The Hazy View A survey of public awareness, perceptions and attitudes on air quality in urban India

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1 The Hazy View A survey of public awareness, perceptions and attitudes on air quality in urban India Shakti Sustainable Energy Foundation and Edelman India October, 2017

2 Successful interventions to improve air quality require public participation and/or public acceptance Getting a sense of public perceptions can better inform and sharpen outreach and engagement The current survey is intended to provide a initial assessment that can be further developed in breadth and depth

3 Composition of the survey More than 65 years years 1% 4% 1,102 respondents across 11 cities Predominantly young years years years years 8% 20% 26% 41% 125 Upto Class v 0% Well educated Upto Class VIII SSC pass HSC pass Graduate 0% 1% 5% 46% Post graduate 46% 38 No education 0% Others 2% Less than INR 25, % Between INR 25, , % Middle class Between INR 50, , Between INR 75, , % 18% Between INR 100, , % Between INR 125, , % Above INR 150, % Male (64%) Female (36%) Can t Say 8%

4 Levels of knowledge and awareness

5 Awareness about air pollution 3% 0% 16% 42% 39% Extremely Very Moderately Slightly Not at all Three fourths of all respondents say they are well aware about air pollution Delhi shows a very high level of awareness. No one says they are unaware Consistently high levels of awareness claimed across cities 6% 37% 2% 13% 18% 33% 42% 3% 3% 1% 3% 3% 3% 2% 5% 6% 4% 26% 23% 18% 25% 34% 30% 41% 45% 36% 34% 33% 48% 48% 12% 5% 13% 17% 57% 52% 37% 31% 43% 38% 36% 33% 41% 30% 30% Delhi Mumbai Kanpur Patna Ahmedabad Bangalore Chennai Gwalior Kolkata Varanasi Lucknow Extremely Very Moderately Slightly Not at all

6 27% Awareness of concept of AQI 7% 66% Aware and understand Aware and don't understand Not aware and don't understand Two third of respondents say they understand the concept of AQI Delhi and Mumbai show a higher level of understanding Everyone in Delhi claimed to know AQI High levels of claimed awareness about AQI across cities 2% 6% 24% 19% 15% 13% 12% 6% 7% 9% 4% 24% 23% 26% 35% 32% 31% 33% 8% 10% 35% 25% 74% 75% 61% 64% 62% 59% 61% 58% 65% 57% 65% Delhi Mumbai Kanpur Patna Ahmedabad Bangalore Chennai Gwalior Kolkata Varanasi Lucknow Aware and understand Aware and don t understand Not aware and don t understand

7 Awareness about PM % 51% Yes No Respondents in Delhi show markedly higher knowledge of PM2.5 than any other city surveyed In many cities, more than half the respondents said they do not know about PM 2.5 Only 7% of respondents know optimum value of National Ambient Air Quality Standard (NAAQS) for PM2.5 66% 34% 51% 52% 57% 51% 49% 50% 50% 49% 48% 43% 38% 62% 51% 57% 50% 54% 50% 49% 43% 46% Delhi Mumbai Kanpur Patna Ahmedabad Bangalore Chennai Gwalior Kolkata Varanasi Lucknow Yes No

8 How bad is the air?

9 How do you rate air quality in your city? 11% 6% 32% 15% Very good Good Acceptable Poor Very Poor A majority (57%) of respondents rate air quality in their city as acceptable or better Responses do not vary by gender, age group and income levels 36%

10 Air quality rated lowest by respondents in Delhi, Varanasi, Kolkata and Kanpur 24% 7% 28% 21% 10% 23% 7% 5% 10% 16% 14% 17% 15% 35% 30% 17% 9% 34% 34% 37% 44% 42% 39% 37% 47% 50% 41% 32% 47% 21% 31% 31% 34% 19% 28% 13% 17% 14% 15% 11% 17% 7% 9% 8% 9% 8% 6% 6% 4% 2% 6% 4% 8% Delhi Mumbai Kanpur Patna Ahmedabad Bangalore Chennai Gwalior Kolkata Varanasi Lucknow Very good Good Acceptable Poor Very Poor

11 The impact of pollution is being felt Irritation to eyes/nose/throat Skin issues Decrease in outdoor activities Breathlessness Poor visibility Concerned about adverse impact on child health Respiratory ailments like asthma Depression Increased monetary spending Desire to shift to a lesser polluted place Loss of productivity Travel disruption due to flight delays, slow traffic More frequent doctor/hospital visits None of the above 3% 34% 33% 31% 30% 29% 26% 26% 24% 23% 44% 47% 55% 59%

12 Reasons for bad air quality

13 Pollutant of most concern to you 14% 3% 4% 2% 51% 14% 12% Sulphur oxide Nitrogen oxide Carbon dioxide Particulate matter Ground-level ozone Volatile organic compounds (VOCs) Others Across all cities, Carbon Dioxide is the pollutant of most concern. Particulate matter (PM) comes a distant second, despite 49% of respondents saying they are aware of it Even respondents who said they are aware about air pollution and who understand AQI indicated carbon dioxide as the top pollutant

