Shivaji University, Kolhapur. M.B.A Course. Scheme of Teaching & Examination. Sem -II. Weekly Theory. Internal

Transcription

1 Shivaji University, Kolhapur. M.B.A Course Scheme of Teaching & Examination Sem -II Sr No Subject Weekly Theory Internal Unit Exam Marks Total Marks 1 Marketing Management Financial Management Human Resource Management Operations Management Management Information System 6 Operation Research Techniques Research Methodology Business Environment Total

2 INDEX Sr. Scheme of Teaching & Examination Subject Page No 1 Marketing Management 2 Financial Management 3 Human Resource Management 4 Operations Management 6 Management Information System Operation Research Techniques 7 Research Methodology 8 Business Environment

3 Course Code MBA 9 Course Marketing Management Prepared by Anirudha P. Kamble Date Prerequisites The course requires the students to know about the basic concepts of Management Science and organizational behavior. This course provides an introduction to the fundamentals of marketing management. Basic marketing concepts and elements of marketing practice are applied to marketing activities within both India and the global economy. Course Outcomes At the end of the course the students should be able to: CO9.1 CO9.2 CO9.3 CO9.4 To make students understand fundamentals of marketing in a new perspective To understand the importance of market segmentation and consumer behavior in Indian and global Context To understand and examine the concepts, strategies, and applications involved in Product and Price Decision To provide an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of all marketing communications. Students design and execute actual advertising, sales promotion, and publicity plans for a real business. Mapping of COs with POs POs a b c d e f g h k COs CO9.1 CO9.2

4 CO9.3 CO9.4 Course Contents Unit Title of Hours Basics of Marketing a) Theory 1. Introduction to marketing Nature and scope of marketing, the core concepts of marketing, Company orientation towards market place, marketing environment: Micro and Macro marketing environment, Marketing Planning and Marketing Planning process, Differentiation between Sales and Marketing, Introduction to Services Marketing b) Practical - Reading seminar on difference between need, want and demand. Select any organization and study the micro and macro environmental factors influencing its performance. Submit a report Market segmentation A) Meaning and concept, benefits of segmentation, Bases for market segmentation consumer goods market segmentation; industrial goods market segmentation, Market targeting - Selection of segments, Product positioning. B) Consumer Behaviour Meaning and definition of consumer behaviour, importance, Different buying roles, consumer buying decision process, factors influencing consumer behaviour. b) Practical Select any product and study its Segmentation, Targeting, and Differentiation and Positioning. Submit a report. 1

5 3. 4. Product & Pricing Strategy - A) Product decision and strategies Meaning of product, Types of products, product mix decisions, product line decisions, Product life cycle concept, new product development, Branding and packaging decisions Concept of Brand ing and packaging, advantages and disadvantages of branding and packaging, features and functions of packaging. B) Pricing decision Pricing objectives, pricing methods, factors influencing pricing decision, setting the price, price determination policies. b) Practical Online exercise: Visit any website of organization marketing its FMCG products and study the different elements related to products. Submit a report. Integrated Marketing communication A) Concept and role of IMC, promotion mix- Advertising, personal selling, sales promotion and publicity, Factors affecting IMC mix, Marketing communication mix decisions: characteristics, factors and measurement, Advertising and publicity M s of advertising. Personal selling nature and process, Sales promotion nature, importance and techniques. B) Distribution Strategy- Importance of channels of distribution, Alternative channel of distribution, channel design decision and channel management decision, selecting an appropriate channel, Supply Chain Management, Logistic management. 1 1 b) Practical a] Select any organization and study its Supply Chain Management b] Select any newly launched product and design a promotional campaign with the help of IMC and present it in the class.

6 Reference Books: Sr. Title of Book Author Publisher/Edition Topics 1 Marketing Management: A South Asian Perspective Kotler P., Keller K., Koshy A., Jha M Pearson Prentice Hall. I, II, III, IV 2 Marketing Management Ramswamy V. S., Namakumari S., Macmillion Publishers India Ltd. I, II, III, IV 3 Marketing Management Rajan Saxena, Tata McGraw Hill I, II, III, IV 4 Marketing Management: Text and Cases Tapan Panda Excel Books I, II, III, IV Marketing Etzel, Walker B., Stanton W., Pandit A., Tata McGraw Hill I, II, III, IV 6 Marketing Management Karunakarn K Himalaya Publication, New Delhi. I, II, III, IV Evaluation Scheme Examination Scheme Theory Term Work University Exam Total Max. Marks Contact Hours/ week

7 Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. Type of Examination/ Criteria of Evaluation Marks Weightage 1 Mid Test/ Preliminary Examination marks 2 3 Assignments / practical Assignments/ Seminar/Mini Projects University Theory Examination (3 hours duration) marks 80 marks Total Marks 0 marks Nature of Question Paper: (Note- Question 1 and Q. 2 are compulsory. Attempt any two from Question No 3, 4 and ) Q.1 Case Study 20 marks Case Study, Exercise example, quantitative problems. Q.2 Decision making related Question/exercise/problem/case let/ etc. 20 marks Questions or exercise problems to check the decision making ability of student on the basis of contents of syllabus. Q.3 a) b) 20 marks Q.4 a) b) 20 marks Q. Short notes (any four out of six) 20 marks

