Technical English for Electrical & Computer Engineers

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1 Technical English for Electrical & Computer Engineers Unit 2: Advertisement and Job Posting Mehdi Delrobaei Winter 2018

2 Class Discussion Researchers found that when they modeled energy use and greenhouse gas emissions for drones versus trucks, many factors come into play. Among them, the drone s energy-efficiency, the source of electricity used to charge it, the size of the drone and the packages, and delivery logistics. A massive truck burns a lot of fuel but carries hundreds of packages on a fixed route, stopping to deliver a package so often, whereas a drone dropping off a package at a time flies much farther per parcel. A. Drones are not efficient for package delivery. B. There is a trade-off between using trucks and drones for package delivery. C. Safety and privacy are two major concerns when it comes to package delivery using drones. D. Drones could use less energy, but that advantage diminishes as drones get smaller. Source: spectrum.ieee.org 2

3 Advertisement Advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser. Source: businessdictionary.com 3

4 Advertisement 4

5 Advertisement: Disclaimer Any advertisement that may look misleading to the consumers would require a statement that denies legal responsibilities. This statement is called a disclaimer. Sample Disclaimer Our company has made every effort to ensure the accuracy and reliability of the information provided on this brochure. However, the information is provided "as is" without warranty of any kind. Our company does not accept any responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information contained on this brochure. No warranties and/or promises of any kind are given as to the accuracy of the information provided in this brochure nor to the suitability of the information to your particular circumstances. 5

6 Job Posting A job posting is the way that an organization communicates with the public about a vacant position that it wishes to fill. The posting gives applicants a good idea about what qualifications are necessary, what the new hire will do and how much the job pays. The posting allows the organization to communicate to the public what it wants in the person who fills the job. Source: thebalance.com 6

7 What is included in a job posting? General Description The general description provides a broad overview of what the position does. The general description does not get deeply into the details because that information is provided in subsequent sections. Duties The duties are the responsibilities or tasks that the position requires. Postings for higher level jobs tend to have the duties more broadly outlined. Lower level jobs tend to have more distinctly defined responsibilities. Knowledge, Skills, and Abilities The knowledge, skills and abilities are the attributes that an individual needs to bring into the company to be successful. These are the things that an organization does not have the time, resources or capacity to teach a new hire. Knowledge in this context is the body of fundamental information the new hire must know. Skills are demonstrable physical activities required to do the job. Abilities are behaviors required to perform the work. Source: thebalance.com 7

8 What is included in a job posting? Education and Experience Education and experience requirements tell applicants the mix of formal education and work experience they need in order to be considered for the job. Many times organizations will allow for some flexibility between the amount of education and experience required. Starting Salary Range The starting salary range lets applicants know what the organization is willing to pay for the job. Organizations -- particularly government organizations -- are very reluctant to go outside this range. Application Instructions Application instructions tell applicants how and when to apply for the job. It is absolutely critical that applicants follow these instructions to the letter. Each directive in the instructions is included for a reason. Failing to follow application instructions is one of the common mistakes that will get your application rejected. Source: thebalance.com 8

9 Sample job posting Integration Engineer Job Number: Santa Clara Valley, California, United States Posted: Feb. 20, 2018 Weekly Hours: Job Description This position involves a combination of technical troubleshooting, clear communication and organization skills. We need a team player you will be collaborating with engineers in several technical areas who have created the entire range of Siri's capabilities. We also need someone who is comfortable working in a fast-paced environment with rapidly changing priorities. Duties Prioritize incoming feature enhancements and functionality that may arise, ensuring that the tickets are appropriately categorized. Perform initial issue investigation, with the ability to clearly summarize findings. Test pre-submission engineering changes. Participate in engineering design and feature discussions. Key Qualifications Proficient experience with programming languages and logic (Java preferred.) Ability to understand large scale software & system architecture. Ability to communicate technical issues with both technical and non-technical colleagues and management. Experience in languages such as Python. Education BS in Computer Science or other technical degrees. Source: jobs.apple.com 9

10 Sample job posting Electrical Controls Engineer JOB SUMMARY Responsible for design and engineering support for maintenance and repairs, operations optimization, data acquisition and analysis, and troubleshooting. ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES 1. Provide engineering support to existing facility operations for problem identification and resolution, implementation and training of new strategies to improve operational safety, reliability and efficiency. 2. Provide technical evaluation, recommendations and guidance for project development and implementation. 3. Lead the design, modification and/or upgrade of plant controls, instrumentation, power distribution and lighting. KNOWLEDGE/SKILLS/ABILITIES 1. Ability to communicate clearly and concisely, both oral and written. 2. Strong fundamental knowledge of control and electrical system design, materials handling, process systems, composting or thermal treatment. 3. Knowledge of PLC and computer based controls for material processing facilities. 4. Computer literate with knowledge of Microsoft Office programs. EDUCATION/EXPERIENCES 1. Bachelor s degree in Electrical or Controls Engineering years experience in industrial services or manufacturing operations, maintenance and engineering project execution and management. 3. Critical thinking with exceptional problem solving skills, able to work independently and in team environments. Source: indeed.com 10

11 Class Discussion What could be the best job title for the description below? We need a team member to execute online and social media strategies and roadmaps. Use existing delivery channels to identify innovative ways to engage and interact with members and potential members, partners and potential partners to drive awareness. Work with the Manager to develop and implement an effective strategy and continue to enhance and develop the existing platform. A. Digital Marketing Specialist B. Digital Proofreader C. Communications Specialist D. Financial Advisor 11

12 Homework Suppose that you are the manager of a small engineering company. You are looking for a qualified software developer with experience in C# and Visual Studio. Write a short job description (~ 50 words) for a job posting. 12