Occupation Overview. EMSI Q Data Set. Marketing Program October Western Technical College

Transcription

1 Occupation Overview EMSI Q Data Set Marketing Program October 2015 Western Technical College 400 Seventh Street La Crosse, Wisconsin EMSI Q Data Set 1

2 Parameters Occupations 19 items selected. See Appendix A for details. Regions Code Description Buffalo County, WI Crawford County, WI Jackson County, WI Juneau County, WI La Crosse County, WI Monroe County, WI Trempealeau County, WI Vernon County, WI Timeframe Datarun Employees Marketing 2015 (AED) in 8 Counties EMSI Q Data Set 2

3 SOC Description 2016 Jobs 2020 Jobs Change % Change Openings Annual Openings Median Hourly Earnings Advertising and Promotions Managers <10 <10 Insf. Data Insf. Data <10 Insf. Data Insf. Data Marketing Managers % 12 3 $ Sales Managers % 34 9 $ Wholesale and Retail Buyers, Except Farm % 13 3 $18.61 Products Fundraisers % <10 Insf. Data $ Market Research Analysts and Marketing Specialists % $ Survey Researchers <10 <10 Insf. Data Insf. Data 0 0 Insf. Data Fashion Designers <10 <10 Insf. Data Insf. Data <10 Insf. Data Insf. Data Merchandise Displayers and Window Trimmers % <10 Insf. Data $ Public Relations Specialists % 12 3 $ First-Line Supervisors of Retail Sales Workers 1,028 1, % $ First-Line Supervisors of Non-Retail Sales Workers % 20 5 $ Advertising Sales Agents (13) (12%) 14 4 $ Services, All Other % $ Wholesale and Manufacturing, Technical % 16 4 $22.97 and Scientific Products Wholesale and Manufacturing, Except 1,548 1, % $25.85 Technical and Scientific Products Demonstrators and Product Promoters % <10 Insf. Data $ Sales and Related Workers, All Other Customer Service Representatives % 16 4 $ ,588 2, % $ ,110 7, % 1, $19.37 EMSI Q Data Set 3

4 Occupation Summary for Marketing 2015 (AED) 6, % $19.37/hr Jobs (2015) % Change ( ) Median Hourly Earnings 21% below National average Nation: 4.7% Nation: $23.98/hr Growth 7,110 7, % 2016 Jobs 2020 Jobs Change ( ) % Change ( ) Occupation 2016 Jobs 2020 Jobs Change % Change Advertising and Promotions Managers ( ) Marketing Managers ( ) % % Sales Managers ( ) % Wholesale and Retail Buyers, Except Farm Products ( ) % Fundraisers ( ) % Market Research Analysts and Marketing Specialists ( ) Survey Researchers ( ) Fashion Designers ( ) Merchandise Displayers and Window Trimmers ( ) % % % % Public Relations Specialists % EMSI Q Data Set 4

5 Occupation 2016 Jobs 2020 Jobs Change % Change ( ) First-Line Supervisors of Retail Sales Workers ( ) First-Line Supervisors of Non-Retail Sales Workers ( ) Advertising Sales Agents ( ) Services, All Other ( ) Wholesale and Manufacturing, Technical and Scientific Products ( ) Wholesale and Manufacturing, Except Technical and Scientific Products ( ) Demonstrators and Product Promoters ( ) Sales and Related Workers, All Other ( ) Customer Service Representatives ( ) 1,028 1, % % % % % 1,548 1, % % % 2,588 2, % EMSI Q Data Set 5

6 Percentile Earnings $15.00/hr $19.37/hr $25.87/hr 25th Percentile Earnings Median Earnings 75th Percentile Earnings Occupation 25th Percentile Earnings Median Earnings 75th Percentile Earnings Advertising and Promotions Managers ( ) $29.09 $33.71 $40.02 Marketing Managers ( ) $27.79 $38.68 $52.04 Sales Managers ( ) $30.45 $37.27 $52.70 Wholesale and Retail Buyers, Except Farm Products ( ) $14.76 $18.61 $25.72 Fundraisers ( ) $16.10 $20.27 $26.86 Market Research Analysts and Marketing Specialists ( ) $15.85 $19.45 $24.29 Survey Researchers ( ) $29.20 $29.20 $29.20 Fashion Designers ( ) $21.00 $26.54 $33.79 Merchandise Displayers and Window Trimmers ( ) Public Relations Specialists ( ) First-Line Supervisors of Retail Sales Workers ( ) First-Line Supervisors of Non-Retail Sales Workers ( ) Advertising Sales Agents ( ) Services, All Other ( ) Wholesale and Manufacturing, $9.37 $11.09 $13.99 $14.65 $20.35 $28.68 $12.91 $16.23 $20.54 $20.05 $27.46 $37.54 $14.48 $18.05 $23.55 $13.61 $19.87 $29.63 $17.71 $22.97 $33.41 EMSI Q Data Set 6

