Report of Programme Validation Panel

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1 Report of Programme Validation Panel Named Award: Bachelor of Arts (Honours) Programme Title(s): Bachelor of Arts (Hons) in Event Management Exit Award(s): Not applicable Award Type: Honours Bachelor Degree Award Class: Major NFQ Level: 8 ECTS / ACCS Credits: 60 First Intake: September 2014 Named Award: Bachelor of Arts Higher Certificate in Arts Programme Title(s): Bachelor of Arts in Event Management Exit Award(s): Higher Certificate in Arts in Event Studies Award Type: Ordinary Bachelor Degree Higher Certificate Award Class: Major NFQ Level: 7,6 ECTS / ACCS Credits: 180, 120 First Intake: September 2014 Programme Development Team Dr Patricia Moriarty (Head of School) Rosemary Leonard Colin Cooney Brianian Erraught (Head of Section) Michelle O Shea Elizabeth Murray Alan McCabe Aidan Hoare James Browne Lorraine Dunne Michael McNamara Karen Commins Maria Roddy Freyne Vicky Leahy Karen Commins Mairead McKiernan Colette Kelly Brian Boyd Named Award: Programme Title(s): Exit Award(s): Award Type: Award Class: NFQ Level: 8 ECTS / ACCS Credits: 60 Bachelor of Arts (Honours) Bachelor of Arts (Hons) in Hospitality Management Not applicable Honours Bachelor Degree Major First Intake: September 2014 Named Award: Bachelor of Arts (Honours) Report of Validation Panel Page 1/11

2 Bachelor of Arts Higher Certificate in Arts Programme Title(s): Bachelor of Arts (Hons) in Hospitality Management Bachelor of Arts in Hospitality Management Exit Award(s): Higher Certificate in Arts in Hospitality Skills Award Type: Honours Bachelor Degree Ordinary Bachelor Degree Higher Certificate Award Class: Major NFQ Level: 7,6 ECTS / ACCS Credits: 180, 120 First Intake: September 2014 Programme Development Team Dr Patricia Moriarty (Head of School) Brianian Erraught (Head of Section) Alan McCabe Lorraine Dunne Rosemary Leonard Michelle O Shea Aidan Hoare Michael McNamara Brian Boyd Colin Cooney Mara Roddy-Freyne Colette Kelly James Browne Karen Commins Panel Members Mr. Terry Twomey Chair Vice-President, Limerick Institute of Technology (LIT) Mr. John O'Hara External Academic Head of Department of Hospitality, Tourism and Leisure, Athlone Institute of Technology (AIT) Mr. Adrian Gregan External Academic Head of Department of Tourism and Hospitality Studies, Cork Institute of Technology (CIT) Mr. Michael Dalton Industry Representative Groups and Incentives Manager, Moloney and Kelly Travel Ms. Karen Devine Industry Representative WhiteLight Consulting Dr. Brendan Ryder Secretary Assistant Registrar, Dundalk Institute of Technology (DkIT) Report of Validation Panel Page 2/11

3 1 Introduction The following report to Academic Council is a validation panel report from an expert panel of assessors on a proposal from the Section of Hospitality Studies in the School of Business and Humanities at Dundalk Institute of Technology to design the following programme(s): Bachelor of Arts (Hons) in Event Management Bachelor of Arts in Event Management Higher Certificate in Arts in Event Studies Bachelor of Arts (Hons) in Hospitality Management Bachelor of Arts in Hospitality Management Higher Certificate in Arts in Hospitality Skills The evaluators would like to thank the members of the development team for engaging generously and openly with the review process. The report is divided into the following sections: Background to Proposed Programme General Findings of the Validation Panel Programme-Level Findings Module-Level Findings 2 Background to Proposed Programme See programme submission for more detailed information. 3 General Findings of the Validation Panel The panel would like to commend the programme development team on the passion exhibited for their discipline area and for the positive responses that they provided to the panel during the course of the day. It was clearly evident that a significant amount of self-reflection and evaluation was conducted by the programme development team (the presentation at the beginning of the session provided very good context for the panel). There was a very strong sense of teamwork and ownership throughout the entire event. The panel would also like to commend the following: The clear commitment of the Institute and the Section to continuing professional development (CPD) as evidenced by the intensity of interaction with the Institute s Centre for Excellence in Learning and Teaching (CELT). The panel particularly note the number of academic staff (12+) in the Section that have either completed or are completing the M.A. in Learning and Teaching within the Institute. The introduction by the Institute of stage and programme co-ordinators (including first year convenors) and the clear benefits that they are bringing to planning, management and communication within the Section of Hospitality Studies. The balance between theory and practice on the programme. The integrated approach being adopted in the event management, planning and execution modules that form the backbone of the programme. This demonstrates a commitment to balancing the student assessment workload. Report of Validation Panel Page 3/11