8 Course Unitization Section Unit Course Outcomes Title of Questions in Mid Term Exam Brief Question Short Notes 1 Unit-I CO Unit-II CO9.2 3 Unit-III CO Unit-IV CO9.4 Unit wise Lesson Plan Unit No I Unit Title Basics of Marketing Planned Hrs. 1 Lesson schedule Class Details to be covered 1 Introduction to marketing 2 Nature and scope of marketing 3 the core concepts of marketing 4 Company orientation towards market place marketing environment: Micro and Macro marketing environment 6 Marketing Planning and Marketing Planning process 7 Marketing Planning and Marketing Planning process

9 8 Differentiation between Sales and Marketing 9 Introduction to Services Marketing Case Study Review Questions Q1 Q2 Q3 Q4 Q Q6 Q7 Define Marketing, its Nature & Scope. Briefly explain core concepts of marketing. Elaborate company orientation towards market place. Discuss in detail marketing environmental factors. Explain marketing planning process. Differentiate between Sales & Marketing Discuss in detail concept of services marketing CO9.1 Unit No II Unit Title Market segmentation Planned Hrs. 1 Lesson schedule Class Details to be covered 1 A) Meaning and concept of Segmentation 2 Benefits of segmentation, Bases for market segmentation. 3 consumer & Industrial goods market segmentation 4 Market targeting - Selection of segments Product positioning 6 B) Meaning, definition and Importance of consumer behavior 7 Different buying roles, consumer buying decision process 8 factors influencing consumer behavior

10 9 factors influencing consumer behavior Case Study Review Questions Q1 Q2 Q3 Q4 Q Q6 Define Marketing Segmentation. Discuss the benefits of Market Segmentation. Which are bases for market segmentation? Explain in detail market targeting and product positioning strategies. Define consumer behavior. Why the study of consumer behavior is important? Explain the stages of consumer buying decision process. Which are the factors influencing on consumer behavior? CO9.2 Unit No III Unit Title Product & Pricing Strategy Planned Hrs. 1 Lesson schedule Class 1 Details to be covered A) Product decision and strategies Meaning of product, Types of products 2 product mix decisions, product line decisions 3 Product life cycle concept, new product development 4 Branding and packaging decisions Concept of Branding and packaging advantages and disadvantages of branding and packaging 6 features and functions of packaging 7 B) Pricing decision Pricing objectives, pricing methods 8 factors influencing pricing decision 9 setting the price

11 price determination policies Review Questions Q1 Q2 Q3 Q4 Q Q6 Q7 Define Product. Briefly explain components of product mix decision. Elaborate PLC concept and its strategies. Discuss in detail stages of new product development process. Which factors are influencing on pricing decision? Explain pricing methods in detail Elaborate price determination policies. Short Notes - a) Branding b) Packaging c) Types of Product d) Pricing objectives CO9.3 Unit No IV Unit Title Integrated Marketing communication Planned Hrs. 1 Lesson schedule Class Details to be covered 1 A) Concept and role of IMC promotion mix- Advertising, personal selling, sales promotion and publicity 2 Factors affecting IMC mix 3 Marketing communication mix decisions: characteristics, factors and measurement, 4 Advertising and publicity M s of advertising. Personal selling nature and process Sales promotion nature, importance and techniques 6 B) Distribution Strategy- Importance of channels of distribution 7 Alternative channel of distribution 8 channel design and channel management decision, selecting an appropriate channel, 9 Supply Chain Management, Logistic management

12 Case Study Review Questions Q1 Q2 Q3 Define IMC and its role in marketing. Explain in detail components of promotion mix decision Define personal selling, Explain in detail process of personal selling. Q4. Discuss alternative channels of distribution Short Notes CO9.4 Q. a) Channel design decision b) Channel Management decision c) Logistic Management d) M s of Advertising e) Sales Promotion Techniques f) Publicity Model Question Paper Course Title : Marketing Management Duration 3 hours 80 Marks Instructions:. Q. 1 and Q. 2 is compulsory Attempt any two from Question No 3, 4 and. 1 This is the case of a newly married couple residing in Mumbai. They are working couple, having a busy life style and leaving in a nuclear-family. Considering the busy life style and non-availability of house maid, the couple Marks

13 plans to purchase fully automatic washing machine. On one sunny Sunday morning, they start their search mission for the right type of washing machine that would suite their budget, and requirement. They visit different showrooms and dealers to know their schemes and price range. They visited dealers of Whirlpool, Videocon, IFB, Voltas and Samsung; they considered their various features like front door, fully automatic, semiautomatic etc. They brought home brochures of different companies, talked to their friends and relatives. Considering all the related aspects, they decided to purchase Whirlpool, semi-automatic model. 20 They reached to their nearby outlet of MORE and talked to the sales representative. The sales representative considering their demand, convinced them to purchase front door, fully automatic model of LG. The couple found the sales talk convincing and decided to purchase LG model. After a week a friend visited and the lady showed her new machine. As soon as the friend saw the machine, she listed out problems of front door and fully automatic machine; she also mentioned how her friend had missed the scheme of Whirlpool offered by the dealer. This conversation created dissatisfaction in the minds of couple. Questions: 1) Analyze the case study and discuss the case on the basis of consumer buying process. 2) In the above case study what factors have influenced the buying behavior of the couple? 2 a Prepare a marketing plan for garment unit a Explain in detail components of promotion mix decision b What are the five major decisions involved in developing an advertising program? 4 a What is market segmentation? Explain segmentation variables for consumer markets in detail. b Define personal selling, Explain in detail process of personal selling. Write Short Note on

14 a Logistic management b c d e f Channel design decisions Marketing planning process Methods of pricing Advantages of Branding Supply chain Management 20 Sr no Detail of Practical s Hours 1 Practical - Reading seminar on difference between need, want and demand. Select any organization and study the micro and macro environmental factors influencing its performance. Submit a report 2 Practical Select any product and study its Segmentation, Targeting, and Differentiation and Positioning. Submit a report. 3 Practical Online exercise: Visit any website of organization marketing its FMCG products and study the different elements related to products. Submit a report. 4 Practical a] Select any organization and study its Supply Chain Management b] Select any newly launched product and design a promotional campaign with the help of IMC and present it in the class.

