Candidate Brief. Contents. Brief for the position of. Director of Fundraising and Communications, Children in Crisis. March 2017

Transcription

1 1 Candidate Brief Brief for the position of Director of Fundraising and Communications, Children in Crisis March 2017 Job Title: Director of Fundraising and Communications Responsible to: Chief Executive Officer Applications Deadline: April 14 th 2017 Start Date: Immediate 28 th March 2015 Contents 1. Background Children in Crisis 2 2. Organogram 3 3. Job Role, Purpose, Responsibilities 4 4. Person specification: Experience, Knowledge, Skills and Competencies 7 5. Terms and Conditions 8 6. Application Procedure 8

2 2 Background Children in Crisis We work with children in some of the world s most dangerous and unstable places: children who have experienced chaos and uncertainty, and sometimes violence. We focus particularly on the marginalised, the vulnerable, invisible and unheard who, given a voice and opportunity, are incredibly resilient and brimming with potential. We work with the children s families and communities who help us to build, maintain and sustain the changes for children. We currently work in the Democratic Republic of Congo, Liberia, Sierra Leone, Burundi and Afghanistan. Our decision to work in conflict zones or places recovering from conflict reflects our values and our assessment of where we believe we can make the most difference. We aim to reach children who are far removed from government services or other organisations. In such environments the key is to build on existing community knowledge and strengthen self-reliance: helping people solve their own problems while giving them a hand up when solutions are beyond them (such as training teachers), and linking them to future sources of help. We focus on education and child protection because in improving children s life chances we can stop poverty being passed from parents to children. We aim to support lasting change: through adult literacy, education and income generation we support families and communities to sustain their children s education, and access resources from government. We believe that capable local organisations are an indispensable part of long-term change, so we always work through local partnerships, building local capacity in the process. Children in Crisis was established by Sarah, Duchess of York in 1993, and her daughters, Princesses Beatrice and Eugenie are Children in Crisis Ambassadors. The Chairman of Children in Crisis Trustees is Dr. Anthony Wallersteiner. Our annual income is around 3.0 million. The Director of Fundraising and Communication will be joining Children in Crisis in a pivotal year. Levels of energy and passion are high amongst our founders, Trustees and influential supporters. In 2014 we had a very successful 21 st Anniversary Event which not only generated significant income, but introduced us to a new network of influential and HNW individuals. The post-holder will take a lead in building up our Major Donor programme, particularly in the USA, the Middle East and in the UK. The programme is already underway and showing great potential. The post provides an exceptional opportunity for the right individual to deliver a successful fundraising and marketing programme and generate an impressive network of corporate, media, institutional and high net worth individuals as well as delivering on fundraising targets.

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4 4 The Role Job Title: Location: Responsible to: Line Management Responsibility: Director of Fundraising and Communications London Chief Executive Officer All Fundraising and Communications Staff (currently seven, with four direct reports) The ideal candidate We are looking for a dynamic and passionate fundraiser with proven success across a diversity of income streams. The right candidate will combine inspirational leadership skills to motivate a young, capable, eager team, with the right fundraising and managerial experience to guide the team and build individual capacities in order to meet CiC s fundraising goals. They will excel in managing and retaining high-level donor relationships, and lead the team in building new beneficial relationships. In addition, the Fundraising Director will play a major role in driving forward our new major donor fundraising activity. They will be infectiously energetic, charming, professional and persuasive in this role. They will approach the job with maturity and communicate with authenticity and passion. The successful candidate will provide strategic direction to the Fundraising & Communications team, be rigorous in funding planning, and collaborative and value-adding in respect to other departments in the organisation. They will demonstrate leadership of their department and of the organisation as a whole through membership of the senior management team. The successful candidate will be a fundraising generalist, capable of building the team s skills, successes and motivation in the areas of Trusts and Foundations; direct marketing (individual giving, both cash and committed, and legacy fundraising); events (including challenge and community events); major donor fundraising; and digital and other media. The Fundraising Director will play a major role in ensuring high standards of donor care, and provide support to the Programmes team in respect to statutory funding, particularly the matched funding elements. We will be investing in communications and in strengthening our case in a compelling and persuasive way. There will be opportunities for high profile events, media engagement, and for building of celebrity and high net worth individual relationships all directed at raising the resources we need to bring about a stepchange in the breadth and depth of our impact. We are looking for an individual who can hit the ground running and maintain the momentum we are building to create a lasting uplift in our profile, identity, networks and income. For an individual of energy, passion and skill, who is looking to make their mark, this is a great job. This position is a member of the Senior Management Team and as such will also play a significant role in helping develop organisational strategy as well as running the organisation as a whole.

