Maps. Graphic & Editorial Guidelines - May

Transcription

1 5 Maps Using the brand s color palette and a simple vocabulary of shapes keeps map style easy to read, effective and in line with the other graphic design elements, such as pictograms and data visualization. Graphic & Editorial Guidelines - May

2 5 Maps / Base Maps Two types of base map have been developed: Base map 1: A solid map showing the countries in detail, to highlight specific regions. Base map 2: A less precise map made up of dots, to highlight more general, overall information. Solid base map 1 Dotted base map 2 Graphic & Editorial Guidelines - May

3 5 Maps / Solid Base Maps Use of Color Two-color base maps should preferably be in orange or warm gray (100% or halftone). The use of Level 1 red should be limited to showcasing one or possibly more elements, such as a country, but never an entire continent. It must always be keyed or captioned. FRANCE 660 Total Access service station FRANCE 660 Total Access service station Service stations, general retail and specialty products Specialty products Service stations, general retail and specialty products Specialty products Graphic & Editorial Guidelines - May

4 5 Maps / Solid Base Maps We have developed a set of pointers to promote brand recognition and highlight data. The pointers can be used in a Level 1 or Level 2 color, for the purpose of making distinctions. Neither pointers nor data can be represented in a Level 3 color. Level 1 Level 2 Primary pointers Secondary pointers KEY Data 1,486 40,247 LATIN AMERICA 9,458 (9.6%) ASIA - PACIFIC 221 FRANCE Graphic & Editorial Guidelines - May

5 5 Maps / Solid Base Maps Using primary pointers to highlight the information targeted. Simple keys Service stations, general retail and specialty products Products Primary high-impact wells A GLOBAL FOOTPRINT ARGENTINA Vaca Muerta BRAZIL Xerelete Pelotas* Libra CÔTE D IVOIRE San Pedro ANGOLA Kwanza LIBYA Bloc B137 SOUTH Bloc 11B/12B IRAQ Kurdistan QATAR Bloc BC RUSSIA South Tambey INDONESIA Bengkulu I-Mentawai MALAYSIA Pelangi Graphic & Editorial Guidelines - May

6 5 Maps / Solid Base Maps Using primary and additional pointers to highlight targeted information. Complex keys SABINE PASS LNG Export NLNG T7 BRASS LNG SABINE PASS LOUISIANA ALTAMIRA A SOLID, DIVERSIFIED LNG PORTFOLIO SOUTH HOOK DUNKERQUE LNG FOS CAVAOU NLNG T1-T6 ANGOLA LNG SNØHVIT YEMEN LNG QATARGAS II QATARGAS I ADGAS QALHAT LNG OMAN LNG HAZIRA YAMAL LNG BONTANG ICHTHYS LNG ELK ANTELOPE GLADSTONE LNG Existing LNG flows under long-term contracts Future LNG flows LNG purchases excluding Total's liquefaction projects Existing regasification terminals Regasification terminals under construction Existing liquefaction plants Liquefaction plants under construction Liquefaction plants at the FEED stage or under study Graphic & Editorial Guidelines - May

7 5 Maps / Solid Base Maps Using data and primary pointers to highlight the information targeted. Spotlight and simple keys BENIN NIGERIA BENIN NIGERIA TOGO ABUJA TOGO ABUJA PORTO-NOVO LOMÉ PORTO-NOVO LOMÉ CAMEROON CAMEROON YAOUNDÉ YAOUNDÉ Onshore exploration (2) Gas LNG (4) Onshore exploration (2) Graphic & Editorial Guidelines - May

8 5 Maps / Solid Base Maps Data may appear on the map itself. 10,375 people hired under permanent contracts in 114 countries, of which 1,486 in France, in ,908 26,788 REST OF EUROPE 1,486 40,247 FRANCE 845 6, DROM-COM* 3,017 14,952 NORTH AMERICA 180 1,716 ASIA PERMANENT CONTRACT HIRES 2,015 7,866 LATIN AMERICA , OCEANIA * French overseas departments, regions and possessions. (1) The figures given in this section cover the managed scope, i.e. all affiliates in which one or more Total companies own a stake of 50% or more. Graphic & Editorial Guidelines - May

