THE IPSOS SUSTAINABLE DEVELOPMENT RESEARCH CENTRE

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1 THE IPSOS SUSTAINABLE DEVELOPMENT RESEARCH CENTRE

2 Sustainable development is the great challenge of our time. Can we end extreme poverty and reduce inequality while conserving the Earth s limited resources? Can we build a safer and fairer world for future generations? INTRODUCING THE IPSOS SUSTAINABLE DEVELOPMENT RESEARCH CENTRE In 2015, the international community, led by the United Nations, adopted 17 Sustainable Development Goals (SDGs). They will provide the framework for international development and cooperation for the next fifteen years. That s why Ipsos has established a new global Sustainable Development Research Centre (SDRC). The Centre will draw together the company s expertise across a range of themes and geographical regions. We believe that by consolidating our already expansive work on sustainable development globally we can help clients and partners shape the sustainability agenda. The Centre will have four strategic objectives: 1 Track progress towards the SDGs 2 Make development cooperation more effective 3 Help governments improve their policies and services 4 Help private companies become more sustainable At Ipsos we want to make sure that top quality primary data underpins the decisions that shape our world. And, crucially, we want to put people s voices at the heart of sustainable development, helping make it an inclusive and accountable process. We invite you to join us as we engage in this important work Jonathan Glennie Director Ipsos Sustainable Development Research Centre

3 The Ipsos Sustainable Development Research Centre About Ipsos Ipsos is one of the world s largest research companies and currently the only one primarily managed by researchers. We combine thematic and technical experts globally with local knowledge to deliver top-quality research. Founded in 1975, and headquartered in France, it has offices in 88 countries and global research coverage through its trusted network of partners in most other countries. Ipsos currently has over 16,000 staff, and employs a massive global field force of 65,000 experienced interviewers. Our specialist teams have decades of experience delivering credible, robust and empowering insights across the world, including in challenging environments such as conflict zones, and across a vast range of themes, from health and sanitation, to financial inclusion and economic empowerment, from agriculture and clean energy to gender equality. The SDRC will draw together this diverse expertise and capacity from around the Ipsos world to help deliver the SDGs. The map below shows where Ipsos country offices are located. IPSOS OFFICES 4 ASSESSING COCOA LIFE FOR MONDELEZ INTERNATIONAL With supply chain sustainability a growing focus for global development, Mondelēz International, one of the world s largest food and beverage companies, has begun a program to help cocoa farming communities gain knowledge and skills that improve their livelihoods and inspire a new generation of cocoa farmers: Cocoa Life. Ipsos is carrying out impact studies and supply chain verification in Ghana, Cote d Ivoire, Indonesia, Dominican Republic and India. IPSOS WORKS THROUGH PARTNERS 5

4 FORECASTING CONTRACEPTIVE USE Working with the Bill & Melinda Gates Foundation, Ipsos researched what contraceptives were available to women of child bearing age in Bangladesh, India, Senegal, Kenya and Nigeria and to help forecast the potential uptake of several methods of contraceptives commonly available in wealthier countries. The results were used to inform which contraceptives should be made available where and how to communicate their benefits, recognising local cultural norms. Providing deep insight Data is only helpful when it is clearly communicated. We are communications experts, using scientifically sound analytic tools to contextualize data and address the challenges common in public policy and social research. We think strategically. We collaborate. We focus on responding to the needs of our partners and clients. Impact analysis and evaluation Our dedicated policy and evaluation experts can design bespoke evaluation approaches that use a range of methods to deliver robust process and impact evaluations and economic analysis, including the use of experimental and quasi-experimental methods. Communications and media Ipsos is experienced in understanding communications preferences and citizen behaviours, evaluating communications campaigns and testing creative content and messaging for a range of private sector, government, and notfor-profit clients around the world, as well as measuring and analyzing media consumption and behaviours. Actionable insights The SDRC s global team of leaders and consultants provide guidance on data integration and oversee context-specific analysis. This combines with on-the-ground teams equipped to understand local sensitivities, cultural and social norms and political dynamics, to deliver actionable insights to clients and partners. Partners and clients from all sectors At Ipsos we want to contribute to the SDGs by partnering with like-minded organisations and making sustainability part of our core business. Ipsos works with the whole range of clients, from governments and international organisations, to charities and foundations, as well as many private companies. 6 7

