Strategic Plan Version 3 Updated July 2017

Transcription

1 Strategic Plan Version 3 Updated July 2017

2 EXECUTIVE SUMMARY NT Athletics has been through a period of foundation setting and brand growth in order to strengthen the future of Athletics in the Northern Territory. The future strategy of NT Athletics sees a focus on: One Sport Further capacity development, coaches, affiliates Innovation Asian and Northern Australian engagement and Community participation

3 VISION We are Onesport where every Territorian can participate KEY AREAS OF ACTIVITY PURPOSE Leading, fostering and encouraging participation in athletics in the Northern Territory through our key areas of activities Leadership Participation Investment Competition and Events

4 Leadership o Continue building a strong effective board, whose focus is on strategic leadership o Maintain constitution to ensure relevance o Employ a full time CEO by 2018 o Increase brand awareness of athletics in the Northern Territory o Establish a positive communication partnership between clubs and Athletics Northern Territory Participation o Expand indigenous participation opportunities o Increased recruitment, training and recognition of volunteers o Develop a high performance strategy o Promote and live landscape as Onesport Investment o Secure and maintain Tier 1 funding o Upgrade facilities in regional areas where Athletics Northern Territory has member clubs o Develop a sponsorship strategy o Attract a naming sponsor for the stadium o Establish an asset strategy o Communication systems Competition and Events o Strengthen existing events and identify possible new events o Develop an Asian Engagement Strategy o Host Asian Games in Northern Territory o Expand Mitchell Street Mile presence in the Athletics area, participation and community engagement o Arafura Games

5 Aligning the Future within the Sporting Landscape One Sport Alice Springs Athletics Club (ASAC) Alice Springs Running & Walking Club Australian Defence Running & Athletic Assocation A necessary shift in focus. Rural Athletics Centre (RAC) Palmerston Athletics Club (PAC) Darwin Athletics Club (DAC) Darwin Runners and Walkers Inc Due to various sport megatrends and the ease of access, we recognise that there are some fundamental changes required to the way we work. We will embrace collaboration and inclusion to promote the potential and best of Athletics across all of the NT and the clubs we represent. Mature Athletes Darwin (MAD Frogs) Katherine Athletics Club (KAC)

6 Aligning the Future within the Sporting Landscape One Sport Text Mutual support and collective thinking with key partners will ensure we maximise the current and future relevance and effectiveness of Athletics in the NT in these rapidly changing times. Text In addition to bringing about optimal results for Athletics in the NT, the aim of this unified and holistic approach is to positively impact the athletics movement nationally; OneSport.

7 Our values COURTESY Courtesy is a two way process, which involves sharing, collaboration and commitment. This value is fundamental to us and how we behave. We will make decisions using a One Sport approach EXCELLENCE We will constantly strive to be better tomorrow than we are today, in all that we do OPPORTUNITY We take a positive role in embedding a what s possible culture, underpinned by every member of the board, staff and our partners. Potential is limitless Unified as OneSport TRANSPARENCY We are committed to ensuring we are fair, ethical, open, clear and honest in all that we do, thus ensuring we continually strengthen the reputation of the sport and organisation INCLUSIVENESS We encourage and represent all people of the NT. We are OneSport of all walks of life, inclusive of all ability levels and are representative of the wider NT community. INNOVATION We will be open to embracing new ideas and different ways of thinking. We are prepared to be challenged. We are committed to keeping fun at the centre of what we do; and to displaying collective determination and drive for the continual improvement of the NT Athletics Movement. DEVELOPMENT We will strive to continue to develop officials, coaches, clubs and the sport of athletics in general, into the future. Athletics NT will work with all to develop aspiring athletes, regardless of age, gender or abilities to be their very best. We will develop athletics as a OneSport that is a family orientated activity.

8 Our Pathway to Success To achieve our vision our strategic priorities are: 03 Leading and following 02 Develop capacity for all Territorians We must contintuue to develop capacity thorugh the development of steering committees, developmen of coaches and officals, creating pathways for volunteers and others within the sport. Based on the principle that to be a good leader you need to also be a good follower. We will lead the way for the sport in the NT and also work colaboartively with others to enhance the sport locally, across the territory and nationally. 01 Creating opportunities via Action and Innovation We will grow our events and provide more opportunity for all teriitiroansto particpatethrough more activity an innovative approaches to delivery the sport across the Northern Terriotrycreating pathways for people to achieve their goals. Dash Subbullet