15 Course Code MBA1 Course Financial Management Prepared by Dr. A. G. Jayakumari & Mr. Arjun N. Patil Date Prerequisites The course requires the students to know about the basic concepts of Financial Management and their application in organization. Course Outcomes At the end of the course the students should be able to: CO1.1 make student aware of Financial Management and create Interest in it. CO1.2 CO1.3 CO1.4 analyze the Role of Finance Manger in the organization give practical exposure on Application different techniques of financial decisions making.. act in a manner that reflects their appreciation and understanding of the value of social responsibility & ethical principles in a professional environment. Mapping of COs with POs POs COs CO1.1 CO1.2 CO1.3 CO1.4 Course Contents Unit Title of Hours

16 1 Financial Management :- Introduction, meaning, objectives, Scope of financial management Finance functions, Structure of finance department, Emerging role of the finance manager, Profit maximisation to wealth maximisaion approach. 2 Techniques of Financial Statement Analysis :- Comparative financial statements, Trend analysis, Common size statement, Ratio Analysis-Classification of ratios, - Liquidity ratios, Leverage ratios, Activity ratios, Profitability ratios, Interpretation of ratios, Interfirm analysis. 3 Working Capital Management :- Nature and need of working capital, determinants of working capital estimation of working capital, financing of working capital, funds flow statement and cash flow statement 4 Financial decisions :- Cost of capital, cost of different sources of finance, weight average cost of capital, concept of optimal capital structure; capital budgeting Nature and significance, Techniques of capital budgeting - Payment method, Accounting rate of return, Net Present Value, Profitability Index, Internal rate of return Reference Books: Sr. Title of Book Author Publisher/Edition Topics 1 Financial Khan and Jain Himalaya All Units Management Publishers, Financial Management Prasanna New Age All Units 2 Chandra International Publisher, 1 st Edition Financial Management I M Panday Vikas Publication All Units 3 House Ltd,UP,India th Edition. Financial Management K M Srhivastav McGraw-Hill All Units 4 Education (India) Pvt Limited, 2009.

17 4 th Edition. Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. Type of Examination/ Criteria of Evaluation Marks Weightage 1 Mini Test marks 2 Seminar/Case study/ Group Exercise marks 3 University Theory Examination (3 hours duration) 80 marks 4 Total Marks 0 marks Nature of Question Paper: (Note- Question 1 and Q. 2 are compulsory. Attempt any two from Question No 3, 4 and ) Q.1 Case Study 20 marks Case Study, Exercise example, quantitative problems. Q.2 Decision making related Question/exercise/problem/case let/ etc. 20 marks Questions or exercise problems to check the decision making ability of student on the basis of contents of syllabus. Q.3 a) Q.4 a) b) 20 marks b) 20 marks Q. Short notes (any four out of six) 20 marks Course Unitization Section Unit Course Outcomes of Questions in Title Mid Term Exam Brief Question Short Notes 1 Financial Management CO1.1,CO1.2 2 Working capital CO1.2,CO1.3

18 Management 3 Ratio Analysis CO1.2,CO Cost of capital and capital Budgeting CO1.1,CO1.2,CO1.4 + Unit wise Lesson Plan Unit No I Unit Title Financial Management Planned Hrs. Lesson schedule Class Details to be covered 1 Financial Management :- Introduction, meaning, Objectives, 2 Scope of financial management 3 Finance functions, 4 Structure of finance department, Emerging role of the finance manager, 6 Profit maximization to 7 wealth maximization approach 7 Review Questions Q1 Explain the Role of Finance Manager in India? CO1.1 Q2 Differentiate between Profit maximization and wealth maximization approach CO1.1 Q3 Discuss the Structure of finance department. CO1.1 Q4 Explain the Introduction, meaning, Objectives of financial Management CO1.1 Unit No II Unit Title : Techniques of Financial Statement Planned Analysis Hrs. Lesson schedule Class Details to be covered 1 Comparative financial statements, 2 Trend analysis, 3 Common size statement 4 Numerical Problems Ratio Analysis-Classification of ratios, - 6 Liquidity ratios, 7 Leverage ratios 8 Activity ratios