4 The planning and management of the work placement (over 500 to date within the Section) with the effective co-operation of the Institute s work placement office. The incorporation of study trips to international destinations (e.g. London, Paris, Lyon and others) that clearly enrich the student experience and enhance the students employment prospects The innovation demonstrated by the programme development team as evidenced by the use of Technology-Enhanced Learning (TEL) (including blended learning). Having considered the documentation provided and discussed it with the programme development team, the validation panel recommends the following: Bachelor of Arts (Hons) in Event Management Accredited for the next five academic years or until the next programmatic review, whichever occurs sooner Accredited subject to conditions and/or recommendations Re-designed and re-submitted to the same validation panel after additional developmental work Not Accredited X Bachelor of Arts in Event Management Higher Certificate in Arts in Event Studies Accredited for the next five academic years or until the next programmatic review, whichever occurs sooner Accredited subject to conditions and/or recommendations Re-designed and re-submitted to the same validation panel after additional developmental work Not Accredited X Bachelor of Arts (Hons) in Hospitality Management Accredited for the next five academic years or until the next programmatic review, whichever occurs sooner Accredited subject to conditions and/or recommendations Re-designed and re-submitted to the same validation panel after additional developmental work Not Accredited X Bachelor of Arts in Hospitality Management Higher Certificate in Arts in Hospitality Skills Accredited for the next five academic years or until the next programmatic review, whichever occurs sooner Accredited subject to conditions and/or recommendations Re-designed and re-submitted to the same validation panel after additional developmental work Not Accredited X Report of Validation Panel Page 4/11

5 Note: Conditions and recommendations described for the parent award apply equally for the higher certificate(s) as appropriate. Approval is conditional on the submission of a revised programme document that takes account of the conditions and recommendations outlined below and a response document describing the actions of the Department to address the conditions and recommendations made by the programme validation panel. In this report, the term Condition is used to indicate an action or amendment which in the view of the validation panel must be undertaken prior to the commencement of the programme. Conditions are mandatory if the programme is to be approved. The term Recommendation indicates an item to which the Programme Board should give serious consideration for implementation at an early stage and which should be the subject of on-going monitoring. 4 Programme-Level Findings This section of the report addresses the following programme level considerations: Demand Award Institute strategy alignment Entry requirements Access, transfer and progression Standards and Outcomes Programme structure Teaching and Learning Strategies Assessment Strategy Resource requirements Quality Assurance. 4.1 Demand Validation Criterion: Overall Finding: Is there a convincing need for the programme and has evidence been provided to support it? Yes Condition(s): None. Recommendation(s): None. 4.2 Award Validation Criterion: Overall Finding: Is the level and type of the award appropriate? Yes Report of Validation Panel Page 5/11

6 Condition(s): None. Recommendation(s): None. 4.3 Institute Strategy Alignment Validation Criterion: Overall Finding: Is the proposed programme aligned to the Institute s strategy and are the strategic themes of entrepreneurship, sustainability and internationalisation embedded in the proposed programme as appropriate? Yes Condition(s): None. Recommendation(s): None. 4.4 Entry Requirements Validation Criterion: Overall Finding: Are the entry requirements for the proposed programme clear and appropriate? Yes Condition(s): None. Recommendation(s): None. 4.5 Access, Transfer and Progression Validation Criterion: Overall Finding: Does the proposed programme incorporate the procedures for access, transfer and progression that have been established by the NQAI and does it accommodate a variety of access and entry requirements? Yes, with recommendation(s) Condition(s): None. Report of Validation Panel Page 6/11

7 Recommendation(s): The panel would encourage the programme development team to consider providing the opportunities for students to progress to either Level 8 degree (Event Management or Hospitality) in consideration of the level of commonality in the L7 degrees. The Institute might consider an academic discussion around the Institute s requirement for progression from a Level 7 programme to a Level 8 programme (50% currently). The panel note that this is not a requirement in other Institutes. 4.6 Standards and Outcomes Validation Criterion: Overall Finding: Does the proposed programme meet the required award standards for programmes at the proposed NFQ level (i.e. conform to QQI Award Standards)? For parent award? Yes For exit award (if applicable)? Yes Yes, with recommendation(s) The awards standards requirements for programmes on the NFQ Framework can be found at Condition(s): None. Recommendation(s): The programme development team needs to clarify the level of the modules in Stage 1 and 2 of the programmes presented. The team was not clear on the differentiation between the module levels. 4.7 Programme Structure Validation Criterion: Overall Finding: Is the programme structure logical and well designed and can the stated proposed programme outcomes in terms of employment skills and career opportunities be met by this programme? Yes, with recommendation(s) Condition(s): None. Recommendation(s): Stage 3 programme schedules need to be amended to show the correct mandatory and elective modules: Report of Validation Panel Page 7/11

