Culture Journey Case Finnair. Eija Hakakari, CHRO

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1 Culture Journey Case Finnair Eija Hakakari, CHRO

2 Agenda Finnair Culture Journey People Agenda Strategic Resourcing Talent development Case Leadership #joinfinnair A350 customer service and leadership training 2

3 Finnair is entering the next phase 2017 Expansion 2016 Growth New destinations Disruption Restructure Focusing on core business Permanent cost savings CLA 2015 Renewal Focus on the topline and ancillary revenue Introduction of new A350-fleet Culture journey New destinations New digital Finnair and Finnair services Culture journey Recruiting new employees Most modern wide body fleet in Europe World Class Operations

4 Finnair Values Commitment to care Simplicity Courage

5 Vision UNIQUE NORDIC EXPERIENCE

6 More jobs from higher growth Recruitments ongoing cabin crew 200 pilots 450 persons estimated to retire 450 persons to be retired in in overhead 330 in production

7 HR focus areas Finnair strategy People Experience V A L U E S & C U L T U R E Strategic resourcing Competence development Leadership development Employee promise Employee relations People analytics Employee wellbeing Performance management & rewarding C u s t o m e r Vendors e.g. catering & luggage e x p e r i e n c e HR Infrastructure 7

8 FINNAIR PEOPLE EXPERIENCE Leadership Resourcing Productivity Competence development Wellbeing Culture IT systems, tools, HR infrastructure 8

9 From people experience to customer experience

10 Wellbeing in Finnair Enhancing Finnair People Experience, Enabling Improved Customer Experience

11 HRD supporting the journey towards Unique Nordique Experience Talent sourcing Talent engagement Talent development Business support for strategy implementation

12 Smart resourcing decisions play even more important role at the time of growth Optimal timing and number of production resources to ensure growth in a cost effective way. Workforce planning Full leverage/utilization of organization (production vs overhead staff) Personnel costs - structure Recognizing the changes in our environment and strategic focus areas that have an impact on resource decisions from capability point of view

13 How to translate strategy into capabilities? A capability is the organization s ability to perform and achieve targets through a set of resources, knowledge, systems and processes. Right capabilities Customer experience Growth Strenghts Our strongest/key capabilities at the moment xx Weaknesses Key capabilities we miss at the moment xx People experience Transformation Opportunities Key capabilities we need to succeed in the focus areas and achieve the targets xx Threats What happens if we don t obtain the capabilities we need xx 13

14 Performance review Individual performance dialogues Target setting Strategic setting Strategy streams Capabilities Key roles Resource analysis & talent review Organisation & key people review Talent mapping Gaps, strenghts, risks discussed and validated Strategic resource plan & talent development Successor planning Development action planning & implementation Employee Key actions and tasks (e.g. develop, rotate, reorganize, resourcing) Employee Leadership training Employee Rotation to new role Employee Induction to Finnair and new role Jan-Feb Mar Apr-May Jun

15 Win-win goals of talent review process Systematic way to retain and develop our talent and provide them career opportunities Ensure organisational capability and strengthen leadership and expert pipelines to drive our business towards Unique Nordic Experience 15

16 Case I: Leadership development

17 Finnair strategic leadership competencies Leading People Commitment to care Building high performing and well-being teams Leading Business Simplicity Driving business towards unique Nordic experience by goal-oriented leadership Leading Myself Courage Growing as a leader

18 Finnair way to develop leadership Leadership development program Leaders Next MOVE & Leadership essentials Leadership forums From what to how run by HR partners HR Actuals From process owners or HR partners to managers Growing as a leader Building high performing and wellbeing teams Goal-oriented leadership HR processes as leadership tools 18

19 Case II: #Join Finnair

20 #JoinFinnair 20

21 Case III: A350 customer service and leadership training

22 22

23 A350 MOMENTUM SERVICE CONCEPT

24 Thank You!