BBA Third Semester Examination (Year 2014) Marketing Management Subject Code: BBA-301 Paper Code: JPJ-240

Transcription

1 Time : 20 Minutes M.Marks : 10 BBA Third Semester Examination (Year 2014) Marketing Management Subject Code: BBA-301 Paper Code: JPJ-240 Section A Objective Type Questions Roll No. Enrollment No. Invigilator s Signature Attempt All Questions (Each question carry 1/2 mark). Use the symbol ( ) in the box for marking the correct answer. Q. No. I. Choose the correct answer- 1. Marketing is a) Societal process b) Management process c) Both (a) and (b) d) None of these 2. Consumerism is related with - a) Selling b) Advertising c) Customer service d) Consumer Awareness 3. Marketing research increased- a) Complexity of business environment b) Complexity of decision maker c) Both (a) and (b) d) None of these 4. One of the features of marketing research is- a) It is multi tasking b) It is multi purpose c) It is multi disciplinary d) It is multi natured 5. buying is almost absent in industrial market. a) Natural b) Ground c) Segment d) Impulse 1

2 6. The person who is directly involved in the consumption of purchase is; a) Initiator b) Buyer c) User d) Influencer 7. In an advertisement, message is the, and creativity is. a) ground, figure b) figure, ground c) both d) None of these 8. Rational buying motives are those motives where a consumers decision is based on while taking buying decision. a) Logic b) Inherent c) Information d) None of these 9. When an automobile manufacturer offer options in specially priced deals they are practicing a form of - a) Product line pricing b) Product bundle pricing c) By product pricing d) Seasonal discounts 10. Market segment means- a) Creating demand b) A group of customers with a similar need c) Selection of market d) None of these 11. A brand is a) Name b) Sign c) A logo d) All of these 12. Which of the following is not P of marketing mix? a) Product b) Price c) Promotion d) Procurement 2

3 13. A policy means that a firm sets one price for all buyers in a given product or service line. a) Fixed price b) Variable price c) Dynamic price d) Standard price 14. Which of the element is not an element of the promotional mix? a) Advertising b) Sales promotion c) Public relation d) Retailing 15. Advertising objectives means- a) To inform b) To persuade c) To remind d) All of these 16. Pricing is one of the essential components of; a) Promotion mix b) Marketing mix c) Product mix d) STP strategy 17. A marketing channel containing a number of middlemen is called: a) Direct channel b) One level channel c) Multi level channel d) Two level channel 18. E- tailers: a) are brokers b) are manufacturers c) Sell over the internet d) Sell product indirectly 19. Another term or phrase for a marketing channel is: a) Push-pull system b) Service system c) Flow system d) Customer value delivery system 3

4 20. Rebecca bought bananas straight from Josh s farm. Which channel of distribution would the banana take? a) Manufacturer to consumer b) Manufacturer to retailer to consumer c) Manufacturer to wholesaler to retailer to consumer d) Manufacturer to agent to wholesaler to retailer to consumer

5 BBA Third Semester Examination (Year 2014) Marketing Management Subject Code: BBA-301 Paper Code: JPJ-240 Roll No. Time : 2:40 hours M.Marks : 60 Section B (Short Answer Type Questions) Attempt all questions (each question carries 4 marks) Q.No.2. What is meant by Marketing Management? Explain the importance of Marketing Research. Q.No.3. What do you understand by Consumerism? Write short note on Industrial Markets. Q.No.4. Define product decisions. Explain the concept of grouping of market. Q.No.5. What is pricing? Discuss pricing objectives. Briefly explain the methods of selling prices. Q.No.6. What do you mean by channels of distribution? What are the functions of Marketing Channels? 1

6 Attempt all questions (each question carries 8 marks) Section C (Long answer type questions) Q.No.7. Explain the concept of marketing system and environment. Explain the components of MIS. Q.No.8. Discuss the various determinants of consumer behavior. How do attitudes influence consumer behavior? How negative attitudes towards a product can be changed? Q.No.9. What is meant by product mix? Explain different product mix strategies. What are the elements of Marketing Mix? Explain. Q.No.10. Discuss the major advantages and short comings of using break even analysis in pricing decisions. Explain in detail the concept of Promotional Mix? Q.No.11. Explain the various kinds of channels of distribution. Distinguish between rural marketing and urban marketing