8 o The programme schedule for Stage 3, Semester 1 of the Event Management degree is incorrect. o The module Event Production Management currently in Stage 3, Semester 1 of the Event Management degree should be in Stage 3 Semester 2 (i.e. Semester 6). o The module Revenue Management for the Hospitality Industry currently listed as an elective in Stage 3, Semester 1 of the Hospitality Management degree should be a mandatory module. There needs to be greater clarity around the credits for the Preparation for Placement module. 4.8 Teaching and Learning Strategies Validation Criterion: Overall Finding: Have appropriate teaching and learning strategies been provided for the proposed programme? Yes Condition(s): None. Recommendation(s): None. 4.9 Assessment Strategies Validation Criterion: Overall Finding: Have appropriate programme assessment strategies been provided for the proposed programme (as outlined in the QQI/HETAC Assessment and Guidelines, 2009)? Yes Assessment strategies are required in line with HETAC s Assessment and Standards and should form a substantial part of the documentation to be considered by the programme validation panel. See (HETAC (2009) Assessment and Standards, Section 4.6.1, page 33). Accordingly the assessment strategy should address the following (See (HETAC (2009) Assessment and Standards, Section 2.2.5, page 13) : Description and Rationale for the choice of assessment tasks, criteria and procedures. This should address fairness and consistency, specifically their validity, reliability and authenticity; Describe any special regulations; Regulate, build upon and integrate the module assessment strategies; Provide contingent strategy for cases where learners claim exemption from modules, including recognition of prior learning; Ensure the programme s continuous assessment workload is appropriately balanced; Relate to the teaching and learning strategy; Report of Validation Panel Page 8/11

9 Demonstrate how grading criteria will be developed to relate to the Institutional grading system. The Institute resource entitled Assessment and Learning: A Policy for Dundalk Institute of Technology (Nov 2010) ( should also be consulted. Condition(s): None. Recommendation(s): None. 4.10Resource Requirements Validation Criterion: Overall Finding: Does the Institute possess the resources and facilities necessary to deliver the proposed programme? Yes Condition(s): None. Recommendation(s): None. 4.11Quality Assurance Validation Criterion: Overall Finding: Does the proposed programme demonstrate how the Institute s quality assurance procedures have been applied and that satisfactory procedures exist for the on-going monitoring and periodic review of programmes? Yes The Institute s Quality Assurance Procedures are published in the Academic Quality Assurance Manual available at: and include approved procedures for the on-going monitoring and periodic review of Programmes. Condition(s): None. Recommendation(s): None. Report of Validation Panel Page 9/11

10 4.12Module-Level Findings Condition(s): None. Recommendation(s): Reconsider module titles for the event management programmes wherever they refer only to hospitality. Examine the module title for the Advanced Food and Beverage module (BA in Event Management) and whether the word advanced is appropriate. Consider whether the economics content fits better in Stage 3 or Stage 4 of the programme and whether the word economics needs to be included in the module title. The panel were of the view that not enough economics is present in the module as currently presented. 4.13Assessment Strategies Validation Criterion: Overall Finding: Have appropriate module assessment strategies been included in the proposed programme? Condition(s): None. Recommendation(s): None. 4.14Other Findings Condition(s) None. Recommendation(s): None. Report of Validation Panel Page 10/11

11 Report of Validation Panel Page 11/11

12 Response to the Report of the Programme Validation Panel Date: 8 th May 2014 Named Award: Bachelor of Arts (Honours) Programme Title(s): Bachelor of Arts (Hons) in Event Management Exit Award(s): Not applicable Award Type: Honours Bachelor Degree Award Class: Major NFQ Level: 8 ECTS / ACCS Credits: 60 First Intake: September 2014 Named Award: Bachelor of Arts Higher Certificate in Arts Programme Title(s): Bachelor of Arts in Event Management Exit Award(s): Higher Certificate in Arts in Event Studies Award Type: Ordinary Bachelor Degree Higher Certificate Award Class: Major NFQ Level: 7,6 ECTS / ACCS Credits: 180, 120 First Intake: September 2014 Programme Development Team Dr Patricia Moriarty (Head of School) Rosemary Leonard Colin Cooney Brianian Erraught (Head of Section) Michelle O Shea Elizabeth Murray Alan McCabe Aidan Hoare James Browne Lorraine Dunne Michael McNamara Karen Commins Maria Roddy Freyne Vicky Leahy Karen Commins Mairead McKiernan Colette Kelly Brian Boyd Named Award: Bachelor of Arts (Honours) Programme Title(s): Bachelor of Arts (Hons) in Hospitality Management Exit Award(s): Not applicable Award Type: Honours Bachelor Degree Award Class: Major NFQ Level: 8 Report of Validation Panel Page 1/11

13 ECTS / ACCS Credits: 60 First Intake: September 2014 Named Award: Programme Title(s): Exit Award(s): Award Type: Award Class: Major NFQ Level: 8,7,6 ECTS / ACCS Credits: 60, 180, 120 First Intake: September 2014 Programme Development Team Bachelor of Arts (Honours) Bachelor of Arts Higher Certificate in Arts Bachelor of Arts (Hons) in Hospitality Management Bachelor of Arts in Hospitality Management Higher Certificate in Arts in Hospitality Skills Honours Bachelor Degree Ordinary Bachelor Degree Higher Certificate Dr Patricia Moriarty (Head of School) Brianian Erraught (Head of Section) Alan McCabe Lorraine Dunne Rosemary Leonard Michelle O Shea Aidan Hoare Michael McNamara Brian Boyd Colin Cooney Mara Roddy-Freyne Colette Kelly James Browne Karen Commins Panel Members Mr. Terry Twomey Chair Vice-President, Limerick Institute of Technology (LIT) Mr. John O'Hara External Academic Head of Department of Hospitality, Tourism and Leisure, Athlone Institute of Technology (AIT) Mr. Adrian Gregan External Academic Head of Department of Tourism and Hospitality Studies, Cork Institute of Technology (CIT) Mr. Michael Dalton Industry Representative Groups and Incentives Manager, Moloney and Kelly Travel Ms. Karen Devine Industry Representative WhiteLight Consulting Dr. Brendan Ryder Secretary Assistant Registrar, Dundalk Institute of Technology (DkIT) Report of Validation Panel Page 2/11

