Leading behaviour change

Transcription

1 Leading behaviour change

2 About The NSMC The NSMC plays a crucial role in raising the standard of social marketing in public health, in the UK and abroad. Established by the British Government and the National Consumer Council in 2006, we are a centre of excellence for social marketing and behaviour change. Dr Fiona Adshead, Former Director of Chronic Disease and Health Promotion at WHO and Deputy Chief Medical Officer for England Our mission: to maximise the effectiveness of behaviour change programmes. We do this for a growing list of public sector organisations through a broad range of strategic analysis, advice, support and training across all levels of the social marketing process. World leaders in our field, we draw on expertise from the UK, USA, Europe, Asia and the Pacific and adapt it to meet the needs of UK and international audiences. The NSMC at a glance: Provide strategic support to policymakers Ensure the quality and consistency of behaviour change programmes Develop products and services to improve the effectiveness of behaviour change policies and programmes Why social marketing? Social marketing helps you plan behaviour change interventions and policies. It helps you decide which people to work with, what behaviour to influence, how to go about it and how to measure it. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing people s behaviour in a sustainable and costeffective way. Why The NSMC? Quite simply, our goal is always to help you achieve yours; lasting, positive behavioural change. From concept to implementation and review, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design projects and programmes that really meet their needs. Programmes like Healthy Foundations, a segmentation study with the Department of Health, which provided a 360-degree view of England s population. As social marketing procurement guidance mentors for the NHS, we ve deep experience assessing the quality and effectiveness of behaviour change programmes and providers. So we can help you prepare clear, focused briefs to ensure you match the right agency to the right project. For more information and resources on social marketing, and over 80 case studies, visit

3 Our years of policy and strategy development and of building partnerships at the highest level have given us unrivalled skill and know-how across a vast range of scenarios: We have created bespoke training for hundreds of organisations worldwide, including: the UK s Change4Life programme; the Department for International Development; the Department for Environment, Food, and Rural Affairs; Sport England; the World Health Organisation; We re using our extensive behaviour change expertise to develop a value for money tool with top health economists and the National Institute for Clinical Excellence (NICE). It will help organisations to develop more cost-effective campaigns and interventions The NSMC has helped us to think about the role of social marketing in understanding and responding to the needs of our different target audiences. Tailored training Exploiting our expertise to develop yours, we can build the skills of your people through bespoke workshops designed purely around your strategic objectives. Much more than how to sessions, our training events can help your staff and stakeholders agree on practical steps to address complex In the UK, we ve worked with the public sector, advising on numerous programmes to support healthy behaviours, protect the environment and enhance public safety and wellbeing. These include campaigns to help people quit smoking, exercise more regularly, and insulate their homes the World Meteorological Organisation; the Qatar National Health Authority; the Slovenia Institute for Public Health; and the Hong Kong Department of Health In South East Europe, we helped the British Council design a stakeholder engagement strategy for their social entrepreneur- We help organisations use research tools to understand their customers and develop more effective behaviour change programmes Sarah Hendry, Director in Defra s Food and Farming Group behavioural challenges. We ve trained over 3,000 NHS staff among many others. Most critically, 71 per cent of them said they would change how they worked on future behaviour change campaigns. We ve also developed a suite of off-theshelf courses on everything from understanding your audience to evaluating campaigns and master classes. ship programme

4 The NSMC helps public sector agencies and their suppliers to achieve tangible outcomes from their behaviour change programmes. Sue Nelson, Social Marketing Director, Kindred The Chinese Government appreciated Proven tools and resources To embed behaviour change expertise in your organisation, you need the right tools. Responding directly to your needs, we can tailor a set of flexible, intuitive resources that will empower your Our online Planning guide and toolbox has been a boon for practitioners the world over. We subsequently produced tailored versions for Department of Health s national cancer team, NHS Tayside and the British Council. We re also adapting a Who we work with: As one of the world s first central government-established social marketing organisations, we support and advise a growing list of organisations from the UK and throughout the world. They include: The Cabinet Office The National Audit Office The Office of Public Management Sport England The World Health Organisation (WHO) The USA s Academy for The Pan-American Health Organisation (PAHO) The Department of Health in Hong Kong and China Scottish Government The British Council the high quality of the training that The NSMC provided for key stakeholders working in the area of HIV prevention. We believe this is a strong colleagues and build in-house capabilities. Our work improving public and private sector ability to plan, procure and quality improvement framework to allow organisations to build and learn from their many successes and challenges. The Department of Health The Department of International Development Educational Development (AED) The European Commission (EC) commendation because the Chinese Government set the bar very high. deliver behaviour change interventions means we draw on a wealth of resource development experience. Whatever the behaviour change, we have a tool that can help. The Department for Environment, Food and Rural Affairs The US Centers for Disease Control and Prevention (CDC) John Leigh, Team Leader for the Millennium Development Goals, DFID China

5 Contact The NSMC c/o Consumer Focus 4th Floor, Artillery House Artillery Row London SW1P 1RT The NSMC is a strategic partnership between the Department of Health and Consumer Focus.