Natural Refrigerants in the European HVAC&R industry: market & policy climate

Transcription

1 Natural Refrigerants in the European HVAC&R industry: market & policy climate Brussels, 11 October 2011 Nina Burhenne, Jana Topley Lira

2 WHY: ATMOsphere 2010, UNEP... ATMO 2010 Report: summary of presentations and discussions + survey among 200 UNEP survey: on barriers to low- GWP refrigerants worldwide need for industry & policy to actively address existing barriers

3 HOW? - the industry survey 2011 the world s largest industry survey to illustrate + quantify the market potential of natural working fluids inform industry, end-users and policy about: market state, trends & drivers + industry expectations adoption potential per world region barriers & opportunities to the use of CO2, NH3, HC more...

4 HOW? - validity of data support from industry associations Australia: AIRAH, Green Cooling Association Europe: AREA, EHPA, REHVA open access & various communication channels articles, newsletters, direct communication, phone calls, presentations USA: GreenChill program UK: B.R.A 30% of respondents without natural refrigerant products & services

5 HOW? - methodology online survey with up to 28 closed and open-type questions March - July 2011 invitations sent + calls made to 6,500 HVAC&R professionals & associations total number of responses (July 2011): 1,136 individuals 92 countries represented 53.9% EU 18.2% North America 14.6% Asia

6 WHO? - respondents Europe 50% 40% 30% 50% 45% 20% 40% 10% 35% 30% 0% 46% 35% 48% 23% 17% 34% 15% 10% 6% 3% Manufacturer Engineering / Contractor Supplier Training / Research Consultancy / Marketing Other End-User Association 25% 27% 20% 15% 10% 17% 14% 5% 0% 8% 5% 3%

7 WHO? - respondents Europe 70% 60% 50% 70% 65% 50% Refrigeration - Commercial Refrigeration - Industrial Air Conditioning - Stationary Heating - Industrial & Commercial Heating - Residential & Building Refrigeration - Domestic Refrigeration - Transport Air Conditioning - Mobile Other 40% 39% 35% 30% 20% 30% 25% 23% Refrigeration: 54% 10% 0% 9% Air-Conditioning: 22% Heating: 20%

8 WHAT? - awareness level 50% 40% 46% 50% 40%... is the HVAC&R INDUSTRY? 30% 30% 30% low level 20% 24% 20% 18% 25% 17% 14% 10% 6% 7% 0% 1-20% 41-60% % 2% 10% 9% 0% 1-20% 41-60% % 2% How informed... are YOU about Natural Refrigerants (100% = highly informed)? medium level 50% 40% 30% 20% 24% 23% 23% 18%... are your CUSTOMERS? low level 10% 8% 4% 0% 1-20% 41-60% %

9 WHAT? - policy & business climate How 50% is the BUSINESS and POLICY CLIMATE evolving in your country (location of organisation)? 44% 38% not moving / rather positive climate 25% 13% 13% 9% 4% 0% Highly Negative Rather Negative Not Moving in Any Direction Rather Positive Highly Positive Natural Refrigerants overall CO2 Hydrocarbons Ammonia

10 WHAT? - barriers very strong barrierr 3 strong 2 moderate 1 minor 0 no barrier Training & Know-how Technology & Safety Funding & Costs Psychology Legislation What are the biggest BARRIERS in adopting Natural Refrigerants? training, technology, costs

11 WHAT? - strengths 100% 16% 15% 11% 8% 7% 7% 15% 14% 80% 60% 48% 33% 29% 22% 25% 38% 29% 34% 38% 40% 28% 32% 33% 32% 20% 0% 27% 23% 14% 24% 17% 13% 18% 7% 10% 13% 3% 6% 6% 5% Environment Operation Costs Technology Legislation Markets & Competition Supply & Availability System Costs What are the biggest STRENGTHS of Natural Refrigerants? environment, cost savings, technology 4 very high strength 3 high 2 moderate 1 minor 0 no strength

12 WHAT? - market adoption potential 4 3 3,67 3,13 3,12 2,93 Europe Oceania/Australia North America Asia South America Africa 2,67 2, Rank the following world regions by overall NATREF MARKET ADOPTION POTENTIAL (all respondents) 0 Rating Average

13 main messages + vision largest industry survey on natural refrigerants information is key!... but awareness is still low clear strengths exist!... but are not yet realised in the market NEXT STEPS projected market share (in units and %age of total market) for the period vision: update regularly for EU + focus on specific topics

14 THE GUIDE 11 DRAFT easy-to-access and concise reference guide to the global market for CO 2, NH 3 & HCs first edition: European Union illustrate + quantify the market potential open source concept: distributed FREE of charge to industry, end-users, policy

15 THE GUIDE 11 - content global user s guide Europe - market trends CO 2 supermarket map EU policy analysis Case studies Company directory launch: November 2011

16 CO 2 supermarket map EU estimate: 1,200-1,500 transcritical supermarkets in the EU verified: 1,000 stores missing: your input

17 CO 2 supermarket map - direct data

18 Ecosystems - applications a visual overview of where CO2, NH3 and HC can be used today and where they are currently developed as viable solutions

19 EU policy section - analysis & rating a rating of European policy according to its impact in the following categories: natural refrigerants technology / safety training / know-how economy / costs enforceability sustainability & vision

20 THE GUIDE - current supporters

21 contact Nina Burhenne Jana Topley Lira