International Conference on CHANGING DYNAMICS IN CDGV Chief Editor Shrirang Altekar

Transcription

1 International Conference on CHANGING DYNAMICS IN THE GLOBAL VILLAGE CDGV-2013 Chief Editor Shrirang Altekar Editors ' Anubha Vashisht Bharti Wadhwa Abhishek Srivastava Anju Kumar BLOOMS BU ft V LONDON NEW DELHI NEW YORK SYDNEY

2 Contents Foreword Acknowledgements Profile of Editorial Board ix xi xiii MARKETING 1. A Perceptual Study of Financial Instruments and Financial Literacy of Individual Investors in the National Capital Region 3 Vijay Kumar Pandey and Kanik Gupta 2. Study of Effectiveness of Print Commercials on Housewives with Reference to Electronic Goods 16 Archita Rai 3. Perceived Justice in Service Recovery Efforts in Airline Industry 21 Purva Hegde Desai and Fatima D Souza 4. Retail Challenges in Modern India 33 Vilasani 5. Role of Customer-Centres in Enhancing Customer Experience in Telecom Industry of India 40 Sona Khare, Anurag Shrivastaval and Runjhun Anurag ; 6. Customer's Perception towards Internet Banking: An Investigation 64 Manisha Goel, Manisha Goel and Ashima Tandon 7. Customer Satisfaction towards ATM: An Empirical Evidence 75 Sunita Bishnoi and Deepak Kumar 8. Changing Dynamics of Public and Private Sphere and Questions on Reality and Virtuality 85 Charulata Singh 9. Total Quality Management: A Study of Sugar Industry in Haryana 97 Renu Jain and Abhilasha Singh 10. Exploration of Rural Markets: A Study for Petro-Retail Companies 114 Saariya Nabi, Arvind K. Jain and Hiranmoy Roy 11. Application of Deming's 14 Principles of Total Quality Management in Management Education 126 S.B. Ponduri and Syeda Amina Begum 12. Global Supply Chain Management in Products and Process Improvements as a Management Science 139 Prem Nath Panday and Suruchi Panday 13. Benchmarking Operational Efficiency of Selected Sugar Mills in Maharashtra Using Data Envelopment Analysis 155 Vivek Kr. Mishra and G. C. Tripathi 14. Marketing Reform: The Case of Service-Dominant Logic 165 Majid Hussain Qadri

3 vi Contents 15. Government Intervention and Corporate Social Responsibility: ACase of Tobacco Marketing in Australia Rajeev Sharma 16. Changing Sceneraio of Green Paints in Indian Market Anita Ramrakhyani 17. Driving Dubai Smart Mohan La! Agarwal FINANCE 18. A Doctrinal Scrutiny of Gross Border Merger and Acquisition (M&A) in India Inter Alia Status Quo, Requisites, and Challenges 209 Sukhvinder Singh Dari and Rangam Sharma 19. Corporate Governance in Banks and Basel Norms: An Overview of Three Decades 217 Sunaina Kanojia 20. Economic Value Added in Predicting Company's Financial Performance and Shareholder's Value 231 Simmi Khurana and Amit Bagga 21. Financial Inclusion: An Effort Towards Broadening of Financial Base 233 Akinchan Buddhodev Sinha 22. Recent Trends in Risk Management and Economic Growth 242 Shalini Srivastav 23. Commercial Micro Finance as a Strategy Towards Poverty Alleviation: The Indian Experience 248 Geeti Sharma and Renu Tyagi 24. Evaluating the Insolvency Risk of Indian Commercial Banks: Application of Z-Score Model 259 Anita Makkar and Shveta Singh 25. Microfinance Escalation in India 271 Surbhi Mittal and Mohit Dhawan 26. Study on the Perception Towards the Need and Risk Associated with Insurance: An Empirical Study in India 284 Dhiraj Jain and Ankur Lodha 27. Trends in Indian Banking in the Context of Dynamic International Scenario - A Study of Select Banks 296 G.V. BhavaniPrasadandD. Veena 28. Financial Stability and Gold Prices in India 308 Shiji Shukla and S.M. Anas Iqbal 29. Globalization Challenges and Tax Reforms in India 318 C.S. Basavaraj and Revanasiddayya B. Math 30. A Co-integration Psychiatry and Volatility Transmission amid the Stock Markets of Developed, Developing & Underdeveloped Nations 332 Jaya Agnani

