A TRRAIN RAI Initiative

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2 Celebarate Thank 12 th December A day to Appreciate Honor Retail Employees

3 Retail Employees Day over the years 20,000 celebrate 160+ brands, 1 million employees celebrate 316+ brands,70 malls 4 million employees In India & Turkey celebrate 700+ brands,60 malls 6 million employees In India, UAE & Turkey celebrated ,000 people celebrate 200+ brands, 2 million people celebrate 350+ Brands, 80+ Malls, 5 million employees 3 Countries (India, Turkey, UAE)

4 Retail Employees Day goes global TURKEY UAE Joined celebrations in 2013 Joined celebrations in 2016

5 Government Support over the years

6 Celebrity Support over the years

7 Celebrity Support over the years

8 Celebrity Support last year

9 Impact Study ON EMPLOYEES Feel recognised and valued for their efforts Affinity towards the business through recognition from top management Increased bonding amongst store employees ON BUSINESS OUTCOME Increase in the productivity of retail employees Improved team work & relationship building Positive energy helps employees perform better

10 Celebration Ideas to execute with your employees

11 Celebration Ideas to execute with your employees Organize a sports league/tournament Take your employees to a day out to a turf or organize a sports league/cricket tournament Take your team out for lunch/dinner Employees love to interact their colleagues and superior. What better way to make this happen then to take them out for a lunch/dinner session or ordering food for everyone.

12 Celebration Ideas to execute with your employees Red Carpet Welcome with music & paparazzi Retailers rolled out red carpet to welcome their employees and had mock paparazzi taking candid shots of the employees on their special day. Interactive games Retailers organized Musical Chair competition, quiz competition, 1 minute games, DJ Session, dumb charades, ball in the bucket, tug of war etc.

13 Celebration Ideas to execute with your employees Personalized Thank you note from Top management Retailers sent a personalized Thank you note from the CEO or equal to all the employees in the company. Employees cherish something like this forever. Party day for Employees Brands & Malls celebrated the event by cutting a Thank You cake, refreshments, soft drinks etc.a lunch/dinner treat for all the employees was organized on that day.

14 Celebration Ideas to execute with your employees Thanking your employees at various employee touch points Posters/communication banners were placed various employee touch points within the organization. A few employee touch points were: Employee back-office area Company intranet portal Employee desktop backgrounds Employee canteen Attendance registration area. Employee workshops A series of workshops were organized for Retail Employees in malls to benefit & add value to their lives. Some of the workshops that were about Financial Literacy Self-defense workshop for the women Basic health care & hygiene Grooming for men Yoga workshops Cooking lessons Motivational talks

15 Celebration Ideas to execute with your employees Thank You video message A personalized Thank you video message from peers and seniors appreciating the effort of their colleague was sent which gave a huge boost to employee morale. Involving suppliers & vendors! Retail Employees Day provided an avenue for interaction between retailers and their supplier product companies.

16 Celebration Ideas to execute with your employees Offer special discounts to employees Some retailers offered special discounts to the employees other than their normal employee discount. Celebrating the day with friends & family Retailers invited family members and friends of their employees for lunch and small interactive sessions. Family participation creates a high level of loyalty in employees.

17 Celebration Ideas to execute with your employees Launch Welfare Schemes for your employees Launch welfare schemes for your employees which can create an impact on the lives of your employee as well as their family members. Take your team out for lunch/dinner Employees love to interact their colleagues and superior. What better way to make this happen then to take them out for a lunch/dinner session or ordering food for everyone.

18 Celebration Ideas to execute with customers

19 Celebration Ideas to execute with customers Thank You card with a chocolate/flower Customers walking into a mall can be asked to pick up a chocolate & thank you card and gift it the employee who attends them while shopping. This will be a beautiful way of creating empathy among the customers towards retail employees. Photograph / Selfie Corner Create a photo booth with the brand message to generate social conversations from your customers.

20 Celebration Ideas to execute with customers Elevator/ Escalator branding Promotions/ Communication of Retail Employees day on elevators & escalators of a Mall encouraging customers to Say Thank you to the mall employees. Create a Fundraising Idea in the mall. Create a Fundraising Campaign to engage Customers and donate the funds received to your charity of choice Reference - Project Sapna Watch here :

21 Celebration Ideas to execute with customers Post - it - Wall A huge Post-it wall can be erected in the mall encouraging customers to leave Thank You messages to the employees. This can be in-turn amplified to a level where a message is formed out of all the post-its. Eg: Thank you Mall We Love Shopping here Malls can also have a contest asking customers to say Thank You to their favorite retailer/ provide gift vouchers etc. Thank You Tree Place a Tree at the exit gate / Atrium space with a bowl with small Thank you notes written. The notes will have pre-written thankyous and also space for name of the employee. There will be a volunteer who will ask the customers to put up a thank you note on the tree for the staff.

22 Celebration Ideas to activate social and digital media

23 Celebration Ideas to activate social and digital media Campaign on Facebook & Twitter Create special posts on your Facebook & twitter to thank your employees. Change your Facebook & twitter cover pictures to thank your employees.

24 Celebration Ideas to activate social and digital media Campaign on Facebook & Twitter Interesting & Engaging Contests - Having contests during the three day period will be a great way to connect with the community. 1. Click & tag - Click a picture of an employee at the brand store & tag the brand to thank the service. 2. What's your Thank you message? - Encouraging users to thank the retail employees' for their relentless service. Thank you messages on twitter - Live tweeting the celebration updates & testimonials of employees participating in the celebrations. - Use a common hashtag #RetailEmployeesDay in all the posts to derive traffic sources through trending topics. Website Banner thanking your employees. Link to Retail Employees Day website

25 Celebration Ideas PR Activities

26 Celebration Ideas PR Activities Local Radio & Media can be invited to the mall to cover the entire event. All the celebrations, customer & employee engagement activities can be a huge PR opportunity for the mall. Radio Brand Ambassadors wishing RED Celebrity Tweets Newspaper

27 Are you ready to say Thank you?