5 5 Purpose The Director of Fundraising and Communications will be responsible primarily for growing unrestricted income in support of the organisation s strategy and plans, as well as helping develop restricted income generated from Trusts & Foundations. She/he will lead and support the fundraising team in achieving their targets and in meeting high standards of performance, as well as managing their own major donor fundraising portfolio. She/he will manage the team to maximise income including through improved strategic planning, excellent stewardship of donor relationships, and guiding communications and marketing to raise profile and influence. Primary Responsibilities Fundraising To take overall responsibility for the fundraising programme, its financial management, quality of its work and delivery of the budget. To be strategic about fundraising. To continuously develop effective fundraising and marketing strategies, with a keen sense on key success factors, priorities, and investing in success. To develop and deliver rolling one and three-year and five year fundraising plans that allows Children in Crisis to meet its current commitments and enables the organisation to grow and develop its programme work. To lead and guide the fundraising and communications team effectively to meet the fundraising plans. To encourage innovation and creativity. To be outward facing, maximising the potential of existing contacts and bringing-in new contacts, and ideas, promoting and marketing Children in Crisis, and ensuring that through knowledge of new markets, trends and regulations that our fundraising is effective, resilient and well governed. To motivate and realise the full fundraising potential of the Children in Crisis Ambassadors, Trustees, and Chief Executive. To strengthen collaboration, team working, passion and creativity for fundraising and marketing with Senior Management colleagues and their departments. To improve the quality and success rate of all fundraising proposals. Communications and PR To act as a leading and inspiring representative of Children in Crisis and communicate our work with accuracy and passion. Help shape a Marketing and PR Strategy and ensure its effective implementation by the Communications Manager and sub-contracted communications professionals according to need. Engage with and seek out new beneficial networks in which to raise Children in Crisis s profile. To work sympathetically and collaboratively with the Programmes team to generate appropriate stories and marketing collateral, manage press and celebrity opportunities and visits (including the Duchess of York), and shape editorial content and identity. Improve the structure and flow of information between the Programmes team, Fundraising team and donors.

6 6 Management To represent Fundraising in the Senior Management Team and at Board level, with rigour, authority and credibility. Support the Board Fundraising Committee in its functions. To lead, inspire and build the capability of the fundraising team: make them hungry for success; outward facing and proactive in seeking out opportunities; and smart in capitalising on, and chasing existing opportunities. Support the fundraising team with good management, coaching, and leadership so that they perform to the best of the ability and develop as fundraisers. Ensure that fundraising cost ratios are reasonable and appropriate for all income streams and reflect SORP guidelines Control costs, ensure good rates from suppliers, and pro-bono contributions where appropriate. Ensure that the department and staff have clear work plans, that the plans are managed and that performance standards are achieved. Ensure that the department systems, databases and procedures are rigorously maintained and used. Ensure that all fundraising and PR activities are ethical, accord with our values and those of the sector and comply with all relevant regulations (for example data protection). Ensure that all of our donors and supporters are treated with respect and high regard, that they are cared for through a rigorous programme of stewardship and accountability, and thus maximising their fulfilment in giving to us and the lifetime amount that they give.

7 7 Person specification: Experience, Knowledge, Skills and Competencies Essential Strong fundraising track record across a number of income streams, ideally including: major donors, Trusts & Foundations, public fundraising. Experienced major donor fundraiser, capable of managing a portfolio of high-level relationships. Excellent business and income planning, financial management and budgeting skills. A brilliant communicator, passionate and enthusiastic about Children in Crisis mission, and able to recruit supporters with a brilliant case for support in writing and verbally. A strong and inspiring leader and direction setter, with a track record of empowering people and managing high performing, multi-disciplinary teams to deliver the mission. An organisational leader who can help to run the organisation as well as their department. A role model who reflects Children in Crisis values and seeks to continually improve their own performance. A warm and effective relationship builder and networker with empathy, charm and emotional intelligence who can build and maintain loyal networks and relate easily and confidently to people at all levels. A creative thinker with a track record of maximising the potential of existing activities, combined with a love of developing new ideas, as appropriate, into tangible and successful programmes or projects with limited resources. A track record of successful senior level negotiation and the ability to influence the charitable giving decisions of companies and major donors. Significant experience in developing strategic fundraising plans at a senior level and understanding the practical issues of implementation. Thorough understanding of best practice for developing and optimising long term supporter relations. The ability to work collaboratively and influence effectively across departmental boundaries to achieve shared organisational goals. Experience of developing and implementing a communications/marketing strategy. Desirable Previous Head of Fundraising / Director level experience. Experience of working for a medium-sized charity. Understanding or experience of international development.

8 8 Terms and Conditions 53,000-55,000 p.a for full time (pro rata 4 days will be considered for the right candidate) 25 days of annual leave in 1 st year, 26 days in second year, 28 days in third and thereafter 30 days. Pro-rata (in addition to statutory Bank Holidays). 35 hour working week. Flexible working offered, including compressed fortnights. Evening and weekend work sometimes required for which time off in lieu is given. Will consider part-time for the right candidate. Pension auto-enrolment on competitive terms. The post is based in Children in Crisis offices in central London (Wandsworth-Battersea). The post will involve some international travel. Applications Procedure Applications to be sent using the appropriate website procedure or sent via to: recruitment@childrenincrisis.org a. Please also use the Children in Crisis website and information on the Charity Commission website to find out more about us. b. Candidates are requested to provide: i. An up to date cv. Please provide details and evidence of your personal achievements, not just descriptions of your job or that of your department. ii. A cover letter and personal statement which provides clear evidence and examples of the responsibilities covered in the job description, and of the qualifications, experience, abilities and competencies in the person specification. iii. References: references will only be taken after a candidate has been offered the post, and with the permission of the candidate. We require 3 favourable written references: from the most recent employer, from any recent previous employer, and a character reference. c. Short Listing: Only short listed candidates will be contacted. Candidates who do not receive any communication within 4 weeks from the application deadline may assume that their application has been unsuccessful. d. Interviews: If candidates are successful at the short listing stage, they will be informed of the interview dates and the interview process.