FITNESS INDUSTRY MANAGEMENT Manage delivery of personal training services within a fitness enterprise

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1 1 of 7 level: 5 credit: 6 planned review date: December 2002 sub-field: purpose: entry information: Fitness People credited with this unit standard are able to: carry out market research to establish demand for personal training services in or associated with a fitness or recreation centre; match ongoing demand for personal training to availability of personal trainers; manage financial planning for a personal training programme; work within fitness and recreation centre management teams; and promote and market a personal training programme in and associated with a fitness and/or recreation facility. This unit standard is designed for people who will manage a personal training function within a fitness and/or recreation enterprise and will apply supervision and operations management concepts to an operation that is highly flexible and mobile as to time, place and activity. Prerequisites: Units 11097, Listen to gain information in an interactive situation; Unit 1312, Give oral instructions in the workplace; or demonstrate equivalent knowledge and skills. Recommended: Unit 7044, Manage the marketing of fitness services and products. accreditation option: moderation option: Evaluation of documentation and visit by NZQA and industry. A centrally established and directed national moderation system has been set up by the Sport, Fitness and Recreation Industry Training Organisation - Fitness Advisory Group. special notes: 1 Competence in this unit standard may be demonstrated in simulated situations related to an existing fitness and/or recreation facility or enterprise. If this unit standard is being assessed in an on-job situation, then the references to simulated situations may be considered redundant except in respect of emergency procedures.

2 2 of 7 2 Competence in this unit standard requires knowledge of the provisions of the Consumer Guarantees Act 1993 (CGA) as they relate to the provision of services. In particular, in supplying a service, the supplier guarantees: that they will exercise reasonable care and skill; that the service and any resulting product is fit for any particular purpose indicated by the supplier or by the client; that the service will be completed within a reasonable time; and, where the price or method of setting the price has not been set, no more than a reasonable price will be charged. 3 Competence in this unit standard requires knowledge of provisions of the Fair Trading Act 1986 (FTA) relating to the marketing and selling of products.

3 3 of 7 4 Competence in this unit standard requires knowledge of provisions of the Human Rights Act 1993 (HRA) and the Employment Relations Act 2000 (ERA) relating to the recruitment, selection and hiring of staff. Elements and Performance Criteria element 1 Carry out market research to establish demand for personal training services in or associated with a fitness or recreation centre. 1.1 Identification of potential client populations is carried out to meet facility requirements. client populations - existing clients, athletes, institutions (health, education), businesses, organisations (public sector, leisure, special needs), geographical catchment areas; requirements - size, location, type of demand, competing activities. 1.2 Consultation methods are designed to provide feedback that matches facility information requirements. survey method, survey form design, survey presentation, response handling, recording, follow up procedures.

4 4 of Analysis of information is in accordance with standard statistical treatments and provides results in a form matching facility information requirements. 1.4 Analysis of evidence and facility information provides recommendations and programme development plans. survey information, facility resources and capacity, facility budget. element 2 Match ongoing demand for personal training to availability of personal trainers. 2.1 Monitoring of ongoing demand meets facility and service short-term planning needs. 2.2 Reporting and communications systems with a group of personal trainers are established to meet service reliability standards required by clients and facility. 2.3 Analysis of client and trainer characteristics results in matching of clients' needs and trainers' skills, attitudes, and personal characteristics. client characteristics - expressed preferences, self confidence, exercise goals, exercise experience. 2.4 Staff planning ensures availability of reserve delivery capacity for foreseeable growth and fluctuation in demand.

5 5 of 7 element 3 Manage financial planning for a personal training programme. 3.1 Programme objectives and budgets meet facility planning requirements. categories of information, level of analysis, forecast period, frequency of reports, distribution. 3.2 Information gathering allows monitoring of programme performance to facility requirements. type of information, frequency of monitoring, coverage, distribution of responsibility, staff training. 3.3 Modification of programme is carried out to achieve programme goals within facility requirements. requirements - safety, capacity, resource allocation between programmes, budgetary. element 4 Work within fitness and recreation centre management teams. 4.1 Communication and consultation with other team members is carried out according to facility management procedures to support coordinated facility operation.

6 6 of Cooperation with other team members supports the achievement of facility management goals and objectives. marketing, financial, membership, competition, sponsorship, community support. 4.3 Advancement of the interests of the personal training programme is supported subject to facility goals, objectives and constraints. element 5 Promote and market a personal training programme in and associated with a fitness and/or recreation facility. 5.1 Service characteristics and client demand are analysed to produce a marketing campaign that meets facility requirements and is in accord with the FTA and CGA. requirements - compatibility with existing marketing (messages, media, pricing), budget. 5.2 In-house marketing and promotion present the personal training programme as a complement to existing service provision. 5.3 External marketing and promotion are implemented within budget and to facility requirements.

7 7 of Measurement and evaluation procedures compare promotion and marketing performance with personal training programme objectives. number of contacts, conversion rate, average number of sessions purchased, repurchase rate. Comments to: Sport, Fitness and Recreation Industry Training Organisation - Fitness Advisory Group Unit Standard Revision PO Box 160 WELLINGTON by December Please Note: Providers must be accredited by the Qualifications Authority before they can offer programmes of education and training assessed against unit standards. Accredited providers assessing against unit standards must engage with the moderation system that applies to those unit standards. [Please refer to relevant Plan ref: 0069]