ASCA STRATEGIC PLAN February 2014

Transcription

1 ASCA STRATEGIC PLAN February 2014

2 OUR VISION A world free from the impacts of childhood trauma* OUR PURPOSE To advocate, build and deliver supports to facilitate recovery with and for people, families and communities, affected by childhood trauma* OUR COMMITTMENT TO PEOPLE AFFECTED BY CHILDHOOD TRAUMA ASCA is driven by the needs of the people we serve. We are committed to enabling people affected by childhood trauma to live the lives they want to lead - lives which are satisfying, meaningful and connected with their communities. OUR VALUES We believe in: Empowerment Hope Professionalism Recovery Collaboration Care 2 asca Strategic Plan

3 OUR STRATEGIC PRIORITIES 1. OUR SERVICES Through the delivery of high impact advocacy and services, support the recovery of people who have experienced childhood trauma a. Develop and deliver a high impact advocacy strategy focussed on adults who have experienced childhood trauma b. Successfully deliver our funded information, education and support services c. Develop a sustainable research, education and training centre of excellence around complex trauma 2. OUR SYSTEMS AND RESOURCES A highly effective and sustainable for purpose organisation a. Diversify our revenue sources b. Support and build our governance capability c. Implement a Quality Management System d. Build our information technology capability 3. OUR NETWORKS A recognised and respected member driven organisation a. Engage with people, families and their communities b. Develop and implement a Membership and Supporter Strategy c. Represent and position our cause and solutions to all key government and community stakeholders 4. OUR CULTURE Focused on people a. Our People b. Our Brand c. Our Ethics 3 asca Strategic Plan

4 1 Our Services THROUGH THE DELIVERY OF HIGH IMPACT ADVOCACY AND SERVICES, SUPPORT THE RECOVERY OF PEOPLE WHO HAVE EXPERIENCED CHILDHOOD TRAUMA All our services are driven by our commitment to enabling people affected by childhood trauma to live the lives they want to lead a. Develop and deliver a high impact advocacy strategy focussed on adults who have experienced childhood trauma I. Identify priorities for action over the next three years II. Build a social impact strategy that responds to needs, issues and systems and strategically builds community awareness leading to social change for people affected by childhood trauma III. Develop and implement a strategy that builds members and supporters of our cause IV. Build an integrated media strategy b. Successfully deliver our funded information, education and support services I. Be the leading national provider of information and professional support services to people who have experienced childhood trauma, those who support them and professionals who work with them II. Identify potential new service opportunities which leverage off the considerable expertise and skills of ASCA people current and future III. Develop and deliver new services, which are informed by research and meet the needs of the people we serve IV. Establish quality assurance systems for all programs and services

5 c. Develop a sustainable research, education and training centre of excellence around complex trauma I. Build business case and 3-year business plan for a training business II. Seek financial support for business III. Establish business by end of 2014 IV. Build Research and development capability 5 asca Strategic Plan

6 2 Our Systems and Resources A HIGHLY EFFECTIVE AND SUSTAINABLE FOR PURPOSE ORGANISATION We continue to build our systems and resources in line with our purpose, and ethical, professional business practices. a. Diversify our revenue sources I. Develop capacity to attract funds outside of government grants and funding programs II. Identify and access new incomes streams III. Build membership and affiliate pricing schedule to increase funds IV. Ensure surplus funds are invested to maximise returns and minimise risk V. Develop self sustaining training business that reinvests any profits into organisation b. Support and build our governance capability I. Ensure Board members receive induction, training and support to fulfil the obligations of their role II. Review effectiveness of Board through self assessment, skills gap analysis and external review III. Develop a succession plan to ensure organisation is led by a skilled, committed Board IV. Implement a risk management framework 6 asca Strategic Plan

7 c. Implement a Quality Management System I. Map our processes and systems II. Review our systems capabilities III. Research and decide on quality system required to best support operations d. Build our information technology capability I. Develop and implement an IT plan II. Ensure all data is protected and backed up 7 asca Strategic Plan

8 3 Our Networks A RECOGNISED AND RESPECTED MEMBER DRIVEN ORGANISATION a. Engage with people, families and their communities I. Develop and implement a community engagement strategy II. Build membership III. Implement contemporary communication systems to engage with people, families and their communities Our cause demands that we work with people, families, communities, supporters and government b. Develop and implement a Membership and Supporter Strategy I. Assess our membership offer II. Build and implement a national membership strategy III. Build and implement a supporter strategy c. Represent and position our cause and solutions to all key government and community stakeholders I. Map key government and cross-sector relationships II. Lead or participate in national forums, meetings, conferences and discussions III. Identify and build strategic alliances and partnerships with appropriately aligned organisations IV. Identify and build alliances and partnerships with business sector V. Develop and implement communications strategy 8 asca Strategic Plan

9 4 Our Culture FOCUSSED ON PURPOSE We are a welcoming, engaging and professional organisation, focussed on our purpose a. Our People I. Implement a performance management program that focuses on learning and performance development II. Implement a learning and development program that facilitates individual growth and career development III. Undertake employee climate surveys and implement strategies to develop culture consistent with ASCA values b. Our Brand I. Develop and implement an integrated marketing communications strategy, including a review of the ASCA Brand II. Ensure consistent use of agreed branding across all operations III. Partner with others that are aligned to our brand c. Our Ethics I. Develop a code of ethics for ASCA to inform all policies, procedures, staff and volunteer practice and services II. III. Recognise, celebrate and deliver ethical standards of practice Align our organisation with sponsors, supporters and others who share our ethics and values *Childhood trauma includes child abuse in all its forms, neglect, experiencing or witnessing family or community violence, or growing up with a parent with a mental illness, who abuses substances, who is imprisoned, or experiencing other forms of separation, grief or loss in childhood. 9 asca Strategic Plan