Association Planning & Concentration of Energy/Effort Dynamic

Transcription

1 NOTE: Assciatin Planning & Cncentratin f Energy/Effrt Dynamic Final Apprved by the Bard f Directrs December 7, 2016 Recgnizing that every cmpnent listed belw wrks fr NYAMA thrughut the year, this Gantt Chart serves t shw the cncentratin f effrt in rder t assist the assciatin s leadership in creating a mre effective wrk flw and pragmatic annual schedule. Cmpnent Mnthly Fcus Ntes Membership Renewals & Services Educatin & Prfessinal Develpment Bard f Directrs; Cmmittees & Task Frces Jan FY & MY begin Jan. 1st Renewals prcessed n rlling basis Onging Feb March April May June July Aug Sept BOD Mtg. Budget Prcess FY Begins Budget prepared Cnference Planning Gvernment Affairs Onging New Sessin in Albany Begins Advcacy Day Slicitatin f BOD Candidates BOD Mtg. Cnference Mnth; New BOD Starts Cnference Prgram New Bard Starts BOD Mtg. Cnference Held Oct Nv Dec New planning cycle begins Initial Renewal Ntice (Mailed) BOD Orientatin; frmally launch cmmittees Advcacy Day Planning Begins Fllwup Renewal Ntice (Electr.) BOD Mtg. Budget reviewed & apprved

2 THE VISION T be the rganizatin f chice fr all aviatin and airprt leaders in NYS. THE MISSION Thrugh advcacy, educatin, cmmunicatins and business services, NYAMA supprts New Yrk's airprts and the businesses and cmmunities that rely upn them. GOALS ENGAGE Imprve value prpsitin; making attractive t all NYS airprts LEAD Imprve gvernance & administratin; develp vlunteer cadre ADVOCATE Increase visibility & influence f NYAMA at all levels STRATEGIC PLANNING PROCESS 2019 OUR VALUES BENCHMARKS STRATEGIES Study f membership levels; participatin acrss all platfrms Target all NYS airprts; refine/imprve benefits/services Best practices assessment; budget analysis & trends; analysis f assciatin participatin Gvernance paradigm; new resurces fr vl./cmmittees Surveys f prfessin, membership and utreach effectiveness; impact n membership Marketing push; member actin; create strategic alliances Belief in Strng Aviatin Management System in NYS A strng aviatin management system enhances ur prfessin and the wrk f ur emplyers & emplyees. Member Fcus Meet the needs and exceed the expectatins f members. Integrity Act ethically with accuntability fr life-lng prfessinal develpment and cmmitment t excellence. ACTION ITEMS Identify needs f all members Effective prgramming & services Recruitment & Retentin Plan Anticipate trends Cntinue gvernance review Vlunteer Cadre Cmmittees Leadership training Expand resurcing Raise prfile Scial Media Expand utreach Direct marketing Prmte gvt. affairs effrts Member invlvement in prmtins Cllegiality Helping each ther thrugh the cllective wisdm and experience f the membership. We prmte the water cler experience fr all members. Innvatin Embrace change with creativity and strategic thinking.

3 Strategic Plan 2019 WORK PLAN Final Apprved by the Bard f Directrs Revised 12/8/16 GOAL #1 ENGAGE Nte: Bridge Actin dentes items that are currently underway r shuld be initiated while this Strategic Plan is being finalized. The implementatin windw fr the Bridge Actins is the next days. Strategy Strengthen value prpsitin f NYAMA membership thrugh effective prgrams, services and initiatives t all NYS airprts, FBOs, Fractinal Jet Cmpanies, Cnsultants & ther ancillary rganizatins. Prvide state-f-the-art prfessinal develpment fr educatin, cmpetence and career success. Actin Item(s) 1. Cnduct full review f member benefits and the packaging f the assciatin s value prpsitin. 2. Cntinue surveying membership t identify needs, trends, and effectiveness f current fferings. 3. Increase awareness and participatin in NYAMA prgramming. 1. Wrk t develp a standard timeframe t develp, annunce and prmte all training pprtunities and events. 2. Develp innvative and attractive prgramming and netwrking pprtunities fr all members, including use f webinars. 3. Develp training fr junir staff. Respnsible Psitin(s) Membership Chair Bard f Directrs Executive Directr Training Cmmittee Executive Directr Deadline All deadlines t be finalized by Executive Team & Staff after review by BOD. fr new structure Ntes/Status Develp frmal membership recruitment and retentin plan with utreach t all NYS airprts t grw membership. 1. Craft targeted messages fr all prspective member types/grups. 2. Create hit lists /cntact lists fr all airprts, cnsultants and FBOs 3. Develp utreach campaign acrss all platfrms including mailings, scial media and grassrts /PPI CPR Cmmittee Crprate Relatins Cmmittee Executive Directr

