Recruiting & Social Media Webinar

Transcription

1 Recruiting & Social Media Webinar Ann Hogan, M.Ed., SPHR, SHRM-SCP July 12, 2018

2 Presenter Today Ann Hogan, M.Ed., SPHR, SHRM-SCP 20 years in Migrant/Community Health Master s in Organizational Performance and Change Colorado State University Owner Ann Hogan Consulting providing HR Training, HR Consulting and Speaking on various HR Subjects

3 + Competitive Market Workforce Strategy and Why it is Important What does your environmental scan tell you Gives Direction Needs Assessment Allows for planning Keeps everyone focused Allows for maneuvering and flexibility

4 Recruiting & Social Media 01 Recognize the Opportunity 02 Integrate into current plan 03 Leverage Best Practices

5 the action of calling something to the attention of the public especially by paid announcements Definition of advertising advertisements a magazine full of advertising the business of preparing advertisements for publication or broadcast looking for a job in advertising

6 Recognize the Opportunity of Social Media and how it can expand your reach

7 Largest Professional Network in the World 500 Million Users and 10 Million Job Postings - Forbes

8 2.19 BILLION According to Statista, Facebook has 2.19 billion monthly active users!

9 Twitter and Instagram Thought leader Shows real life Gain followers

10 Who can you touch Medical and Dental Schools Primary Care Associations Sites of interest to candidates In-House Advertising You have recruiters in place currently Bonus for recruiting People want to work with individuals they know and trust

11 Sample FB ad 2017 Ann Hogan Consulting, LLC

12 Integrate Social Media into your Current Recruitment Strategy

13 Employment Laws Everyone involved in the recruiting process needs to be educated on all the laws that affect this process Federal, State and Local laws. Laws on employment pertain to everyone during the recruitment process and continue through the life cycle of the employee 2017 Ann Hogan Consulting, LLC

14 Recruitment Recruitment is the activity of sourcing candidates for your Health Center. Recruitment is an on-going process and not a one time event. When you are recruiting everyone involved in the process needs to know and follow the Employment Laws 2017 Ann Hogan Consulting, LLC

15 Recruiting Active Recruiting: People actively seeking out a new position or organization They account for 25% of the workforce Recruiting Passive Recruiting: People not actively seeking a new position or organization but may be willing to explore a new opportunity if the right opportunity comes along theory They account for 75% of the workforce and it is higher for physicians

16 Why is it important to integrate Social Media Know Like Trust

17 How do you focus your recruitment strategy? When it comes to Social Media add one at a time don t try to start all at once Leverage Content of Others

18 Analyze Current Strategy with SWOT Strengths Weaknesses Opportunities Threats

19 Leverage existing Best Practices to ensure New Recruitment activities are executed effectively

20 Leverage your social network on Social Media Leverage information from others Mayo Clinic Cleveland Clinic National Institutes of Health National Association of Community Health Center ACU WYPCA

21 Consistently Communicate Blogging You Tube Channel CHC Website Podcast Social Media Candidates

22 Be Results Focused Plan Target Track

23 Review Recognize the Social Media is here and is an opportunity that you can integrate into your recruiting strategy and leverage for results Start taking ACTION Marketing and Advertising is now part of business for CHC s Track your results Form Relationships

24 HR Professional SHRM credit for presentation SHRM 18-7CCJ4 Add to SHRM recertification profile

25 Questions and Thank You! Ann Hogan Ann Hogan Consulting