7 Time : 20 Minutes M.Marks : 10 BBA Third Semester Examination (Year 2014) Personnel Management Subject Code: BBA-302 Paper Code: JPJ-241 Section A Objective Type Questions Roll No. Enrollment No. Invigilator s Signature Attempt All Questions (Each question carry 1/2 mark). Use the symbol ( ) in the box for marking the correct answer. Q. No. I. Choose the correct answer- 1. The Minimum Wages Act came into force in - a) 1946 b) 1947 c) 1948 d) Process to determine in a systematic and analytical manner the comparative worth of job within an organization isa) Job analysis b) Job evaluation c) Job description d) None of these 3. The process of finding the right man for the right joba) Selection b) Recruitment c) Promotion d) None of these 4. A potential tool for giving individuals the skills they need to think strategically isa) Development b) Entertainment c) Training d) Incentives 5. A strike by members of all or most of the unions in a region or an industry isa) Economic strike b) General strike c) Sit down strike d) Sympathetic strike 1

8 6. Causes of grievance includesa) Wages b) Promotion c) Work condition d) All of them 7. Advancement of an employee to a better job in terms of higher responsibility, more prestige, greater skill and increased rate of pay isa) Demotion b) Promotion c) Transfer d) Incentives 8. It is must for the organization to survive inspite of changes isa) Manpower planning b) Manpower audit c) Manpower forecast d) None of these 9. Need of human resource planning includes- a) Adjusting to change b) Human assets c) Managerial development d) Resistance to change 10. It relates to mobility, which is restricted to movement of an employee from one job to another job is the same level of hierarchy is- a) Recruitment b) Selection c) Transfer d) Promotion 11. Advantage of 360 degree feedback area) It helps focus on internal employee satisfaction b) It adds objectivity in appraisal system c) Both (a) and (b) d) None of these 12. It commences with an assessment of HRD strategies. a) HR audit b) HR forecast c) HR inventory d) None of these 13. Machinery for settlement of disputes not includea) Conciliation b) Arbitration c) Adjudication d) Lock out 2

9 14. Types of interview area) Group interview b) Stress interview c) None of these d) Both (a) and (b) 15. Salary does not includea) Basic b) Bonus c) Entertainment allowance d) Dearness allowance 16. Application of job analysis includesa) Preparation of job descriptions b) Preparation of job specifications c) Design of trailing programmes d) All of these 17. It is the wage which is above the minimum wage but below living wage. a) Salary b) Fair wage c) Both (a) and (b) d) None of these 18. It is calculated as a percentage of basic salary of the worker. a) Dearness Allowance b) Overtime Allowance c) House Rent Allowance d) None of these 19. Factors affecting recruitment area) Government policies b) Organizational policies c) Labour market d) All of these 20. Alternatives to recruitment area) Overtime & outsourcing b) Bonus and incentives c) Both (a) and (b) d) None of these

10 4

11 BBA Third Semester Examination (Year 2014) Personnel Management Subject Code: BBA-302 Paper Code: JPJ-241 Roll No. Time : 2:40 hours M.Marks : 60 Section B (Short Answer Type Questions) Attempt all questions (each question carries 4 marks) Q.No.2. Define Personnel Management. Discuss the concepts of Personnel Management. Briefly discuss the role of Personnel Manager. Q.No.3. Describe the significance of Manpower Planning. Briefly discuss various sources of recruitment. Q.No.4. Define training. Discuss its approach. Write short note on promotion. Q.No.5. Describe briefly objectives of Job Evaluation. Write a complete note on fair wages. Q.No.6. Discuss meaning and concepts of integration. Write a note on causes of Industrial Disputes. 1

12 Section C (Long answer type questions) Attempt all questions (each question carries 8 marks) Q.No.7. Discuss in detail about the evolution of Personnel Management. Define Personnel Management. Explain the importance of people in organizations. Q.No.8. Explain the process of job analysis. Define Placement. Discuss various types of interviews. Q.No.9. Define Training. Discuss various methods of training. Explain the Performance Evolution Process of employees. Q.No.10. Explain the process of Job Evolution in detail. Write an essay on the methods of determination of wages and salaries. Q.No.11. Discuss in detail Industrial Disputes settling process. Define Grievance. Explain the causes of grievance and also its remedies

