Improving the Residential Recycling System. OKRA s 2018 Oklahoma Recycling Conference The Recycling Partnership September 2018

Transcription

1 1 Improving the Residential Recycling System OKRA s 2018 Oklahoma Recycling Conference The Recycling Partnership September 2018

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3 We re all in this bin together recyclingpartnership.org 3

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5 THE RECYCLING SYSTEM IS LOOSELY CONNECTED, HIGHLY DEPENDENT 5

6 Only half of Americans can recycle at home as easily as they can throw something away. * Those that can recycle easily are only recycling half of what they could. ** * Centralized Study on Availability of Recycling. ** 2016 State of Curbside Report 6

7 Each day we work together with communities and companies to help families in America recycle, and recycle well. 7

8 How? Increase access to recycling Increase capture of recyclables Improve quality of recyclables 8

9 Our Working Model OUR WORKING MODEL INFRASTRUCTURE Cart grants deliver year over year results and measurable incremental tonnage. We leverage our funders dollars on average by about 8:1. EXPERT ASSISTANCE Technical team has best relationships with thousands of communities. Aligning operations and education helps cities deliver better recycling. TOOLS AND DATA More than 20K local programs lack resources but determine success. We have the most robust data in the industry and it s getting better every month. SYSTEM SOLUTIONS The system is loosely connected but highly dependent. We collaborate across the industry to bring harmonization in a disharmonized environment. 9

10 The National Recycling Landscape 10

11 How Much Recyclable Packaging and Printed Paper Is Generated Every Year? All Sources Total of 105 Million Tons

12 Location of Recyclable Packaging Tonnage (Partnership Estimate) Estimate by Difference 600 LB/HH 30 Million Homes 850 LB/HH 85 Million Homes 357 LB/HH Recovery Rate ~42%

13 How Much Recyclable Material Is Left in Single Family Homes? MANUFACTURER DEMAND DRIVES environmental gains. The system needs reliable quantity, quality, and cost in supply. A Total of 22 Million Tons ASTRX

14 Geographically Diverse Set of Surveyed Cities 465 Cities

15 Average MSW Tip Fee by State of Surveyed Cities ($/te)

16 Surveyed Cities Show Wide Range of Recovery Performance 357 LB/HH/YR AVG. National lbs/hh/year Average: ~850 lbs of recyclables available in the home

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18 National Sword and China s Scrap Ban 18

19 CONTAMINATION

20 National Sword 20

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22 Where Did This All Start?

23 Where Did It Come From? Like Green Fence in 2013, National Sword stemmed from a media scandal At core, a political issue for China MANUFACTURER DEMAND DRIVES environmental gains. The system needs reliable quantity, quality, and cost in supply. ASTRX

24 What is the Goal of These Actions? Consolidation of recycling facilities into Eco-Parks Larger, cleaner, betterregulated facilities Bolster own domestic markets Spur modern solidwaste management MANUFACTURER DEMAND DRIVES environmental gains. The system needs reliable quantity, quality, and cost in supply. ASTRX

25 What s Happening and Where? 13 states Heavy 28 states Noticeable 10 minimal Impacts on Western States most acute MANUFACTURER DEMAND DRIVES environmental gains. The system needs reliable quantity, quality, and cost in supply. ASTRX

26 What s Happening and Where? Some landfilling (14 states) Accepted materials lists changing (26 states) Other SE Asian Countries, but that is shifting MANUFACTURER DEMAND DRIVES environmental gains. The system needs reliable quantity, quality, and cost in supply. ASTRX

27 Three Challenges 1. Work with your neighbors 2. Keep your message simple I mean crystal clear and simple I m serious simple Like Tell your residents just one thing 3. Work with the assets within your community 27

28 Work with your neighbors 28

29 COLLABORATION IS HAPPENING NOW MORE THAN EVER Harmonizing messaging here in Ohio Cuyahoga County SWACO Hamilton County Wisconsin state wide acceptable material list - Waukesha County and Milwaukee MRFshed approach Minnesota state wide messaging Massachusetts state wide contamination effort and acceptable material list New Mexico state wide harmonization El Paso, TX and Las Cruces, NM combining contamination fighting effort TN Rural drop-offs and public MRFs using harmonized messaging Orange County and Durham County NC combining contamination campaigns 29

30 Keep your message simple but clear 30

31 COMMUNICATING THE RIGHT THING AT THE RIGHT TIME AWARENESS 1 UNDERSTANDING 5 50 TOP YES/NO THE ADDITIONAL QUESTIONS Bus Ad, Billboard, IML Postcard, Magnet, Some Ads, IML, Oops Tag Website

32 Capitalize on existing research. There are great resources and case studies on behavior change.

33 Act healthier

34 Purchase 1% Milk

35 Recycle Smart Don t contaminate Keep it simple

36 PROVIDE CRYSTAL CLEAR MESSAGE Don t bag your recyclables Recycle your cans

37 PROVIDE CRYSTAL CLEAR MESSAGE BEFORE AFTER

38 PROVIDE CRYSTAL CLEAR MESSAGE 25%

39 What looks like resistance is often lack of clarity -Switch

40 Work with the assets within your community 40

41 Atlanta, GA Worked with a local non-profit, Men at Work, to hire temporary staff to tag, report, and analyze contamination at the curb. 41

42 Chicago, IL Waste audit contractor hired a local non-profit with an environmental focus for temporary employees to not only support the project but learn new skills. 42

43 Lowell, MA Hired Cambodian students to audit in neighborhoods where the majority of the population spoke khmer. 43

44 Surprise Fourth! Share your story 44

45 Three or Four Challenges 1. Work with your neighbors 2. Keep your message simple 3. Work with the assets within your community 4. Share your story We need to know the successes! 45

46 The Industry is hungry for solutions Press Releases Speak at conferences us! 46

47 TRY THESE TOOLS, JOIN OUR NETWORK, and let s make recycling more & better! TOOLS Online Library Starters BMPs IDEAS Webinars Newsletters E-Books Forums RESOURCES Grants Campaigns Tech Assistance

48 recyclingpartnership.org We re all in this bin together