Vice President of Development & Marketing

Transcription

1 Reports to: Chief Operating Officer FLSA Classification: Exempt Last date reviewed: 5/6/2018 Position Summary: Vice President of Development & Marketing Reporting directly to the Chief Operating Officer (COO), this position is a member of Board of Child Care s (BCC) Senior Leadership Team. The Vice President (VP) is responsible for setting the strategic direction of the development and marketing departments across all of BCC s Mid-Atlantic geographic footprint (a complete map is viewable at boardofchildcare.org/programs). The position will mentor and oversee two full time fundraisers and a full-time marketing position, as well as external vendors and consultants. Gift entry support is provided by BCC s finance department. On the development side of BCC, the VP manages donor relationships, annual giving appeals, online giving strategies, and planned gifts. There is currently no formal major gift, capital campaign, fundraising event, or grant writing program at BCC currently. It is expected that the VP will work with the COO on when it would be appropriate to phase in any new revenue generating opportunities into the team s long-term strategic plan. On the marketing side, the VP is responsible for executing campaigns centered around the recruitment of both prospective employees and treatment foster care (TFC) families. Additional staff from both the human resource and the TFC teams support these efforts. The VP will also work closely with program leaders and the admissions team to craft and execute a relationship-focused strategy surrounding the referral of clients and families to BCC s programs. Essential Functions: Work closely with the Board of Directors, President and CEO, Executive Leadership Team, and Senior Leadership Team to assist BCC in achieving its purpose enriching communities, one family at a time. Demonstrate and practice trauma informed leadership. Model and act in accordance with BCC s core values. Collaborate on the development of Development and Marketing departmental strategic plans with the COO. Work across all teams to ensure the plans become operational. Develop and execute annual projects and goals that support these and other strategic initiatives at BCC. Collaborate with the COO on staffing and vendor support needed to ensure strategic priorities and revenue targets are met. Prepare and submit an annual operational budget for each area of responsibility and manage effectively within this budget

2 Provide the necessary leadership and management to develop and protect a strong and consistently applied brand for BCC. Lead BCC s rebranding initiative scheduled to begin in FY20 from start to finish. Create, activate, and manage effective messages during planned and unplanned media events. Monitor the development teams progress to meet desired revenue targets as well as the number of monthly / sustaining donors enrolled. Report accurately on progress made and challenges encountered. Transform the planned giving program from one that is passive to one that is proactive. Oversee all annual giving efforts and ensure all materials follow best practices, BCC s internal guidelines, and adhere to the Association of Fundraising Professional s code of ethics. Work closely with the President and CEO as well as the COO to facilitate the involvement of the Board of Directors in BCC s fundraising plans. Support BCC s recruitment efforts for both prospective employees and treatment foster care (TFC) families. Strategy to include direct mail, events, and other outreach initiatives. Support BCC s program and admission teams by formalizing the management of key federal, state, and local relationships that drive referrals of clients and families to BCC s programs. Non-Essential Functions: Act as organizational spokesperson as needed (typically only in the absence of an Executive Team member). Partner with the quality improvement and program teams to cultivate stories to share with donors and the wider BCC community. Attend the Alumni, Collaborations, and Development Committee (ACDC) of the BCC Board of Directors. Participate in BCC s accreditation processes and ensure accreditations are maintained between renewals. Provide leadership, strategic guidance, and recruitment support for BCC s volunteer Auxiliary as well as for volunteers generally. Ensure departmental policy and procedure manuals are kept up to date and submitted for approval before the stated deadlines. Monitor BCC s online reputation and take active steps to cultivate a positive online image for the organization. Competencies: Accountability for Others Accurate Listening Attention to Detail Attitude toward Honesty Conveying Role Value Developing Others Event Planning Frequent Interaction with Others Handling Stress Internal Self-Control Leading Others Meeting Standards Personal Accountability Problem/Situation Analysis Public Speaking Self-Management Speaking to Strangers Knowledge of fundraising software and constituent management theories Vice President of Marketing & Development Job Description rev Page 2 of 6

3 Knowledge of graphic design, layouts, print specifications, and USPS bulk mail regulations Ability to task switch frequently throughout the day to manage a wide range of activities and projects Supervisory Responsibility: Development Associate Director of Church and Community Engagement Regional Marketing & Referral Manager Work study program participants within the Development or Marketing teams Interns, fellows, or other short-term positions as needed. Work Environment: This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, desk phones, smart phone and tablet devices, scanners, photocopiers, filing cabinets and fax machines. In the nature of being at a residential and school living environment there may be times you experience conditions in which challenging behavior can be exhibited from our youth to include but not limited to, physical agitation, physical violence and/or emotion outburst. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; and taste or smell. The employee must occasionally lift or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Position Type/Expected Hours of Work: This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. This position requires flexibility outside these hours, to sometimes include evening and weekend work. This position is eligible to participate in BCC s flex schedule and is considered non-essential for snow. Travel This position requires weekly travel. A company vehicle will be provided as needed. Vice President of Marketing & Development Job Description rev Page 3 of 6

4 Required Education and Experience A minimum of a Bachelors degree from an accredited institution. A minimum of eight (8) years experience in professional fundraising o Expertise in regionally branded or chapter based annual giving, or peer to peer fundraising preferred. o At least 5 years of this experience must have been supervising a development team. Preferred Education and Experience Master s Degree in a related communication, business, management, or related field CFRE credential from the Association of Fundraising Professionals Vice President of Marketing & Development Job Description rev Page 4 of 6

5 Additional Eligibility Qualifications Organized, flexible, detail-oriented and work at an above-average pace. Must possess excellent verbal and written communication skills, organizational skills, embrace a high standard of personal ethics, and analytical and problem-solving abilities. Exemplary leadership attributes Exceptional public speaking skills Advanced fundraising skills especially in online and direct mail appeals. Project creation and management skills Experience in event planning. Excellent verbal and writing skills. Proven ability and success in face to face solicitation. Demonstrated ability to be thorough and conscientious in responding to community members, working with staff and board members, and maintaining files. Strong commitment to the AFP Code of Ethics. Proven ability to work with high-level volunteers, as well as board members. Experience in supporting volunteer committees. Ability and eagerness to interact positively with volunteers and board members. Ambition, tact and finesse required. Success in asking for and closing major gifts and in building and maintaining long term relationships with major individual donors and foundations is required. Knowledge of the Maryland, West Virginia, DC, and or PA fundraising communities strongly desired. Ability to supervise, coach, and mentor staff Ability to keep an electronic calendar (Outlook) and task list (Asana.com) a must Ability to pass the written test for Therapeutic Crisis Intervention (TCI). No physical TCI test is required for this position. Ability to obtain and maintain certification in CPR/First Aid Ability to demonstrate the possession of a valid driver s license prior to employment and ability to maintain the license and operate a motor vehicle thereafter. Ability to pass CPS/UII background check both prior to employment and per the schedule outlined by HR thereafter. Ability to pass a Tuberculosis Screening both prior to employment and per the schedule outlined by HR thereafter Ability to pass a work-readiness physical performed by a certified medical professional both prior to employment and per the schedule outlined by HR thereafter. Ability to pass a Federal and State Fingerprinting Background Check both prior to employment and per the schedule outlined by HR thereafter Ability to pass a drug screen via urinalysis both prior to employment and randomly thereafter Vice President of Marketing & Development Job Description rev Page 5 of 6

6 Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Employee signature below constitutes employee's understanding of the requirements, essential functions and duties of the position. Employee Date Vice President of Marketing & Development Job Description rev Page 6 of 6