes Community Well being Education Economy Safety S - Smart building M - Smart Square L - Smart District XL - Smart City 6

7 The taxonomy of smart solutions 7

8 Social Smart City Matrix Planet Idea can scientifically evaluate the smartness level of the foreseen project thanks to the SOCIAL SMART CITY MATRIX developed with Arup. 8

9 Bringing value to the real estate operation + High visibility + Increased sales speed i.e. THE OVERALL ASSET VALUE IS INCREASED 9

10 Planet Ideas scouts and categorizes the best 360 smart solutions in the global market... Society Systems Built environment 10 Ecosystem resources

11 ...and applies them to the smart districts under development Society Systems Built environment 11 Ecosystem resources

12 Example of a greenfield project (Northern Italy) Functions: Housing, Social Housing, Retail and Innovative housing services landscaping during construction car pooling APP: time bank smart lighting smart irrigation system neighborhood app free Wi-fi optic fiber intelligent waste bin electric car sharing beacon high-quality street furniture for everyone fitness area bike sharing pop up market responsive bench co-working space universal accessibility building automation library of things virtual dashboard SOS columns bookcrossing storytelling corner playful equipment that produces energy orti urbani info interactive totem security cameras solar bricks use of native plants 12 Nº houses Nº habitants Cost as a percentage of the building cost 2% sustainable construction site car sharing outdoor cinema fun theory power generating bumps smart metering of electrical consumption photovoltaic panels potable water distribution mowing automation

13 Example of a brownfield project (Northern Italy) Function: Housing smart lighting smart irrigation system neighborhood app free Wi-fi child tracker intelligent waste bin electric car sharing smart domestic appliances high-quality street furniture for everyone health care delivery device virtual dashboard SOS columns bookcrossing storytelling corner repair and reuse lab urban orchards info interactive totem security cameras fitness area solar bricks 13 Nº Houses Nº Inhabitants Cost 0 electric car recharge areas pop up market responsive bench car sharing outdoor cinema fun theory power generating bumps recovery and re-use of rain water power smart metering photovoltaic panels potable water distribution mowing automation

14 21 greenfield projects in the pipeline Argentina, Brazil, Colombia, Italy, Kenya, UAE 14

15 XL - Smart city SYSTEMS SOCIETY ECOSYSTEMIC RESOURCES 15 BUILT ENVIRONMENT

16 L - Smart District SYSTEMS SOCIETY ECOSYSTEMIC RESOURCES 16 BUILT ENVIRONMENT

17 M - Smart Square SYSTEMS SOCIETY ECOSYSTEMIC RESOURCES 17 BUILT ENVIRONMENT

18 S - Smart building 18

19 Planet App and Digital Platform (IoT is of course included) DISTRICT APP 80% of smart solutions can interact with the citizens 19

20 Our B2B positioning: who are our clients? Real estate developers with a portfolio of projects larger than houses are our target client: because of economy of scale we can minimize the smartization cost. Planet Idea estimated that every year in the world almost 25 million houses (*) are built. Real estate developers large projects (**) are 3.000/year * Planet Idea s research centre estimate ** larger than 800-1,000 housing units, i.e. large enough so that the necessary economy of scale can be achieved 20

21 The average total value of the large projects tops million /year(*) The global housing market tops 350 billion /year (*) * Planet Idea s research centre estimate 3%(*) of the potential revenues should be spent by the real estate developers to make the projects smart; half of such amount should be used to procure hardware and services. such a market might top 5.5 billion /year (*) Just 5% of such market would mean that 270 million /year could be made available in terms of smart solutions (i.e. products, services and best practices) aimed at the real estate developers projects. 21

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23 Prizes Planet is one of the 100 best italian startups Nominee as one of the best active public places in the world 1st prize Startup Europe Awards 2017 Itália 23

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26 academy.starboost.it 26

27 Daniele RUSSOLILLO Senior Program Manager Planet Idea Srl C.so Valdocco, 2 27