14 1 Introduction The following report to Academic Council is a validation panel report from an expert panel of assessors on a proposal from the Section of Hospitality Studies in the School of Business and Humanities at Dundalk Institute of Technology to design the following programme(s): Bachelor of Arts (Hons) in Event Management Bachelor of Arts in Event Management Higher Certificate in Arts in Event Studies Bachelor of Arts (Hons) in Hospitality Management Bachelor of Arts in Hospitality Management Higher Certificate in Arts in Hospitality Skills The evaluators would like to thank the members of the development team for engaging generously and openly with the review process. The report is divided into the following sections: Background to Proposed Programme General Findings of the Validation Panel Programme-Level Findings Module-Level Findings 2 Background to Proposed Programme See programme submission for more detailed information. 3 General Findings of the Validation Panel The panel would like to commend the programme development team on the passion exhibited for their discipline area and for the positive responses that they provided to the panel during the course of the day. It was clearly evident that a significant amount of self-reflection and evaluation was conducted by the programme development team (the presentation at the beginning of the session provided very good context for the panel). There was a very strong sense of teamwork and ownership throughout the entire event. The panel would also like to commend the following: The clear commitment of the Institute and the Section to continuing professional development (CPD) as evidenced by the intensity of interaction with the Institute s Centre for Excellence in Learning and Teaching (CELT). The panel particularly note the number of academic staff (12+) in the Section that have either completed or are completing the M.A. in Learning and Teaching within the Institute. The introduction by the Institute of stage and programme co-ordinators (including first year convenors) and the clear benefits that they are bringing to planning, management and communication within the Section of Hospitality Studies. The balance between theory and practice on the programme. The integrated approach being adopted in the event management, planning and execution modules that form the backbone of the programme. This demonstrates a commitment to balancing the student assessment workload. Report of Validation Panel Page 3/11

15 The planning and management of the work placement (over 500 to date within the Section) with the effective co-operation of the Institute s work placement office. The incorporation of study trips to international destinations (e.g. London, Paris, Lyon and others) that clearly enrich the student experience and enhance the students employment prospects The innovation demonstrated by the programme development team as evidenced by the use of Technology-Enhanced Learning (TEL) (including blended learning). Having considered the documentation provided and discussed it with the programme development team, the validation panel recommends the following: Bachelor of Arts (Hons) in Event Management Accredited for the next five academic years or until the next programmatic review, whichever occurs sooner Accredited subject to conditions and/or recommendations Re-designed and re-submitted to the same validation panel after additional developmental work Not Accredited X Bachelor of Arts in Event Management Higher Certificate in Arts in Event Studies Accredited for the next five academic years or until the next programmatic review, whichever occurs sooner Accredited subject to conditions and/or recommendations Re-designed and re-submitted to the same validation panel after additional developmental work Not Accredited X Bachelor of Arts (Hons) in Hospitality Management Accredited for the next five academic years or until the next programmatic review, whichever occurs sooner Accredited subject to conditions and/or recommendations Re-designed and re-submitted to the same validation panel after additional developmental work Not Accredited X Bachelor of Arts in Hospitality Management Higher Certificate in Arts in Hospitality Skills Accredited for the next five academic years or until the next programmatic review, whichever occurs sooner Accredited subject to conditions and/or recommendations Re-designed and re-submitted to the same validation panel after additional developmental work Not Accredited X Report of Validation Panel Page 4/11

16 Note: Conditions and recommendations described for the parent award apply equally for the higher certificate(s) as appropriate. Approval is conditional on the submission of a revised programme document that takes account of the conditions and recommendations outlined below and a response document describing the actions of the Department to address the conditions and recommendations made by the programme validation panel. In this report, the term Condition is used to indicate an action or amendment which in the view of the validation panel must be undertaken prior to the commencement of the programme. Conditions are mandatory if the programme is to be approved. The term Recommendation indicates an item to which the Programme Board should give serious consideration for implementation at an early stage and which should be the subject of on-going monitoring. 4 Programme-Level Findings This section of the report addresses the following programme level considerations: Demand Award Institute strategy alignment Entry requirements Access, transfer and progression Standards and Outcomes Programme structure Teaching and Learning Strategies Assessment Strategy Resource requirements Quality Assurance. 4.1 Demand Validation Criterion: Overall Finding: Is there a convincing need for the programme and has evidence been provided to support it? Yes Condition(s): None. Recommendation(s): None. 4.2 Award Validation Criterion: Overall Finding: Is the level and type of the award appropriate? Yes Report of Validation Panel Page 5/11