4 Tut the achievements f NYAMA, its leaders and members! Other ptential strategies fr 2019? 1. Create a pipeline fr submitting news/updates frm acrss the cuntry and use this infrmatin acrss the full spectrum f the assciatin. CPR Cmmittee Chair Executive Directr Onging 1. Bridge Actin GOAL #2 LEAD Strategy Actin Item(s) Respnsible Psitin(s) Timeline Ntes/Status Strengthen gvernance and administratin paradigm. 1. Cntinue t review peratins at all levels and assess fr best practice implementatin. 2. Implement a new structure fr annual rll-ut f utreach, prgramming and all services. 3. Ensure leadership versight is in synch with administrative structure, i.e. jb descriptins, etc. 4. Identify vital planning dcuments, including plicies & prcedures that need t be updated, replaced r created t fit the paradigm. Bard f Directrs Officers Executive Directr Establish new leadership develpment prgram. 1. Expand effrts t identify and recruit ptential new vlunteers fr leadership paying attentin t greater diversity within the assciatin. 2. Create new rientatin prgram fr new fficers and directrs. 3. Cntinue t develp resurces and tls fr leaders. President Bard f Directrs Executive Directr CHMS Management Team Gal is t have established in rder t impact next year s BOD.

5 Create and implement new Cmmittee Operatins structure. Realign Fall Cnference planning t a hub mdel. Cntinue wise financial management t garner the biggest benefit fr NYAMA. Other ptential strategies fr 2019? 1. Review all NYAMA Cmmittees; ensure structure represents the assciatin s needs. 2. Develp gals and actin items fr Cmmittees. 3. Cnduct Cmmittee Chair rientatin and training. 1. Develp hub mdel and planning structure and implement. 2. Secure cnference dates and venues fr and cntinue planning ut the additinal years t maintain 3 year spread. 3. Develp vendr database t recrd and track all current and ptential spnsrs. 1. Prvide regular financial updates and reprting t leadership. 2. Wrk with CHMS Finance Department fr fuller budget and financial trends analysis. 3. Identify lng-range financial needs in rder t prepare beynd annual cycle. Bard f Directrs Executive Directr Fall Cnference Cmmittee President Executive Directr Bard f Directrs (fr leads) Treasurer Executive Directr CHMS Finance Team Begin in 1. Bridge Actin 3. Bridge Actin Onging GOAL #3 ADVOCATE Strategy Actin Item(s) Respnsible Psitin(s) Deadline Ntes/Status Mnitr and influence legislatin; educate members abut legal and regulatry issues pertaining t t all NYS airprts, FBOs, Fractinal Jet Cmpanies, Cnsultants & ther ancillary rganizatins. 1. Review bills, NYS gvernment actins, curt actins, etc. and determine which NYAMA will supprt r ppse. 2. Prvide rutine reprting methdlgy fr all gvernment affairs issues and updates. Lbbyist Legislative Cmmittee Executive Directr Onging

6 Prmte NYAMA s rle in prtecting airprts t plicy makers and decisin makers; psitin NYAMA as the g-t surce. Develp and implement a full utreach/cmmunicatins plan t increase visibility and influence f NYAMA. 1. Develp and distribute updates t plicy makers and decisin makers acrss NYAMA s cmmunicatins platfrm especially scial media. 1. Place NYAMA n wide variety f scial media utlets and crdinate the release f infrmatin. 2. Cntinue develping website as the clearinghuse r prtal fr all NYAMA services. 3. Develp annual editrial/prmtinal schedule. 4. Develp, brand, and implement targeted utreach tls: Did Yu Knw? NYAMA by the #s Faces f NYAMA ; testimnials + Hard Cllaterals (mailers, brchures, etc.) Lbbyist Legislative Cmmittee CPR Cmmittee Chair Executive Directr Marketing Cmmittee CPR Cmmittee Gvernment Affairs Executive Directr Onging Onging 1. Bridge Actin Increase the visibility and influence f NYAMA leadership and members within the aviatin cmmunity t prmte NYAMA. Increase participatin and reach f Advcacy Day including expansin f Legislative Dinner. Other ptential strategies fr 2019? 1. Identify and supprt/attend 2-3 aviatin industry 2. Cmmunicate updates t members and hw they can be invlved via NYAMA cmmunicatins netwrk. 3. Develp and implement grassrts member engagement plan; asking fr their assistance in spreading the wrd. 1. Identify new surces f revenue assciated with event 2. Expand vendr utreach in prmting supprt pprtunities Bard f Directrs Legislative Cmmittee CPR Cmmittee Executive Directr Bard f Directrs Legislative Cmmittee CPR Cmmittee Executive Directr