19 9 Profitability ratios Interpretation of ratios Review Questions Q1 Explain the Techniques of Financial Statement Analysis? CO1.2 Q2 Discuss The different types of ratios? CO1.3 Q3 Problems on Ratio Analysis? CO1.3 Q4 Numerical Problems CO1.2 & 1.3 Unit No III Unit Title Working Capital Management Planned Hrs. Lesson schedule Class Details to be covered 1 Nature and need of working capital, 2 determinants of working capital 3 estimation of working capital, 4 financing of working capital, funds flow statement and 6 cash flow statement 7 Numerical Problems( 4Lectures) Review Questions Q1 Differentiate between working capital and capital CO1.2 Q2 Which are the different elements of working capital? CO 1.2 Q3 Explain determining factors of working capital CO1.3 Q4 Numerical Problems CO 1.4 Q Problems on inventory valuation method. CO1. 4 Unit No IV Unit Title Financial decisions Planned Hrs. Lesson schedule Class Details to be covered 1 Cost of capital, cost of different sources of finance, 2 Weight average cost of capital, 3 concept of optimal capital structure; 4 capital budgeting Nature and significance, Techniques of capital budgeting - Payment method, Accounting rate of return, 6 Net Present Value, 7 Profitability Index, Internal rate of return 8 Numerical Problems. 9 Numerical Problems.

20 Numerical Problems Review Questions Q1 Discuss the various sources of financing and cost of capital? CO1.2 Q2 Explain the Techniques of capital budgeting? CO1.3 Q3 Practical Problems on cost of capital and capital Budgeting CO1.4 Model Question Paper Course Title : Financial Management Duration 3 hours 80 Marks Instructions:. Q. 1 and Q. are compulsory Attempt any two from Question No 2, 3 and 4) Marks 1 a Numerical Problem on Capital Budgeting or Cost of Capital? a Define financial Management Explain Role of Finance Manager?. b Explain difference between wealth and profit maximization?. a Explain the Techniques of Interpretation of financial statements b Numerical problem on Ratio Analysis? Define Working Capital and Determinant Factors in Working capital? a Numerical problem on Working capital management? b a b c d e Short Notes(Any 4 out of ) Structure of finance department. Liquidity Ratios. Fund flow statement. WACC. Net Present Value. 20

21 Problems from Syllabus( Extra Assignment) Sr no Detail of Practical s Hours Unit 1 Take interview of Finance Manager of any business enterprise to understand his functions and role in the organization. Hours Unit 2 Download annual report of any company from its website and analyze its financial performance by the techniques of ratio analysis. Hours ii) Prepare comparative financial statement and common-size financial statement. Unit 3 Take interview of finance manager or entrepreneur regarding their need of working capital and its finance Hours ii) Prepare fund flow statement or fund flow statement by collecting empirical data. Unit 4 Download annual report of any company from its website and analyze its capital structure and cost of capital. Hours ii) Apply capital budgeting techniques for empirical data to learn decision-making. Course Code MBA111 Course Human Resource Management Prepared by Dr. Snehal S. Shinde Date 02/12/2016 Prerequisites The course requires the students. To know about the basic concepts of HRM and their importance in organization. An understanding of the functional areas of Recruitment and Selection, Training and Development, Compensation

22 Management etc. Course Outcomes At the end of the course the students should be able to: CO221.1 CO221.2 CO221.3 CO221.4 Exhibit perpetual base for the concepts of HRM Stimulate oneself as life-long learners of the skills and competencies necessary to adapt and manage HRM and develop the human resource. Adapt modern information system and technology for making effective recruitment, selection, training and development Act in a manner that reflects their appreciation and understanding of the management control in performance appraisal and compensation management. Mapping of COs with POs POs COs CO111.1 CO111.2 CO111.3 CO111.4

23 Course Contents Unit Title of Hours Theory: Introduction to Human resource management - Definition, Scope,Objectives, Importance, HRM versus Personnel Management,Changing role of Human resource Management, HRM in Indiancontext. Practical: Read times of India, ascent supplement and other Indian English newspapers. Prepare a seminar paper and do the power point presentation on Human Resource concepts featuring in these newspapers. Held a group discussion on referred HR concepts. Theory: Human Resource Development: Concept, Objectives of HRD, Significance of HRD, Nature of HRD, Benefits of HRD, HRDCulture, HRD Climate, HRD Subsystem, HRD Process. Practical: Visit any manufacturing and or service organization to do a microanalysis of HRM & HRD concepts. Prepare a report on HRM andhrd functions practiced in organization and discuss the same in anindependent group discussion. Theory: Procurement and Placement: Concept of HRP, Job Analysis, Job Description, Job Specification, Recruitment: Objective, Recruiting Strategy, Policy, Factors affecting Recruitment, Sources of Recruitment. Selection: Essential, Process, Placement. Practical: Visit any manufacturing and or service organization to study a process of Human Resource Planning, recruitment, and selection. Prepare a report and submit.

24 Theory: Development and Maintenance of Human Resource: Performance Appraisal: Meaning, Need, Problems of Performance Appraisal, Training and Development: Difference between training and 4. Development, Methods of Training, Wage and Salary administration: Factors affecting wage/ salary, objective of wage and salary administration, Employee Benefits, Principle of employee benefit program, Employee Service. Practical: Visit any manufacturing and or service organization with a view to study performance appraisal, training and salary administration. Reference Books: Sr. Title of Book Author Publisher/Edition Topics 1 Personnel & Human Resource Management. P.SubbaRao, Unit-I 2 Human Resource Management S. Seetaraman& B. Venkateswara Prasad Unit I to IV 3 Human Resource Management VSP Rao Unit I to IV 4 Human Resource Management Garry Dessler Unit I to IV Personnel Management Edwin Flippo Unit I to IV Evaluation Scheme Examination Scheme Theory Term Work University Exam Total Max. Marks