17 Condition(s): None. Recommendation(s): None. 4.3 Institute Strategy Alignment Validation Criterion: Overall Finding: Is the proposed programme aligned to the Institute s strategy and are the strategic themes of entrepreneurship, sustainability and internationalisation embedded in the proposed programme as appropriate? Yes Condition(s): None. Recommendation(s): None. 4.4 Entry Requirements Validation Criterion: Overall Finding: Are the entry requirements for the proposed programme clear and appropriate? Yes Condition(s): None. Recommendation(s): None. 4.5 Access, Transfer and Progression Validation Criterion: Overall Finding: Does the proposed programme incorporate the procedures for access, transfer and progression that have been established by the NQAI and does it accommodate a variety of access and entry requirements? Yes, with recommendation(s) Condition(s): None. Report of Validation Panel Page 6/11

18 Recommendation(s): The panel would encourage the programme development team to consider providing the opportunities for students to progress to either Level 8 degree (Event Management or Hospitality) in consideration of the level of commonality in the L7 degrees. The Institute might consider an academic discussion around the Institute s requirement for progression from a Level 7 programme to a Level 8 programme (50% currently). The panel note that this is not a requirement in other Institutes. Response The programme entry requirement has been adjusted to provide the opportunity for students to progress to either level 8 programmes The progression requirement of 50% will be deliberated on by the programme board and brought to the Academic Council for further discussion. 4.6 Standards and Outcomes Validation Criterion: Overall Finding: Does the proposed programme meet the required award standards for programmes at the proposed NFQ level (i.e. conform to QQI Award Standards)? For parent award? Yes For exit award (if applicable)? Yes Yes, with recommendation(s) The awards standards requirements for programmes on the NFQ Framework can be found at Condition(s): None. Recommendation(s): The programme development team needs to clarify the level of the modules in Stage 1 and 2 of the programmes presented. The team was not clear on the differentiation between the module levels. Response The programme development team have designed the programmes at level six for years one and two and level seven for year three. All modules designed by the development team are at level six in years one and two and at level seven in year three. 4.7 Programme Structure Validation Criterion: Is the programme structure logical and well designed and can the stated proposed programme outcomes in terms of employment Report of Validation Panel Page 7/11

19 Overall Finding: skills and career opportunities be met by this programme? Yes, with recommendation(s) Condition(s): None. Recommendation(s): Stage 3 programme schedules need to be amended to show the correct mandatory and elective modules: o The programme schedule for Stage 3, Semester 1 of the Event Management degree is incorrect. o The module Event Production Management currently in Stage 3, Semester 1 of the Event Management degree should be in Stage 3 Semester 2 (i.e. Semester 6). o The module Revenue Management for the Hospitality Industry currently listed as an elective in Stage 3, Semester 1 of the Hospitality Management degree should be a mandatory module. There needs to be greater clarity around the credits for the Preparation for Placement module. Response The Programme schedule has been amended to show the correct mandatory and elective modules. The Schedule for year three of the Event Management programme has been amended, showing the modules in the correct order across semesters five and six. The status of the Revenue Management Module for the Hospitality Industry has been from elective to mandatory. The Preparation for Placement Module is a non- credit module, which accounts for 20% of the mark for the Placement module. The programme board will review the Preparation for Placement module with a view ensuring clarity around the grading of this module. 4.8 Teaching and Learning Strategies Validation Criterion: Overall Finding: Have appropriate teaching and learning strategies been provided for the proposed programme? Yes Condition(s): None. Report of Validation Panel Page 8/11

20 Recommendation(s): None. 4.9 Assessment Strategies Validation Criterion: Overall Finding: Have appropriate programme assessment strategies been provided for the proposed programme (as outlined in the QQI/HETAC Assessment and Guidelines, 2009)? Yes Assessment strategies are required in line with HETAC s Assessment and Standards and should form a substantial part of the documentation to be considered by the programme validation panel. See (HETAC (2009) Assessment and Standards, Section 4.6.1, page 33). Accordingly the assessment strategy should address the following (See (HETAC (2009) Assessment and Standards, Section 2.2.5, page 13) : Description and Rationale for the choice of assessment tasks, criteria and procedures. This should address fairness and consistency, specifically their validity, reliability and authenticity; Describe any special regulations; Regulate, build upon and integrate the module assessment strategies; Provide contingent strategy for cases where learners claim exemption from modules, including recognition of prior learning; Ensure the programme s continuous assessment workload is appropriately balanced; Relate to the teaching and learning strategy; Demonstrate how grading criteria will be developed to relate to the Institutional grading system. The Institute resource entitled Assessment and Learning: A Policy for Dundalk Institute of Technology (Nov 2010) ( should also be consulted. Condition(s): None. Recommendation(s): None. 4.10Resource Requirements Validation Criterion: Overall Finding: Does the Institute possess the resources and facilities necessary to deliver the proposed programme? Yes Condition(s): None. Report of Validation Panel Page 9/11