4 Contents VÜ 31. Role of SHG-Bank Linkage Programme in India: A Case Study of Uttar Pradesh 345 Roopali Srivastava and Yagbala Kapil 32. Revisited the Irregularity of Indian Stock Market: An October Effect Analysis' 354 Rajesh Khurana and D.P Warne 33. Exploring the Impact of Corporate Social Responsibility on Financial Performance of Pharmaceutical Companies 361 Abhay Jain and Riti Passi 34. Green is Good in Indian Stock Market 372 Vanita Tripathi and Varun Bhandari 35. Financial Inclusion and Inclusive Growth (With special reference to MNREGA) 389 Vibhuti Narayan Pandey 36. Private Investment in Indian Power Sector: Challenges for Investors 396 Rajiv Kumar Singh and S.K. Choudhary 37. Sustainable Consumption for Sustainable Development 404 H. Mani Singh and Amit Pandey 38. A Study of Indirect Tax Structure in India Special Reference to VAT 411 Veena Singh and Vishai Vikram Singh HR 39. Managing Strategie Positioning Through Strategie Leadership: India Bulls Housing Finance Ltd. 425 Sapna Choraria and Jyoti Sardana 40. Managing a Multicultural Workforce: Challenges andadjustments 433 Arti Gaur and Rajesh Kumar 41. Social Responsibility and Ethics of Business - Issues and Challenges in India 449 Shefali Panwar 42. Work Life Balance and its Effectiveness in Global Perspective 459 R.K. Singal, Lata Singh and Aakanksha Uppal 43. Importance of Succession Flanning in Indian Organization 468 Neeru Raghav and V.K. Arora 44. Quality of Work Life: Measuring the Gender Differences 479 Shivani Agarwal, Anjali Jindal, Pooja Garg and Renu Rastogi 45. Impact of Stress on Job Performance in Banking Sector: A Critical Analysis 488 Shaifali Garg and Shyamali Satpathy 46. A Comparative Study of the Perception of Men and Women Employees Towards Work-Life Balance 498 Ipsita C. Patranabis and Sharmistha Banerjee 47. Intellectual Capital Efficiency in Indian Industries: A Comparative Study 508 Sänket Vij and Savita 48. A Survey to Find the Students Perception Towards Open Book Examination System at INMANTEC Ghaziabad 521 Bhawna Garg

5 viii Contents 49. Evaluating Job Satisfaction lcvcl of Employecs: A Special Referencc to State Bank of India Maninder Kaur and Riti Pcissi 50. Managing Workforce Divcrsity Through Cultural Intelligence T. Uma Devi 51. Role of Indian Corporate Seetor in Professional Hducation (With Special Rcference to Undergraduate and Post Graduate Management Students) C.S. Nair ECONOMICS 52. A Study on Indian Agriculture in the WTO Regime Raja Bhowmick 53. Problems of Child Labour in a Globalised Village Vineeta Singh 54. The Differential Impact of Micro Credit on Women Hmpowerment: A Research Conducted in Rural RR District - AP T.V. Janaki 55. Effects of Globalisation on Education and Culiure Biswa Mohana Jena 56. India and the European Union in the Period of Transformation of Global Order Pradeep Kumar 57. Pattern and Trends of Child Labour in Carpet Industry in I-merging Economy Pooja Singh 58. An Analysis of Intra-Industry Trade Betwccn India and Sri Lanka: Sushil Kumar 59. Non Tariff barriers under WTO: Impact on international Trade (Special Rcference to Textile exports of India) Bipasha Choudhury TECHNOLOGY 60. A Systematic Novcl Approach for Software Test Cases Generation using UML Diagrams Yatendra Singh Pundhir, Vivekanand Mishra and Vivek Scn Saxenti 61. E-Learning: Technologies and Various Challenges Varuna Garg and Sudhir Srivastava 62. Human Area Network Using RedTacton Apoor\' Mittal, Priyal Malhotra and Sugandha Tyagi 63. Knowledge Management - Open Source vis-a-vis 'Joomla' Barkha Kakkar, Deepti Verma 64. A Critical Analysis of MAC Layer Protocols in Wircless Sensor Network Rohini Mittal and Vuiushi Sharma Author Index