25 Contact Hours/ week Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. Type of Examination/ Criteria of Evaluation Marks Weightage 1 Four (4) practical assignments given in syllabus ( 2. Marks to each practical assignment)it is the discretion to respective faculty regarding nature of submission of practical Assignments. marks 2 University Theory Examination (3 hours duration) 80 marks Total Marks 0 marks Nature of Question Paper: (Note- Question 1 and Q. 2 are compulsory. Attempt any two from Question No 3, 4 and ) Q.1 Case Study 20 marks Case Study, Exercise example, quantitative problems. Q.2 Decision making related Question/exercise/problem/case let/ etc. 20 marks Questions or exercise problems to check the decision making ability of student on the basis of contents of syllabus. Q.3 a)

26 b) 20 marks Q.4 a) b) 20 marks Q. Short notes (any four out of six) 20 marks Course Unitization Section Unit Course Outcomes of Questions in Title Mid Term Exam Brief Question Short Notes 1 Unit-I CO1 + 2 Unit-II CO2 3 Unit-III CO3 + 4 Unit-IV CO4 Unit wise Lesson Plan Unit No I Unit Title Introduction to Human resource management Planned Hrs. Lesson schedule Class Details to be covered 1 Syllabus overview 2 Introduction to Human resource management 3 Definition and Scope of HRM 4 Objectives of HRM

27 Importance of HRM 6 HRM versus Personnel Management 7 Changing role of Human resource Management, 8 HRM in Indian context. 9 Assignment Review Questions Q1 Q2 Q3 Define HRM. Explain the objectives and importance of HRM. Distinguish between HRM and Personnel Management Discuss the changing role of HRM in Indian context. CO111.1 Unit No II Unit Title Human Resource Development Planned Hrs. Lesson schedule Class Details to be covered 1 Concept and Objectives of HRD 2 Significance of HRD 3 Nature of HRD 4 Benefits of HRD HRD Culture 7 HRD Climate 8 HRD Subsystem 9 HRD Process Case Study

28 Review Questions Q1 Q2 Q3 What do you understand by HRD? Explain the significance of HRD. What are the essential elements of a favorable HRD Culture? Explain the subsystems in HRD. CO111.2 Unit No III Unit Title Procurement and Placement Planned Hrs. Lesson schedule Class Details to be covered 1 Concept of HRP 2 Job Analysis 3 Job Description 4 Job Specification Recruitment: Objective and Recruiting Strategy 6 Policy, Factors affecting Recruitment 7 Sources ofrecruitment 8 Essentials of Selection 9 Process Placement Review Questions Q1 Q2 Q3 Explain the need and importance of HRP in any organization. Explain the terms Job Analysis, job description and job specification. What are the different sources of recruitment? CO111.3

29 Q4 Explain the selection process. Unit No IV Unit Title Development and Maintenance of Human Resource Lesson schedule Planned Hrs. Class Details to be covered 1 Introduction of PerformanceAppraisal: Meaning, Need, 2 Problems of Performance Appraisal 3 Difference between training and Development, 4 Methods of Training Factors affecting wage/ salary 6 Objective of wage and salary administration 7 Employee Benefits 8 Principle of employee benefit program 9 Employee Service Case Study Review Questions Q1 Q2 Q3 Q4. What is performance appraisal? Explain the problems of performance appraisal. What is training? Explain the different methods used in training. Explain the factors affecting wage and salary administration. What do you understand by employee benefit? What are the different types of benefits given to an employee? CO111.4

30 Model Question Paper Course Title : Entrepreneurship Development Duration 3 hours 80 Marks Instructions:. Q. 1 and Q. are compulsory Attempt any two from Question No 2, 3 and 4) Marks 1 As a result of rapid growth of sales, the Thompson company had to double the size of the central secretarial pool. Many of the central secretarial staff, aged about 40 to 0, had been with the company since its beginning. Nobody is having more than a highschool education. Subsequently new secretaries were recruited with advanced data processing skills. They had college education. They are in their Twenties. Unexpectedly, the performance level of the pool fell off drastically even though doubled in size. The manager interviewed a few of the old staff members and he learnt that the new secretaries just did not fit in. They were in-cooperative, do not listen and do not take messages. When their mistakes were corrected they got offended. When new secretaries were interviewed, they told that the old secretaries refused to accept new secretaries. Their new ideas were also rejected. They complained their inability to use new knowledge and skills and the older secretaries do not socialise with new secretaries" Questions:- a) What are the causes of declining productivity of the group? 20 2 b) What are your recommendations for improving the situation? c) Give suitable title to the case? The packaging department was the most troublesome department in Eagle Auto Parts Company. The employees job in this department was to watch high - speed semi - automatic packaging machines and make adjustments 20