21 Recommendation(s): None. 4.11Quality Assurance Validation Criterion: Overall Finding: Does the proposed programme demonstrate how the Institute s quality assurance procedures have been applied and that satisfactory procedures exist for the on-going monitoring and periodic review of programmes? Yes The Institute s Quality Assurance Procedures are published in the Academic Quality Assurance Manual available at: and include approved procedures for the on-going monitoring and periodic review of Programmes. Condition(s): None. Recommendation(s): None. 4.12Module-Level Findings Condition(s): None. Recommendation(s): Reconsider module titles for the event management programmes wherever they refer only to hospitality. Examine the module title for the Advanced Food and Beverage module (BA in Event Management) and whether the word advanced is appropriate. Consider whether the economics content fits better in Stage 3 or Stage 4 of the programme and whether the word economics needs to be included in the module title. The panel were of the view that not enough economics is present in the module as currently presented. Response Modules titles will be considered by the programme board to ensure the most appropriate title is used on each module. The word Advanced has been removed from the title of the Food and Beverage Modules (BA in Event Management, Semester 3). Report of Validation Panel Page 10/11

22 The modules Economics and Management Accounting will be reviewed by the development team and the title of this module reconsidered. 4.13Assessment Strategies Validation Criterion: Overall Finding: Have appropriate module assessment strategies been included in the proposed programme? Condition(s): None. Recommendation(s): None. 4.14Other Findings Condition(s) None. Recommendation(s): None. Response Report Approved By: Signed: Date: Dr Patricia Moriarty, Head of School of Business and Humanities. Report of Validation Panel Page 11/11

23 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 DRAFT Bachelor of Arts in Event Management Awards Ordinary Bachelor Degree Programme Code: nocode29 Mode of Delivery: Full Time, Part Time No. of Semesters: 6 NFQ Level: 7 Embedded Award: No Language of Instruction: English Valid From: Semester /15 ( September 2014 ) Department: Hospitality Section Programme Co-ordinator: Educational Aim of Programme: The Bachelor of Arts in Event Management aims to prepare students for a successful career in the events conference and corporate hospitality industry, through a focus on applicable skills, specialist knowledge, and contemporary management issues. With a focus on creativity, innovation, personal and professional development, the programme will support learners in the development of their academic and professional qualities enabling them to work as professionals at management level in the events industry Page 1 of 120

24 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 Programme Outcomes On successful completion of this programme the learner should be able to : PO1 Knowledge - Breadth (a) (b) (c) (d) (e) (f) Specialised knowledge across a variety of areas Knowledge and understanding of the relevant sectors of the Event and Hospitality industry Awareness of the critical and contextual domain of the Events Industry Knowledge of the major developments and current research in the Events industry Through knowledge of health and safety and good working practices Knowledge and understanding of sustainability and the importance of meeting today's industry needs while protecting and enhancing the human and natural resources for future generations. PO2 Knowledge - Kind (a) (b) (c) (d) (e) (f) Recognition of limitations of current knowledge and familiarity with sources of new knowledge; integration of concepts across a variety of areas. Detailed knowledge of the provision of Event industry services, including operational provision and standards, human resources management, marketing, legislation and organisational skills. Capacity to make informed decisions in the context of Event operations Knowledge of current developments/ research in a particular sub-field of the events industry sector Address issues with cultural sensitivity and with a professional international orientation Demonstrate personal attributes and skills that form the basis of an entrepreneurial mindset PO3 Skill - Range (a) (b) (c) (d) Demonstrate Specialised technical, creative or conceptual skills and tools across an area of study Demonstrate an ability to communicate to both peers and supervisors, on technical matters relating to a particular sub-field of the Events industry. Develop the Specialised technical knowledge relevant to the events industry. Possess the skills required to organize and manage a successful event enterprise PO4 Skill - Selectivity Page 2 of 120

25 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 (a) (b) (c) (d) Exercise appropriate judgement in planning, design, technical and/or supervisory functions related to products, services, operations or processes. Demonstrate the ability to apply integrated solutions to events industry issues Demonstrate an understanding of the inter-relatedness of the different aspects of the events industry including operations, sales and marketing, finance and management both at a departmental and business unit level Anticipate and engage with change PO5 Competence - Context (a) (b) (c) Utilize diagnostic and creative skills in a range fo functions in a wide variety of contexts Ability to evaluate and analyse data and propose solutions to specific event business problems Demonstrate an ability to supervise specific work tasks PO6 Competence - Role (a) (b) (c) (d) Accept accountability for determining and achieving personal and / or group outcomes; take significant or supervisory responsibility for the work of others in defined areas of work. Ability to take direction, accept criticism and use feedback to enhance own performance and that of others. Identify how resourcefulness and entrepreneurial skills can support individual practice, or the practice of others. Self-directed in terms of time, motivation and planning; and self awareness to be open and sensitive to others. PO7 Competence - Learning to Learn (a) (b) (c) (d) Take initiative to identify and address learning needs and interact effectively in learning groups. Ability to integrate knowledge and work/ life experience. Ability for autonmous, independent learning Identify learning needs and strengths and engage with gaps in knowledge PO8 Competence - Insight (a) (b) Express an internalized personal world view, manifesting solidarity with others Appreciation of social, community and ethical issues in the events industry Page 3 of 120

26 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 (c) Engage in debate from a personal point of view, while simultaneously acknowledging and taking into account the broader issues. Page 4 of 120