14 Even Delhi seems to lack an understanding of the danger particulate matter poses to health given current concentration and exposure levels 8% 3% 17% 9% 24% 2% 1% 2% 1% 2% 2% 2% 3% 1% 3% 3% 5% 6% 4% 7% 17% 7% 3% 4% 8% 4% 5% 2% 3% 12% 16% 17% 9% 3% 1% 14% 45% 58% 45% 43% 58% 53% 44% 67% 53% 65% 49% 13% 14% 15% 8% 13% 12% 16% 19% 17% 12% 8% 12% 14% 12% 15% 17% 9% 12% 4% 11% 17% 20% Delhi Mumbai Kanpur Patna Ahmedabad Bangalore Chennai Gwalior Kolkata Varanasi Lucknow Sulphur oxide Nitrogen oxide Carbon dioxide Particulate matter Ground-level ozone Volatile organic compounds (VOCs) Others

15 The biggest sources of air pollution Motor vehicles 90% Burning of waste Industries (manufacturing facilities) 66% 65% Construction Diesel generators 48% 46% Wind-blown dust Fossil fuel based power plants Pollution from sources that lie outside the city 25% 33% 30% Brick kilns 15%

16 Is enough being done?

17 Satisfaction with Government action on air quality 1% 13% 20% 32% 34% To a great extent Somewhat Very little Not at all Cannot say Majority of respondents are not satisfied with the action taken by the government for controlling air pollution Respondents from Varanasi are the least satisfied with government actions followed by Lucknow 24% 3% 1% 2% 2% 16% 14% 16% 22% 16% 29% 22% 19% 30% 16% 26% 32% 34% 27% 31% 38% 34% 25% 39% 35% 45% 33% 35% 42% 44% 39% 30% 28% 30% 29% 30% 31% 17% 17% 8% 13% 11% 12% 12% 17% 11% 4% 9% Delhi Mumbai Kanpur Patna Ahmedabad Bangalore Chennai Gwalior Kolkata Varanasi Lucknow To a great extent Somewhat Very little Not at all Cannot say

18 Optimism about how long it would take to resolve air quality issues shows lack of understanding of scale of the problem Less than 2 years 6% Less than 2 years 21% 2-5 years 32% 2-5 years 38% 6-10 years 33% 6-10 years 25% years 12% years 9% years 4% years 2% Not in my lifetime 12% Not in my lifetime 4% Air quality in my city is in line with NAAQS level 1% Air quality in my city is in line with NAAQS level 1% Under the current actions of the Government If the Government enhances actions

19 Willingness to support firm action to address air quality issues Lower the use of private vehicles or start car pooling Ban on use of certain product which may result in higher air pollution (such as plastic bags and other toxic substances) Ban on and strict enforcement of open burning of garbage 62% 67% 66% Decrease the use of fossil fuels Fine on industries and companies whose activities lead to higher air pollution Shut down of the most polluting industries in your city Participate in awareness campaigns and seminars on a local community level Incentive schemes aimed at minimizing air pollution (for e.g. giving incentives for car pooling) 55% 54% 50% 48% 43% Investment in air pollution tracking and minimizing devices 36% Others 1% *Everybody said they were willing to support at least one action

20 Strict laws and making polluters pay finds favour Air pollution is a significant problem 80% 13% 5% 2% Government needs to bring new and strict laws to minimize and control air pollution 68% 21% 9% 2% Polluting companies should be fined as per the provisions in our laws 59% 23% 13% 3% 2% Agree strongly Agree moderately Agree slightly Disagree slightly Disagree moderately

21 However, action against air pollution is seen to have an adverse impact on development Focusing on air pollution will negatively influence growth and employment opportunities 9% 13% 21% Economic development and protecting the environment are conflicting actions 24% 6% 2% 2% 32% 17% 21% 19% 34% Agree Strongly Agree Moderately Agree strongly Agree moderately Agree Slightly Disagree Slightly Agree slightly Disagree slightly Disagree Moderately Disagree Strongly Disagree moderately Disagree strongly

22 The Delhi effect

23 Number of articles (cumulative) Media coverage in Delhi far outstrips other cities The coverage for the Tier II cities is very low as even vernacular media based reportage on air pollution was severely limited 0 Cumulative media coverage on Air Quality (June 2015 June 2017) Note: Part of an overall analysis and not part of the public perception survey.

24 Number of articles (cumulative) Media attention is cyclical Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Cumulative media coverage on Air Quality (June 2015 June 2017) Conversations on air pollution subside during the months of May - September Focus on air pollution starts from Diwali and continues till January due to prevalent haze conditions and issues emanating from crop burning Increased number of stories during March and April could be attributed to the government s odd-even scheme in 2016 Note: Part of an overall analysis and not part of the public perception survey.