31 and compensations for unexpected o6ierating difficulties. Though the work was simple and easily learned, productivity was low. Employees frequently neglected obvious danger signals and failed to make the proper adjustments. Management tried all sorts of solutions to this problem : Employees were disciplined for making mistakes (they objected violently); supervisors were sent through a training programme; a new incentive system was introduced. When all these efforts failed, management decided to experiment with a retraining programme. Some of the employees may have forgotten their initial training or perhaps it had been inadequate. In any event, many employees were going clearly inefficient, fatiguing motions on the job, and improved job performance would actually make the work easier. Management had another reason for introducing training. lt was contemplating (thinking over) to discharge some of the worst offenders, but felt that it should give these men every opportunity to improve before it took such drastic action. Systematic training would head off union charges that the men had not been properly instructed. The department head, in collaboration with Industrial Engineering Department, prepared a training manual that outlined all the steps required in doing this particular job. One of the first line supervisors was chosen to administer the training during the regular work routine of the department. He spent several hours with each employee, going over the procedures step by step. The results were discouraging. No improvements in productivity were forthcoming. The operators claimed that the trainer was a spy, seeking evidence that they were malingering rather than trying to train them. Further more. "He knows less about the job than we do - we should be training him"' Questions:- a) What mistakes were made in this training situation? b) How would you handle these problems, including the selection of the trainer? c) Give a suitable title to the case. 3 a What is human resource management? Explain its functions in the industry. b Discuss the objectives and scope and significance of HRM.

32 What are the different types of interviews conducted in the business organization for the selection of managers? 4 a What is the concept of fringe benefit? Explain the principles of fringe b Benefits. Short Notes(Any 4 out of 6) a) Job Evaluation b) Recruitment c) Merits & demerits of on-the-job Training d) Designing performance appraisal system e) Factors affecting wage and salary f) Benefits of HRD 20 Sr no Detail of Practical s Hours 1 Read times of India, ascent supplement and other Indian English newspapers. Prepare a seminar paper and do the power point presentation on Human Resource concepts featuring in these newspapers. Held a group discussion on referred HR concepts. 2 Visit any manufacturing and or service organization to do a microanalysis of HRM & HRD concepts. Prepare a report on HRM and HRD functions practiced in organization and discuss the same in an independent group discussion. 3 Visit any manufacturing and or service organization to study a process of Human Resource Planning, recruitment, and selection. Prepare a report and submit. 4 Visit any manufacturing and or service organization with a view to study performance appraisal, training and salary administration

33 Course Code MBA112 Course Operations Management Prepared by Dr. Abid Salati Date Prerequisites Student should have basic knowledge of SQC and basic manufacturing processes like drilling, milling etc. Course Outcomes At the end of the course the students should be able to: CO CO CO CO To help studied learn Operations Management System and analysis issues pertaining to management of productivity manufacturing technology and facilities. To acquaint the students with various concepts of Facilities and Technology management To familiarize the students with various techniques of materials management and inventory control. To familiarize the students with various aspects of quality management. Mapping of COs with POs COs POs CO CO CO CO 112.4

34 Course Contents Unit Title of Hours 1. Introduction to production operations function: Introduction to Production/Operations Management - Introduction to Production/ operations function-objectives- operations management Decisions, Types of manufacturing systems- Production strategy, product selection, Product design, Interface of operations management with other departments- Productivity, Factors affecting productivity, work study, future challenges in Operations management Facilities and Technology management: Facilities and Technology management - Facilities management (Location of facilities, capacity planning, layout of facilities, planning maintenance of facilities, case studies on plant location) plant layout and materials handling - manufacturing technology management emerging technology options and choice - Automation and flexible manufacturing system, Lean manufacturing system. Production planning and control & materials management- Objectives of PPC, functions of PPC, project scheduling and PERT/CPM,Materials management-objectives, scope and functions, Purchasing management,procedures for inventory management, Selective inventory control techniques, supply chain management, Logistics management Quality Management - Quality concept(definitions, dimensions),quality philosophies, Quality assurance, Quality control, Quality circle, TQM, ISO Certifications, Quality tools and techniques..

35 Reference Books: Sr. Title of Book Author Publisher/Edition Topics Production and operations management S.A.Chunawala and D.R. Patel Himalaya Publishing Unit 1 & 2 1 House. 2 Production and operations management R. Ramerselvam Eastern Economy Edition, New Delhi. Unit Operations management - production of Goods and services. John O Mclain and Joseph Thomas Prentice Hall India, New Delhi. Operations management William Stevenson Tata McGraw Hill Publications Unit 1 & 2 Unit 3 & 4 Evaluation Scheme Examination Scheme Theory Term Work University Exam Total Max. Marks Contact Hours/ week Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. Type of Examination/ Criteria of Evaluation Marks Weightage

36 1 2 Four (4) practical assignments given in syllabus ( 2. Marks to each practical assignment)it is the discretion to respective faculty regarding nature of submission of practical Assignments. Internal Theory Examination (3 hours duration) 80 marks Total Marks marks marks 20 marks Nature of Question Paper: (Note- Question 1 and Q. 2 are compulsory. Attempt any two from Question No 3, 4 and ) Q.1 Case Study 20 marks Case Study, Exercise example, quantitative problems. Q.2 Decision making related Question/exercise/problem/case let/ etc. 20 marks Questions or exercise problems to check the decision making ability of student on the basis of contents of syllabus. Q.3 a) b) 20 marks Q.4 a) b) 20 marks Q. Short notes (any four out of six) 20 marks Course Unitization

37 Unit Title Introduction to production operations function Facilities and Technology management Production planning materials management and inventory control Course Outcomes of Questions in Mid Term Exam Brief Short Notes Case Study Question CO CO CO Quality management CO Unit wise Lesson Plan Unit No 1 Unit Title Introduction to production operations function Planne d Hrs. Unit Outcomes At the end of this unit the students should be able to: UO1 To comprehend the nature and importance of Production and Operations Management UO2 To understand the Productivity measures, workforce productivity and Human factors in work system CO Lesson schedule Class Details to be covered 1 Introduction to Production/Operations Management - Introduction to Production/ operations function-objectives 2 Operations management Decisions 3 Types of manufacturing systems- 4 Production strategy - Product selection Product design 6 Interface of operations management with other departments- measures, 7 Productivity 8 Factors affecting productivity 9 work study, Future challenges in Operations management.