13 Time : 20 Minutes M.Marks : 10 BBA Third Semester Examination (Year 2014) Financial Management Subject Code: BBA-303 Paper Code: JPJ-242 Roll No. Enrollment No. Section A Objective Type Questions Invigilator s Signature Attempt All Questions (Each question carry 1/2 mark). Use the symbol ( ) in the box for marking the correct answer. Q. No. I. Choose the correct answer- 1. The job of a Finance Manager is confined to: a) Raising of funds b) Management of cash c) Raising of funds & effective utilization d) None of these 2. Financial decisions involve- a) Investment, Financing & dividend b) Investment, financing & sales c) Financing, dividend & cash d) None of these 3. Short term sources of raising capital is- a) Bank credit b) Public deposit c) Commercial paper d) All of these 4. of a firm refers to the composition of its long term funds and its capital structure. a) Capitalization b) Over capitalization c) Under capitalization d) Market capitalization 1

14 5. Quick ratio is also known asa) Absolute liquidity ratio b) Acid test ratio c) Cash ratio d) Liquid ratio 6. In capital Gearing Ratio what does low gear. Interpret. a) High equity share capital b) Less borrowing c) None of these d) Both (a) and (b) 7. A firm working capital consists of investment ina) Current Asset b) Current Liabilities c) Short term assets d) Both (a) and (c) 8. Which of the following is not current asset? a) Cash in hand b) Cash at Bank c) Debtors d) Creditors 9. Liquid Assets - a) Current asset + stock b) Current asset stock c) Current asset (stock & prepaid exp.) d) None of these 10. By fund we mean the difference between - a) Current Asset & current Liabilities b) Fixed asset & fixed liabilities c) Non current asset & capital d) None of these 2

15 11. In calculation the fund from operations profit from fixed assets are- a) Deducted from net profit b) Added to net profit c) Neither added nor deducted from profit d) Included in working capital 12. Cash from operation consist of- a) Operating net profit b) Decrease in current assets c) Increase in current liability d) All of these 13. Comparison of financial statements indicates the trend of the of the business. a) Profitability b) Performance c) Financial position d) All of these 14. When is greater than zero the project should be accepted - a) IRR b) Profitability Index c) NPV d) Modified IRR 15. is defined as the length of time required to recover the initial cost out lay- a) Pay back period b) Inventory concession period c) Budget period d) Discounted pay-back period 16. Cash at Bank is included in - a) Absolute liquid ratio b) Cash ratio c) Both (a) and (b) d) None of these 17. Ideal current ratio is- a) 0.5:1 b) 1:1 c) 2:1 d) None of these 3

16 18. Shareholders fund include- a) Equity share capital b) Pref. share capital c) Both (a) and (b) d) None of these 19. Depreciation on fixed assets isa) Application of funds b) Source of funds c) No flow of funds d) Both (a) and (b) 20. Which of the following is non -current asset? a) Goodwill b) Cash balance c) Bills receivables d) All of these

17 BBA Third Semester Examination (Year 2014) Financial Management Subject Code: BBA-303 Paper Code: JPJ-242 Roll No. Time : 2:40 hours M. Marks : 60 Section B (Short Answer Type Questions) Attempt all questions (each question carries 4 marks) Q.No.2. Q.No.3. Q.No.4. What is Financial Management? What are responsibilities of the Financial Manager in a modern business organization? Define Capitalization? Explain its need. List the causes of Over Capitalization. Name the tools used in analysis of financial statement. Compute Quick Ratio from the following information: Asset:- Debtors= 70,000, cash in hand= 15,000, Bank=1,10,000, Short term investment= 1,50,000, Machine= 3,00,000. Liability:- Loan 1,00,000, Debentures= 2,00,000, creditors= 1,50,000, Bills payable = 20,000, Creditors for expenses =10,000. Q.No.5. What is the concept of working capital? What is Optimal Capital Structure? Q.No.6. Project costs Rs.1,00,000 and yields an annual cash inflow of Rs.20,000 for 8 years. Calculate pay- back period. Explain Average Rate of Return in detail. Section C (Long answer type questions) Attempt all questions (each question carries 8 marks) Q.No.7. What do you understand by financial decisions? Discuss major financial decisions. What do you understand by finance function? Discuss various approaches to finance function. 1