25 Respondents in Delhi have a poorer opinion of the air in their city 50% Rating of Air Quality in your city Cities other than Delhi 40% Rating of Air Quality in your city - Delhi 37% 45% 44% 35% 33% 31% 40% 30% 35% 30% 31% 32% 25% 23% 25% 25% 20% 17% 18% 19% 20% 19% 15% 15% 10% 5% 10% 3% 15% 14% 7% 10% 5% 8% 4% 10% 0% Very good Good Acceptable Poor Very poor 0% Very good Good Acceptable Poor Very poor Extremely Aware Other Than Extremely aware Extremely Aware Other Than Extremely aware

26 To a great extent Somewhat Very little 12% 36% 50% People across cities show awareness of actions being taken in Delhi Not at all 2% 10% 41% 49% 3% 9% 3% 3% 3% 6% 9% 2% 10% 18% 16% 6% 10% 6% 41% 26% 45% 39% 47% 59% 54% 56% 50% 35% 56% 42% 42% 34% 34% 32% 33% 32% 17% 35% 30% 29% 15% 13% Delhi Mumbai Kanpur Patna Ahmedabad Bangalore Chennai Gwalior Kolkata Varanasi Lucknow To a great extent Somewhat Very little Not at all

27 People want to know more

28 Much of the information sought is about impact on health Seek Have Access to Cannot Access Increase in occurrence of diseases resulting due to air pollution (Asthma, skin infection, poor visibility) 55% 29% 26% Decrease in green areas across the city 53% 35% 18% Comparison of air pollution level among various cities on a national or global level 47% 39% 8% Comparison of people who are dying because of other major diseases vs. air pollution 42% 24% 18% Government guidelines and regulations to minimize air pollution 49% 33% 16% Measures taken by your local authority to curb air pollution 45% 28% 17% Key sources of air pollution in your city 50% 35% 15% Information on measures individuals can take to protect themselves from health impacts 53% 28% 25% Information on measures individuals can take to reduce their own contribution to air pollution 51% 35% 16% Comparing cost of interventions for reducing air pollution and that on social/environmental activities 47% 24% 23% Air pollution forecasts for your city and advisories/warnings in advance of extreme episodes 48% 30% 18% How other cities and countries have cleaned up air pollution 53% 31% 22% Information about medical expenses incurred by the public towards diseases caused by air pollution 49% 25% 24% Adverse impact on other vital resources such as water, land due to air pollution 51% 29% 22% Adverse impact on the child health 52% 32% 20% Adverse impact on the economic growth and global standing of the country 50% 29% 21% *Out of 1102 respondents, 2% respondents do not seek any kind of information

29 Frequency of seeking information 24% 1% 5% 45% 25% Almost always Often Sometimes Seldom Never 70% of the respondents are seeking information on air pollution frequently Respondents from Delhi are the most active seekers with nearly 84% seeking information frequently 0% 2% 2% 4% 7% 1% 3% 1% 1% 9% 7% 5% 14% 7% 19% 26% 27% 27% 29% 29% 51% 46% 44% 47% 37% 45% 46% 33% 31% 18% 20% 25% 18% 17% 8% 0% 17% 27% 33% 47% 0% 5% 0% 0% 4% 18% 22% 32% 43% 34% 42% 21% 30% 17% Delhi Mumbai Kanpur Patna Ahmedabad Bangalore Chennai Gwalior Kolkata Varanasi Lucknow Almost always Often Sometimes Seldom Never

30 The Government is a trusted source of information Newspapers and TV are preferred mediums Central Pollution Control Board State Pollution Control Board MoEF 51% 48% 75% Newspapers TV 65% 61% NGOs 44% Social media platforms 41% Media 44% Online discussion forums 17% Ministry of Health Educational institutes 24% 40% FM or radio broadcast 7% Doctor / Hospitals 21% Seminars and events 6% Corporates 10% Your doctor/hospital 2% Religious leaders A family member 4% 1% A family member 1% Others 1% Others 2%

31 When does the public want to be engaged? Public places as parks during morning time 56% Educational institutes during competitions and fests Community gatherings at national holidays celebration and festivals During major relevant days such as national pollution control day/world pollution prevention day Advertisements on TV/Radio Newspaper articles 51% 49% 49% 46% 42% Address to community by key public figures During medical camps conducted by hospitals 37% 36% Others 1%

32 In summary Majority of respondents across cities claim to be reasonably aware about air pollution - actual of understanding/knowledge appears to be lower Lack of appreciation of the scale of the problem and effort needed to resolve it General unhappiness with current Government efforts - willingness to support a number of government policies and citizen driven interventions Actions in the capital are being noticed around the country People are actively seeking more information - impact on health dominates public concern