38 Review Questions Q1 Explain the nature, scope and importance of operations management?. CO Q2 What is productivity? Explain types of productivity? Q3 What is the impact of human factors on production? Unit No 2 Unit Title Facilities and Technology management Planne d Hrs. Unit Outcomes At the end of this unit the students should be able to: UO1 1. To explain the types of layouts UO2 2. To understand various types of emerging manufacturing technologies options and choice CO UO3 3. To understand the various types of Manufacturing systems Lesson schedule Class Details to be covered 1 Facilities management: Location of facilities, 2 Capacity planning 3 Layout of facilities 4 equipment replacement Planning maintenance of facilities 6 Plant layout and materials handling 7 Manufacturing technology management 8 Emerging technology options and choice 9 Automation and flexible manufacturing system Lean manufacturing system Review Questions Q1 Explain different types of plant layouts? Q2 What is capacity? What are the various options to increase or decrease it? Q3 What is flexible manufacturing system? Q4 Explain automation and its use. Q What is lean manufacturing? Unit No 3 Unit Title Production planning materials management and inventory control Planne d Hrs. Unit Outcomes At the end of this unit the students should be able to: UO1 1. To explain the process of production planning and to differentiate between productions planning and production control. CO CO 112.3

39 UO2 To discuss various concepts in project management and supply chain management Class Details to be covered 1 Production system 2 Functions of PPC 3 Aggregate planning 4 Planning for batch production Job production 6 Conformant Production System 7 Project scheduling and CPM/PERT 8 Materials management objectives, scope and functions 9 Procedures for inventory management Supply chain management Review Questions Q1 What is the difference between production planning and production control? Q2 Explain inventor and its types. Why do we keep inventory? Q3 What is project management? Differentiate between CPM and PERT. Q4 Explain the concept of supply chain management. CO Unit No 4 Unit Title Quality management Planned Hrs. Unit Outcomes At the end of this unit the students should be able to: UO1 To explain the importance of quality mamagement and control techniques. UO2 To understand the concepts like TQM and Quality circle and to know the ISO certification criterion CO Lesson schedule Class Details to be covered 1 Quality concept 2 Quality Inspection 3 Quality control 4 Quality Assurance -Quality circle TQM 6 Continuous improvement

40 7 ISO certifications 8 Quality tools and techniques. 9.Student Seminars Mini Project presentations Review Questions Q1 What is the importance of quality for manufacturing? Q2 What are various types and methods of inspection? Explain quality control tools. Q3 What is TQM? Explain ISO CO Model Question Paper Course Title : Operations Management Max. Marks Duration 3 Hours 80 Instructions: 1) Question no. 1 and are compulsory, any two questions from question no. 2 to 4. 2) Figures to the right indicate full marks. Case study 1 You have opportunity to invest 0 crore rupees to develop a new plant for manufacturing of cars. The development span is years. The final product costing should be around 6 to 8 lakh rupees. There is competition from world class manufacturers like Honda, Toyota, Nissan etc. and also many local competitors like Maruti Suzuki, Tata motors etc. You must decide the place and develop the manufacturing facilities and then start manufacturing. a] In India, where will you locate the plant? Why? b] How will you manage to complete the project in five years? Justify giving timelines. c] What type of car you will design? Why? What will be production system? d] Explain how will you sustain in the competitive market of Indian automobile industry? 20

41 2 3 4 a What is operations management? Explain operations function in detail. b Explain how human factors in work system affect workforce productivity? a Explain job shop, batch and mass productions systems with characteristics b What is productivity? Explain work study concept. a Explain the factors affecting the selection of plant location? b What is inventory management? Explain its importance and types a b c d e f Write short notes on (Any four) Lean manufacturing system Types of automation ISO certifications Quality circles Total quality management Process layout 20 Assignments: Collage/ Panel discussion/ Case study/ Group Exercise (For Internal assessment purpose), Mini project, Industrial visit. Sr no Detail of Field work Hours 1 Visit an organization and study its operations management, type of manufacturing system, production strategies adopted by the organization. Submit a report. 2 Visit an organization and enlist various factors considered for finalizing its location. Submit a report and give presentation on same. 3 Visit an organization and study Inventory management techniques used in it and highlighting scope of implementing selective inventory control techniques in it with details. Submit a report. 4 Visit an organization, study existing quality management initiatives, quality system, quality tools used in the organization. Conduct a group discussion on the same in class.