5 Using robust empirical evidence As a leading global agency we are constantly working to bring new solutions to research challenges. A full service research agency, we offer the range of quantitative and qualitative data collection methods: face-to-face, telephone, online and mobile. We have been involved with citizen, customer, and employee satisfaction measurement for over 30 years for public organizations as well as the private sector. Such data (on circumstance, behaviour and perceptions) will be crucial to assessing the progress of the SDGs. Quantitative surveys Ipsos provides the most reliable and efficient data in the industry, relying on world-class methodologists, applied expertise in quantitative design, professional data collection teams, and cutting-edge technology used for digital data collection. Expert methodologists lead sample design, datasets and analytics, and Ipsos is able to provide representative studies even in many conflict-affected and insecure regions of the world. Qualitative approaches, behavioural research and ethnography Our qualitative research specialists blend tried and tested qualitative approaches (such as groups, depth interviews, and stakeholder facilitation) with innovative techniques such as deliberative and participative research, beneficiary diary approaches and ethnography and observational research. We also use behavioural/emotive techniques to help understand unarticulated and emotional factors driving behaviour.. EVALUATING THE IMPACT OF WASH PROGRAMMES IN SOUTH ASIA Ipsos is evaluating the impact of a major programme in Pakistan and Bangladesh to change the lives of millions of children by helping communities build and maintain their own toilets and change their hygiene behaviours. Working in consortium with Plan International, Wateraid and others, Ipsos researchers are following this paymentby-results programme from inception to completion, analysing how well it is working, and supporting partners as a full member of the consortium through the lifetime of the project. 8 9

6 The Ipsos Sustainable Development Research Centre TELLING THE STORIES OF VICTIMS OF CONFLICT In 2016 Ipsos carried out work on behalf of OCHA looking at the impact of aid programmes to refugees in five countries: Afghanistan, Guinea, South Sudan, Syria and Ukraine. We ve been working on this issue for years, including with the Red Cross, for whom we researched the experiences of civilians living with the everyday reality of armed violence in eight countries, to feed into their Our World. Your Move global campaign. Related Ipsos analysis of immigration in Europe has been heavily downloaded and referenced. 10 Our clients require us to measure complex phenomena in challenging environmental, social and political conditions, and provide actionable results that they can use to inform policy and program development. Our vast global network of experts and field researchers makes this uniquely possible for Ipsos. Data collection and analysis can be challenging in some countries for many reasons, including the lack of robust population data, cultural barriers and sensitivities and logistical challenges in collecting and verifying data. Ipsos response is to combine local knowledge and networks with rigorous methodological expertise and quality assurance. Meghann Jones, Vice President Public Affairs, Ipsos North America Virginia Nkwanzi, Director of Public Affairs, Sub Saharan Africa Our research staff focus on issues of fundamental importance to the world s citizens, policy-makers and companies. Our ability to communicate our findings clearly ensures that our research helps decision makers and communities worldwide. Alfredo Torres, Director of Public Affairs, South America 11

7 This is not just about social research. Our market research links in with the focus on sustainable consumption and production and we work with major multinational companies interested in supply chain work and social impact. Rattaya Kulpradith, Director, Ipsos Thailand One of the reasons I am so proud to work at Ipsos is that we insist on using only the best methods to produce the best quality evidence. Babar Abdulsattar, Managing Director, Ipsos Pakistan Ipsos is part of a consortium of research partners (including the National University of Ireland in Galway, and the International Center for Research on Women) adopting a multidisciplinary approach to derive the social and economic costs of VAWG in three countries: Ghana, Pakistan and South Sudan. COUNTING THE COST OF VIOLENCE AGAINST WOMEN AND GIRLS Given our expertise in the most cutting edge technology and data collection techniques, we are able to bypass many of the time-based and financial inconveniences associated with data collection in the global south, meaning policy and practice can be updated in real time. Mustapha Tabba, Chief Operating Officer, Ipsos Middle East and North Africa The study, funded by the UK s Department for International Development (DFID), seeks to better quantify the direct and indirect effects of genderbased violence. These costs include lost income and productivity, loss of family stability and community cohesion, and lower taxes due to reduced output

8 STUDYING COCA COLA S 5BY20 PROGRAM Ipsos is conducting a longitudinal impact study of The Coca-Cola Company s 5by20 program which aims to foster entrepreneurship and economic resilience among women by providing funding and training for small businesses, initially in South Africa and the Philippines. The research follows a sample of trained women starting at baseline (before training) and following up with them every 6 months for two years (five waves of data collection) with impact reports at each stage. Partners and clients

9 The Ipsos Sustainable Development Research Centre MEASURING CITIZEN SATISFACTION WITH PUBLIC SERVICE DELIVERY Measuring citizen satisfaction is a crucial component in determining the impact of reform efforts in government service delivery. In Pakistan, Ipsos has recently developed a new survey for the government, working with UNDP, to assess citizen perceptions of public services. It will feed into a citizen scorecard and service delivery index, through which high quality services will be celebrated and failing services tracked and improved. Partners and clients

10 EVALUATING THE UK CLIMATE INVESTMENTS PILOT Ipsos is leading a consortium evaluating the UK Climate Investments Pilot an anticipated 200m spent through the Green Investment Bank (GIB) to fund renewable energy and energy efficiency projects in India, South Africa and East Africa. We have developed a Theory of Change approach to identify early indicators of potential outcomes and a set of counterfactuals to identify implied additionality. The aim is to help the fund improve the effectiveness and transformational impact of its investments. Partners and clients

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