27 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 Semester Schedules Stage 1 / Semester 1 Mandatory Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination ADMN B7Z02 Essential Office Applications (Approved) Larry Murphy NOCODE47 Introduction to the Industry (Draft) Kevin Burns NOCODE46 Communication Skills for Success (Draft) Brianain Erraught NOCODE45 Event Industry Operations (Draft) Brianain Erraught Elective Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination NOCODE50 Introduction to the Global Tourism Industry (Draft) Lorraine Dunne NOCODE15 English 1 (Approved) Cathriona Connor CHIN B7001 Chinese 1 (Approved) Ping Cao SPAN B7Z01 Spanish 1 (Approved) Johdi Quinn NOCDE48 French 1 (Approved) Vicky Leahy NOCODE49 French and Cultural Competence (Approved) Brianain Erraught Page 5 of 120

28 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 Stage 1 / Semester 2 Mandatory Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination NOCODE54 Communications and Professional Development for the Service Industry (Approved) Brianain Erraught NOCODE51 Fundamentals of Accounting (Draft) Brianain Erraught NOCODE52 Marketing for Hospitality and Events (Draft) Brianain Erraught NOCODE53 Event Industry Operations 2 (Draft) Brianain Erraught Elective Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination TOUR B7001 The Geography of Travel and Tourism (Draft) Lorraine Dunne NOCODE17 English 2 (Approved) Cathriona Connor CHIN B7002 Chinese 2 (Approved) Ping Cao SPAN B7Z02 Spanish 2 (Approved) Johdi Quinn NOCODE34 French 2 (Approved) Vicky Leahy NOCODE55 German and Cultural Competence (Approved) Brianain Erraught Page 6 of 120

29 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 Stage 2 / Semester 1 Mandatory Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination No Code Yet Placement Preparation For Hospitality (Draft) Brianain Erraught NOCODE58 Financially Based Decision Making (Draft) Brianain Erraught NOCODE57 Event Industry Specific I.T (Draft) Brianain Erraught NOCODE56 Sales and Customer Service Operations (Draft) Brianain Erraught NOCODE79 Food and Beverage Service Management (Draft) Brianain Erraught Elective Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination MGMT P7Z04 Tourism Operations Management (Draft) Lorraine Dunne NOCODE18 English 3 (Approved) Cathriona Connor CHIN B7003 Chinese 3 (Approved) Ping Cao SPAN B7Z03 Spanish 3 (Approved) Miriam Vaquero NOCODE35 French 3 (Approved) Vicky Leahy NOCODE60 Spanish and Cultural Competence (Approved) Brianain Erraught Page 7 of 120

30 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 Stage 2 / Semester 2 Mandatory Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination No Code Yet Placement for Hospitality Section (Degree) (Draft) Brianain Erraught Page 8 of 120

31 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 Stage 3 / Semester 1 Mandatory Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination NOCODE63 Economics and Management Accounting (Draft) Brianain Erraught NOCODE64 Event Planning (Draft) Brianain Erraught LAW B7005 Applied Law for Event Management (Approved) Brianain Erraught No Code Yet Contemporary Management for the Hospitality and Event Industry (Draft) Brianain Erraught Elective Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination NOCODE3 Erasmus English 1 (Approved) Mary Kennedy NOCODE65 English 5 (Approved) Cathriona Connor STAB B7Z01 Studies Abroad (Approved) Brianain Erraught CHIN B7005 Chinese 5 (Approved) Ping Cao SPAN B7Z05 Spanish 5 (Approved) Johdi Quinn NOCODE66 French 5 (Approved) Mary Kennedy NOCODE67 Perception and Cultural Understanding (Approved) Brianain Erraught TOUR P7Z01 International Tourism Policy and Planning (Approved) Kevin Burns Page 9 of 120

32 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 Stage 3 / Semester 2 Mandatory Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination NOCODE68 Human Resource Management for Hospitality and Events (Approved) Brianain Erraught NOCODE69 Event Execution (Draft) Brianain Erraught No Code Yet Applied Marketing for Hospitality & Events Management (Draft) Lorraine Dunne EVNT B8004 Event Production Management (Draft) Maria RoddyFreyne Elective Mod Code Module Title Co-ordinator Level Credits FT Contact Hours PT Contact Hours Course Work End of Module Formal Examination TOUR H7003 Contemporary Issues in Tourism (Draft) Kevin Burns NOCODE5 Erasmus English 2 (Approved) Mary Kennedy NOCODE71 English 6 (Approved) Cathriona Connor CHIN B7006 Chinese 6 (Approved) Ping Cao SPAN B7Z06 Spanish 6 (Approved) Johdi Quinn NOCODE72 French 6 (Approved) Cathal Kearney NOCODE73 Intercultural Communications (Approved) Brianain Erraught Page 10 of 120

33 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 PO Delivery Using DETAILED Mappings Programme Outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 M/E 1 ADMN B7Z02: Essential Office Applications NOCODE47: Introduction to the Industry NOCODE46: Communication Skills for Success NOCODE45: Event Industry Operations NOCODE54: Communications and Professional Development for the Service Industry NOCODE51: Fundamentals of Accounting NOCODE52: Marketing for Hospitality and Events NOCODE53: Event Industry Operations Placement Preparation For Hospitality NOCODE58: Financially Based Decision Making Page 11 of 120