42 Course Code MBA113 Course Management Information System Prepared by Mr. Purushottam Petare & Ms Mugdha Joshi Prerequisites Students should know about the fundamental concepts of Management information system with its importance in business organization at various levels. Course Outcomes At the end of the course the students should be able to: CO113.1 Match up with perpetual base for multi-disciplinary principles & concepts in Management Information System for achieving organizational goals. CO113.2 Discover the life-long learners skills and competencies necessary to adapt and manage challenges in success and failure of information system. CO113.3 Operate modern information system and technology for making effective management decisions considering different organization levels. CO113.4 Demonstrate in a manner that reflects their appreciation and understanding of the value of social responsibility & ethical principles in a professional environment. Mapping of COs with POs COs POs CO113.1 CO113.2 CO113.3 CO113.4

43 Course content Unit Title Introduction to Information System - Concept of Data and Information, Introduction and characteristics of System. Concept of Information System, need and scope of information system, Managers and decision making, types of decision, phases in decision making, difference between computer literacy and information system literacy. Types of Information Systems - Information needs at different organization levels. Major types of information systems in Organization- TPS- Introduction, need and significance. KWS & OAS- Introduction, need and significance. MIS Introduction, need, characteristics and significance. Decision support systems (DSS) characteristics, components and significance. Group decision support systems (GDSS), - Introduction, need, elements, characteristics and significance. Executive support systems (ESS) Introduction, need and significance of ESS. Information as a strategic resources and concept of strategic information system. Contribution of information systems to pursue competitive strategies Design, Development and Implementation of Information System- Building information systems: Contemporary approaches. Systems as a planned organizational change. System development & organizational change, Overview of system development System analysis, system design, completing the system development process. Alternative system building methods system life cycle, prototyping, application of software packages, end user development and outsourcing. Causes of information system success and failure, appropriate strategies for implementation of IS. Introduction to SAP-ERP - Concept of ERP, advantages and disadvantages of ERP, Introduction to SAP, SAP-Modules, SAP advantages, carriers in SAP.. of Hours Reference Books: Sr. Title of Book Author Publisher/Edition Topics 1 Management of Gordon B. Davis Tata McGraw-Hill Unit I & II

44 2 3 4 Information systems Management of Information systems Information systems management in practice Information system concepts for management & Margreth H.Olson Jawadekar W.S. Ralph H. Sprague Jr. & Barbara C. McNurlin Henry C. Lucas. Publishing Company Ltd.Ed Published 2002 by Tata McGraw-Hill Publishing Company Limited Publisher: Prentice Hall; Eighth edition (2009) McGraw-Hill, th edition Lucas Unit I & II Unit III Unit IV Evaluation Scheme Examination Theory Term Work University Exam Total Scheme Max. Marks Contact Hours/ week Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. Type of Examination/ Criteria of Evaluation Marks Weightage 1 2 Four (4) practical assignments given in syllabus ( 2. Marks to each practical assignment)it is the discretion to respective faculty regarding nature of submission of practical Assignments. Internal Theory Examination (3 hours duration) 80 marks Total Marks marks marks 20 marks Nature of Question Paper: (Note- Question 1 and Q. 2 are compulsory. Attempt any two from Question No 3, 4 and ) Q.1 Case Study 20 marks Case Study, Exercise example, quantitative problems. Q.2 Decision making related Question/exercise/problem/case let/ etc. 20 marks

45 Questions or exercise problems to check the decision making ability of student on the basis of contents of syllabus. Q.3 a) b) 20 marks Q.4 a) b) 20 marks Q. Short notes (any four out of six) 20 marks Course Unitization Section Unit Course Outcomes of Questions in Title Mid Term Exam Brief Question Short Notes 1 Scope and Objectives of Information System CO113.1,CO Types of Information Systems CO113.2,CO Design, Development and Implementation of Information System CO113.2,CO Application of IS in Business CO113.1,CO113.2,CO113.4 Unit Wise Lesson Plan Unit No I Unit Title Introduction to Information System Planned Hrs. Lesson schedule Class Details to be covered 1 Concept of Data and Information 2 Definition of information system 3 Characteristics of System. 4 Use of information system in an organization Concept of Information System, 6 Need and scope of information system, 7 Managers and decision making, 8 Types of decision (tactical, routine decisions) 9 Phases in decision making, Difference between computer literacy and information system literacy

46 Review Questions Q1 What do you mean by information system? Explain the characteristics of information system in detail. CO113.1 Q2 What is the need of information system? Explain the need and importance of information system. CO113.1 Q3 Differentiate the term computer literacy and information system literacy. CO113.2 Q4 Define the term system? Explain the role of information system in organization. CO113.2 Unit No II Unit Title Types of Information Systems Planned Hrs. Lesson schedule Class Details to be covered 1 Information needs at different organization levels. 2 Major types of information systems in Organization- 3 TPS- Introduction, need and significance 4 KWS & OAS- Introduction, need and significance MIS Introduction, need, characteristics and significance 6 Decision support systems (DSS) characteristics, components and significance 7 Group decision support systems (GDSS), - Introduction, need, characteristics and significance. 8 Executive support systems (ESS) Introduction, need and significance of ESS. 9 Information as a strategic resources and concept of strategic information system. Contribution of information systems to pursue competitive strategies Review Questions Q1 Explain different types of information system used in organization CO113.2 Q2 Explain the need and importance of MIS. CO113.3 Q3 Comment on information system is innovative tool for gaining competitive vantage CO113.3 Q4 What is DSS? Explain the characteristics and component architecture of DSS. CO113.2 Unit No III Unit Title Design, Development and Implementation Planned of Information System Hrs. Lesson schedule Class Details to be covered 1 Contemporary approaches information sysetm 2 Building information systems 3 Systems as a planned organizational change. 4 System development & organizational change, Overview of system development System analysis, system design, completing the system development process.