18 Q.No.8. Q.No.9. What do you understand by Under Capitalization? What are its effects? What are the steps of correction? What do you understand by over capitalization? State the factors responsible for such a state of affairs. You are required to prepare statement of working capital charges and statement of fund flow from the data given below:- Liabilities Pref. share cap. 70,000 75,000 Equity share cap. 1,30,000 1,75,000 Creditors 1,00,000 70,000 P&L 20,000 30,000 Assets 3,20,000 3,50,000 Plant & Machinery 50,000 60,000 Furniture 20,000 75,000 Stock 80,000 50,000 Debtors 70,000 85,000 Cash 1,00,000 80,000 3,20,000 3,50,000 Define the term cash flow. Explain the procedure of preparing cash flow statements. Q.No.10. Define capital structure? What are the major determinants of capital structure? Define the term working capital? What factors would you take into consideration in estimating the working capital needs of a concern? Q.No.11. Capital budgeting is long term planning for making and financing proposed capital out lays. Explain what are the limitations of capital budgeting? Explain discounted cash flow method

19 Time : 20 Minutes M.Marks : 10 BBA Third Semester Examination (Year 2014) Production Management Subject Code: BBA-304 Paper Code: JPJ-243 Section A Objective Type Questions Roll No. Enrollment No. Invigilator s Signature Attempt All Questions (Each question carry 1/2 mark). Use the symbol ( ) in the box for marking the correct answer. Q. No. I. Choose the correct answer- 1. The process of changing inputs into outputs is- a) Operations b) Routing c) Production d) Marketing 2. Plant layout is concerned with- a) Storage space b) Machines c) Material handling equipment d) Methods 3. The ratio of output to input of a production system is- a) Inventory control b) Productivity c) Production planning d) Plant maintenance 4. Objective of work study is to improve productivity. a) True b) False 5. Work study is also called- a) Time study b) Motion study c) Time and motion study d) Route 6. Production process system do not include- a) Information b) Material and land c) Marketing d) Labour and capital 1

20 7. Inventory control includes control overa) Work in progress b) Finished products c) Stores d) All of these 8. Which is not the pattern of demand? a) Horizontal b) Systematic c) Reasonable d) Seasonal 9. Delphi Method is process ofa) Forecasting b) Quality control c) Inventory Management d) Production control 10. The Father of Scientific Managementa) Henry Fayol b) F.W. Taylor c) Frank Gilberth d) Elton Mayo 11. Who is Father of Statistical Quality Control? a) F.W.Taylor b) Joseph M. Juran c) Philip Crosby d) Walter Shewhart 12. The smallest sub division of the work is calleda) Job b) Process c) Route d) Work 13. Key element of TQM area) Ethics b) Trust c) Leadership d) All of these 14. Basic principles of TQM do not includea) Satisfying customers b) Satisfying suppliers c) Profits d) Continuous improvement in business 2

21 15. Who is father of Quality Circles? a) Kaoru Ishikawa b) Henry Fayol c) Philip Crosby d) Genichi Tagerchi 16. Less space is required fora) Plant layout b) Process layout c) Product layout d) All of these 17. Main components of Quality Controla) CPM b) Routing c) Loading d) Cost Control 18. Physical storage of goods is calleda) Plant location b) Store keeping c) Demand forecast d) Production design 19. Intermittent system is a type of; a) Quality control b) Production system c) Inventory control d) Process layout 20. Steps in production planning and control includesa) Routing b) Scheduling c) Despatching d) All of these

22 BBA Third Semester Examination (Year 2014) Production Management Subject Code: BBA-304 Paper Code: JPJ-243 Roll No. Time : 2:40 hours M.Marks : 60 Section B (Short Answer Type Questions) Attempt all questions (each question carries 4 marks) Q.No.2. What is Production Management? Explain production function. Q.No.3. What is the difference between plant location and plant layout? What is Inventory Management? Q.No.4. What is the aim of Production Planning? What are the scheduling problems in line production? Q.No.5. What are the limitations of CPM? How is Project Evaluation different from Project Appraisal? Q.No.6. What is the purpose of time study? Explain the relationship between Time Study and Method Study. 1

23 Attempt all questions (each question carries 8 marks) Section C (Long answer type questions) Q.No.7. What is the nature and scope of Production Management? What are the major factors that affect productivity? Q.No.8. What are the factors affecting plant location? What are the factors of localization? Q.No.9. What are the objectives of good plant layout? What are the various types of plant layout? Q.No.10. What are the objectives of Production Planning & Control? What is the importance of Production Management? Q.No.11. What are various demand forecasting methods? Explain various Inventory Controls