9 5 Maps / Incorrect Usage 1 Keys must be aligned and must use the pointers referenced, in Level 1 or 2 colors. 2 To avoid suggesting danger or a pandemic, do not depict large regions in red. 3 - Only warm gray and orange may be used for one-color maps. 4 - No base maps in four colors. 1 2 A HIGH-POTENTIAL EXPLORATION PROGRAM IN 2014 A HIGH-POTENTIAL EXPLORATION PROGRAM IN 2014 RUSSIA South Tambey LIBYA Block B137 MALAYSIA Pelangi BRAZIL Xerelete Pelotas* Libra QATAR Bloc BC CÔTE D IVOIRE San Pedro CÔTE D IVOIRE San Pedro IRAQ Kurdistan ANGOLA Kwanza ARGENTINA Vaca Muerta INDONESIA Mentawai SOUTH Block 11B/12B Main high-impact wells. ARGENTINA Vaca Muerta Main high-impact wells. 3 ANGOLA Kwanza BRAZIL Xerelete Pelotas* Libra IRAQ Kurdistan LIBYA Bloc B137 SOUTH Block 11B/12B INDONESIA Mentawai QATAR Block BC RUSSIA South Tambey MALAYSIA Pelangi 4 A HIGH-POTENTIAL EXPLORATION PROGRAM IN 2014 REST OF EUROPE: 23,133 (23,4%) FRANCE: 33,199 (33,6%) NORTH AMERICA: 6,510 (6,6%) DROM-COM: 427 (0,4%) ASIA: 14,432 (14,6%) : 9,839 (10%) LATIN AMERICA: 9,458 (9,6%) CÔTE D IVOIRE San Pedro BRAZIL Pelotas* Libra Main high-impact wells ARGENTINA Vaca Muerta : 1,269 (1,3%) ANGOLA Kwanza IRAQ Kurdistan LIBYA Block B137 SOUTH Block 11B/12B QATAR Block BC INDONESIA Mentawai RUSSIA South Tambey BY REGION PACIFIC: 532 (0,5%) MALAYSIA Pelangi Graphic & Editorial Guidelines - May

10 5 Maps / Dotted Base Maps Use of color Warm gray is the preferred color for dotted base maps. You may use one or more Level 1 and/or 2 colors to demarcate the boundaries of regions. Graphic & Editorial Guidelines - May

11 5 Maps / Dotted Base Maps Data may be inserted into the map to highlight them. You must use Level 1 and/or Level 2 colors to distinguish between data for different regions. THOUSAND BARRELS OF OIL EQUIVALENT PER DAY (kboe/d) BY REGION REST OF EUROPE 23,133 (23,4%) NORTH AMERICA 6,510 (6,6%) LATIN AMERICA 9,458 (9,6%) DROM-COM 427 (0,4%) FRANCE 33,199 (33,6%) AFRIQUE 9,839 (10%) 1,269 (1,3%) ASIA 14,432 (4,6%) OCEANIA 532 (0,5%) EUROPE AND CIS ASIA-PACIFIC Graphic & Editorial Guidelines - May

12 5 Maps / Dotted Base Maps Data may be inserted into the map to highlight them. You must use Level 1 and/or Level 2 colors to distinguish between data for different regions THOUSAND BARRELS OF OIL EQUIVALENT PER DAY (kboe/d) EUROPE AND CIS ASIA-PACIFIC Graphic & Editorial Guidelines - May

13 5 Maps / Incorrect Usage 1 Incorrect use of a dotted base map (designed to showcase more general, overall data). 2 No complex halftones or halftones of different DPIs. 3 No data in Level 3 colors. 4 No single-color maps in blue. 5 No single-color maps in red. 1 THOUSAND BARRELS OF OIL EQUIVALENT PER DAY (kboe/d) 2 BY REGION REST OF EUROPE: 23,133 (23,4%) NORTH AMERICA: 6,510 (6,6%) FRANCE: 33,199 (33,6%) DROM-COM: 427 (0,4%) ASIA: 14,432 (14,6%) : 9,839 (10%) : 1,269 (1,3%) AMÉRIQUES LATIN AMERICA: 9,458 (9,6%) EUROPE ET CEI MOYEN-ORIENT CÔTE D IVOIRE San Pedro INDONESIA Mentawai OCEANIA: 532 (0,5%) AFRIQUE ASIE ET OCÉANIE FRANCE: 33,199 (33,6%) REST OF EUROPE: 23,133 (23,4%) ASIA: 14,432 (14,6%) : 9,839 (10%) LATIN AMERICA: 9,458 (9,6%) NORTH AMERICA: 6,510 (6,6%) : 1,269 (1,3%) OCEANIA: 532 (0,5%) DROM-COM: 427 (0,4%) 3 BY REGION 4 5 BY REGION BY REGION REST OF EUROPE 23,133 (23,4%) FRANCE 33,199 (33,6%) NORTH AMERICA 6,510 (6,6%) LATIN AMERICA 9,458 (9,6%) DROM-COM 427 (0,4%) 9,839 (10%) MOYEN-ORIENT 1,269 (1,3%) ASIA 14,432 (4,6%) OCEANIA 532 (0,5%) ASIA- PACIFIC ASIA - PACIFIC 221 EUROPE AND CIS ASIA-PACIFIC EUROPE AND CIS ASIA-PACIFIC EUROPE AND CIS ASIA-PACIFIC Graphic & Editorial Guidelines - May