9 LEADERSHIP: Action Outcome Key Performance Indicator Responsibility / timeframe Continue building a strong effective board, whose focus is on strategic leadership Board set the strategy of the association and staff implement all day to day operational activities Board meetings are high level strategic discussions. Staff handle all operational matters Board Maintain constitution to ensure relevance Current Policies and Constitution Tier One Funding Constitution updated Moving to Tier 1 funding Board Employ a full time CEO by 2018 Develop Key Committees Develop Strategic Partnerships Increase brand awareness of athletics in the Northern Territory Full time CEO employed based in the Athletics NT office in Darwin For events, officials, coaches and special projects Events to be run through communities with their collaboration rather than NT Athletics administration Other sporting bodies egafl to run better etc, long term strategic partners More people choosing athletics as their sport of choice in the Territory Annual revenue must exceed $500k Equivalent of 3 full time staff 1500 registered members Committees are formed Increase in officials and coaches database Events successful Partnerships with other sports formed Increased media profile Increased brand awareness Growing membership base Survey feedback Board End of 2017 Development Manager Events & Marketing Coordinator Planning day 2017 Development Manager Events & Marketing Coordinator Establish a positive communication partnership between clubs and Athletics Northern Territory Two way communication is clear, regular and engaging Staff send regular communication to clubs, such as updates, memo s Clubs feel comfortable to and want to send information to Athletics NT Developing a Communication policy All staff All board

10 PARTICIPATION: Action Outcome Key Performance Indicator Responsibility / timeframe Unifyand promote OneSportacross the OneSport strategy agreed by all clubs One Sport visible in many marketing Board Northern Territory and stakeholders Promote One Sport TV, radio, facebook, tweets, website etc Clubs and ANT unify for promotions of OneSport mediums Clubs & ANT working together promoting athletics All Staff Maintain the development / participation plan Development/Participation plan reviewed annually Ensure latest trends are factored into updates Remain consistent with Athletics Australia s Participation plan Resources updated accordingly Development Manager Development Director Expand indigenous participation from rural and remote areas Greater engagement of the Indigenous community Welcoming environment for Indigenous athletes to become members Staff dedicated to the indigenous community Membership numbers increasing New Indigenous coaches Development Manager Development Director Club Co-ordinators Increased recruitment, training and recognition of volunteers Develop a high performance strategy Higher number of volunteers on our database Volunteers attending officials and coach education to be upskilled Clear pathways are developed for athletes and coaches to strive for excellence Volunteers feel thanked and welcomed at all events Increased number of high qualified officials and coaches Increase of NT athletes competing at national events and making national teams More level 2, 3 and 4 coaches Development Manager Events & Marketing Coordinator Development Director Development Manager Development Director

11 INVESTMENT: Action Outcome Key Performance Indicator Responsibility / timeframe Upgrade facilities in regional areas where Athletics Northern Territory has member clubs Create a sustainable and secure facility in Alice Springs, Katherine, Rural and Tennant Creek Look for new venue opportunities in Palmerston Upgraded facility in Alice Springs, Katherine, Rural and Tennant Creek Community consultation in Palmerston to identify venue opportunities Development Manager Facilities Director Board Develop a sponsorship strategy Identify all opportunities for receiving sponsorship and key targets and stocktake all saleable properties Maintain existing positive sponsorship arrangements Leverage programs and events to attract new sponsorship opportunities Events and Marketing Coordinator Attract a long term naming sponsor for track Naming rights sponsor for Arafura Stadium s track, as per license agreement New commercial partner on board, for a long term arrangement Events & Marketing Coordinator Establish an asset strategy A full listing of all programs, plant and equipment that Athletics NT owns Create the full list of assets for the association Maintain it as required Board Facilities Director

12 COMPETITION and EVENTS Action Outcome Key Performance Indicator Responsibility / timeframe Strengthen existing events Deliver high quality events Constantly look for opportunities for new events Develop steering groups Ensure existing events continue to grow and become more professional New events need to align with the Development Plan or be financially driven Events & Marketing Coordinator Partner with Gift Circuit Develop and deliver a meaningful gift event in the NT Events & Marketing Coordinator Develop an Asian Engagement Strategy Regularly have NT athletes participate in Asian events Invite athletes from Asian countries to come to NT events Work hard to improve existing events so we are more attractive for Asians to attend Establish relationships with Asian associations for our athletes to participate Board Events & Marketing Coordinator Develop innovative events that all people can compete and participate in Nitro Relays Ninja style Corporate challenges Increased participation numbers across general public and professional athletes Events & Marketing Coordinator Mitchell Street Mile Community event as well as an elite sports event Increased participation at all levels International recognition Media attention Executive Office in collaboration with Epic Events & NT Gov

13 What are our aspirations & goals? To have a unified OneSport culture across the Northern Territory Increase overall participation, secure and maintain Tier 1 funding Have Darwin on the map with the Mitchell Street Mile Increased volunteers, coaches & officials Where will we play? All of the Northern Territory including rural and remote areas Issues architecture: Development of steering committees for key events and projects High performance strategy Innovative events securing more participation How will we win in chosen markets? Capability: Financial stability through Tier 1 funding Strategic partnership Full time CEO Sufficient coaches and volunteers Full committed board covering all capability requirements: Events management Marketing & Advertising High Performance Development Equipment & Facilities Systems: Communication system Management Information Systems Risk Management Systems Health & Safety Systems Event Management Systems Asset management Systems Finance Management systems Training systems Facility & Equipment management systems Events and leadership focus What capabilities must be in place? Further capacity development, coaches, affiliates Differentiators: We will work as OneSport across the region and Clubs creating a united front What management systems are required?