24 BBA Third Semester Examination (Year 2014) Business Organization Subject Code: BBA-305 Paper Code: JPJ-244 Roll No. Enrollment No. Time : 20 Minutes M.Marks : 10 Section A Objective Type Questions Invigilator s Signature Attempt All Questions (Each question carry 1/2 mark). Use the symbol ( ) in the box for marking the correct answer. Q. No. I. Choose the correct answer- 1. Which of the following is/are the key features of organization? a) Social invention b) Group efforts c) Accomplishing goals d) All of these 2. The modern concept of market is- a) Production based b) Goods based c) Social based d) Policy based 3. Process of administrative theory of organization is being given by- a) Elton Mayo b) F.W. Taylor c) Henry Fayol d) Max Weber 4. Today s organization is- a) Open system b) Open as well as closed c) Close system d) None of these 5. Which sector is owned and controlled by the Government. a) Private b) Joint c) Public d) None of these 1

25 6. The liability of a sole trader is- a) Unlimited b) Limited c) Joint d) Public share 7. Registration of the Partnership firm is- a) Desirable b) Voluntary c) Compulsory d) Not needed at all 8. Partnership is the relation which subsists between the persons carrying on a business in common with a view to profits, said by- a) Ramanuj b) Indian Contract Act c) The English Partnership Act 1890 d) None of these 9. Property of the company belongs to- a) Company b) Shareholders c) Promoters d) Members 10. Under which section a Private Company can automatically convert into a Public Company. a) Sec. 34 b) Sec. 43 c) Sec. 53 d) Sec Signature on memorandum and articles should be done by number of persons in case of public company. a) 7 b) 4 c) 5 d) None of these 2

26 conceives the idea of the business. a) Promoter b) Auditor c) Director d) Accountant 13. Which of the following are not required to issue prospectus? a) Private company b) In case of right issue c) sweet equity issue d) All of these 14. Voting rights are available to share certificate holdera) Sometimes b) Yes c) No d) On recommendation only. 15. Public enterprises are owned bya) Government b) General Public c) Private businessman d) None of these 16. Public enterprises follow pricing policy. a) Cost plus b) Uniform c) Administered d) None of these 17. In public enterprises, the Govt. holding cannot fall below; a) 49% b) 51% c) 75% d) 88% 18. Work towards growth expansion and stability is known asa) Corporate responsibility b) Corporate political responsibility c) Corporate social responsibility d) None of these 3

27 19. Obligation to workers stands fora) Security and fair wages to workers b) To follow trade unions always c) Establish legal cell d) None of these 20. Law of returns is an important factor for determining the size of business. a) False b) True c) Sometimes true d) Not known

28 BBA Third Semester Examination (Year 2014) Business Organization Subject Code: BBA-305 Paper Code: JPJ-244 Roll No. Time : 2:40 hours M.Marks : 60 Section B (Short Answer Type Questions) Attempt all questions (each question carries 4 marks) Q.No.2. Discuss the various aids-to-trade in short. Define business. Q.No.3. What do you understand by co-ownership? Sole Proprietorship and sole trade is one and the same thing. Explain in short. Q.No.4. Define Promoter. What is meant by Capital Subscription? Q.No.5. Define Holding Company. What do you understand with Statutory Companies? Q.No.6. What is meant by Social Responsibility? Discuss the role of business towards itself. 1

29 Attempt all questions (each question carries 8 marks) Section C (Long answer type questions) Q.No.7. What are the essentials of successful business? Explain. What are the Economic, Organic, Social and Human objectives in business organization? Q.No.8. Joint Hindu Family business is an old concept of business. Explain. If you need more capital, go for partnership firm and if you are in need of huge capital go for Joint Stock Company. Explain. Q.No.9. Write an essay on Memorandum and Article of Association. How do you make difference in prospectus and a paper in lieu of prospectus? Q.No.10. What are the characteristics and objectives of public enterprises? Explain its merit and demerits. Write note on 1. Joint Sector Companies 2. Public Utilities 3. Small Business Q.No.11. What is the concept of Corporate Social Responsibility of business towards society? Write a complete note on Corporate Governance