34 Programme nocode29 - Bachelor of Arts in Event Management 30 May NOCODE57: Event Industry Specific I.T NOCODE56: Sales and Customer Service Operations NOCODE79: Food and Beverage Service Management Placement for Hospitality Section (Degree) NOCODE63: Economics and Management Accounting NOCODE64: Event Planning LAW B7005: Applied Law for Event Management Contemporary Management for the Hospitality and Event Industry NOCODE68: Human Resource Management for Hospitality and Events NOCODE69: Event Execution Applied Marketing for Hospitality & Events Management Page 12 of 120

35 Programme nocode29 - Bachelor of Arts in Event Management 30 May EVNT B8004: Event Production Management NOCODE50: Introduction to the Global Tourism Industry NOCODE15: English CHIN B7001: Chinese SPAN B7Z01: Spanish NOCDE48: French NOCODE49: French and Cultural Competence TOUR B7001: The Geography of Travel and Tourism NOCODE17: English CHIN B7002: Chinese SPAN B7Z02: Spanish Page 13 of 120

36 Programme nocode29 - Bachelor of Arts in Event Management 30 May NOCODE34: French NOCODE55: German and Cultural Competence MGMT P7Z04: Tourism Operations Management NOCODE18: English CHIN B7003: Chinese SPAN B7Z03: Spanish NOCODE35: French NOCODE60: Spanish and Cultural Competence NOCODE3: Erasmus English NOCODE65: English STAB B7Z01: Studies Abroad 8 CHIN B7005: Chinese Page 14 of 120

37 Programme nocode29 - Bachelor of Arts in Event Management 30 May SPAN B7Z05: Spanish NOCODE66: French NOCODE67: Perception and Cultural Understanding TOUR P7Z01: International Tourism Policy and Planning TOUR H7003: Contemporary Issues in Tourism NOCODE5: Erasmus English NOCODE71: English CHIN B7006: Chinese SPAN B7Z06: Spanish NOCODE72: French NOCODE73: Intercultural Communications Page 15 of 120

38 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 PO1. Knowledge - Breadth: (a) Specialised knowledge across a variety of areas (b) Knowledge and understanding of the relevant sectors of the Event and Hospitality industry (c) Awareness of the critical and contextual domain of the Events Industry (d) Knowledge of the major developments and current research in the Events industry (e) Through knowledge of health and safety and good working practices (f) Knowledge and understanding of sustainability and the importance of meeting today's industry needs while protecting and enhancing the human and natural resources for future generations. ADMN B7Z02 - Essential Office Applications LO 1: Employ a selection of proprietary, open source and cloud based software tools in an integrated manner to process information, while observing the rules of good digital citizenship. LO 2: Create high quality documents, including professional letters, memos, leaflets and small brochures as well as multi-page documents such as reports or theses to a standard compatible with business requirements. LO 3: Design spreadsheets to analyse a set of numerical data using calculations, formula, functions and charts. NOCODE47 - Introduction to the Industry LO 1: Define 'service'; explain the basic components of the services industry and summarise how service businesses differ from manufacturing LO 2: Describe the size, scope and diversity of global hospitality organisations using a range of sources that will be assessed using digital scholarship LO 3: Present the various formats under which the global hospitality industry can be classified and operated LO 4: Recognise the factors which influence and shape the development of organisations operating within the global hospitality industry, illustrating use of media literacy through the assessment LO 5: Summarise and comment on the reflective process and explain the importance of understanding the nature and complexity of the hospitality industry Page 16 of 120

39 Programme nocode29 - Bachelor of Arts in Event Management 30 May 2014 NOCODE46 - Communication Skills for Success LO 1: Identify and develop different learning styles and apply effective techniques to ensure maximum benefit from the learning environment. LO 3: Appraise the value of information, identify available and appropriate resources. To 'Give Credit where Credit is Due'; to be able to apply correct methods of citation and understand the issues surrounding academic integrity eg.plagiarism LO 4: Recognise the importance of self awareness and acquire the skills of self appraisal in order to deal confidently with difficult situations in a learning and work environment LO 5: Demonstrate a knowledge of Communication methods and in particular apply the skills necessary for successful practice of written communication in Higher Education NOCODE45 - Event Industry Operations LO 1: Develop an understanding of the events industry. LO 2: Recognise the impacts of an event. LO 3: Demonstrate knowledge of the planning, organising and staging of an event. LO 4: Understand the importance of event evaluation. NOCODE50 - Introduction to the Global Tourism Industry LO 1: Define tourism and express the development of tourism as an economic industry LO 2: Illustrate the tourism system and describe the elements of this system LO 3: Explain the key components of the tourism industry CHIN B Chinese 1 LO 6: Discuss the differences between Chinese and Irish culture SPAN B7Z01 - Spanish 1 LO 1: Communicate both face to face and electronically, with native speakers on topics such as personal circumstances and interests LO 6: Describe aspects of contemporary Spanish and Latin American society Page 17 of 120