7 Occupation 25th Percentile Earnings Median Earnings 75th Percentile Earnings Technical and Scientific Products ( ) Wholesale and Manufacturing, Except Technical and Scientific Products ( ) Demonstrators and Product Promoters ( ) Sales and Related Workers, All Other ( ) Customer Service Representatives ( ) $19.16 $25.85 $36.33 $8.60 $9.51 $11.09 $9.35 $12.09 $16.82 $11.33 $13.87 $16.98 Regional Trends Region 2016 Jobs 2020 Jobs Change % Change Region 7,110 7, % State 178, ,704 8, % Nation 8,905,108 9,324, , % Western Technical College District 7,110 7, % EMSI Q Data Set 7

8 Regional Breakdown County 2020 Jobs La Crosse County, WI 4,653 Monroe County, WI 636 Trempealeau County, WI 615 Crawford County, WI 457 Vernon County, WI 418 Occupation Gender Breakdown Gender 2015 Jobs 2015 Percent Males 3, % Females 3, % EMSI Q Data Set 8

9 Occupation Age Breakdown Age 2015 Jobs 2015 Percent % % , % , % , % , % % Occupation Race/Ethnicity Breakdown Race/Ethnicity 2015 Jobs 2015 Percent White 6, % Asian % Hispanic or Latino % Black or African American % Two or More Races % American Indian or Alaska Native % Native Hawaiian or Other Pacific Islander 1 0.0% EMSI Q Data Set 9

10 Occupational Programs Programs (2014) Completions (2014) Openings (2014) CIP Code Program Completions (2014) Business Administration and Management, General Marketing/Marketing Management, General Speech Communication and Rhetoric Economics, General Fashion Merchandising 0 Industries Employing Marketing 2015 (AED) Industry Occupation Group Jobs in Industry (2015) % of Occupation Group in Industry (2015) % of Total Jobs in Industry (2015) Telemarketing Bureaus and Other Contact Centers % 44.7% Corporate, Subsidiary, and Regional Managing Offices % 13.7% Third Party Administration of Insurance and Pension Funds % 21.8% Supermarkets and Other Grocery (except Convenience) Stores % 9.2% Warehouse Clubs and Supercenters % 11.1% EMSI Q Data Set 10

11 Appendix A - Occupations Code Description Advertising and Promotions Managers Marketing Managers Sales Managers Wholesale and Retail Buyers, Except Farm Products Fundraisers Market Research Analysts and Marketing Specialists Survey Researchers Fashion Designers Merchandise Displayers and Window Trimmers Public Relations Specialists First-Line Supervisors of Retail Sales Workers First-Line Supervisors of Non-Retail Sales Workers Advertising Sales Agents Services, All Other Wholesale and Manufacturing, Technical and Scientific Products Wholesale and Manufacturing, Except Technical and Scientific Products Demonstrators and Product Promoters Sales and Related Workers, All Other Customer Service Representatives EMSI Q Data Set 11

12 Appendix B - Data Sources and Calculations Occupation Data EMSI occupation employment data are based on final EMSI industry data and final EMSI staffing patterns. Wage estimates are based on Occupational Employment Statistics (QCEW and Non-QCEW Employees classes of worker) and the American Community Survey (Self-Employed and Extended Proprietors). Occupational wage estimates also affected by county-level EMSI earnings by industry. Location Quotient Location quotient (LQ) is a way of quantifying how concentrated a particular industry, cluster, occupation, or demographic group is in a region as compared to the nation. It can reveal what makes a particular region unique in comparison to the national average. Institution Data The institution data in this report is taken directly from the national IPEDS database published by the U.S. Department of Education's National Center for Education Statistics. Completers Data The completers data in this report is taken directly from the national IPEDS database published by the U.S. Department of Education's National Center for Education Statistics. Staffing Patterns Data The staffing pattern data in this report are compiled from several sources using a specialized process. For QCEW and Non-QCEW Employees classes of worker, sources include Occupational Employment Statistics, the National Industry-Occupation Employment Matrix, and the American Community Survey. For the Self-Employed and Extended Proprietors classes of worker, the primary source is the American Community Survey, with a small amount of information from Occupational Employment Statistics. Industry Data EMSI industry data have various sources depending on the class of worker. (1) For QCEW Employees, EMSI primarily uses the QCEW (Quarterly Census of Employment and Wages), with supplemental estimates from County Business Patterns and Current Employment Statistics. (2) Non-QCEW employees data are based on a number of sources including QCEW, Current Employment Statistics, County Business Patterns, BEA State and Local Personal Income reports, the National Industry-Occupation Employment Matrix (NIOEM), the American Community Survey, and Railroad Retirement Board statistics. (3) Self-Employed and Extended Proprietor classes of worker data are primarily based on the American Community Survey, Nonemployer Statistics, and BEA State and Local Personal Income Reports. Projections for QCEW and Non-QCEW Employees are informed by NIOEM and long-term industry projections published by individual states. State Data Sources This report uses state data from the following agencies: Illinois Department of Employment Security, Employment Projections; Iowa Workforce Development; Michigan Department of Labor and Economic Growth, Bureau of Labor Market Information and Strategic Initiatives; Minnesota Department of Employment and Economic Development; Wisconsin Department of Workforce Development, Bureau of Workforce Information EMSI Q Data Set 12